22

September

What Do Summer Shopping Habits Say About 2020 Holiday Shopping Trends?

The winter holiday shopping season in the U.S. remains the most important time of the year for many retailers, but what key holiday shopping trends will define the season this year? After all, amid the ongoing COVID-19 pandemic and overall economic uncertainty, the holiday season will look very different this year.  To prognosticate on what the future may hold, let’s look to the recent past. We surveyed over 1,500 Americans this summer to see how their summer holiday shopping differed this year. Based on what we uncovered in July around American Independence Day, back to school and overall summer shopping trends, we can see what the future may hold in store.  Here are our four main predictions.  1) Holiday Shoppers are Ready to Spend  People are still likely going to spend a lot, despite the current state of the economy. For example, over half (54%) said they spent more on household goods this summer than they did in 2019, with just 18% saying they were spending less than before. Also, women and households with kids outspent their peers over the summer.  Interestingly, this rise in spending wasn’t directly correlated with COVID-specific purchases. Many consumers reporting spending more on games, picnics and analog school supplies like notebooks.  In our mind, this shows how summer spending habits have

Posted on September 22, 2020
By Team InMobi

14

September

How Publisher Monetization Teams and Ad Ops Pros Are Handling Uncertainty: A COVID Era Q&A with PubRev+

Nothing about 2020 has been anything close to normal. This has especially been the case for app publishers and their monetization teams. While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty.  So what can these app and ad ops teams do to put themselves in the best possible position going forward? To find out more, we recently chatted with Chas Castell and Ben Green from PubRev+, a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers.  Q: What are you doing during shelter in place? Are there any apps you're finding yourself using more frequently these days?  Ben: Casual games, news, YouTube, COVID symptom tracker. As with so many other people during this time, I’ve been seeking both escape and connection. I divide my time between feverish scanning of the news and long escape sessions playing games to distract myself from the news I’ve just absorbed. Also, I now buy stocks apparently. I can’t say trade, because I haven’t sold any yet, but I have caught the Robinhood bug.  Chas: I’ve ended up playing a lot of our publishers’ games with my children - trying to balance keeping their screen time at a minimum with the fact that they’re

Posted on September 14, 2020
By Matt Kaplan

31

August

Comparing App Usage in Red Versus Blue Cities

As we’ve noted in our earlier post, people who live in Red states (areas more likely to vote for Republican politicians) use their mobile devices a little differently than people who live in Blue states (areas more likely to vote for Democratic politicians).   We wanted to dig in on this a little further to see if we could identify similar trends on a city-by-city level. Especially in key swing states, how certain counties and cities vote could very well determine whether a state is Red or Blue come election day this year.   Here’s what we found.  Overview of Our Mobile Analysis  First, a note on the data we used. All insights stemmed from InMobi’s various first-party, mobile-first data sources, which stem from our wide SDK footprint from InMobi Exchange along with data from our own mobile properties. We specifically looked at both app ownership and mobile engagement (as measures through mobile website sessions).  We looked at cities in Red states (specifically Texas), Blue states (California and Colorado) and swing states (Arizona, Florida and Virginia). In each state, we analyzed one city that has historically supported Republican candidates in the last few years and one that tends to vote more for Democrats.  To further confirm just how each of these cities

Posted on August 31, 2020
By Matt Kaplan

28

August

Can App Usage Predict Swing State Voting Patterns?

In this year’s U.S. Presidential election, the candidate who wins enough of the key battleground states will win the election. In 2016, those key swing states with Wisconsin, Michigan, Pennsylvania and Florida. And in 2020, those four states, along with Arizona, are widely seen as some of the pivotal swing states that will determine the fate of the election.  How will those states votes? There’s no way for sure to know until Election Day in November, although polls can be helpful for prognosticating.  But what if there was another way to guess? Could app usage be a helpful predictor? That’s what we wanted to find out.  We recently ran a little thought experiment at InMobi, using our various mobile first-party data sources to see which apps were commonly used in swing states. We then compared those usage patterns with what we found in what will likely be solidly Republican and Democratic states.   Here’s what we found.  Overview of our App Usage Analysis  Before we dive into the results, let’s talk about the process a little bit more. As our control group, we first looked at three representative Red states (Alabama, Utah and Indiana) and three representative Blue states (Vermont, Illinois and Washington). To further confirm how each of these six states

Posted on August 28, 2020
By Matt Kaplan

15

August

Marketing in the ‘New Normal:’ How Asia-Pacific is Gearing Up – Part III

COVID-19 has caused a major shift in the way consumers think, feel, and act. As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive in a post-COVID world. What changes does it bring to the new normal in marketing? How are marketers staying on top of their game due to these transitions? Well, our survey of the top digital marketing leaders from Southeast Asia and India brings forth interesting facts in Marketing in The New Normal Report.  Digital Marketing Maturity (DMM) is Key in the New Normal With market disruption speeding up the change of a decade’s behavior in just weeks, digital is becoming a prerogative to interact with the world, consumers are facing new realities, and marketers are re-assessing their priorities to scale their marketing objectives to stay connected with the consumer. DMM is Critical, But Are Brands Ready? BCG states that DMM is the organizations’ capacity in delivering seamless brand experiences and is characterized into four stages of maturity levels: Nascent, Emerging, Connected, and Multi-moment. According to the InMobi survey, close to half of the marketers categorize themselves in the Nascent or Emerging Stage, leaving a large room for the growth in organizations. As is obvious, e-commerce and BFSI lead on the Digital Marketing Maturity emerging as the more connected and multi-moment brands. Given the state of digital marketing maturity, what are the marketing goals in

Posted on August 15, 2020
By Team InMobi

07

August

Mobile Music Streaming Apps in 2020: Understanding U.S. Usage

There are now dozens of mobile music streaming apps available in the U.S., ranging from heavy hitters like Google Play Music, Slacker Radio and Amazon Music Unlimited to many more, including dozens of smaller offerings. Some are free while others cost up to $14.99 per month. Some focus on sound quality while, for other apps, other services offered might be music videos, curated playlists, family plans and other bonus features. In short, there are a lot of options to choose from when you want to listen to music, radio broadcasts or podcasts on your mobile device.  But how has use of these app-based music streaming services changed during COVID-19? After all, the common convention holds that most people use these kinds of mobile apps during the commute, either in the car or while on public transportation. This helps to explain why time spent with mobile audio media is expected to stay flat between 2019 and 2020, according to eMarketer.  This is not to say that no one is using these kinds of mobile apps – far from it, in fact. For one, eMarketer noted that the average adult in the U.S. is expected to spend 75 minutes a day on average using mobile audio media. And in polling we

Posted on August 07, 2020
By Matt Kaplan

17

July

Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.     Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more.   For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13. In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Tune in now to hear the whole conversation!  LISTEN IN     InMobi · Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India Top Quotes from Rohit  “Search advertising is very different from the overall display and video advertising world. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user. In terms of ad formats as well, while there are a lot of new ad formats, which video and display advertising has to offer, but I strongly feel that the search advertising is less intrusive, as the overall experience on the ads is very user intent

Posted on July 17, 2020
By Matt Kaplan

15

July

Understanding the On-Demand Video Streaming App Landscape Today

There are dozens of on-demand video streaming apps available today in the U.S., from big players like Netflix and Amazon Prime Video to smaller and newer entrants to the market like Quibi, Vudu and Apple TV+. But who specifically are using these video streaming services, and what devices are being leveraged by Americans to watch movies and TV shows?  We specifically wanted to look at video streaming platform use from March through June of 2020, when many Americans were sheltering in place or otherwise impacted by COVID-19. During this period in particular, how has demand for both paid and ad-supported video on demand services been impacted?   Streaming on-demand video content has long been popular in the U.S. Based on our data on observed consumer behavior, we expect to see an increase in consumer engagement and usage, but how much and with whom?  For this review, we turned to the data. Not only did we look at trends from our first-party telco data sources, we have also been conducting mobile-first surveys through InMobi Pulse.   Here’s what we found.  Mobile App Install Trends Since March  By the end of the March, overall use of the top streaming platforms was up 12%. Our own data bears this up, with

Posted on July 15, 2020
By Team InMobi

26

June

Marketing in the ‘New Normal:’ How Asia-Pacific is Gearing Up – Part II

In the first part of this blog, InMobi pinned insights from industry leaders on the digital evolution, relevance of communication, data-led mobile insights, and creating lasting connections as a part of the ‘New Normal.’ Here are thoughts from a few more leaders on “Marketing in the New Normal.” Purpose-driven Advertising will Help Build Lasting Connections Eka Sugiarto, Head of Media – Indonesia and SEAA, Unilever “This pandemic is far from over and between now and when the vaccine becomes a common practice, there are consumer needs and behavior patterns that shift the demand cycles. Marketers should seize the opportunity to be the best choice by staying relevant and at the same time should venture to improve people’s lives and well-being through their marketing and advertising initiatives. Marketers should also ask themselves, whether brands can be a force for good through thoughtful inspiration, education, and useful information. Brands with strong benefit delivery should make it easy for people to trust the product offering and create a conversion point. A focus on facilitating discovery for customers, explaining “what’s in it for me” through both advertising push and pull will help.”   Retail Experiences Need to Step Up with ‘Digital’ Innovation Charu Aggarwal, Chief Strategy Officer, India and South East Asia, Havas Group  “With the pantries now stocked at the push of a button and all kinds

Posted on June 26, 2020
By Team InMobi

24

June

Mobile Insights with InMobi: Q&A with Tejaswi Gautam on How Telcos are Managing During COVID-19

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.     Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more.   For this interview, I sat down with Tejaswi Gautam, GM of Device Solutions at InMobi, to chat about the current state of affairs for telcos and wireless carriers in the U.S. In this 22-minute conversation, we talked about how telcos are handling increasing bandwidth, the current state of 5G, the value of value-added services and what telcos need to do now to succeed in the future. Tune in now to hear the whole conversation!  LISTEN IN Top Quotes from Teja  “I think a lot of essential services that all of us have started using, for which we were too reliant on offline channels previously, and all of these put together are driving that surge in data consumption. And that's what is also making telcos think out of the box as to how to sustain some of these high consumption trends with

Posted on June 24, 2020
By Matt Kaplan

12

June

Why Your Political Digital Advertising Should be Driven by Mobile Apps

Television ads and Facebook may be the new default channels to reach voters, but for candidates, their political parties and other political advertisers like PACs, (especially those open to the benefits of political digital advertising) there is no better way to reach prospective voters than through mobile apps between now and Election Day in November.  With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI.  Top 4 Reasons Why Political Ad Spending Should Focus on Mobile Devices and Apps Beyond The Walled Gardens  There are four key reasons why political advertisers should include independent mobile apps beyond Facebook and Google in their digital marketing campaigns:  1) It’s An Ideal, Data Driven Way to Target Voters  Let’s say your campaign is looking to reach voters of a certain demographic but you cannot know for sure with television what with a panel based approach allowing you to make only an educated guess about a show’s audience.   With in-app advertising, however, you can be a confident that you’re actually reaching your target audiences, thanks to the inherent data-driven

Posted on June 12, 2020
By Matt Kaplan

09

June

Mobile Insights with InMobi: Q&A with Bismit Bikash Boruah on Ad Buying Trends on InMobi Exchange During COVID-19

COVID-19 has led the world into a new normal and almost all sectors of the economy were disrupted as restrictions were imposed. As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments.  Now more than ever, the success of a digital campaign depends on addressing the most relevant audiences and driving the most relevant KPIs.   In this Q&A, we chat with Bismit Bikash Boruah, Director, Programmatic Marketplace at InMobi, and look into changing trends we’re seeing on InMobi Exchange our leading in-app exchange. Listen in to the 32-minute conversation today!  LISTEN NOW   InMobi · Mobile Insights with InMobi: Q&A with Bismit Bikash Boruah on Advertiser Trends During COVID-19 Key InMobi Exchange Insights February to May 2020  Gaming  Spending in mobile gaming grew in May by 90% compared to February.  Key Takeaways:  80% of the rise in spending was driven by casual gaming.  Spends here are likely increased proportional to an increase in daytime gaming hours.  Video continues to be the highest performing format for in-app.  QSR and Food Delivery  Food delivery has seen a huge increase while QSR spending remains down.  Key Takeaways:  As restaurants were forced to close, QSR advertising budgets significantly reduced in April.  Food delivery brands aggressively increased spends and incorporated

