03

April

What is Multi-Touch Attribution Marketing? [VIDEO]

If you’re curious to know what is multi-touch attribution marketing and why the multi-touch attribution model is more beneficial than just giving credit to the last marketing touchpoint, then our new video is for you. In this video, Pr...

Posted on April 03, 2019
By Team InMobi

01

April

Making the Most of a Mobile Ramadan in Indonesia

Every year approximately 2 billion Muslims across the globe observe the holy month of Ramadan as a commemoration of their beliefs [1]. Indonesia, a predominantly Islamic country, is no exception. Indonesia is home to the largest Islam...

Posted on April 01, 2019
By Rosmin Varghese

01

April

How to Craft the Perfect Mobile App Marketing Strategy

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that numb...

Posted on April 01, 2019
By Matt Kaplan, Content Strategist

28

March

Answering Your Top Mobile App User Acquisition Questions

Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App...

Posted on March 28, 2019
By Matt Kaplan, Content Strategist

26

March

How to Think About Mobile App Marketing Attribution

When it comes to measuring mobile app marketing attribution (i.e. marketing campaigns with ads within mobile apps), it’s tempting to just port over web attribution models from Google Analytics or solely focus on single actions like when...

Posted on March 26, 2019
By Team InMobi

20

March

In-App Ads.txt: What You Need to Know [VIDEO]

Did you know that in-app ads.txt is now available for mobile apps? This revolutionary ad tech dramatically improves trust and transparency in the digital ecosystem by allowing publishers to specify who is authorized to sell their inventor...

Posted on March 20, 2019
By Team InMobi

05

March

A Marketer’s Guide to Evaluating Bidder Performance of Mul...

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. How do you choose between them? After all, each mobile DSP has different strengths and capabilities, and it is difficult to name one as the bes...

Posted on March 05, 2019
By Praveen Rajaretnam, Senior Product Marketing Manager

27

February

What Does Transparency in Programmatic Advertising Really Me...

Would a stockbroker invest in a stock if only the ticker prices were accessible and none of the firm’s financial statements? Definitely not. What is stopping the broker is the lack of transparency. As a consumer, we need transparency ...

Posted on February 27, 2019
By Praveen Rajaretnam, Senior Product Marketing Manager

13

February

Bid Shading Explained [VIDEO]

Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. This model of bidding has arise...

Posted on February 13, 2019
By Team InMobi

11

February

Mobile In-App Advertising and Trust: What You Need to Know [...

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? To learn more about what InMobi is doing to improve and guarantee trust and transparenc...

Posted on February 11, 2019
By Matt Kaplan, Content Strategist

22

January

How Are In-App Advertising Rates Calculated?

How do mobile ad networks and exchanges determine in-app advertising rates? The answer isn’t always clear cut. In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing ...

Posted on January 22, 2019
By Team InMobi

17

January

4 Examples of Programmatic Advertising Done Right In Apps

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campa...

Posted on January 17, 2019
By Team InMobi

16

January

First Price Auctions Explained [VIDEO]

What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? In th...

Posted on January 16, 2019
By Team InMobi

10

January

Why Savvy Marketers Advertise in Mobile Apps

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reac...

Posted on January 10, 2019
By Matt Kaplan, Content Strategist

07

January

5 Data Driven Marketing Trends for 2019

In 2019, what will be the biggest data driven marketing trends? What data-led marketing strategies will take the lead in the new year? To find out, we gaze into the crystal ball to reveal how data-focused marketing execution will evolve ...

Posted on January 07, 2019
By Team InMobi

26

December

2019 Trends: Cross-Device Attribution and Multi-Touch Attrib...

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? We believe that in the new year, multi-touch attribution models will finally be more popular than las...

Posted on December 26, 2018
By Team InMobi

21

December

#MobileMonday Throwback 2018: Leading Brands Leveraging Mobi...

As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers ...

Posted on December 21, 2018
By Rajesh Pantina, Marketing Manager, India

20

December

2019 Trends: Targeted Advertising, Machine Learning and Arti...

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. While machine learning systems have been all the rage already in 2018, we believe machi...

Posted on December 20, 2018
By Team InMobi

18

December

Open Your Mind to the Open Measurement SDK

For many app publishers and mobile marketers, we have exciting news. We are now officially certified in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. Back in April, we b...

Posted on December 18, 2018
By Team InMobi

17

December

2019 Mobile Data Monetization Trends: Growing Value of Enter...

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge on th...

Posted on December 17, 2018
By Matt Kaplan, Content Strategist