30

December

2020 Trends: Better Understanding Mobile Consumer Needs

As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. For today’s consumers, smartphones are with them during literally every part of the day. The mobile phone is way more...

Posted on December 30, 2019
By Team InMobi

26

December

2020 Trends: DOOH, OTT and CTV Advertising Go Mainstream

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising <finally goes big? All signs point to a resounding yes. Expect both connected TV advertising and OTT advertising to grow by leaps a...

Posted on December 26, 2019
By Team InMobi

23

December

What's Healthy to Eat for Breakfast? Americans Chime In [Sur...

Have you ever wondered what's healthy to eat for breakfast? You’re far from alone. There are so many options out there that it can be hard to determine what foods to eat to start your day. Is peanut butter on gluten-free 12-grain bread...

Posted on December 23, 2019
By Matt Kaplan

20

December

Mobile Ad Fraud in 2020: Tracking the Evolution of Trust and...

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not go...

Posted on December 20, 2019
By Team InMobi

19

December

Mobile Advertising Data Usage Trends for 2020

In the programmatic-first world of mobile advertising, data is central to everything. Perhaps no topic is as talked about in this space today as data. Data is extremely top of mind for just about everyone in the mobile marketing and adver...

Posted on December 19, 2019
By Team InMobi

18

December

Who Uses the Top Soccer Apps? An Investigation

In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out, we turned to InMobi Puls...

Posted on December 18, 2019
By Team InMobi

17

December

What You Need to Know About CCPA: Ad Tech Edition

When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. Note: This blo...

Posted on December 17, 2019
By Team InMobi

17

December

Q&A with Apptopia's Damian Gray

In the mobile app space today, there are many different ways to succeed. Damian Gray, Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. We recently ...

Posted on December 17, 2019
By Team InMobi

16

December

Fool's Gold: Sifting Through the Data for True Value

This post comes courtesy of Amber Bagwell, Content Marketing Manager at Everflow. With the rapid growth of mobile advertisers, fraud is increasingly draining the wallets of advertisers, publishers and everyone in between. Criminals are m...

Posted on December 16, 2019
By Team InMobi

13

December

How Will The Mobile App Advertising Market Evolve in 2020?

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same perio...

Posted on December 13, 2019
By Team InMobi

12

December

The Benefits of VAST, Mobile Tech Standards for ANZ Advertis...

This post is from Richard O'Sullivan, Executive Director, Australia and New Zealand for InMobi. Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channe...

Posted on December 12, 2019
By Team InMobi

09

December

The Role of Mobile Apps in the U.S. Pharmacy Space

The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying...

Posted on December 09, 2019
By Team InMobi