Posted on June 09, 2020
By Matt Kaplan

09

June

The State of Programmatic Video in Asia: Q1, 2020 Part 2

The demand for engaging video content is on the rise. An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. We delve into insights from the InMobi Advertising Platform to understand why In-App Programmatic Video advertising has become the front and centre focus for most advertisers. How has video engagement shifted across Asia? Which app categories are delivering the most engagement with programmatic videos? As a sequel to our blog on the video programmatic spends across Asia, we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video Ads Deliver Higher Engagement Programmatic videos have delivered an increase in overall Click-Through Rate (CTR) by 3X compared to the aggregate overall CTR of other ad formats. When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement Across Vertical Vs Horizontal Video Formats While spends on vertical videos are lesser than that of horizontal videos, vertical videos have higher impact. Engagement driven by vertical videos is 3X of horizontal videos. Vertical video ads recorded 7X times higher CTR over banner ads, while horizontal ads recorded 2.3X the CTR of banner ads Vertical videos offer 1.5X higher completion rates than horizontal videos Vertical ads offer 3X in terms of engagement from Q1, 2019 to

Posted on June 09, 2020
By Team InMobi

27

May

How COVID-19 Is Impacting Americans In May [Latest Mobile Survey Data]

For many Americans, shelter in place orders are now in their third month – and many of us may be stuck at home for many weeks longer. At this point, how are adults feeling about the present situation, and how are their behaviors and situations evolving?   Since March, we have been surveyed Americans once a month (click here to see the March survey results, and here are the April survey results) using InMobi Pulse, InMobi’s mobile market research solution. For the May edition of this survey, we reached out to over 1,500 people across the country from May 7 to May 13, seeing how people of different genders and ages were reacting to the pandemic.   Here’s what we uncovered.  Top 10 Highlights:  Mobile and Apps:  In May, 80% said they are spending more time on their mobile phone, up from 73% in March.  43% in May said they are playing more mobile games, up from 40% in April.  35% of Americans said they are streaming more TV now, up from 25% in March.  The share of Millennials who said they are using news apps more frequently increased by 11 percentage points between April and May.  58% said they are using online conferencing tools for work in May, up from 48% in March.  Shopping and Commerce:  56%

Posted on May 27, 2020
By Team InMobi

18

May

Americans are Turning to Apps for Entertainment During COVID-19

With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. While stuck at home, many are turning to their mobile devices (iPhone, iPad, Android devices, etc.) to watch movie and TV show content, play mobile games and otherwise keep themselves entertained.  But to what extent has the use of these kinds of mobile applications really changed of late? Which apps are Americans turning to, and who are specifically turning to streaming services and gaming apps to keep themselves entertained? That’s what we wanted to find out.  For a better understanding of consumer behavior with mobile gaming and for streaming services, we ran two mobile surveys, one in March and one in April. And for app install trends for iOS and Android (Google Play Store and Apple’s App Store), we reviewed insights from our first-party telco data.   Here’s what we uncovered.  Consumer Sentiment Around Entertainment  As expected, our surveys in both March and April found that people are more inclined now to watch TV shows, play music, stream movies, play games on their phone and 

Posted on May 18, 2020
By Team InMobi

15

May

Understanding Online Grocery Shoppers and Food Delivery App Users During COVID-19

These days, more and more grocery shoppers are online grocery shoppers. And, a lot of this grocery ordering during the present pandemic is happening through apps.  It’s not hard to see why these grocery delivery services are replacing the in-person trip to the grocery store for everyone from big city dwellers in New York City and Washington D.C. to suburbanites and small town residents. After all, why bother waiting in crowded lines both outside and inside the store when you can get your groceries online and then have home delivery? It’s easy to see the appeal of online grocery shopping today.  Of course, online orders for fresh produce, gluten-free snacks, paper goods and more are nothing new. But, thanks to COVID-19 and a host of other factors, digital grocery shopping has never been hotter.  To see just how the space was changing and evolving in March and April 2020, we looked at the data. Specifically, InMobi’s Intelligence Solutions build a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to first-party telco data to stated feedback directly from the customers.  Charting the Growing Popularity of Online Grocery Shopping  Despite everything

Posted on May 15, 2020
By Team InMobi

13

May

The Shift in the Indian Consumer Behavior Since Lockdown

Novel Coronavirus cases spreading across the nation have brought several noticeable changes in the way Indians think, shop, interact and live. We at InMobi took a deep dive into the shift in consumer behaviour using our Mobile Market Research Platform. The survey was conducted from April 2 to 6 with a sample size of 3116 smartphone users across India. The Overall Consumer Sentiment About the Coronavirus While awareness of the actual origin of coronavirus has increased by 4 percent, misinformation continues to abound, leaving Indians in a state of confusion. Measures taken by the government to contain the spread of the virus including the 21-day lockdown, the ban on international travel, and halting interstate transportation are all appreciated by the Indians in the respective order. 40 percent of Indians believe that it will take the world between 6-12 months to get rid of Coronavirus. This is a 90 percent increase since the last survey held before the lockdown. 69 percent of the Indians are concerned about the impact on migrant laborers/daily wage earners and the underprivileged class. The Shift in Shopping and Media Consumption There has been a dynamic shift in the way Indians shopped in just one and a half weeks. 14 percent of Indians have changed their shopping behavior of stocking up groceries and household essentials. With fewer folks hoarding items or buying in bulk, others continue to have access to the daily essentials. With everyone sheltered at home, expenditure on food and WIFI/mobile

Posted on May 13, 2020
By Team InMobi

11

May

QSR App Usage Trends in The U.S. During COVID-19

Many quick-service restaurants (QSRs) have their own dedicated mobile apps, but who specifically is using these QSR apps today? When consumers use mobile devices to order their favorite food, which brands are they turning to now? That’s what we wanted to find out.  The COVID-19 pandemic has dramatically impacted every industry, although the restaurant space as a whole has been hit especially hard. Still, in looking at both our first-party telco data and insights from mobile surveys we conducted in March and April, we found that some brands are doing better than others at weathering the storm by prioritizing mobile orders and focusing on app-first customer experiences.  Understanding the Preferences of QSR Mobile Customers Today  With most of the country under some kind of shelter-in-place order throughout the majority of March and April, people are far less likely to venture out of the house – even for allowed activities like picking up orders for takeout. In the surveys we conducted in March and April, consumers have said they are not embracing this kind of dining right now.  Among the more than 1,500 Americans we surveyed in April, a third said they have reduced their visits to restaurants or stopped eating out altogether. This is hardly surprising, as the

Posted on May 11, 2020
By Team InMobi

06

May

Bagaimana Konsumen di Asia Tenggara Bereaksi terhadap Pandemi

COVID-19 telah mengejutkan dunia dan menciptakan masa-masa terburuk di sebagian besar negara di dunia. Di InMobi, kami menggali platform Audience Intelligent kami menggunakan sinyal data dan poligon lokasi yang kami set up di lebih dari 66.000 lokasi di Asia Tenggara untuk mengumpulkan wawasan tentang bagaimana konsumen merespons krisis ini di Malaysia, Singapura, Filipina, dan Indonesia. Kami juga melakukan survei konsumen untuk sampel sejumlah 1056 pengguna smartphone dari 24 hingga 28 Maret di Indonesia untuk mendapatkan insight konsumer yang akurat dan realistis tentang krisis saat ini dengan keterangan korespondensi lengkap sebagai berikut: Tingkat kesadaran masyarakat tentang pandemi Tantangan yang dihadapi oleh orang Indonesia selama krisis Tren langkah kaki pelanggan di tempat-tempat umum yang menarik Perubahan konsumsi aplikasi seluler di berbagai kategori   Bagaimana Orang Indonesia Menanggapi Krisis Kurangnya Kesadaran tentang COVID-19 di Indonesia Karena orang tetap dibanjiri informasi yang salah, tingkat kesadaran tentang COVID-19 sangat rendah di Indonesia. Sementara itu, 80% responden tidak mengetahui asal-usul Coronavirus, 40% berpendapat bahwa ini adalah eksperimen bio-medis yang salah antara AS dan Cina. 4 dari 10 responden berpikir pasar basah Wuhan atau konsumsi sup kelelawar bertanggung jawab atas sumber virus. Di tengah pandemi, sangat penting untuk mengikuti jarak sosial untuk menahan penyebaran virus lebih lanjut, tetapi hanya 60% dari warga negara yang menganggap serius jarak sosial di Indonesia. Hanya 14% yang dapat dengan tepat mengidentifikasi dua gejala utama penyakit ini. 80% dari responden tidak dapat mengidentifikasi empat tindakan pencegahan yang ditetapkan oleh WHO, yaitu social distancing, mencuci tangan, membersihkan dan menutup mulut saat batuk dan bersin.

Posted on May 06, 2020
By Team InMobi

04

May

Why Connected TV is the Perfect Extension to Your In-App Strategy

Connected TV (CTV) is the latest area of hyper growth in digital advertising. This is not news to anyone, but what most buyers underestimate is both the potential of this channel as well how companies can adapt to this rapidly changing space as user preferences evolve.   For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. As smartphones went mainstream and as internet connectivity improved, people’s consumption of video, which is the preferred format for media consumption, moved from desktop to mobile web (albeit for a brief time) to mobile apps. This shift happened because of two reasons:  Apps could stream premium long-form (more than five to seven minutes) video content (TV shows and movies) that were often not available on broadcast TV.  People could watch these shows and movies whenever they wanted to.  But mobile apps cannot replicate the intuitive large screen experience of watching videos. This is where digitally connected TV devices and smart TVs found their natural fit with consumers. And so, naturally,

Posted on May 04, 2020
By Team InMobi

04

May

The State of Programmatic Video in Asia: Q1, 2020

Programmatic is an ideal channel to acquire and engage users while providing them an immersive brand experience. Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. Delving into data from the InMobi platform, we unravel insights on the growing usage of video programmatic advertising across India, Southeast Asia, and ANZ. Programmatic Video Advertising in Southeast Asia 1. Video is the most preferred format on programmatic Video accounts for 40 percent of all programmatic ad spends in Southeast Asia. In Q1 2020, Shopping, News, Technology, Entertainment and Dating were the top spending verticals. The top 5 categories saw over 100 percent growth in ad spends. 2. Vertical Video is the way to go for top spenders Vertical video accounts for 35% of all video ad spends while landscape video owns the lion’s share. Advertisers across industries invest almost equally in vertical video – Shopping (50%), Finance (44%), Dating (43%), and landscape video. Programmatic Video Advertising in ANZ 1.In-app programmatic video surges With a 63% surge in programmatic in-app video buying YoY, Entertainment, News, Business, Health and Fitness, Music, and Video made the most of programmatic video The ‘News’ vertical became the highest spender as of March 2020 2.Vertical video grows; Landscape remains a majority Australia has seen a steep increase of 162% on vertical video ad spends in the first 3 months

Posted on May 04, 2020
By Team InMobi

30

April

The Impact Of COVID-19 On Consumer Sentiment In The Middle East [Mobile Survey Data]

In March and April, the novel coronavirus has spread in Saudi Arabia and the United Arab Emirates (UAE), causing sudden disruption to daily life. To get a sense of how it is impacting people in both countries, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution.  The surveys ran from April 13-24 and reached close to 1,000 adults through their mobile devices across the two countries. Respondents were split across gender and age ranges.  Here’s what the data revealed.  COVID-19's Impact on Media and Digital Behavior  Among survey respondents in Saudi Arabia, 24% of them (and 30% of men polled) said they have been watching more news. In UAE, 41% of consumers polled (and 46% of survey respondents over the age of 34) said they have been watching more news.  Beyond staying on top of the latest happenings, people in the region have been turning to apps to stay in touch with others and for entertainment. In Saudi Arabia, 50% of users polled said they have spent more time on social media apps since the outbreak began, while 34% said they are using entertainment apps like Netflix more and 21% said they are spending more time playing mobile

Posted on April 30, 2020
By Team InMobi

27

April

Mobile App vs Website Statistics: How App Usage Compares to Mobile Web Visits in the United States

Looking for mobile app vs website statistics that highlights the differences between the users of mobile websites and apps? Be sure to download our latest report: Apps vs Mobile Websites: Understanding Their Users. DOWNLOAD NOW Top Insights on Mobile Apps vs Mobile Websites Here’s a sneak peek on some of the top differences across categories between the visitors of a mobile website and an app’s owners: App owners are more likely to be male than female, in most cases. Unlike with gender, there’s no clean split between app owners and mobile website visitors. It really depends more on the space versus the medium itself. But, more often than not, mobile web visitors tend to skew slightly younger. More often than not, app owners tend to make more money per year than do mobile website visitors. Typically, regional preferences and brand loyalties trump mobile web versus app. For example, Chipotle app owners are more like Chipotle’s website visitors that they are like Tesla’s app owners. Across the board, app owners are more likely to be White than Non-White. Mobile website visitors are often majority White as well, but the difference isn’t as stark as it is on the app side. More often than not, what a mobile website visitor is interested in aligns with what app owners of the same brand and space are interested in. First Chapter of

Posted on April 27, 2020
By Matt Kaplan

24

April

How COVID-19 is Impacting Americans in April [Latest Mobile Survey Data]

Back in March, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution, to see how Americans across the U.S. were reacting to the COVID-19 pandemic. Of course, a lot has changed across the nation since we first conducted this survey in March. So, what does the current landscape look like today? To find out, InMobi ran another mobile survey. This time, we directly surveyed over 1,500 adults in the U.S., asking them the same questions we asked back in March. The survey, which reached individuals in every corner of the country (see note below), ran from April 2 to the 10th and had the same representation in terms of age and gender as the last survey. Top 5 Takeaways: Young People Are Craving Entertainment According to the April survey, 57% of respondents in this age range said they are spending more time using entertainment apps. And, 18% of survey respondents aged 18-25 now say they are spending more money on entertainment, a 7% increase compared to March’s results. News Fatigue is Real People in the U.S.aren’t watching the news as frequently as they were in March. For example, in March, 41% of parents polled said they were following the news more. In April, that percentage dropped to 30%. The total share of all survey respondents who said they are checking news apps more frequently dropped by nine percentage points between March and early April.

