Header Bidding 2.0: Empowering App Publishers to Understand ...

Most major mediation platforms currently run on a waterfall setup, preventing publishers from maximizing their revenues and often contributing to latency and loss in revenue due to historical pricing models. In-app header bidding and pre...

Posted on May 30, 2019
By Neeraja Rajeev



All Marketing Challenges Stem From This One Thing

Talk to any CMO or other marketing leader today, and you’ll likely hear them discuss any number of marketing challenges they now face. One may focus on a skills gap, while another may focus on lead generation or social media. But, whet...

Posted on May 29, 2019
By Richard Thomas



52 In-App Advertising Statistics You Should Know

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know.Statistics on Mobile Devices Total time spent on mobile devices...

Posted on May 21, 2019
By Matt Kaplan



What We Believe In: 6 Ways to Rethink Attribution

Many organizations are not handling attribution well today. A 2018 study from ClickZ and Fospha found that only around 9 percent of marketers in the U.S. thought their companies had an “excellent” understanding of attribution. In fact...

Posted on May 16, 2019
By Team InMobi



InMobi Named as One of the 50 Most Disruptive Companies in t...

For the second year in a row, CNBC has named InMobi to its Disruptor 50 list. We are proud, honored and humbled to be recognized in this manner for two years running.Over the past six years, CNBC has announced the Disruptor 50, an annual li...

Posted on May 15, 2019
By Team InMobi



Launching Audience Bidding: An In-App Header Bidding Solutio...

At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. Audience Bidding not only helps publishers drive adve...

Posted on May 14, 2019
By Neeraja Rajeev



Ad Quality: The Other Side of the Fence

One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. However, on the flip s...

Posted on May 10, 2019
By Sergio Serra



What is Cross Device Attribution? [VIDEO]

What, exactly, is cross device attribution and why is it necessary today? Prajwal Barthur, Director of Product Management at InMobi, explains in our latest Whiteboard Wednesday video:

Posted on May 08, 2019
By Team InMobi



All About InMobi Pulse: DIY Research Design for a Mobile Aud...

InMobi Pulse is a consumer insights platform that helps brands find answers to critical business questions by reaching out to their audience on mobile. InMobi Pulse gathers 360-degree consumer insights using a combination of stated in-app...

Posted on May 07, 2019
By Iman Kalyan Pande



Event Diary: MAU 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year, MAU did not disa...

Posted on May 06, 2019
By Matt Kaplan



8 Tips for Finding your Best Target Audience in Advertising

Finding the best target audience in advertising and marketing campaigns is crucial for all business owners and marketing leaders. After all, there’s little point in focusing on the particulars of a brand message for a product or servic...

Posted on May 02, 2019
By Team InMobi



Demonstrating Trust in Programmatic Advertising Part II: Dat...

An important aspect of trust is not to ask for it, but rather to be able to establish it through demonstrable measures and efforts. Trust is more than just talking about it on a website, or at a conference. It needs to be followed through...

Posted on May 01, 2019
By Praveen Rajaretnam