How Are In-App Advertising Rates Calculated?

How do mobile ad networks and exchanges determine in-app advertising rates? The answer isn’t always clear cut. In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing ...

Posted on January 22, 2019
By Team InMobi



4 Examples of Programmatic Advertising Done Right In Apps

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campa...

Posted on January 17, 2019
By Team InMobi



First Price Auctions Explained [VIDEO]

What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? In th...

Posted on January 16, 2019
By Team InMobi



Why Savvy Marketers Advertise in Mobile Apps

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reac...

Posted on January 10, 2019
By Matt Kaplan



5 Data Driven Marketing Trends for 2019

In 2019, what will be the biggest data driven marketing trends? What data-led marketing strategies will take the lead in the new year? To find out, we gaze into the crystal ball to reveal how data-focused marketing execution will evolve ...

Posted on January 07, 2019
By Team InMobi