Posted on April 24, 2020
By Team InMobi

24

April

Mobile Insights with InMobi: Jobie Tan on Mobile Gaming during COVID-19

Welcome to our first ever edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For our very first interview, I sat down with Jobie Tan, InMobi’s Director of Business Development, to discuss the current state of mobile gaming during the COVID-19 pandemic. In our 18-minute conversation, we talked about why people are turning to mobile gaming apps in this moment in time, which kinds of titles are especially popular right now and what games need to do to see success today during these unprecedented times. Tune in today to hear the full conversation!   InMobi · Mobile Insights with InMobi: Q&A on Mobile Gaming with Jobie Tan Q&A Transcript MATT: Hi everyone. This is Matt Kaplan from InMobi's marketing team. Thanks for tuning in to our first ever edition of Mobile Insights with InMobi.For our very first guest, very excited to have Jobie Tan with us today. Jobie, can you give a quick intro of your role here at InMobi? JOBIE: Hey Matt, how’s it going? Thanks for having me.I head business development for global games over here at InMobi, and I work with publishers and developers, working with them to help them monetize their apps. MATT: Awesome. Great. So, so

Posted on April 24, 2020
By Matt Kaplan

23

April

The Impact of COVID-19 on Consumer Behavior in the Middle East

COVID-19 has proven to be a truly global pandemic, impacting people in just about every corner of the world. The Gulf countries of Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Bahrain and Oman have closed schools and universities and implemented strict lockdown measures following pandemic hits in each location. To what extent has COVID-19 influenced consumer behavior in the region? To find out, we turned to the data. By analyzing mobile in-app ad requests in February and March, we can see how COVID-19 and government responses to it has impacted people and their behaviors throughout this region. COVID-19's Impact on Mobile Usage in Gulf Region From March 15 onwards, every Gulf nation saw a notable increase in mobile app usage. During the second half of March, the highest mobile usage was recorded in Saudi Arabia, the most populous of the six countries, followed by the UAE and Kuwait. Between the week of March 2 and March 11, mobile usage increased 2% in Saudi Arabia. But, between the week of March 12 and March 18, usage increased by 42%. The most dramatic increases during these periods were in Kuwait, Oman and Qatar. For example, in Qatar alone, mobile usage increased 76% during the week of March 12 and March 18 compared to the previous week. Why was mobile usage spiking during this period? This is when the number of cases kept on increasing - and when lockdown measures either were first implemented or beginning to really sink in

Posted on April 23, 2020
By Team InMobi

21

April

The Role of Brands and Marketers in an Unprecedented Crisis

As the world come to terms with a new reality in the face of COVID-19, brands and marketers globally find themselves having to answer a difficult question - what should they be saying in these unprecedented times? Or, should they even respond? Do Consumers Want Brands to Stop Advertising? When Kantar recently surveyed more than 35,000 consumers, immediately after the World Health Organization declared COVID-19 as a pandemic, their expectations were clear: 75% of respondents believed that brands should inform consumers what they were doing And, only 8% thought brands should stop advertising In fact, data after the 2008 financial crisis shows that brands that continued advertising came out stronger - up to nine times faster in stock value than others. With consumers making their expectations clear, what should brands keep in mind during these unprecedented times? Embracing Purpose-Led Brand Communication Brands, legacy or new, are important during a crisis and should stay true to their purpose. They must remember the following tenets of purpose-led communication: Long-Term Approach: Brands must take a long-term approach by being respectful and sensitive to the times they are in, where an immediate push for sales takes a back seat for prioritizing consumers’ needs. Mental Brand Equity: Marketers must leverage owned, earned and paid media channels to provide consumers with information that can help navigate these times – be it with educational ‘how-to’ guides or product updates, in a periodic and time-sensitive manner. CSR/PSA Initiatives: By engaging in initiatives

Posted on April 21, 2020
By Rajesh Pantina

16

April

The Impact of the COVID-19 on Consumer Behavior in Australia

The rampant spread of COVID-19 has certainly changed the lifestyles of people across the world. At InMobi we’re able to give you near real-time insights on changing consumer behavior during the COVID-19 crisis from our 2nd party data (via our Audience Intelligence Platform). The analysis reveals the following trends derived through data signals captured by InMobi Location polygons, of which we have 87,000 across Australia: The customer footfalls in various places of interest Changes in the app usage across different categories   Safety Becomes a Priority Leading to Decline in Footfall With people practicing social distancing, there is a drastic decline in footfall across places of interest. Recreation areas like shopping centers, beauty salons, hotels and motels have experienced a significant reduction in visits. Shopping Centers Shopping centers saw a steady decline with the first few coronavirus cases coming to light in January. The curve flattens a bit in February while people resort to social distancing and with newer cases surfacing in the beginning of March, footfall hits rock bottom, constituting an overall decline of 48% in shopping center visits. Supermarkets While Shopping Centers witnessed decline in footfall, the supermarket visits stabilized with everyone trying to stock up kitchen supplies due to fear of a possible lockdown. Beauty Salons Beauty Salons saw a steady decline of 47% from the first outbreak of reported cases of the pandemic from the last week in January. And there were two instances that experiences a

Posted on April 16, 2020
By Richard O'sullivan

09

April

Impact of COVID-19 on the Consumer Behavior in India

Amidst the outbreak of COVID-19 in India, we delved into our InMobi platform insights and conducted mobile consumer surveys to understand the following factors: 1. Awareness levels on the pandemic in India 2. Changes in consumer lifestyle, shopping habits and preferences 3. The top stress busters for people at home The Need of the Hour is to be Aware Survey results state that most Indians are not aware of the cause, symptoms and the preventive measures that can be taken to avoid COVID-19. It is alarming to see that 60% of the respondents to our survey in India are unsure of the origins of the virus and only 10% can identify the exact two symptoms of the disease. Around half (46%) of the respondents are still not practicing social distancing. The need of the hour is to create proper awareness of the epidemiology of the disease. The Pandemic’s Impact on the Economy Consumers feel that the pandemic could cause major hurdles to employment and business growth in India. 43% of respondents believe that COVID-19 will affect the emerging economies including India. 30% of the respondents believe that the world is heading towards a global recession. 50% of Indians expect losses in the industry they work in. 15% of respondents are expecting layoffs. The Changing Behavior of the Indian Consumer The current crisis is affecting the brand and category preferences, shopping behavior and spends. In the chaos created by the pandemic, 40% of consumers are stocking up on kitchen supplies, hence

Posted on April 09, 2020
By Vasuta Agarwal

06

April

COVID-19 Impact on Mobile User Behavior [App Install Insights]

The world is in the midst of an unprecedented global pandemic, as the novel coronavirus spreads rapidly. In the U.S., many state, county and city authorities have issued shelter in place orders to try to “flatten the curve” and prevent the number of new COVID-19 cases from spiking. For most Americans, the most dramatic and noticeable effect of COVID-19 has been social distancing. With people staying inside for weeks, many are turning to their screens for news, comfort, connection and more. For a closer look at the role mobile apps are playing in helping people navigate this crisis, we turned to InMobi’s intelligence solutions, using our first-party telco data to review new app install trends from end of December 2019 through the first three weeks of March 2020. Here’s what we uncovered. Delivery App Download Trends In March, thousands of Americans rushed to supermarkets and big box chains to stock up on essentials like toilet paper and pasta in preparation for spending additional time at home. But instead of fighting the lines at grocery stores or trying to grab supplies off shelves before they ran out, many people opted to just order items for their house on their phone. In fact, compared to January 2020 figures, new installs of Instacart, Shipt and Drizly were, combined, up 166% in March. In early March, the number of new Instacart app installs jumped to an all-time high for the year. More specifically, the number

Posted on April 06, 2020
By Team InMobi

03

March

Who Uses the Top Travel Apps and Mobile Websites?

There are dozens of travel apps now available (and even more travel-related websites) to handle every component of travel planning, enabling travelers to easily book flights, hotels, restaurants and much more. In fact, at least 67% of travelers now use apps at some point during a trip. But who specifically is turning to apps and mobile websites like Google Translate, Airbnb, Expedia and Zipcar? To find out, we turned to the data - specifically, InMobi intelligence solutions, which builds a holistic understanding of consumers across data sources including InMobi Exchange, which reaches 1.6 billion users globally, and our own permissively-sourced deterministic first-party telco data. We reviewed the insights across the following categories: airlines, travel booking sites hotel/lodging and car rentals. Our analysis covered the top apps and mobile websites in each of the categories, encompassing over two dozen brands in total. Here’s what the data reveals. Top Insights on Mobile Airline Customers To better understand how mobile factors into flying, we reviewed insights on app owners (i.e. people with the app on their mobile device) and mobile website visitors for the biggest airlines in the U.S. We specifically reviewed these brands: United, Spirit, American, Southwest, Delta, Frontier, Alaska and JetBlue. Here are our top five insights among airlines: Most app owners are male. But, more women than men visit the mobile websites of Southwest, Frontier, Delta and JetBlue. In fact, two-thirds of all Southwest mobile web visitors are

Posted on March 03, 2020
By Team InMobi

02

March

3 Key Brand Marketing Challenges in 2020 You Need to Know About

In 2020, there are lots of marketing challenges facing everyone from the biggest marketing teams all the way down to small businesses. But, we think there will be three issues that will have an outsized impact on brand marketing efforts in the U.S. in 2020: The 2020 Presidential Election The 2020 Summer Olympics Ongoing Concerns Around Privacy, Trust and Transparency But, just because these are issues that just about every marketer faces in 2020 doesn’t mean they need to derail all of your brand marketing plans. Here’s how these issues will impact your marketing campaigns, and how you need to overcome potential challenges with your marketing strategy in 2020. How to Talk to Potential Customers During the 2020 Presidential Election At this point in the year, it’s hard to miss all of the news around the 2020 elections - and the final vote is still many months away. In particular, the election presents marketers with three key issues. For starters, the election is likely to drive up advertising costs across the board. Considering that some major social media outlets like Twitter have already largely banned political advertising, the remaining digital marketing channels that still allow it will become more competitive, with brands, candidates and political groups all spending millions of dollars to get their message across to people through these channels. It also presents brand suitability concerns. Do you want your messaging to appear alongside a political story? Considering the state

Posted on March 02, 2020
By Matt Kaplan

02

March

Are you Ramadan Rush Ready?

