InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the Zee Melt Conference, India’s biggest festival for disruptive marketing and communications.
On Friday, December 1, InMobi participated in a first-of-its-kind event designed to draw the best in media and marketing in South India - the Exchange4Media South Conclave. Held in the heart of Bangalore, the event saw enthusiastic attendance from leading players in the advertising and marketing industries, who were all looking to share insights and learn more about “Making brands purposeful”.
The grand finale of the event saw Vasuta Agarwal, VP&GM - InMobi India in conversation with Lenovo’s Rahul Agarwal, CEO & MD - Lenovo India. Discussing how to infuse brand purpose into both internal and external communication, Vasuta and Rahul kept the audience highly interested. The two leaders shared thoughts on how consumer behavior and customer expectations have evolved since the advent of mobile.
“How much easier or harder has it become for brands to continue engaging with rapidly changing consumer behavior ?” and “What role has mobile played in this journey to drive deeper engagement ?” were a few of the topics that saw intense discussion . With wit and good humor becoming a unifying pattern in the discussion , Vasuta and Rahul drew ample laughter and high engagement from the audience.