27

November

Calculating Mobile Video Advertising Growth and Other In-App...

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these ...

Posted on November 27, 2018
By Matt Kaplan

21

November

Common Problems with Second Price Auctions [VIDEO]

Is there a problem with second price auctions? While it has some good things going for it, it can - and has been - manipulated. In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains ...

Posted on November 21, 2018
By Matt Kaplan

13

November

Top 8 Mobile App Advertising Benefits

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general manag...

Posted on November 13, 2018
By Matt Kaplan

05

November

6 Things You Need To Know About In-App Header Bidding

In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out. Download our full report for the complete findings of our survey, along with exclusive d...

Posted on November 05, 2018
By Matt Kaplan