30

September

Getting to the Root of the U.S. DTC Men’s Shaving Market

Does this guy look familiar? How about this guy?Chances are good that either you or lots of people you know now have some sort of beard or facial hair. This may be great news to the beard aficionados among us, but it’s bad news for t...

Posted on September 30, 2019
By Team InMobi

30

September

Best Practices for Scaling Your Mobile Performance Advertisi...

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of yo...

Posted on September 30, 2019
By Team InMobi

27

September

How to Build Multi-Touch Attribution Models with the Right I...

Download our Latest Report with Kochava to Learn How to Build Multi-Touch Attribution Models That Really Work for You. Want to know more about how to build multi-touch attribution models that actually work for you and ensure that your part...

Posted on September 27, 2019
By Team InMobi

23

September

New Podcast on All Things Mobile Apps Feat. Apptopia

We recently sat down with Jonathan Kay, the Founder of Apptopia, for a wide-ranging conversation on all things mobile apps and mobile marketing. Listen in to the 48-minute conversation today! LISTEN NOW Here’s a small sampling of what...

Posted on September 23, 2019
By Matt Kaplan

19

September

In-App Mobile Video Advertising: What You Need to Know

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you.Why Include Video Content in Your Mobile Advertising and Marketing Strategy? ...

Posted on September 19, 2019
By Team InMobi

17

September

Mobile Ad Viewability: What You Need to Know

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, o...

Posted on September 17, 2019
By Team InMobi

11

September

Omnichannel DSPs vs Specialized DSPs: How to Choose Between ...

An omnichannel DSP is very different than a niche or highly specialized DSP. Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel D...

Posted on September 11, 2019
By Team InMobi

09

September

8 GIFs that Perfectly Explain App-Ads.txt, Sellers.json and ...

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. App-ads.txt, the in-app extension of ads.txt, first went live o...

Posted on September 09, 2019
By Matt Kaplan

03

September

Amplify Your Campaigns with Mobile Advertising Research

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom...

Posted on September 03, 2019
By Team InMobi