The Hidden Cost of Install Ad Fraud on Your Business

If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken.Computing the dollar impact of ad fraud on your campaigns isn’t as direct. In reality, the hidden c...

Posted on August 30, 2018
By Praveen Rajaretnam



Bridging the MarTech and AdTech divide - Announcing InMobi's...

In order to run an effective mobile advertising campaign, marketers need to partner with multiple vendors to manage their marketing and advertising needs. From email and personalization tools to measurement and creative optimization tools, ...

Posted on August 27, 2018
By Praveen Rajaretnam



Why The Right Mobile Video Advertising Metrics Make All The ...

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why c...

Posted on August 23, 2018
By Matt Kaplan



Three Factors You Need to Consider before Choosing a Monetiz...

You’ve spent several months creating a fantastic app, and users are signing up by the minute. Now comes the time for you to kick back and enjoy the fruits of your labor. But as you begin your journey towards app monetization, you are like...

Posted on August 22, 2018
By Sreeshna Sreekishan



iOS 12: Going Big on AR and Machine Learning

Each year, app developers around the world eagerly await exciting new updates to iOS. This year’s iOS 12 release is focused on building on what the existing solutions can do and also adding new and exciting tools to the developer toolkit....

Posted on August 21, 2018
By Neeraja Rajeev



What to Look Forward to at DMEXCO 2018

DMEXCO is one of the biggest marketing events of the year, drawing crowds from across Europe and across the world to Cologne to learn, socialize and push the industry forward. We’re excited to be exhibiting this year! If you’re atten...

Posted on August 16, 2018
By Matt Kaplan



The Basics of Mobile Ad Mediation [VIDEO]

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mob...

Posted on August 15, 2018
By Matt Kaplan



Fraud or Not: Can You Always Spot Mobile Ad Fraud? [Quiz]

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as m...

Posted on August 14, 2018
By Matt Kaplan



Mobile OTT Advertising: TV-Like Video And Beyond

Last week, InMobi announced its exclusive and strategic monetisation partnership with Eros Now, a leading OTT player in India. Going beyond conventional mobile advertising, this partnership is a step in redefining content monetization thro...

Posted on August 13, 2018
By Rajesh Pantina



Hello Brands! Are You Feeling The Pulse Of Your Customers?

There are 3.7 billion smartphone users in the world. And, more than half of them use mobile for upwards of 3 hours every single day. With such a colossal scale of reach and depth of user engagement on mobile, it is safe to say that the bulk...

Posted on August 09, 2018
By Jelam Bhatt



What Do Publishers Think About Mediation?

In-app header bidding and unified auctions are fairly new concepts for app publishers to utilize when monetizing their ad inventory. For those used to the status quo, trying out something new and “radical” can seem quite daunting.But, f...

Posted on August 02, 2018
By Matt Kaplan



The Future of Advertising and Machine Learning – Audience ...

In a recent interview with TechEmergence Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale...

Posted on August 01, 2018
By Team InMobi