Three-Step Checklist to Making an Effective Mobile Ad Creati...

“We all judge the book by its cover. The better the book cover, the more we believe the content is better.” The above remark by noted UX expert Anton Nikolov holds true for digital advertising as well. However, there’s one catch....

Posted on June 13, 2019
By Praveen Rajaretnam



App-ads.txt: Why should Publishers care?

Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB ...

Posted on June 12, 2019
By Neeraja Rajeev



How to Combine Online Advertising and Offline Advertising to...

For many performance marketers today, online advertising and offline advertising are seen as two totally separate, distinct ways to reach target audiences. And in the world of performance app marketing specifically, online marketing is he...

Posted on June 11, 2019
By Matt Kaplan



What You Need to Do in Order to Appeal to Customers on Mobil...

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile d...

Posted on June 07, 2019
By Richard Thomas



Moving Beyond Mobile App Cost Per Install: The Benefits of C...

For marketers and advertisers in the user acquisition space, mobile app cost per install (CPI) has long been the default bidding model. Cost per install campaigns, where advertisers pay ad networks and other partners only when they drive ...

Posted on June 05, 2019
By Team InMobi



Combating Invalid Traffic with DoubleVerify

As we continue to work towards building a transparent and fraud-free in-app advertising ecosystem, we announced our partnership with DoubleVerify a few months ago as a step towards achieving this goal. While the integration covers both ...

Posted on June 04, 2019
By Sreeshna Sreekishan