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24

May

6 Things We Learned About Mobile Engagement at InMobi and Le...

As mobile devices and apps occupy more of our time, how do you as a brand effectively reach the right people in all instances? How do you find, attract and retain customers through mobile channels?To find out, we recently co-hosted a panel ...

Posted on May 24, 2018
By Matt Kaplan

24

May

What Sotheby's and eBay Can Teach You About Unified Auctions...

Every industry is (unfortunately) full of jargon, and adtech is no different. Mediation, header bidding, monetization, waterfalls and open auctions have become hot terms of late, but what do they really mean? As new technologies and rel...

Posted on May 24, 2018
By Matt Kaplan

23

May

Everything You Need To Know About Unified Auctions Today

As mobile viewership habits further consolidate on a few big properties, publishers are finding it increasingly difficult to monetize their apps. It’s not that there isn’t money to be made - global mobile app revenues are expected to ...

Posted on May 23, 2018
By Matt Kaplan

22

May

InMobi Named as One of the 50 Most Disruptive Companies in t...

Over the past six years, CNBC has announced the Disruptor 50, an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries. Many of these companies have continued to inn...

Posted on May 22, 2018
By Matt Kaplan

21

May

Are Your Video Views Accurate? Comparing Video Viewability M...

Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56 percent better than banners and 34 percent better than native ads. No wonder advertisers are spending more on these ad forma...

Posted on May 21, 2018
By Matt Kaplan

17

May

The 3 Key Tenets of Honest Advertising

In-app advertising is at a crossroads. Ad fraud is reportedly at a record high. New buying technologies like programmatic are coming under fire. Brands are worried about their ads appearing next to objectionable or sensitive content. Cons...

Posted on May 17, 2018
By Matt Kaplan

17

May

Seven Reasons Why You Shouldn't Ignore Mobile Ad Mediation

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad network...

Posted on May 17, 2018
By Matt Kaplan

15

May

16 Mediation Questions You Need to Answer

So you’ve been monetizing your mobile app for a while now and you heard about this thing called "mobile ad mediation." After doing some light digging on Google, you begin to realize that you’re missing out on opportunities to signific...

Posted on May 15, 2018
By Matt Kaplan

09

May

What You Need to Know about Header Bidding and Mediation [EB...

The mobile ad space moves quickly. Terms and technologies like header bidding go from being basically nonexistent to being hot search terms in no time. Improved strategies and tactics take root. Apps that don’t stay on top of the late...

Posted on May 09, 2018
By Matt Kaplan

08

May

5 Reasons why you can’t miss Impressions 2018 this summer!

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to t...

Posted on May 08, 2018
By Team InMobi

02

May

Whiteboard Wednesdays: How Unified Auctions and Header Biddi...

Among publishers looking to monetize their apps, fewer terms are more trendy right now that header bidding. After all, if header bidding has been so successful on the browser side, why can’t it yield the same positives in apps? It can,...

Posted on May 02, 2018
By Matt Kaplan

01

May

Open Auction Explained [VIDEO]

Thanks in large part to the rise of programmatic ad buying, waterfalls are becoming obsolete. But, for publishers, is in-app header bidding the solution to their monetization woes? Instead of relying on old mediation approaches not fit f...

Posted on May 01, 2018
By Matt Kaplan
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