Swiggy is India’s leading on-demand convenience platform that provides a hassle-free, fast, and reliable delivery experience that centers around the consumer’s every need.
Known for trailblazing ways to bring more convenience into the lives of consumers, Swiggy decided to explore innovative channels to acquire high-quality users and drive first orders on food purchases. The brand partnered with InMobi and Glance to reach consumers on the front page of their mobile - the lock screen.
The brand leveraged InMobi Audiences to identify and target first-time users who were more likely to convert into frequent purchasers. Through the seamless one-click app install on Glance, Swiggy amplified its growth across India and achieved incredible results.
Learn more from our Illustrated by InMobi infographic.
Deep dive into the success story here.
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