26

December

2019 Trends: Cross-Device Attribution and Multi-Touch Attrib...

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? We believe that in the new year, multi-touch attribution models will finally be more popular than las...

Posted on December 26, 2018
By Team InMobi

21

December

#MobileMonday Throwback 2018: Leading Brands Leveraging Mobi...

As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers ...

Posted on December 21, 2018
By Rajesh Pantina

20

December

2019 Trends: Targeted Advertising, Machine Learning and Arti...

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. While machine learning systems have been all the rage already in 2018, we believe machi...

Posted on December 20, 2018
By Team InMobi

18

December

Open Your Mind to the Open Measurement SDK

For many app publishers and mobile marketers, we have exciting news. We are now officially certified in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. Back in April, we b...

Posted on December 18, 2018
By Team InMobi

17

December

2019 Mobile Data Monetization Trends: Growing Value of Enter...

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge on th...

Posted on December 17, 2018
By Matt Kaplan

13

December

2019 Trends: Header Bidding, Mobile Apps and The Future of I...

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Even though it seems at times like everyone from the world’s biggest ad platforms down to t...

Posted on December 13, 2018
By Matt Kaplan

11

December

2019 Trends: Ad Supported OTT

Is 2019 the year that ad supported OTT video viewers reach a critical mass, or will the number of people who watched ad supported OTT remain low? Will the amount of ad supported OTT video be scant in the new year, or will the number of pe...

Posted on December 11, 2018
By Matt Kaplan

11

December

Guaranteeing Viewability, Reducing Fraud with DoubleVerify a...

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than ha...

Posted on December 11, 2018
By Matt Kaplan

10

December

IAB Extends Ads.txt to Apps

Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. On November 30, 2018, IAB announced the rele...

Posted on December 10, 2018
By Neeraja Rajeev

07

December

2019 Trends: Greater Accountability and Digital Advertising ...

In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Next year, transparency and control will be increasingly critical to everyone from the head of media buying at ...

Posted on December 07, 2018
By Matt Kaplan