What is a Second Price Auction and How Does It Work? [VIDEO]

Watch Our Whiteboard Video About Second Price Auctions Among all of the mobile advertising auction mechanisms, perhaps few raise as many eyebrows as do second price auctions. Why is this price auction model used, and how does this type of ...

Posted on October 24, 2018
By Matt Kaplan



The 2018 Indian Festive Guide for App Marketers

'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketer...

Posted on October 18, 2018
By Team InMobi



How to Choose the Best Mobile App Monetization Strategy

Before getting any app off the ground, it helps to have the ideal mobile app monetization strategy selected right from the get-go. That way, app revenue is well ingrained in the user experience. But, how do you determine how to monetiz...

Posted on October 16, 2018
By Matt Kaplan



InMobi Pulse – Making Market Research “Do it Yourself”

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with unde...

Posted on October 15, 2018
By Iman Kalyan Pande



How Does In-App Advertising Work?

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Learn More about Mobile In-App AdvertisingIntroducing the Digital Marketing Play...

Posted on October 09, 2018
By Matt Kaplan



Event Diary: Advertising Week New York 2018

This year, we were thrilled to again attend Advertising Week New York. This year, instead of being in multiple places in the heart of Times Square, the event took place in one central location: at a movie theater on the Upper West Side. We ...

Posted on October 08, 2018
By Matt Kaplan



How to Solve Common Problems with Programmatic Advertising

Programmatic media buying has been a boon for digital advertising, but that doesn’t mean problems with programmatic advertising are nonexistent. Despite the many benefits programmatic brings to the table - increased efficiency, less hum...

Posted on October 04, 2018
By Matt Kaplan