29

June

Diageo-InMobi win top honors at the Indian Digital Marketing...

We are delighted to announce that Diageo India in partnership with InMobi has won the Best Use Of Mobile award at the Indian Digital Marketing Awards(IDMA) 2018 hosted by Exchange4Media in Mumbai on June 27, 2018. Exchange4media formulated...

Posted on June 29, 2018
By Team InMobi

25

June

All Hail the King: Mobile Video Reigns Supreme

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spen...

Posted on June 25, 2018
By Matt Kaplan

21

June

A Buyer’s Guide to Choosing an Anti-Fraud Solution

In our previous article, we had discussed various strategies deployed by anti-fraud solutions to counter fraud today. The most prevalent technique being static threshold detection (i.e., defining known frauds, and then focusing on detect...

Posted on June 21, 2018
By Praveen Rajaretnam

14

June

Why AI Will Forever Change The Way You Think About Ad Fraud

“Any fool can tell a crisis when it arrives. The real service to the state is to detect it in embryo.” — Isaac Asimov, Foundation Until recently, the approach to fighting mobile ad fraud has been defensive and reactive. Fo...

Posted on June 14, 2018
By Praveen Rajaretnam

12

June

TAG You’re It: InMobi Officially Certified Against Fraud

Companies have always struggled with fraud. InMobi is proud to stand as a partner in this fight. Since our inception, we’ve been committed to earning and building trust, and now, we have the TAG Certified Against Fraud seal to prove it.In...

Posted on June 12, 2018
By Matt Kaplan

08

June

Can Ad Fraud Be Destroyed Once and For All?

All is not rosy in the digital advertising space. Increasingly, fraud is becoming a major concern to advertisers. Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper...

Posted on June 08, 2018
By Matt Kaplan

07

June

Waterfall vs. Unified Auction Metrics: How To See The Whole ...

As noted business consultant Peter Drucker once famously said, “If you can’t measure it, you can’t improve it.” App publishers today now have dozens of metrics and key performance indicators to track, but are they the right ones? ...

Posted on June 07, 2018
By Matt Kaplan

06

June

InMobi 3x winner at Lovely Mobile Awards 2018

Between 2018 and 2022, mobile is expected to go from accounting for just over a third of all media ad spending to almost half. But, even though brands and agencies are spending more money on mobile advertising doesn’t mean they’re doing...

Posted on June 06, 2018
By Matt Kaplan

05

June

The Crazy Advertising Technology Landscape

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various p...

Posted on June 05, 2018
By Team InMobi