We are delighted to announce that Diageo India in partnership with InMobi has won the Best Use Of Mobile award at the Indian Digital Marketing Awards(IDMA) 2018 hosted by Exchange4Media in Mumbai on June 27, 2018. Exchange4media formulated...
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around
60 percent of all digital ad spen...
In our previous article, we had discussed various strategies deployed by anti-fraud solutions to counter fraud today. The most prevalent technique being static threshold detection (i.e., defining known frauds, and then focusing on detect...
“Any fool can tell a crisis when it arrives. The real service to the state is to detect it in embryo.”
— Isaac Asimov, Foundation
Until recently, the approach to fighting mobile ad fraud has been defensive and reactive.
Companies have always struggled with fraud. InMobi is proud to stand as a partner in this fight. Since our inception, we’ve been committed to earning and building trust, and now, we have the TAG Certified Against Fraud seal to prove it.In...
All is not rosy in the digital advertising space. Increasingly, fraud is becoming a major concern to advertisers. Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper...
As noted business consultant Peter Drucker once famously said, “If you can’t measure it, you can’t improve it.” App publishers today now have dozens of metrics and key performance indicators to track, but are they the right ones? ...
Between 2018 and 2022, mobile is expected to go from accounting for just over a third of all media ad spending to almost half. But, even though brands and agencies are spending more money on mobile advertising doesn’t mean they’re doing...
If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various p...