Game Developers: Know What You Bring to the Table Before You...

Game Developers Conference 2016 took place recently in San Francisco, and boy was it a great one! InMobi hosted and moderated a panel with some of the top gaming publishers in the world, including Michael McHale, General Manager of Glu Game...

Posted on April 27, 2016
By Kelly McGrath



In Conversation with Mobikwik on Native Advertising

We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. As part of the session, I also had an interesting Q&A with J...

Posted on April 25, 2016
By Dev Ramnane



Targeting International Travelers? Fine-tune your campaigns ...

At InMobi, we deliver 200 Billion ad impressions a month. By processing and studying the data signals accompanying each impression over the last six months, we get a peek into the consumers at the other end of the 1.2 trillion impressions...

Posted on April 26, 2016
By Abhishek Khurana



AskMeAnything with 1Button Studios

InMobi recently hosted an Ask Me Anything (AMA) session with 1Button co-founder Thomas Castel. 1Button is the creator of many popular iOS games including the iconic Mr. Jump. Most recently, 1Button's Mr. Jump and Super Sharp were named th...

Posted on April 14, 2016
By Sujoy Golan



Lessons from Innovative Chinese Mobile Apps

Originally published on Internet Retailer. The combination of social media and mobile devices has become a way of life in China. A lesser-known ancient Chinese proverb translates as “Dig the well before you’re thirsty.” In many ways,...

Posted on April 05, 2016
By Ramya Rajan



Matching Retailers' Mobile Goals And Ad Formats

Originally published on Business Insider. "Creativity without strategy is called art. Creativity with strategy is called Advertising", said Professor Jef Richards. No one could possibly agree more than today's retail marketer. The dawn of t...

Posted on April 01, 2016
By Ramya Rajan