International Travelers And the Role of Mobile Micro-Moments

There has been a fundamental change in the way people consume media on their mobile devices. Mobile interaction can be broken up into thousands of fragmented moments i.e. checking the time, reading the news, texting friends, etc. ...

Posted on March 30, 2016
By Abhishek Khurana




We spoke to a few InMobians about their experience as a woman at InMobi. These are their stories. This is #SheAtInMobi. Shyni Kuttapa “I joined InMobi in 2011 but had to take a career break after two years since I was entering into thi...

Posted on March 07, 2016
By Team InMobi



Retailers Are Going Mobile to Not Lose Business

Originally published on Fourth Source. In 2015, retailers continued to hit the mark with magnificent advertising campaigns, particularly towards the end of the year. But while many of us were on our fifteenth view of John Lewis’ heartwarm...

Posted on March 03, 2016
By Edward Laws



What Consumers Need To Shop, Not Buy, On Mobile

Originally published on Retail TouchPoints. Mobile is an integrated part of a consumer’s life, being the first thing you look at when you wake up, and the last thing you look at before you go to sleep. With this in mind, well-designed mob...

Posted on March 04, 2016
By Naveen Tewari



Why the Simple Buy Button Is So Hard to Implement

Originally published on Adweek. People see it. People buy it. The crux of the buy button’s mission on any platform—social, web or mobile app—seems like child’s play, but it is easier said than done. The buy button occupied center s...

Posted on March 08, 2016
By Naveen Tewari



Do consumers always know what they want to buy?

Originally published on Mobile Marketer. Mobile is now the gateway to consumer experiences in the real world. As consumers consciously integrate mobile into their lives, they are able to demand experiences and purchase any item, regardless...

Posted on March 01, 2016
By Naveen Tewari