Ramadan ushers in a period of joy and celebration emphasised by the spirit of giving. This month also marks one of the busiest shopping periods of the year, resulting in a phenomenon commonly referred to as Ramadan Rush. How can marketers make the most of the Ramadan Rush in the mobile-first economy of Indonesia? We surveyed 1800 Indonesians using Pulse, InMobi's research and analytics platform to understand their top concerns this Ramadan. You can download the full version of our report here

Posted on March 02, 2020
By Sreeshna Sreekishan

07

February

Get Ready for March Tournament Action: College Basketball and Sports App Users

In the world of college basketball, no month looms larger than March, when 68 teams from across the country battle it out to see who is the best college basketball team in the nation. Close to 20 million people watched the 2019 championship game, and many more follow along throughout March and April by checking scores, watching highlights, streaming games and filling out their bracket through mobile apps. But who specifically is turning to mobile when tournament time arrives in March and April? To find out more about college basketball fan behavior on mobile, we turned to InMobi’s intelligence solutions, which build a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party telco data to stated feedback directly from the customers. In particular, we looked at the following college basketball and sports properties: NCAA March Madness Live app ESPN Tournament Challenge app NCAA mobile website and NCAA Sports mobile app ESPN app and mobile website theScore app and mobile website CBS Sports mobile website and app So what does the data reveal?Mobile User Insights Revealed Demographics: This audience is overwhelmingly male. Across all properties, three-fourths or more of the audience for each one is male. Around 19% of NCAA March Madness app owners and 21% of ESPN Tournament Challenge app owners are female. The 46-55 is the largest age range for most properties, followed by those in the 36-45 age range. Only

Posted on February 07, 2020
By Team InMobi

06

February

Who Uses Apps to Learn a New Language?

How many languages do you speak? If you’re reading this in the U.S., chances are good that the answer is “just one.” Even though well over 90% of all American high schools offer a foreign language course, less than 1% of those who study a language in school later say they’re fluent in it. To fill in this gap, many turn to mobile apps. Over the past few years, a number of apps have come out that enable users to learn dozens of new languages. Who specifically uses these language apps? To find out, we turned to InMobi’s intelligence solutions, which build a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party carrier data to stated feedback directly from the customers. In particular, we looked at the following language learning apps: Duolingo Babbel Memrise Rosetta Stone So what does the data reveal?Insights on Top Language App Users Demographics: Most of the people with these mobile apps are male. Close to 42% of those with the Memrise app are between the ages of 18 and 35. Over 43% of people who have the Babbel app are between the ages of 26 and 65. Close to 46% of Duolingo app owners and around 44% of Rosetta Stone app owners are 26 to 45 years old. Babbel is the only app of the four where more than 50% of those with the app are White. Over 28% of Duolingo app owners

Posted on February 06, 2020
By Team InMobi

31

January

5 Useful Mobile Game Marketing Tips for 2020

This guest post comes from Udonis. Whether you're an indie developer or an established publisher, mobilegame marketing deserves your attention. You can create the best mobile game ever, but if you don’t promote it, it will get lost among thousands of other games in the app store. As you know, the mobile game market is very crowded and competitive. That’s why it’s essential that you create an effective marketing strategy that will put your game on the map. We have put together useful mobile game marketing tips that will help you get started and win in 2020.1. Do Thorough Market Research and Analyze Your Competitors Before you even make your mobile game, you should conduct exhaustive market research. After you analyze the current trends in the gaming industry, you’ll have a much better idea of which direction to go in. That’s not to say you should follow trends blindly, but it helps to know what people are interested in and what type of mobile games do well. If you already made your mobile game, you should research your competitors. Analyze what makes their games so good as well as their weak points. Also, compare your mobile game to your competitors’. See how it stacks up. Just make sure to be objective and honest with yourself. All that information will help you define which aspects of your game you’ll focus on when developing a marketing campaign.2.

Posted on January 31, 2020
By Team InMobi

06

January

Chocolate Consumption Trends 2020 [Mobile Market Research]

In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate companies? To find out, we polled hundreds of people throughout the United States using InMobi Pulse to get their opinion.How The Key Players Fared In Survey Results In the U.S. in particular, why do people buy chocolate? What do they look for, and how do they determine which brand to buy? To answer these and other questions, we turned to InMobi Pulse. Through InMobi Pulse, we directly surveyed 500 people (250 men and 250 women across all age groups) in the 10 largest cities by population in the U.S. in October and November 2019. People who had bought chocolate in the last six months were asked a dozen questions about their brand preferences, why they buy chocolate, who they buy chocolate for, where they buy chocolate and how they’re convinced to choose one brand over another. The survey focused on the primary North American offerings from The Hershey’s Company, M&M Mars and Nestle, which are the largest chocolate companies in the world. In particular, individuals were asked about these specific brands: Reese’s, M&M's, Snickers, Kit Kat, Cadbury, Toblerone and Aero.Chocolate Brand Awareness and Brand Recall Snickers and Kit-Kat had the highest levels of awareness, closely followed by

Posted on January 06, 2020
By Matt Kaplan

30

December

2020 Trends: Better Understanding Mobile Consumer Needs

As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. For today’s consumers, smartphones are with them during literally every part of the day. The mobile phone is way more than a phone now, as the device is how we shop, communicate with others, travel, make payments, take consumer surveys and conduct many more activities. In the past, mobile used to be thought of as the second screen. That’s no longer the case. Mobile devices have become the most personal screens in our lives, traveling with us everywhere For many people, especially younger folks, mobile is the primary screen, as it is the first thing they see in the morning and the very last thing they look at before going to sleep at night. In fact, the myriad products and services available on mobile devices have become so central that consulting firm Deloitte refers to it as a “smartphone addiction.” No wonder people look at their smartphones and other mobile technology more than 50 times a day on average now. “Today, why bother specifying between a consumer and a mobile consumer? Considering the current state of mobile technology, saying global mobile consumer is like saying tiny shrimp or ATM machine - it’s just redundant at this stage,” Richard Thomas, Head of Brand Marketing, North America at InMobi, noted in August 2019. “Every brand today, no matter what space it’s in, must

Posted on December 30, 2019
By Team InMobi

26

December

2020 Trends: DOOH, OTT and CTV Advertising Go Mainstream

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big? All signs point to a resounding yes. Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. “We’re seeing a continued increase in spending for video across platforms, but the growth has been primarily focused on mobile and Connected TV,” says Vanja B. Brzin, VP of Product Marketing at Celtra. Defining DOOH, OTT and CTV Before we get into it, let’s make sure we’re on the same page. For starters, digital out of home (DOOH) refers to screens and devices found outside of the home or the office. DOOH encompasses everything from elevator displays to gas station pumps and everything else in between. These outdoor screens are powered by apps, and marketers are beginning to be able to run digital advertisements in these environments programmatically. OTT refers to video that is coming over the top of a traditional TV set. Instead of delivering video content through linear TV or traditional cable, OTT video is delivered through an internet connection. OTT devices can include a smartphone, a tablet or even gaming consoles. Apple TV and Roku are big names in the OTT hardware space, while Netflix is the top player in the OTT streaming space. CTV simply refers to a television set that is connected to the internet. This

Posted on December 26, 2019
By Team InMobi

23

December

What's Healthy to Eat for Breakfast? Americans Chime In [Survey Results]

Have you ever wondered what's healthy to eat for breakfast? You’re far from alone. There are so many options out there that it can be hard to determine what foods to eat to start your day. Is peanut butter on gluten-free 12-grain bread okay, or is a nut butter like almond butter a better choice? How about chia seeds or cottage cheese or boiled eggs? Complicating matters further is the fact that not everyone agrees on what healthy breakfast foods look like. Some people are mostly concerned about lowering their blood pressure or weight loss while others may be more concerned about heart health - or maybe they just want to feel full in the morning. What this all goes to show is that there are a lot of differing opinions out there when it comes to healthy breakfast option. So to get a better sense of what the majority of Americans consider healthy, we asked them directly! Through InMobi Pulse, we surveyed over 550 adults of different genders and ages from across the U.S. to learn more about how they feel about breakfast and healthy eating in the morning.Healthy Breakfast Eating Survey Results Revealed First, before going too far, we wanted to find out whether people actually cared about eating healthy in the morning. All told, 71% of survey respondents said they prefer a healthy breakfast over a normal one. And, 73% of females and 76% of those 35 and older

Posted on December 23, 2019
By Matt Kaplan

18

December

Who Uses the Top Soccer Apps? An Investigation

In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out, we turned to InMobi Pulse. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 billion users globally to opt-in sourced deterministic first-party carrier telco data. Using our high-quality, data sources, we can see what makes their customers tick. For the soccer space, we looked at three categories of apps that soccer/football fans use: Apps that cover news, live scores and updates. Specifically, we looked at the soccer/football apps 365Scores, LiveScore, Football Live Scores, Telemundo Deportes, Univision Deportes, Fox Deportes and Forza Football. We also looked at theScore and the Bleacher Report, which cover a variety of sports-related topics including (but not limited to) soccer matches and soccer scores. And, to round things out here, we looked at the ESPN Soccer mobile website as well. The official apps from the major soccer leagues and associations like UEFA Champions League, La Liga, the English Premier League, Bundesliga, Major League Soccer and FIFA. Apps from the top soccer teams themselves. Here, we focused on apps from top favorite teams, as determined by Google Play and iOS App Store download figures. Instead of focusing on national teams, we analyzed the apps of

Posted on December 18, 2019
By Team InMobi

17

December

Q&A with Apptopia's Damian Gray

In the mobile app space today, there are many different ways to succeed. Damian Gray, Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. We recently sat down with him to learn more about his job, the mobile app industry and the ongoing evolution of mobile app measurement and tracking.Who are you and what do you do at Apptopia? My name is Damian Gray, Director of Customer Success at Apptopia. At a high-level, my team works with our customers to provide them with the app market insights they need to be successful. That could mean helping sales teams determine which app developers could be the best partners for their product, or it could be helping developers understand how other developers are executing, so they can benchmark and/or innovate. My team also helps investors make educated decisions leveraging mobile signals. I work with hundreds of different mobile-only and mobile-focused brands as well as public and private investors. Every day offers a new challenge for Apptopia customer success managers!Most companies understand what their performance is and how it's trending. What can they unlock through understanding their competitors and their market? Speaking specifically to apps, there are a ton of different tracking and measurement platforms available to companies so they can track and monitor their own internal data and progress towards their mobile KPIs; but

Posted on December 17, 2019
By Team InMobi

09

December

The Role of Mobile Apps in the U.S. Pharmacy Space

The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. The pharmacy is now, by and large, the ultimate convenience store. While the space is growing, it’s not without its challenges. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door? To stay competitive, many pharmacies are increasingly leveraging automation and mobile app technology to provide a more engaging and personal experience for their customers. What kind of a difference do these apps make? And who specifically is using them? To find out, we gathered insights from InMobi Pulse, which builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 billion users globally, to opt-in sourced deterministic first-party carrier telco data to stated feedback directly from the customers. And if you wanted to go deeper on the data we use: Through our first-party carrier data (via InMobi Pulse insights platform), we passively observed over 117,000 physical locations and 9.5 million consumer visits among leading pharmacy, convenience store and grocery brands in the U.S. We reviewed our first-party carrier data to look into who has these pharmacy, convenience store and grocery apps and is visiting the

Posted on December 09, 2019
By Team InMobi

26

November

Who Uses Apps to Meet Their Fitness-Related New Year’s Resolutions?

To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually, monitor calories and overall stay on top of every element of your health routines. In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others. Who specifically uses these apps? To find out, we turned again to InMobi Pulse. Using our high-quality, first-party telco data, we can see what makes their customers tick.Working Out Who Actually Uses Health and Fitness Apps Here’s a brief snapshot of the average owner of seven of the top fitness apps from January 2019: The vast majority of app owners are female. Across these apps, between 59% and 85% of their app owners are female. For most apps in other categories, like pizza or streaming video, most app owners are male. More or less, app owners are likely to be between 26 and 45 years old; for most apps, 40% or more of their app owners fall into this age range. But, for fitness brands that have been around for longer, their average age range tends to skewer slightly older, with more of their audience being in the 56 to 75 age range. Between 14% and 25% of app owners are between 46 and 55, depending on the app. The bulk of app owners in this category

Posted on November 26, 2019
By Team InMobi

25

November

[New Report] State of Mobile Programmatic Ad Buying in Southeast Asia in 2019

Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia? To find out, we surveyed more than 50 digital marketers with the responsibility of media buying across leading brands and agencies in the region. The goal was to hear directly from those on the front lines about what they think about in-app programmatic advertising, to see if it’s understood well and finding value. Our latest report, The State of Mobile Programmatic Ad Buying in Southeast Asia in 2019, highlights - the current landscape, challenges undermining the in-app programmatic advertising industry and a glimpse into its future. This survey is the first of its kind research program for mobile marketers. It is designed to help mobile marketers better understand the responsibilities, activities, challenges, and current/future trends of the mobile programmatic world. Get your complimentary copy today! DOWNLOAD NOW What did our survey uncover? Here are the highlights of the report: Close to nine out of 10 brand marketers possess only a basic working knowledge of programmatic advertising. Despite that, 93% of these advertisers aim to conduct their programmatic media buying in-house. Around 90% of advertisers see efficiency gains with programmatic buying. Programmatic buying of inventory reduces the human involvement and the chances for errors and delays, thus improving the efficiency of a campaign instantaneously. When evaluating programmatic partners, performance along with control

