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InMobi Exchange Enables Direct Access for DV360 Media Buyers

Team InMobi
5 min read
Posted on April 20, 2020

The InMobi Exchange is now available through a direct connection on Google’s Display & Video 360 (DV360) platform for advertisers across the globe.

What does this mean for advertisers?

This means that all advertisers, agencies and Agency Trading Desks (ATDs), who work with DV360 as their choice of DSP can now access 100% of InMobi’s SDK supply and audiences directly via the platform. Media buyers can leverage both Open Exchange and Private Marketplace deals on the InMobi Exchange directly via DV360.

The direct connection brings efficient pricing benefits to media buyers by eliminating third-party integration platforms, providing access to InMobi supply at scale (without any third-party platform throttling logics in play), and ensuring a much tighter integration.

How can advertisers activate InMobi on DV360?

DV360 users now don’t need to access it through other exchange partners. Media buyers must activate InMobi directly on DV360 for managing their mobile marketing programs at scale on the InMobi Exchange. To get started, InMobi will need to be selected as an approved exchange that the buyer wants to see inventory from on their targeting portal.

DV360 users can enable InMobi using the following steps:

  • Sign in to your DV360 account
  • Select Settings> Basic Details from the Menu
  • Locate the Exchanges Section
  • Check the box next to InMobi in “Targeting and Inventory Sources”
  • Click Save

InMobi is a TAG-verified mobile app exchange with a reach of over 1.3 billion unique users globally.InMobi has been an early supporter of app-ads.txt and sellers.json. App-ads.txt helps buyers identify the legitimate sellers of the ad inventory they desire, while sellers.json provides advertisers with clarity and transparency on everyone involved in every single programmatic transaction.

With this integration, advertisers, agencies and ATDs can take full advantage of InMobi’s offerings directly on DV360 without the hassle of any third-party involvement.

Interested in learning more? Reach out to us at efficientbuying@inmobi.com or speak to your client success manager.

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