In-App Mobile Video Advertising: What You Need to Know

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Then this guide is for you.Why Include Video Content in Your Mobile Advertising and Marketing Strategy? ...

Posted on September 19, 2019
By Team InMobi



Mobile Ad Viewability: What You Need to Know

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, o...

Posted on September 17, 2019
By Team InMobi



Omnichannel DSPs vs Specialized DSPs: How to Choose Between ...

An omnichannel DSP is very different than a niche or highly specialized DSP. Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel D...

Posted on September 11, 2019
By Team InMobi



8 GIFs that Perfectly Explain App-Ads.txt, Sellers.json and ...

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. App-ads.txt, the in-app extension of ads.txt, first went live o...

Posted on September 09, 2019
By Matt Kaplan



Amplify Your Campaigns with Mobile Advertising Research

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom...

Posted on September 03, 2019
By Team InMobi