Posted on November 25, 2019
By Team InMobi

20

November

Understanding the Modern American Beer Drinker

Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the country, and the beer industry is now worth more than $114 billion. But, staying competitive in this market is not a foregone conclusion, especially for major U.S. beer brands. Overall beer sales in the U.S. dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. So what can major domestic brands do to stay competitive? The key may be better understanding their various audiences and knowing what makes them tick. Why do certain people drink certain beer brands? That’s what we wanted to find out. To dig deeper on the modern American beer drinker, we turned to InMobi Pulse. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party carrier data to stated feedback directly from the customers.Segmenting The Beer Drinking Audience It’s important to note that when it comes to beer consumption, there is no one-size-fits-all audience. Different people drink different amounts and different types of beer at different locations for different reasons. For our reporting, we segmented out three main types: The sport enthusiast The artisan beer drinker

Posted on November 20, 2019
By Team InMobi

20

November

Drive Away from the Competition through Actionable Consumer Insights

To uncover what the modern car customer looks like, we looked at the data. We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with data on how people use the mobile apps of the major automakers themselves. We first looked at the common traits of those in the U.S. who already are customers of the world’s biggest car brands. This data was uncovered by looking at those who have apps indicating ownership from these automakers on their mobile devices. We then compared those insights to the mobile audience data from major car buying and car research websites, to discover the overlap between those who have an affinity for a particular brand and those currently in the car buying research process. The profiles of car owners of auto brands are derived from data around deterministic auto owner properties such as car finance apps. The auto brands reviewed include Chevrolet, Chrysler, Ford, Honda, Hyundai, Kia, Nissan, Subaru, Tesla, Toyota and Volkswagen.Car Owner Highlights: Car owners (i.e. those that have downloaded car brand apps that indicate car ownership) across brands tend to be highest in the 46-55 age group. Individuals with auto finance apps tend to be younger, single renters (i.e. not homeowners). They’re also more likely than other car owners to have other finance-related apps on their mobile devices.

Posted on November 20, 2019
By Team InMobi

13

November

Mobile’s Role in Black Friday Holiday Shopping

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out. To uncover the truth about mobile’s role in shopping habits from Thanksgiving until the following Monday, we surveyed hundreds of people in and near the 10 biggest cities in the U.S. using InMobi Pulse. So what does our data reveal?Survey Results Revealed For starters, mobile won’t be the dominant shopping channel this year. Only 21% said they would shop during this period through mobile apps, while only 16% said they would turn to mobile websites. In comparison, 18% said they used apps for holiday shopping last year, while 14% said they used mobile websites for shopping in 2018. Between 2018 and 2019, there should be around a 17% increase in planned app use for shopping. But, one in three survey participants said they would conduct at least 40% of more of their holiday shopping through apps. And, over 70% said they turn to digital channels for product research before making an offline purchase. Among app shoppers, 40% said they would use mobile apps to buy clothing, shoes and/or bag. An additional 33% said they would be buying electronics through apps. These are not necessarily impulse buys either, with close to half of survey respondents describing themselves as needs-based buyers. But, 46% said they will be buying items either for

Posted on November 13, 2019
By Matt Kaplan

12

November

Building a Frictionless Consumer Experience Using Mobile

As we’ve previously noted, most shoppers in India use a mobile device to make a purchase. The problem is that while consumers are quick to embrace mobile devices, brands are not. This can especially be pronounced during large-scale events such as Diwali, Christmas among others.Consumer Frictions on Mobile At all stages of the customer shopping journey, consumers report issues with the mobile experience offered by their favorite brands. Here’s just a small snapshot of what our research revealed: Long video ad load times. Lack of communication in local languages. No omnichannel experience provided. Not enough reviews and ratings. The product that someone gets is different than they looked at online. There are too many steps needed to make a purchase, and the checkout process isn’t optimized for mobile. Poor after-sales service (delivery, installation etc.) Consumers want a seamless mobile shopping experience. Brands aren’t providing it, though.Greasing the Wheels on the Mobile Consumer Journey More than four in five consumers globally say they will immediately switch to a new brand if they have had a bad experience, according to Kantar, and three-fourths of consumers expect a consistent brand experience wherever they engage with a brand (e.g. website, social media, mobile, in person). Brands need to eliminate the various frictions - information, experience, relevance and payment related, to maximize their chances of winning the connected Indian consumer. Here are the three main things they need

Posted on November 12, 2019
By Rajesh Pantina

08

November

Understanding the Connected Indian Consumer’s Shopping Journey

As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buying groceries, it imperils brands to provide their target audience with a seamless experience across their digital devices. After all, it’s what today’s digitally savvy customers expect. A truly connected customer experience is especially needed in the retail world. The rise of e-commerce has in turn enhanced customer expectations from shipping to customer service and everything in between. To illustrate how connected Indian consumers shop today, InMobi recently surveyed over 1,000 people throughout India to see when and how they would be shopping during the 2019 Festive Season. So what do our numbers reveal? DOWNLOAD NOWUnderstanding how mobile impacts the Shopping Journey in 2019 The festive season records some of the most significant purchase decisions throughout the year, making it the basis of our study. How will connected consumers in India be buying during the four-month period from Dussehra through Christmas this year? As our research shows, when it comes to shopping, connected devices are a crucial component of the buying journey. At the beginning, middle and end of the shopping journey, mobile reigns supreme. Whether the festive shopping is online or in-store, mobile is the constant companion for learning, exploring and buying in the customer’s shopping journey. Consider what our survey

Posted on November 08, 2019
By Rajesh Pantina

08

November

The Emergence of the Connected Consumer in India

The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India. The change has been led by mobile, with many Indians today having skipped the desktop era and jumped directly to mobile. As smartphones and wireless connectivity expand beyond the major cities into smaller municipalities and rural areas, mobile devices take up a central role in how Indians shop, play, eat and do just about everything. This is a big change from just five years ago.The Connected Indian Consumer Throughout the Country This rise in mobile device and smartphone usage isn’t just happening in Tier 1 and Tier 2 cities either. The Boston Consulting Group (BCG) has previously predicted that by next year, around half of all internet-connected consumers in India will be from rural areas. Considering that around 67% of India’s population lives in rural areas, the growth in connectivity in these parts of the country is significant. “Cheaper mobile handsets, the spread of wireless data networks, and evolving consumer behaviors and preferences will all drive rural penetration and usage,” the report’s authors noted. And, their usage habits are not all that different from their urban peers. BCG noted that the most popular activities undertaken by rural consumers on their phones including accessing social media networks and communicating with others through chat and text messages,

Posted on November 08, 2019
By Rajesh Pantina

21

October

Stream and Chill: How Mobile Users Are Really Watching Streaming Video Content in the U.S.

Use Actionable Insights from InMobi Pulse to Make Smarter In-App Advertising Decisions. Your Captain Obvious insight for the day: People love to stream video. There’s a reason big streaming video properties like Netflix, Hulu, Amazon Prime Video are household names in the U.S. today. But here’s what you might not realize: A lot of people use their smartphones to watch video. The screen may only be a few inches wide, but it’s what many of us turn to for streaming TV and movies - despite Steven Spielberg’s misgivings. In fact, here’s a look at net installs of OTT apps over the past 12 months: In the last 12 months, net new installs of these top five OTT video streaming apps (Amazon Prime Video, HBO, Hulu, Netflix and Starz) increased over 400%. Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. And people aren’t just downloading these apps and forgetting them. Users in the U.S. watch a lot of video content on their mobile devices: In August 2019, Netflix users, on average, watched over five hours of streaming content. People with the Hulu app on their phone have viewed more than four hours of video content from their mobile device in August. Some other stats to consider: The average American spends close to three hours

Posted on October 21, 2019
By Team InMobi

18

October

[QUIZ] Will You Have a Spooktacular Mobile Halloween?

All hallow’s eve soon approaches. Do you have everything ready?You may know a few facts about Halloween, but how well do you really know this holiday? To test your knowledge, we scrounged the underworld (a.k.a. the internet) for all things Halloween and mobile. What role will your mobile device be playing this Halloween? Take this quiz to see if you’re a mobile Halloween wizard - or just a goblin.Q1. How Much Walking Does The Average Trick-or-Treater Do When Gathering Candy on Halloween? 0.5 miles.0.75 miles.1 mile.1.25 miles.2 miles.Q2. What Social Media Network Do People Turn To Most Frequently for Halloween Inspiration? FacebookInstagramPinterestTwitterYouTubeQ3. When Do Most People Stop Trick-or-Treating? 7:30pm8pm8:30pm9pm9:30pmQ4. On What Day in 2018 Did the Greatest Number of People Search “Halloween” on Google? October 7October 14October 20October 27October 31Q5. What percent of Halloween consumer spending will happen online in 2019? 10%25%40%50%67%Q6. Who Spends the Most Amount of Money on Desktop Paid Search Advertising around Halloween? Wholesalehalloweencostumes.comParty CitySpiritHalloween.comAmazonhttps://www.halloweencostumes.com/Q7. Illinois is the top pumpkin-growing state in the U.S. What was the most popular social media app in the state in 2018? FacebookGoogle PlusInstagramPinterestSnapchatQ8. Massachusetts holds a special place in Halloween lore, as it’s where the infamous Salem Witch Trials took place in the 17th Century. In the 21st Century, what percentage of its residents have mobile broadband coverage? 88%90%92%97%100%Q9. In the 2006 horror movie Cell, cellphone signals

Posted on October 18, 2019
By Matt Kaplan

11

October

Mobile Path to Purchase Marketing: Moving Customers from Online to Offline

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. How could they be sure that someone who walked into a physical store was in fact influenced by seeing an ad on their mobile? However, as mobile device penetration rises to new heights in markets throughout Southeast Asia, brands can’t afford to have these hang-ups anymore. The mobile consumer is simply too big to ignore. Luckily, mobile marketing attribution has caught up. But what does it take to run mobile marketing campaigns that can drive footfall and in-store purchases in a verifiable manner?Mapping All Points on the Path to Purchase The first step for brands hoping to move in this direction is to gain a deep understanding of what the path to purchase looks like for their consumers today. This involves understanding what happens from beginning to end, finding out where consumers deal with roadblocks and determining the role that mobile is already playing (and can be playing in the future). As a global report on this topic from KPMG has highlighted, there are four key steps in the modern path to purchase: Awareness Consideration Conversion Evaluation First you learn about the product. Then you figure out if it’s right for you. Then you get it, and

Posted on October 11, 2019
By Team InMobi

07

October

How Marketers Should Be Using Mobile Apps

Mobile Apps are Critical for Understanding, Identifying, Engaging and Acquiring Today’s Consumers As I’ve already mentioned, today’s consumers are mobile first and mobile centric — and they use apps very differently (and much more frequently) than they use mobile web browsers. But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals? How can they provide their message to the right audience and deliver a great brand experience? I firmly believe mobile apps can and should be central to helping marketers more effectively understand, identify, engage and acquire mobile consumers. Here’s how. LEARN MOREUsing Apps to Understand Consumers Mobile can yield vast amounts of data — so long as it can be appropriately gleaned. Here are some examples to consider: You can often tell a lot about someone from where they spend their time. For example, people who are often found at airports on Mondays and Thursdays are generally business travelers, while those found at stadiums and arenas on weekends are likely sports fans. When available, knowledge from carrier data can help you truly unlock your customer's DNA. Check out this blog post to see what this data reveals about pizza consumers. Mobile apps can be a great way of getting direct feedback from consumers. This is especially the case with younger consumers, who are much more likely to see and fill out a survey from their phone than they

Posted on October 07, 2019
By Richard Thomas

02

October

All Mobile is Not the Same

If you’re thinking about mobile as a homogenous environment, then think again. As I mentioned in my previous post, there’s no such thing as mobile consumers, just consumers. As mobile becomes the most prevalent and the most personal screen in our lives, mobile is less one more screen in our lives but rather the core screen present whenever we’re doing anything. But, it’s important to note that mobile isn’t just one thing, but actually two: mobile web and mobile apps.Understanding the Differences Between Mobile Web and Mobile Apps According to eMarketer, Americans will spend a whopping three hours and 43 minutes every day on average with their mobile devices this year. But, in 2019, only around 26 minutes is spent using a mobile web browser; in comparison, adults in the U.S. spend close to three hours a day using apps. What people do in mobile web is different than what people do in apps as well. While almost two-thirds of all time spent using mobile browsers is devoted to audio, social media and video are more likely to be accessed via apps, eMarketer has found. In fact, this year people will spend close to 100 minutes a day just browsing social media, watching videos and playing games. Perhaps the biggest difference between the two is in relation to habit. People often turn to mobile browsers for meeting their one-time needs; after all, if you’re visiting a

