“We all judge the book by its cover. The better the book cover, the more we believe the content is better.” The above remark by noted UX expert Anton Nikolov holds true for digital advertising as well. However, there’s one catch....
Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB ...
For many performance marketers today, online advertising and offline advertising are seen as two totally separate, distinct ways to reach target audiences. And in the world of performance app marketing specifically, online marketing is he...
In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile d...
For marketers and advertisers in the user acquisition space, mobile app cost per install (CPI) has long been the default bidding model. Cost per install campaigns, where advertisers pay ad networks and other partners only when they drive ...
As we continue to work towards building a transparent and fraud-free in-app advertising ecosystem, we announced our partnership with DoubleVerify a few months ago as a step towards achieving this goal. While the integration covers both ...
