20

September

How to Find New Customers: Top Ways to Use Location Based Mo...

Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said the...

Posted on September 20, 2018
By Matt Kaplan

19

September

How are Prices Set in an Auction? Determining CPMs in an In-...

It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Te...

Posted on September 19, 2018
By Matt Kaplan

18

September

Top Highlights of DMEXCO 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Trends and discussions coming out of DMEXCO often highlight the major tren...

Posted on September 18, 2018
By Matt Kaplan

13

September

How to Make the Most Effective Mobile Ads for In-App Campaig...

Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. If people aren’t enticed to view, hear and interact with...

Posted on September 13, 2018
By Matt Kaplan

11

September

How to Enable Monetization for Your App

As an app developer, you probably want to know how to enable monetization for your app. We’re here to help! Here are the steps we recommend you follow when determining how you want to make money from your hard work.Step 1: Consider at the...

Posted on September 11, 2018
By Matt Kaplan

11

September

Event Diary: InMobi | AppsFlyer Mobile Soirée Bengaluru - T...

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highligh...

Posted on September 11, 2018
By Rajesh Pantina

10

September

InMobi Nominated in 4 categories for MMA India Smarties 2018

InMobi has been nominated in 4 categories at the MMA India Smarties 2018 - the world's only global mobile marketing awards program honoring innovation, creativity, and success. The shortlists are in recognition of InMobi’s leading wor...

Posted on September 10, 2018
By Team InMobi

10

September

InMobi Pulse: Always-On Research Helps Marketers Stay Releva...

In layman’s terms, the core purpose of marketing is to influence customers’ buying behavior for higher sales and ROI. But for any marketer, the difficulty lies in running thoroughly researched marketing campaigns on an ongoing basis.Giv...

Posted on September 10, 2018
By Jelam Bhatt

06

September

How to Advertise on Apps: A Guide for Agencies

Increasingly, more and more people are spending a whole lot of time in front of their smartphones instead of television sets or even desktops and laptops. Consider these figures from eMarketer:By next year, people in the United States will ...

Posted on September 06, 2018
By Matt Kaplan

05

September

Event Diary - The Fifth Elephant 2018: Neural Field-aware Fa...

InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our ...

Posted on September 05, 2018
By Team InMobi

04

September

The Digital Advertising Industry Makes Gains in Resolving Br...

The growing popularity of programmatic ad buying comes with many benefits for brands and their advertising partners, including increased efficiency and easier access to a large audience. But it hasn’t been without its downsides, mostly be...

Posted on September 04, 2018
By Matt Kaplan