Posted on October 02, 2019
By Richard Thomas

23

September

New Podcast on All Things Mobile Apps Feat. Apptopia

We recently sat down with Jonathan Kay, the Founder of Apptopia, for a wide-ranging conversation on all things mobile apps and mobile marketing. Listen in to the 48-minute conversation today! LISTEN NOW Here’s a small sampling of what this conversation covered: How different apps can use subscription services and rewards. Why every company, no matter their business model, should have an app. The importance of testing, and the benefits of mobile for testing and gathering data. Importance of transparency and the user experience with your ad creatives. How to avoid device limitations and how to make sure your app is not uninstalled. How privacy initiatives will and won't impact advertising. App monetization today: What app publishers need to understand about friction. Apptopia is a mobile data company that provides insights and intelligence on the mobile app industry by accurately estimating downloads, revenues, and active users for every mobile app in every country. They also provide deep SDK analysis and recognition. Their actionable app store data is designed to help publishers, investors and advertisers across the world make more informed decisions. LISTEN NOW Want to watch the entire video? Check out the video below:

Posted on September 23, 2019
By Matt Kaplan

03

September

Amplify Your Campaigns with Mobile Advertising Research

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective.1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. While mobile advertising partners and third-party attribution players can help you determine if the ads were actually seen by the right people, how do you determine if the ads were remembered later on? This is where ad recall surveys can come in handy. Here, a very short poll is distributed to everyone who saw the original ad (plus some that didn’t, as a control group) to see if they recalled seeing that ad at some point later on (24 hours later, one week later, one month later, etc.). This can help you figure out if your ad creative was actually memorable and unforgettable, or if it was effectively ignored. LEARN MORE2) Footfall Analysis Proofpoints Many brands will run ads through a variety of channels (think radio, TV, print, etc.) in order to drive someone to make a purchase at a physical location. This can be an especially

Posted on September 03, 2019
By Team InMobi

26

August

The Mobile Consumer is The Consumer

When smartphones are ever-present, everyone is a mobile consumer. Here’s why mobile is central to driving real connections with consumers. Today, why bother specifying between a consumer and a mobile consumer? Considering the current state of mobile technology, saying global mobile consumer is like saying tiny shrimp or ATM machine - it’s just redundant at this stage. Don’t believe me? Consider this information: A significant percent of consumers have mobile devices. According to a 2019 mobile consumer survey from Pew, basically all adults in the U.S. own mobile devices. They found that 96% of Americans have a cellphone, and over four in five have a smartphone. A majority of adults in the U.S. across all age groups, locations, incomes and backgrounds have a smartphone. In fact, there are more people globally that have a cellphone than there are people with toilets. Not only are smartphones highly prevalent, but they’re also the premier screen for Americans today. Pew has found that one in five Americans only go online using mobile devices. This is especially prevalent among younger adults, with 58% of those under 30 years old saying they primarily get online via mobile screens. According to eMarketer, adults in the U.S. spend more than three hours and 30 minutes with their mobile devices. This means that Americans are now looking at smartphones and other similar devices more often than they’re watching TV. Deloitte, in its annual global mobile

Posted on August 26, 2019
By Richard Thomas

29

May

All Marketing Challenges Stem From This One Thing

Talk to any CMO or other marketing leader today, and you’ll likely hear them discuss any number of marketing challenges they now face. One may focus on a skills gap, while another may focus on lead generation or social media. But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world. Within today’s environment, where driving real connections with consumers is harder than ever before, where everything is competing for the attention of consumers and where people have so much information about you and your competitors at their fingertips, breaking through the clutter and making a lasting, positive impact is harder than ever. It’s only when marketing team members can overcome these challenges will they be able to see lasting, long-term marketing success.Why Generating Real Connections is the Biggest Challenge to Any Marketing Strategy Let’s take a moment to dive into how many of us spend our time, consume media, do research, etc. Consider these four key realities for a moment.1) It’s a Multi-Screen World There is no one screen or device that dominates the media landscape. Where can you find and reach your target audience? That all depends. Consider these statistics from Nielsen on media consumption habits of American adults in 2018 for a moment: Over 4 hours a day spent watching live television. Close to 2 and half hours on

Posted on May 29, 2019
By Richard Thomas

18

October

The 2018 Indian Festive Guide for App Marketers

'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketers can build a smarter mobile marketing strategy.

Posted on October 18, 2018
By Team InMobi

13

July

Artificial Intelligence in India – Opportunities, Risks, and Future Potential

In a recent interview with TechEmergence, InMobi’s Avi Patchava, VP Data Sciences ML & AI, spoke about what he believes are India’s four biggest strengths to face the upcoming AI disruption. Read his views below: ·“India has an abundance of engineering talent which has been trained over the last 2 decades which needs to be funneled into a new direction due to the automation of IT services. This core base of engineering is required to do things with AI at scale” ·“India has a culture that produces a large number of mathematicians, coders, and statisticians (independent of the engineers) Bangalore and to some extent Hyderabad already have decent ecosystem set up. London essentially tried to build its tech ecosystem in the past 5 years Bangalore has been at it for the last 25 years.” ·“Data – We’ve got a country that is rapidly moving towards digitization – For example, the Aadhar or UIDAI Project in India is the largest ever unique identifier project in the world. India is actively pushing more and more into creating public datasets and the fact that it is a democracy helps with this fact over China where public data may be restricted to the government” ·You’ve got over 3 million people who are either directly engaged in the IT services world in India and its around 14% of the Indian GDP. It was skilled work, but it was routine, which makes it a key opportunity for machine learning and

Posted on July 13, 2018
By Team InMobi

04

July

App Monetization Done Right: Are Video Ads The Answer?

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. In the U.S., more than a third of all money spent on in-app advertising during the first three months of 2018 went to video. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals. GET REPORT But what do app publishers think about video advertising? While its benefits are easy to see for advertisers, it’s less clear cut for publishers. After all, video ads (when done poorly) can be slow to load and annoying for users who just want to read an article or play a game. Integrating video ad files into the mix is no easy feat either, as these formats present their own technical and logistical challenges. Nevertheless, it should come as no surprise that our research has found app publishers embracing in-app video advertising as readily as advertisers themselves. Between 2016 and 2017, in-app video ad inventory rose 31 percent globally and 163 percent in the U.S. During the first quarter of 2018, over half of all ad inventory globally was video. Demand is meeting supply. In-app video advertising is a classic chicken-and-egg scenario. Who adopted video ads first: publishers or advertisers? Either way, as long as app users respond well to video ads, advertisers will want to run

Posted on July 04, 2018
By Matt Kaplan

05

September

​Issues Media Planners Need to be Aware of When Buying Interactive Video In Mobile Apps

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, the tables have turned. Today, U.S. adults are allocating 1.5 times more media time to their mobile devices than their desktops. Moreover, when consumers are on their mobile devices, they are spending 90% of their time in-apps. This is why media planners are buying up mobile video advertising, especially in-app. Over the last year, U.S. brand advertisers increased their mobile video advertising spends by 56%. But if videos are not properly optimized for in-app play, media planners are wasting their advertising dollars. hbspt.cta.load(2714195, '9764d9b2-b78c-4bc6-84c3-7dfb41b18a41', {}); If you are looking to buy interactive video ads in-app, keep these guidelines in mind. Make sure your video format matches mobile usage. Heed how your consumers are holding their phones: vertically. So design creatives in a vertical format, and don’t make users turn their phones to watch your video ad. 15 seconds is the new max. Opt to shorten your commercial spot and get to your message right up front — ideally, in 15 seconds or less. In fact, 70% of consumers will not watch an ad that is longer than 10 to 15 seconds. Non-optimized assets are a waste of screen space. Make sure

Posted on September 05, 2017
By Joel Kirk

21

August

How to Write the Perfect End Cards for Maximum Mobile Engagement

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. Consumers are spending 90% of their time on their mobile devices in apps, which means that browser-based campaigns are going unnoticed. In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. To get the most return out of their mobile video ad campaigns, retailers and brands should be adding "end cards" into their video experiences that capture consumers’ attention and persuades them to take action. The following are ideas for getting the most out of mobile video ads with end cards. hbspt.cta.load(2714195, '9764d9b2-b78c-4bc6-84c3-7dfb41b18a41', {}); Why are end cards important? End cards give the viewer something to do after seeing an advertisement. From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement. In fact, according to InMobi data, interactive end cards following a 15-second video drive up to 9x engagement over static banner ads. End cards are a way to increase engagement and keep viewers attentive until the very last second. If you’re considering using this advertising method, the following are ideas for getting the most out of

Posted on August 21, 2017
By Joel Kirk

15

August

How to Repurpose Your TV Commercial for a Mobile Video Advertisement

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session. Mobile is not only overtaking television. It is also catching up to desktop video viewing as well. According to Adobe, 36% of smartphone users watch long-form videos on their devices every single day, and 58% will watch short-term videos daily. Additionally, Google research revealed that mobile ad video viewability on smartphones was higher (83%) than on desktop (53%) or tablet devices (81%). Mobile video and mobile video ads will only continue to grow as people become increasingly reliant on their on-the-go devices. If you have produced a TV commercial for your brand, it is wise to transform it into a mobile video advertisement as well. hbspt.cta.load(2714195, '9764d9b2-b78c-4bc6-84c3-7dfb41b18a41', {}); Tips for repurposing your TV commercial into a mobile video ad It can be costly and time-consuming to make your TV commercial into a mobile video advertisement, but it is well worth it. You are going to reach more consumers as well as that key 18- to 49-year-old demographic that is going to purchase your goods and

Posted on August 15, 2017
By Joel Kirk

11

August

Mobile Usage — And Mobile Video Advertising — in North America is Growing [2017 Report]

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shopping to watching media and connecting with family and friends. And as a result, many mobile advertisers have pivoted to mobile-first advertising formats. In 2012, U.S. adults spent twice the amount of digital media time on desktop devices over mobile ones, according to eMarketer. Now, in 2017, adults are spending 1.5 times more media time on their mobile devices than desktops. hbspt.cta.load(2714195, 'f271927b-acdc-4ea8-b64f-df623813fafe', {}); Mobile usage, especially mobile video usage, will only continue to grow as more consumers embrace the medium. It is estimated that between 2016 and 2020, the number of digital video viewers will reach 235.9 million, which is a 10% increase, according to Statista. Now is the time for brands and retailers to invest in mobile video advertising to capture consumers’ attention and accurately target them with products and services. The rise of mobile video advertising in the U.S. U.S. based brands are heavily capitalizing on mobile video advertising in an attempt to reach consumers. According to IAB, U.S. brand advertisers increased mobile video advertising spends by 56% over last year. In the first half of 2017, North America represented 52% of global mobile video ad spend, which was a 50% increase from the first half of 2016, according to Statista. Measuring viewability metrics

Posted on August 11, 2017
By Joel Kirk

09

August

Can You Retarget on the Mobile Device?

