15

July

Performance Marketing vs Brand Marketing: How to Balance the...

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar oppo...

Posted on July 15, 2019
By Matt Kaplan

11

July

Why You Need to Fully Map Out Your Mobile App Customer Journ...

Keep reading to learn why you need to fully map out your mobile app customer journey. What does your full mobile app customer journey look like? What happens from the very first time potential customers interact with your brand to the time...

Posted on July 11, 2019
By Matt Kaplan

08

July

Multi-Touch Attribution Explained [Infographic]

Check Out Our Infographic Below to Learn All About Multi Touch Attribution. Increasingly, marketers are aiming to move away from legacy, single-touch attribution and tracking mechanisms like first-click and last-click attribution and fully...

Posted on July 08, 2019
By Team InMobi

08

July

What You Can Do With Refined Mobile App User Segmentation

What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app pu...

Posted on July 08, 2019
By Team InMobi

02

July

How to Implement In-App Advertising in Your App to Attract a...

Guest PostIntroduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting user-friendly ad practices that show customers...

Posted on July 02, 2019
By Team InMobi