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5 Useful Mobile Game Marketing Tips for 2020

Team InMobi
Team InMobi
6 min read
Posted on January 31, 2020
5 Useful Mobile Game Marketing Tips for 2020

This guest post comes from Udonis.

Whether you're an indie developer or an established publisher, mobilegame marketing deserves your attention. You can create the best mobile game ever, but if you don’t promote it, it will get lost among thousands of other games in the app store.

As you know, the mobile game market is very crowded and competitive. That’s why it’s essential that you create an effective marketing strategy that will put your game on the map.

We have put together useful mobile game marketing tips that will help you get started and win in 2020.

1. Do Thorough Market Research and Analyze Your Competitors

Before you even make your mobile game, you should conduct exhaustive market research. After you analyze the current trends in the gaming industry, you’ll have a much better idea of which direction to go in.

That’s not to say you should follow trends blindly, but it helps to know what people are interested in and what type of mobile games do well.

If you already made your mobile game, you should research your competitors. Analyze what makes their games so good as well as their weak points. Also, compare your mobile game to your competitors’. See how it stacks up. Just make sure to be objective and honest with yourself. All that information will help you define which aspects of your game you’ll focus on when developing a marketing campaign.

2. Create a Landing Page for Your Mobile Game

You might think that adding your game to the app store is enough. However, you would be wrong. In order to successfully market your mobile game, you need to create a landing page.

Having a website, along with your app store page, increases the visibility of your mobile game and helps your overall marketing efforts.

Think of it as the place that contains the most important information about your mobile game, all in one place. That includes game trailer, link to the app store, screenshots, news, updates, tutorials, etc.

3. Master App Store Optimization

One of the key parts of mobile game marketing is app store optimization. Think of it as SEO, but for apps. The reason why publishers spend a lot of time on ASO is the fact it boosts the visibility of a game. It can even help you get on featured lists like Google Play editor’s choice or top games. That, in turn, results in more installs because the app store is the main place where gamers browse mobile games.

How to Do App Store Optimization?

Granted, app store optimization is not a simple process, but it’s worth the effort. Here are a couple of main things you should pay attention to when optimizing your app store page.

The first is keyword optimization. If you published your game in the App Store, you’ll notice there’s a 100-character keyword field. Write down the keywords that best describe your game and use up all the characters. If a user’s search query is relevant to the keywords you have added, your game will rank in the search results.

Google Play doesn’t have a keyword field but uses the keywords you put in the title, short description, and long description. That’s why you should incorporate relevant keywords in the description on top of making it interesting and exciting.

Another key factor is the name of your mobile game. When developers choose their game title, they oftentimes think in terms of branding. Although that’s an important part of it, the name of your mobile game is also important for ASO. That’s why you should include keywords in the title, not just the description. The title in the app store can be up to 255 characters long. So, use that to your advantage.

4. Partner Up with Gaming Influencers

Influencer marketing has been one of the fastest-growing trends in the past few years. It’s safe to say that it will stick around in 2020 as well.

Mobile game publishers can benefit a lot from collaborating with influencers. It is one of the most effective ways to get more visibility for your game. The best platforms for finding gaming influencers are Twitch and YouTube.


Don’t let that hard work you have put into creating your game go to waste and promote your game. These tips will get you started and point you in the right direction. We at Udonis have elevated many mobile games to reach the top charts through smart user acquisition techniques. We know from experience that a good mobile game marketing strategy can do wonders. So don’t let your game get lost in this crowded market.

About Udonis:

In 2018 & 2019, Udonis Inc. served over 14.1 billion ads & acquired over 50 million users for mobile apps & games. We’re recognized as a leading mobile marketing agency by 5 major marketing review firms. We helped over 20 mobile apps & games reach the top charts. Want to know how we make it look so effortless? Meet us to find out.

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