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24

January

Event Diary - Casual Connect USA 2018

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highli...

Posted on January 24, 2018
By JR Cordray

17

January

The Duopoly Dominance - Are Marketers Getting Enough?

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. It’s time to put that hat on! As a consumer, would you like to have only two options when making high-involvement decisions such a...

Posted on January 17, 2018
By Jayesh Easwaramony

03

January

Event Diary - Harbolnas 2017: Enabling mobile commerce in In...

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our r...

Posted on January 03, 2018
By Rajesh Pantina

10

January

What blockchain will do to advertising in an increasingly de...

A look at how blockchain could be used to address challenges faced in different types of transactions in digital advertising.The poster child of blockchain is Bitcoin which, as we have seen, has grabbed headlines across the globe. The Winkl...

Posted on January 10, 2018
By Rajiv Bhat

08

January

Mastering Mobile Creative: Unraveling the secret behind awar...

As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. With mobile accounting for the second largest spend across ad chan...

Posted on January 08, 2018
By Sreeshna Sreekishan

02

January

Five Trends That Will Shape Mobile Adtech in 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the futur...

Posted on January 02, 2018
By Team InMobi
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