Updated June 28, 2019. Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Interested in setting up a mobile remarketing campaign using the world's first in-app programmatic buying platform that guarantees ROI and complete transparency? Reach out today to schedule a demo of InMobi DSP. LEARN MORE To better understand the complexity of retargeting on mobile, one should draw parallels between retargeting in the desktop and the mobile worlds. Let’s examine it using the below example:A user goes online with the intent of shopping and spends some time browsing through the latest collection of shirts, but leaves without making a purchase. This user action makes for a clear retargeting use case. So, how would retargeting work on both the desktop and mobile?Retargeting on Desktop vs Mobile Whenever a new user visits a website on the desktop, a cookie is dropped to track the user’s activity across the browser and to follow them across the web. The user in this case hence is continuously served ads about the latest collection of shirts based on their footprint - wherever they go. This means that advertisers can “retarget” users by merely embedding a javascript on their website. Sequence of

Posted on August 09, 2017
By Rajesh Pantina

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial and video. It enables advertisers to reach users using InMobi’s platform capabilities such as location-based targeting and engage them through formats such as video.Sharing her thoughts, Vasuta Agarwal, VP & GM, InMobi (India) said, “For advertisers who are constantly hunting for innovative ways to reach out to their users, TrulyMadly is the perfect app. With a huge urban active user base in the age group of 18–34 years across male and female audiences, TrulyMadly provides inroads for brands who aim to target mobile-first audiences such as millennials. Leveraging a combination of TrulyMadly’s highly engaged audience data and InMobi's powerful ad serving technology, advertisers can deliver high-performance creative to the right audiences.”Talking about the partnership, Rahul Kumar, Co-Founder, TrulyMadly said, “After evaluating multiple partners for monetization, we decided to go ahead with InMobi. While we were aware of the benefits that the InMobi SDK offers across ad experiences and yield optimization, we were also surprised at the ease and rapid go-live of the integration. As a mobile-first player for almost a decade, InMobi has always been at the forefront of delivering great ad experiences to users. InMobi continues to be a collaborative and strategic partner for TrulyMadly.”Explaining this

Posted on August 04, 2017
By Team InMobi

02

August

Doing Mobile Video Right Vlog – Part 1 Programmatic with Kayla Wilson

Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video. Check out our latest vlog below:   hbspt.cta.load(2714195, '91a6bafa-918b-4a4f-be48-f7ae6bb5f694', {});

Posted on August 02, 2017
By Joel Kirk

31

July

How to Measure Mobile Video Viewability (Without Slowing Performance)

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more. However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. hbspt.cta.load(2714195, 'd9b3fae8-4861-45a0-b056-6e9469b648e7', {}); On one hand, you can utilize the Video Player Ad Interface Definition (VPAID) to host your videos, which lets you track information on your users’ behavior thanks to browser-based cookies. But then your load time is slow, as a user’s mobile phone must dredge up an advertisement from the user’s mobile browser. (In fact, InMobi found in a study that VPAID browser-based ads have a load time of up to 2.6 seconds. Of course, most users will abandon the ad after two seconds.) With a slow load time, viewability and completion rates are both severely lessened. On the other hand, you could use the Video Ad Serving Template (VAST) to ensure a quick load time — since this method loads video using the device’s native video player. In fact, VAST ads load within 0.06 seconds, according to InMobi data. But, unfortunately, many advertisers feel limited by

Posted on July 31, 2017
By Joel Kirk

16

July

Meet My New Friend, Miip

It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San Francisco. I can’t deny the fact that I am extremely happy that most of you noticed exactly what we were trying to do--to put a face on advertising. I truly believe that this is something that is missing in today’s world. Ads are omnipresent--be it on mobile, PC, billboards or television--people are exposed to ads almost every minute of their lives. So advertising cannot remain a disconnected stranger to the user anymore. It needs to become more personal, it needs to have a familiar, trusted face, something that can make it more friendly to the user. At least a little bit, I hope. Taking inspiration from the real world, we at InMobi thought about the shape this face should take. How do you discover new things in the world in the absence of an ad that informs you about it? The industry term is “word of mouth”, but the simpler phrase is, “A friend told me about it.” Very rarely do you discover anything new all by yourself. You often rely on friends to make suggestions about something you might love, find useful, or that will make your life easier. Don’t

Posted on July 16, 2015
By Naveen Tewari

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept”“It’s an app that lets users do XYZ”“The audience for this app is very similar to the audience of app A”“Users who play Game A and Game B will love my app”Very rarely have we heard an app developer describe their app in terms of app store categories, and almost never in terms of a demographic or a location. As humans, we tend to relate to new things in terms of something we already know, which helps us anchor new experiences. This translates to how people perceive apps, as well, where app definitions and potential audiences are referenced in terms of other apps, with a few key differentiators.This is where the core insight for Appographic Targeting™ emerges. Users and app developers have a common language of evaluating and developing new apps - the language of how apps are described in terms of key functional, design and interactive elements that appear in those apps and similar apps. This language, like any other language, has

Posted on March 11, 2015
By Abhishek Bapna

19

January

5 Ways In Which The World Will Change For App Developers in 2015

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities as well as threats for developers. Here is my list of the five critical changes that 2015 is poised to bring. I hope this helps you use these trends to your benefit this year!1. 2015 will see the first few popular apps for wearables, and a lot of debate. Wearables were the most heavily talked about gadgets in 2014. The launch of the Apple Watch will further channel interest in wearables, with Apple’s history of enabling an entire ecosystem around its products. With its launch in 2015, apps for Apple Watch will quickly follow. So will the debate on advertising and UX. It is unlikely that this debate will be settled in 2015.2. ASO will be the new SEO Getting your dream app discovered has always been a challenge, with close to 3 million apps on the App Store. Crowded app stores are on the same path as Google Search, in implementing sophisticated search algorithms to make sense of all the complexity. App developers, like Webmasters, will not be far behind, with their White and Black Hat ASO techniques. Some people will get really good at it, and businesses will be built. Overall, advanced ASO will become critical to the success of an app.3. Users preferences and controls will

Posted on January 19, 2015
By Shamala DN

23

December

The Personal Technology Revolution: Smart Wearables Moving Mainstream, Blurring Boundaries Between Human and Tech

The Infiltration of Smart Wearables Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such an inherent part of our lives that devices now allow us to stay connected at all times. Personal technology has evolved from merely carrying portable devices to the state of actually wearing our devices. Among these advances are smart watches, smart glasses and wearable health/fitness monitors – and these are merely stepping stones into the personal technology revolution. Not Just Early Adopters International Data Corporation (IDC) predicts that wearable technology is poised for explosive growth, projected at 483% worldwide by 2018, with a compound annual growth rate of 78% i. As use cases for wearable technology multiply and as devices become more personalized, this number may see even larger growth over the coming years. Even with the influx of wearable devices currently available in the market, wearable device penetration remains relatively low, as compared to smartphones and tablets. According to our research, only 11% of our mobile users currently own a wearable device. However, our research also suggests that the wearable trend is beginning to move mainstream; only one-third of wearable purchase intenders consider themselves early adopters. Instead, the “average” wearable shopper believes that wearables are the future of technology (53%) and is increasingly finding him-or-herself dependent on technology (48%). Fragmented Market and Purchase Consideration The wearable device market

Posted on December 23, 2014
By Emily Basileo

02

December

The State of Mobile App Monetization: Health & Fitness Ads Are Star Performers

This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.Android Apps Accrue Most Impressions; iOS Apps Dominate Ad PerformanceAds in iOS apps continued to dominate in-app Android ads with respect to both CTRs and eCPMs. In-app iOS ads yielded 21% higher CTRs and 51% higher eCPMs than in-app Android ads.In-app iOS ads earned higher eCPMs than both Android smartphones and tablets. Although Android tablet ads yielded 23% higher CTRs than iOS smartphone ads, they earned eCPMs 25% lower than iOS smartphone ads. This may be in part attributed to the common believe that iOS users spend more money for apps and within apps than Android users.Game and Entertainment Apps Remain Star PerformersGame and entertainment apps again led the charge; both categories accrued the most impressions, averaged the highest CTRs, and earned the best eCPMs. Also, during Q3, Social Networking ad impressions nearly doubled from Q2, accruing as many impressions as game apps.As we noted last quarter, health/ medical apps perform significantly well. Although accruing just shy of 1 billion ad impressions during Q3, medical/health apps earned an average eCPM 41% higher than the global average.Brand Ads Rake in the Money; Health & Fitness Ads Are High-PerformingIn general, non-standard ad content (not illustrated, <1% of ad impressions) earned app

Posted on December 02, 2014
By Emily Basileo

16

October

Targeting 2.0 : The Mobile-First Approach

Targeting in the good old days used to be somewhat of an art. To know and understand exactly how to position your product to a specific slice of customers used to be a derivative of decades of experience. With every passing digital generation, the ability to sift through consumers and target the one most-likely to consume and engage with your product is more of a science. Mobile is a different beast altogether. At InMobi, we enjoy thinking of this challenge as an interesting yin & yang between art (enabling beautiful user experiences) and science (leveraging tons of user understanding and data sciences for effective targeting). After several quarters of investments (and hard work!), we are now proud to offer two mobile-first targeting solutions for our brand and app developer clients.We recently launched a complete suite of products at AdWeek, New York aimed to help advertisers and mobile marketers at leading brands and agencies target their end consumers better. Almost permanently tethered to their phones, mobile-first users consume information and content in complex ways. Advertising to them can no longer be linear. Consumers now need to be touched across a variety of moments during their consumer decision process. Consumer insights and decision sciences enable us to help brands predict Moments of Maximum Opportunity (MOMO), so that brands can influence every specific consumer with the right value proposition at the most-appropriate moment. Furthermore, on the back of this nuanced targeting, we are

Posted on October 16, 2014
By Piyush Shah

18

July

Mobile Brings it Home for the Holidays

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be. According to the Ipsos Holiday Shopping Study, more than 75% of all smartphone users will use their smartphone for holiday shopping and 1 in 4 will make a purchase on their phone.* No matter what channel consumers use for purchase, mobile advertising will have a big impact on the decision – bigger than ads they see on TV or online.A bigger impact than TV! How is this possible? Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season.Start with AudienceAs brand marketers know, the starting point of a successful campaign lies in defining the target audience - and today mobile marketers can reach their optimal audience at scale to steer almost every aspect of the holiday purchase decision. Brands interested in driving consideration can target users based on their device type, location, demographics, interest, and behavior, or combine multiple dimensions to create user personas that match their target. Brands who want to reach users further down the purchase funnel should consider location based targeting.Geo fencing has been used successfully in campaigns for a couple years now, but only now are marketers realizing its full potential to drive retail traffic to their store and away

Posted on July 18, 2014
By James Riess

23

May

US Auto Shoppers - An Infographic

I never knew much about cars. When I was a teen, I carelessly sped around in my rice rocket, while Daddy changed the oil and rotated the tires. After high school, I eagerly traded my driving days for New York City student life – with parking space as sparse as desert diamonds (and priced accordingly!), car ownership was not an option. Now, years later, with big city life behind me, a car purchase glistens on the horizon.Last month, InMobi released stats surrounding mobile consumers’ auto purchase behaviors. Suffice it to say, I compared my shopping habits to those of other American auto purchase intenders. Similar to 45% of American female auto shoppers, I am most interested in purchasing a small or mid-sized car. And I am definitely part of the 88% of small car shoppers who turn to their smartphones for more information after seeing and hearing auto ads on other media channels. Now, you too, can compare your auto shopping habits to other American auto shoppers. InMobi’s design team just created a beautiful infographic that compares mobile shopping habits for small cars, luxury cars and SUVs and illustrates mobile’s influence throughout the path to auto purchase.Click or tap here to download the infographic (pdf) now!About the study: InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other

Posted on May 23, 2014
By Emily Basileo

23

April

Consumer is King – Embrace Mobile to Cater to Royal Tastes and to Combat Showrooming

When I was a young child, I would prance around the house in my pink frilly play-gown and pretend to be a princess. I’d make ridiculous demands of my poor younger brother, who played various roles in my fantasy world, including court jester, humble servant and street beggar. I ruled my pretend kingdom, knowing in my heart that one day, I’d have to replace my scepter with tools of the common world. However, these days, consumers really are royalty. Maybe we don’t all preside over entire countries, but we are masters of our individual kingdoms. We have a myriad of services at our beck and call - with a simple tap of a screen, we can hire couriers and chauffeurs, wedding planners or housekeepers. And the existence of an open and competitive marketplace means that consumers do rule. Although brands can adjust their products and prices, it is we, the consumer, who ultimately dictate what and from whom we’re willing to purchase. And the advent of the Internet has provided us with an often overwhelming amount of information from which we can make educated decisions – from product reviews to brand comparisons – it’s all there. With so many options and so much information at our fingertips, it can be hard for brands and products to differentiate themselves. InMobi’s Vertical Insights research series illustrates how mobile can complement other media channels to help stores and brands

Posted on April 23, 2014
By Emily Basileo

02

April

Using Mobile Shopping Behavior to Design Exceptional Ad Performance

Each year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day conference that gathers the best and brightest minds in advertising, marketing and research. Attendees have the opportunity to hear inspiring talks from industry leaders and experts who have helped shape the research and marketing landscape of today. Attendees can also gain valuable insight from a number of specialized tracks, which covered a range of interesting topics. This year, InMobi was selected to present our insights surrounding mobile shopping behaviors and ad performance. Our presentation “Using Mobile Shopping Behavior to Design Exceptional Ad Performance” discussed:How consumers are using mobile media in every day lifeHow mobile fits in with other channels throughout the path to purchaseHow creative can impact the overall success of a campaignFor this particular discussion, we looked at American auto purchase intenders on mobile. We discussed how mobile users who are shopping for vehicles use their mobile devices to help them shop. We used insights from both our Mobile Media Consumption and Vertical Insights research series and highlights from Land Rover’s mobile rich media campaign case study. Key insights from our presentation include:Mobile use is everywhere and anywhere, and mobile devices are the most personalized devices in our lives. Mobile creatives need to be designed with both the unique capabilities of mobile devices in mind, as well as the personal tastes of mobile users.Mobile is the preferred media channel for auto information consumption,

