Ramadan, one of the most significant months for Southeast Asians, is a time for connecting with friends, family, and faith. Since 2020, the region has experienced this festive season under lockdowns, social distancing, and a more measured outlook. While these setbacks may have changed the way Southeast Asian consumers live, the spirit of resilience and positivity is stronger than ever before.
Despite consumers facing the possibility of observing their third Ramadan virtually, they continue to plan to shop this year and have made choices on the categories, brands, and products that they plan to purchase.
Undeniably, the lockdowns have caused a shift in average consumer behavior – be it connecting with friends virtually, making purchases on mobile, or moving budgets to different channels. Marketers who are willing to consistently enable fulfilling consumer interactions through meaningful data exchanges on mobile will thrive in the 2022 Ramadan season.
Our 2022 Getting Ramadan Rush Ready report will help brands better understand the shopping sentiments of Southeast Asian consumers this Ramadan, thereby allowing marketers crucial insights to fine-tune their mobile marketing strategies.
Understanding the Indonesian Connected Consumers
Download the 2022 Getting Ramadan Rush Ready, Indonesia report now.
Understanding the Malaysian Connected Consumer
Download the 2022 Getting Ramadan Rush Ready, Malaysia report now.
Top Tips to Getting Ramadan Rush Ready
This Ramadan, brands can truly win over Southeast Asian consumers with the 3Cs -Context, Creativity, and Commerce.
Resilient brands will:
To deep dive into Ramadan trends that will rule this year's mobile advertising game in Southeast Asia, download our 2022 Getting Ramadan Rush Ready report.
Get in touch with us on firstname.lastname@example.org to help your brand stay ahead of the curve and connect meaningfully with consumers in 2022.
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