Starting off the year on a high note, InMobi recently conducted a webinar in association with the Mobile Marketing Association (MMA). With digital spending having officially surpassed TV spend, the stage is set for 2018 to be the biggest year yet for digital in general, with mobile advertising playing the hero.
However, with mobile growing at a blinding pace, it can be challenging for global marketers to keep up and know what to expect from the coming year. So, in order, to help marketers plan their mobile strategy more effectively, Jayesh Easwaramony, SVP & GM - Asia Pacific, Middle East and Africa- InMobi presented “The Ultimate Survival Kit for Mobile Marketers in 2018”.
Moderated by Rohit Dadwal of MMA, the webinar touched upon a plethora of topics including the mobile marketer’s hierarchy of needs, key areas of mobile investment for 2018, APAC industry challenges and highlights, success stories and what it means to build the third front of mobile advertising. With hundreds of registrations, Jayesh was peppered with interesting questions from the highly engaged audience. To ensure that the event was interactive, the audience was also asked to answer a series of live polls during the course of the webinar.
After helping the audience understand how they could solve and lay to rest the marketing problems of last year in order to focus on 2018, Jayesh concluded the event with a self-assessment toolkit that helped marketers understand their readiness for transformative change and growth in 2018!
To download the webinar deck, please click here .