How do mobile ad networks and exchanges determine in-app advertising rates? The answer isn’t always clear cut.
In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing ...
If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campa...
What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model?
The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps.
That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reac...
In 2019, what will be the biggest data driven marketing trends? What data-led marketing strategies will take the lead in the new year?
To find out, we gaze into the crystal ball to reveal how data-focused marketing execution will evolve ...