26

November

Who Uses Apps to Meet Their Fitness-Related New Year’s Res...

To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually,...

Posted on November 26, 2019
By Team InMobi

25

November

[New Report] State of Mobile Programmatic Ad Buying in South...

Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia? To find out, we surveyed more than 50...

Posted on November 25, 2019
By Team InMobi

21

November

Announcing InMobi Exchange Customer Advisory Board

We are excited to announce the formation of a Customer Advisory Board for InMobi Exchange! Our flagship Customer Advisory Board features an array of forward-thinking, programmatic-first companies who will help chart the course of InMobi...

Posted on November 21, 2019
By Team InMobi

20

November

Understanding the Modern American Beer Drinker

Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the countr...

Posted on November 20, 2019
By Team InMobi

20

November

Drive Away from the Competition through Actionable Consumer ...

To uncover what the modern car customer looks like, we looked at the data. We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with dat...

Posted on November 20, 2019
By Team InMobi

14

November

2019 Mobile App Monetization Trends [New Research]

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetizat...

Posted on November 14, 2019
By Team InMobi

13

November

Mobile’s Role in Black Friday Holiday Shopping

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out. To uncover...

Posted on November 13, 2019
By Matt Kaplan

12

November

Building a Frictionless Consumer Experience Using Mobile

As we’ve previously noted, most shoppers in India use a mobile device to make a purchase. The problem is that while consumers are quick to embrace mobile devices, brands are not. This can especially be pronounced during large-scale ev...

Posted on November 12, 2019
By Rajesh Pantina

12

November

App Onboarding Checks at InMobi

Trust and transparency concerns have dominated ad tech headlines over the past few years, with the focus primarily remaining on traffic quality. As fraud continues to evolve, the need for a definitive strategy regarding advertising enviro...

Posted on November 12, 2019
By Sreeshna Sreekishan

11

November

What You Need for In-App Mid-Funnel Prospecting Campaigns

This post is written by Ruby Ban, Lead Account Manager on InMobi's Demand team. Think about the classic marketing funnel. In the mobile in-app advertising space, we tend to focus a lot at the very top and very bottom of the funnel. If yo...

Posted on November 11, 2019
By Team InMobi

08

November

Understanding the Connected Indian Consumer’s Shopping Jou...

As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buyi...

Posted on November 08, 2019
By Rajesh Pantina

08

November

The Emergence of the Connected Consumer in India

The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India. The change has been led by mob...

Posted on November 08, 2019
By Rajesh Pantina