Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? We believe that in the new year, multi-touch attribution models will finally be more popular than las...
As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers ...
In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. While machine learning systems have been all the rage already in 2018, we believe machi...
For many app publishers and mobile marketers, we have exciting news. We are now officially certified in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative.
Back in April, we b...
Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected.
In the new year, all viable business models will hinge on th...
While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet.
Even though it seems at times like everyone from the world’s biggest ad platforms down to t...
Is 2019 the year that ad supported OTT video viewers reach a critical mass, or will the number of people who watched ad supported OTT remain low? Will the amount of ad supported OTT video be scant in the new year, or will the number of pe...
For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half o...
Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. On November 30, 2018, IAB announced
In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Next year, transparency and control will be increasingly critical to everyone from the head of media buying at ...