The Basics of Mobile Ad Mediation [VIDEO]

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobil...

Posted on August 15, 2018
By Matt Kaplan



Fraud or Not: Can You Always Spot Fraud? [Quiz]

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as m...

Posted on August 14, 2018
By Matt Kaplan



Mobile OTT Advertising: TV-Like Video And Beyond

Last week, InMobi announced its exclusive and strategic monetisation partnership with Eros Now, a leading OTT player in India. Going beyond conventional mobile advertising, this partnership is a step in redefining content monetization thro...

Posted on August 13, 2018
By Rajesh Pantina



Hello Brands! Are You Feeling The Pulse Of Your Customers?

There are 3.7 billion smartphone users in the world. And, more than half of them use mobile for upwards of 3 hours every single day. With such a colossal scale of reach and depth of user engagement on mobile, it is safe to say that the bulk...

Posted on August 09, 2018
By Jelam Bhatt



What Do Publishers Think About Mediation?

In-app header bidding and unified auctions are fairly new concepts for app publishers to utilize when monetizing their ad inventory. For those used to the status quo, trying out something new and “radical” can seem quite daunting.But, f...

Posted on August 02, 2018
By Matt Kaplan



The Future of Advertising and Machine Learning – Audience ...

In a recent interview with TechEmergence Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale...

Posted on August 01, 2018
By Team InMobi