Event Diary - Unilever Content Day: Thailand

Posted on February 07, 2018
By Aswini Bommakanti, Marketing Manager, Brand & Programmatic solutions - APACMarketing Manager, Brand & Programmatic solutions - APAC

Late in January, Unilever Thailand and Mindshare invited all their partners in the country to participate in one of their flagship events- Unilever Content Day. The aim of the event was to get Unilever partners to showcase their latest innovations in advertising and technology. InMobi was an active participant in this event, with an interactive booth that attracted a lot of interest from the audience.

Poised to be a key market in the South East Asia region, Thailand is seeing mobile explode like never before. Mobile ad spend in the country is all set to increase by 48% to reach $249 million in 2018, and is predicted to constitute over 54% of total digital ad spend* - making mobile a key focus area in the market.

As a global mobile-first and mobile-only advertising platform, the experts at InMobi showcased the importance of mobile video and how to do it right at the event, garnering active engagement from media planners and buyers from across various product categories such as hair care, skin care, home care, ice cream and food products.

With the audience showing great interest in InMobi’s creative solutions, Unilever Content Day- Bangkok ensured that 2018 began with a bang for InMobi in Thailand!

*Source: IAB