What Brands Can Learn From the Best Mobile Game Marketing Pl...

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing ...

Posted on June 20, 2019
By Matt Kaplan



Implementing App-ads.txt: Avoid these Common Mistakes

In March of 2019, the IAB released app-ads.txt, Authorized Digital Sellers for Mobile Apps. App-ads.txt is a repository of authorized sellers that publisher hosts in their developer website to prevent unauthorized selling of their inventory...

Posted on June 19, 2019
By Neeraja Rajeev



How App Publishers Can Boost Both Ad Fill Rates and Average ...

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This puts them in a bind, as revenues stagnate and impact the ove...

Posted on June 18, 2019
By Team InMobi



Understanding the difference between Ads.txt vs Sellers.json

A few months ago, the Interactive Advertising Bureau released two new standards, Sellers.json, and the OpenRTB Supply Chain Object, as a part of its continued efforts in building a more transparent ad tech ecosystem. Having released the ads...

Posted on June 17, 2019
By Sreeshna Sreekishan



Three-Step Checklist to Making an Effective Mobile Ad Creati...

“We all judge the book by its cover. The better the book cover, the more we believe the content is better.” The above remark by noted UX expert Anton Nikolov holds true for digital advertising as well. However, there’s one catch....

Posted on June 13, 2019
By Praveen Rajaretnam



App-ads.txt: Why Should Publishers Care?

Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IA...

Posted on June 12, 2019
By Neeraja Rajeev



How to Combine Online Advertising and Offline Advertising to...

For many performance marketers today, online advertising and offline advertising are seen as two totally separate, distinct ways to reach target audiences. And in the world of performance app marketing specifically, online marketing is he...

Posted on June 11, 2019
By Matt Kaplan



What You Need to Do in Order to Appeal to Customers on Mobil...

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile d...

Posted on June 07, 2019
By Richard Thomas



Moving Beyond Mobile App Cost Per Install: The Benefits of C...

For marketers and advertisers in the user acquisition space, mobile app cost per install (CPI) has long been the default bidding model. Cost per install campaigns, where advertisers pay ad networks and other partners only when they drive ...

Posted on June 05, 2019
By Team InMobi



Combating Invalid Traffic with DoubleVerify

As we continue to work towards building a transparent and fraud-free in-app advertising ecosystem, we announced our partnership with DoubleVerify a few months ago as a step towards achieving this goal. While the integration covers both ...

Posted on June 04, 2019
By Sreeshna Sreekishan