Posted on April 02, 2014
By Emily Basileo

17

March

Top Recommendations for Breaking into the American, Chinese and Korean Mobile Game Markets

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to each country. For example, Chinese and Korean gamers prefer RPG and adventure games, whereas Americans prefer puzzle games. In addition, gamers who prefer the same game genres share similar reasons for gameplay (e.g. strategy gamers play because they enjoy the challenge and casino gamers play primarily to kill time). Understand app discovery/ distribution specific to each target country: Each country has varying app distribution ecosystems; nevertheless, developers should take a multi-channel distribution approach, leveraging both organic app store and word of mouth downloads, as well as utilizing mobile, online, and social marketing. In particular, since China has a particularly fragmented ecosystem, developers must partner with established developers and large app platforms in addition to being featured in app stores and running ads. In Korea, the Kakao platform acts as a primary app download discovery epicenter. In fact, developers should monitor the emergence of chat applications as mobile gaming platforms and may even want to incorporate them into their distribution strategies. Utilize the free-to-play game model: Mobile game developers looking to break into East Asian mobile game markets should create free-to-play game models with in-game purchases. The threat of software piracy continues to deter many developers from producing single-player of localized games. Also, charging for a download usually

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when I ran out of lives, begging friends I hadn’t seen since high school for special game boosters, and at times, spending real money on intangible in-game purchases. Even so, I never realized the extent of my addiction until I compared my gaming habits to those of other mobile gamers in the U.S.InMobi conducted a study of American mobile gamers to identify game segmentation trends and analyze game consumer thought and behavior. According to this study, I am an archetype of what our newly released Mobile Gaming Playbook dubs the “ever-gamer,” a gamer who plays everywhere, all the time, across multiple genres. In fact, our research indicates that not only do traditional mid-core gamers frequent game apps and play long game sessions, but casual gamers also play games multiple times per day and for long periods of time. According to our study:60% of American mobile gamers play mobile games multiple times per dayAmerican mobile gamers average 31 minutes per game sessionIn addition to game segmentation and consumer analysis, our playbook provides insight on how developers can utilize gamer metrics to construct successful app acquisition and monetization strategies in the U.S. market. Download our Mobile Gaming Playbook now to

Posted on March 17, 2014
By Emily Basileo

06

March

Men on Mobile – Growing up and Getting Groomed

Like many young schoolgirls, I grew up thinking boys were icky. Many of us grew up chanting the 19th century nursery rhyme, “What Are Little Boys Made Of”. Variations of the poem included combinations of, “slugs and snails and puppy-dogs’ tails,” but whatever the concoction, the point was clear – boys were gross.Contrary to my childhood beliefs, I’ve found that many men are not the boy-monsters I once imagined them to be. An informal poll of my guy friends showed that all of them used some sort of personal care product (e.g. toothbrush or deodorant) and that many of them had entire grooming regimens. Just when did my mud-covered friends mature into groomed gentleman? More importantly, how are men, in general, making their grooming product purchase decisions?InMobi partnered with Decision Fuel to answer the latter question. This particular vertical insights study, How Chief Household Officers Use Mobile, examines how consumers who purchase personal care and grooming products in the US are using mobile media and how advertisers can best communicate with them. As it turns out, 86% of men on our network are shopping for personal care and grooming products within the next 90 days, and more than 90% of men use mobile to help them shop. Other key takeaways from the study are:· Men are highly receptive to mobile ads. 81% of male personal care shoppers expect mobile ads to introduce them to new products and 72% believe mobile ads influence

Posted on March 06, 2014
By Emily Basileo

28

February

From the Bedroom to the Box Office: The Role of Mobile in the Moviegoing Experience

With the Oscars just around the corner, the office is abuzz with movie chatter. We’ve partnered with the IAB Mobile Center and Decision Fuel to examine just how mobile helps moviegoers learn about movies, purchase tickets and plan trips to the theater.In its new Mobile in the Movies article, the IAB writes, “If there was an Oscar for Best Supporting Technology for Moviegoers, mobile phones would have a lock on it.” It’s true. Our new research shows that smartphones play an important role for moviegoers, from movie discovery and research to ticket purchase and movie trip planning. Our key takeaways from the study are:· 87% of moviegoers turn to mobile after seeing ads for movies on other channels. Film and multiplex marketers should leverage mobile as part of a comprehensive mixed media strategy. · Moviegoers use mobile at all stages throughout the movie trip process – during pre-show activities such as planning and purchasing, while at the theater to “check-in”, and after the show to go to other events. Marketers should use mobile to reach these consumers at all times. · 1 out of 3 moviegoers purchases movie tickets directly through mobile devices. Box office, online and mobile are now all major sources of ticket sales. The full report is available to download via IAB's website: http://www.iab.net/mobilemoviegoingTo read the article published by the IAB, visit: Mobile and the Movies: Phones Play a Starring Role in Selection and Ticket Purchase

Posted on February 28, 2014
By Emily Basileo

10

December

Demystifying Japanese App Download & Discovery Behavior

Japan App Market – At a Glance Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream smartphones starting circling the globe. Japan is a country that thrives and succeeds with technology, so with iOS and Android devices reshaping the Japanese mobile market, smartphones have taken the entire country by storm. With smartphones come apps, and revenue from these apps grew considerably over the years. In 2012, Japan surpassed the U.S. in terms of smartphone app revenue generation. Gaming is the largest category of demand with social media on the rise. Although the Japanese mobile app markets are well developed, the differences in culture and the nature of the app ecosystem in Japan pose significant challenges to foreign developers in finding success here. Almost all apps need to be localized and this localization goes beyond simple translation. There are many cultural nuances that may necessitate customization of app characters and promotional strategies. Japan had always been an insulated market, but now with the dominance of smartphones, foreign developers have a direct line of approach to develop apps for the market. The familiarity of these platforms and tools encourage quick development and leaves developers to focus mainly on localization and cultural challenges without worrying about different hardware and various feature phone operating systems. InMobi fielded a survey in Q3 2013

Posted on December 10, 2013
By Shamala DN

11

November

GO EAST 101

When China surpassed the US in terms of smartphone shipment volume in Q1 2013, it was evident that the comfortably ruling mobile market of the US was facing fierce competition.This changed things.The UK and US were no longer the sole focus of advertisers, and a willingness to expand to China was being fuelled. At InMobi, we see China as only a part of a bigger opportunity of the Eastern mobile markets as a whole – China, Japan, Korea, Hong Kong, Taiwan, and SEA.The common perception of Eastern mobile app markets being too different from those in the West keeps developers from expanding to these markets. Truth is, they’re not all that different.Smartphone User Demographics: The similarity between the smartphone user demographics in the US and Hong Kong is uncanny, with males in the age group of 25-44 forming the majority.Figure 1: Mobile user demographics for the US and Hong KongUsage Behavior: The categorical app and mobile usage behavior of the users of these countries is similar in one too many ways. Besides gaming, social networking, and mobile chat apps are the fastest rising apps in these markets.Figure 2: Mobile media consumption share by activityAndroid on the Rise: These Eastern markets are predominantly Android markets and a larger share of the revenues comes from Android downloads. Having taken over iOS app downloads in the US, Android is emerging as the biggest market in the US too.Figure 3: Android

Posted on November 11, 2013
By Aksha Kini

04

November

Taking on Tuesday: Will the Digital Industry Topple the Tuesday Release Date?

Why are books, CDs and DVDs usually released on Tuesday in the US?I became obsessed with the question of Tuesday release dates, because all my favorite books are coming out on Tuesdays. Only 20% of books are sold digitally today. Yet even for a book where a majority of the sales are digital (not print), many of those books are still being released on Tuesday. Why?The biggest reasons named for the famous Tuesday release dates for games, videos, music and books are the following:easiest day for retailers to stock shelves as it is a slow sales day; andfor music, it gives seven full days of album sales for the best chance to rank high on The Billboard chart, and then other content categories followed suit.It should be noted that most games in the UK are released on Fridays not Tuesdays also due to retail supply chain considerations, at least according to Eurogamer. This has further frustrated UK gamers who would like to see a worldwide release date for all games not just some games.Whatever the original reasons for Tuesday release dates in the US, when will entertainment release dates take into account digital (not just brick & mortar) distribution considerations? Let’s take a specific look at games where digital sales have become critical.Most Microsoft Xbox games are still released on Tuesday (at least in the US), and some of the games will be released on

Posted on November 04, 2013
By Anne Frisbie

26

September

The week iOS 7 Took Over the World

September 18th. This was the day the world was waiting for. iOS 7 was made available to all iPhones (4 onwards), iPads (2nd gen onwards) , iPad minis and the latest iPod Touch. Millions of devices lit up on day 1 of the iOS 7 era. Our network is seeing record adoption of this new OS.Exactly, a year ago, Apple had released iOS 6 featuring new maps, an improved Siri, Facebook integration, panoramic photos, FaceTime over cellular, passbook and the list goes on. This OS also saw amazing adoption. However, adoption of iOS 7 far outpaces that of iOS 6, and what iOS 6 accomplished in a week, iOS 7 did in only 2 days!

Posted on September 26, 2013
By Abhishek Khurana

09

August

Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and competitive space on the mobile screen, advertisers need to ensure constant innovation and agility amidst strict constraints to capture a consumer’s attention.The full-page interstitial ad is probably one of the most interesting solutions to this problem.A full-page ad that appears between content pages, typically on gaming and mobile apps, interstitials are conducive to content “interruptions” between gaming or app levels. Since an interstitial ad unit is typically 10 times larger than the size of a traditional banner ad and also because of how it appears within the flow of regular content, this type of ad is more likely to capture the user’s attention than other formats.25X increase in video views, a 7X increase in conversions, 9X increase in eCPMsLeading brands and app developers from across the world continue to use interstitials on our network and the results have consistently exceeded expectations. Interstitial ads work wonderfully for a number of advertisers, ranging from those focused on hospitality to fast-moving consumer goods (FMCG) and game developers. For instance, a leading hotel chain saw as much as 25x increase in the number of video views when using interstitials. Another leading European casual game developer saw a 7X increase in conversions while promoting

Posted on August 09, 2013
By Piyush Shah

07

August

12 Interesting Facts About Tablets You May Not Know

In five years, I dont think therell be a reason to have a tablet anymore, said Thorsten Heins, CEO, BlackBerry, much to Google and Apples surprise.With all the speculation around the lifespan of the tablet, here are a few interesting facts that show how this device is being used and what it means to its users:There are 126 million tablet users in the world which is expected to reach 150 million by the end of 2013.Tablet acquisition rises with age with the 25-54-year age group accounting for the maximum number of users.Android tablets are on fire! They have already surpassed Apple with a market share of 57%.49% of adult tablet users have a college degree and 55% earn more than $75,000 a year.Average tablet usage is 14 hours a week, ahead of smartphone and PC usage.Smartphone owners who use tablets spend nearly three times more time on apps than those who dont own a tablet.69% of users use their tablets more frequently on weekdays than weekends.In 2012, an average tablet user spent $359 on buying products online.With 46% of tablet users claiming they share their device, tablets are less personal than smartphones, which are shared by 34% of users.84% of tablet users indulge in gaming, 78% in searching for information, and 74% in accessing their e-mail.9 out of 10 users prefer a Wi-Fi only tablet to a 3G tablet.With tablet usage gaining popularity, desktop usage is likely to go down by 75%. By the end

Posted on August 07, 2013
By Aksha Kini

29

July

Mobile Transforming the Face of Beauty & Personal Care Shopping

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. According to Litmus, mobile email open rates are now 43 percent vs. desktop at 32 percent. This increasing reliance on mobile devices for Internet and social media has also altered the path to purchase. Mobile devices are influencing consumers buying decisions and how they engage with brands, using mobile social media peer notions and reviews. So what does it mean for the marketers? The rise of the mobile consumers have created a shift in trade as they choose to access information on products through their mobile devices before making a purchase. Because of this trend, it is becoming more important than ever for advertisers to understand complete consumer behavior on mobile Hence, reaching the right consumers at the right time, at the right place, with the right message is the key to a successful campaign. In partnership with Decision Fuel, InMobi just concluded a research that covers how mobile usage has altered the consumer path to purchase of personal care products. 4 important things a marketer needs to know/ should understand In-depth understanding of consumer behavior when browsing and shopping across multiple channels. Changes in the way consumers are engaging with their mobile devices Impact of mobile advertising on purchase funnel of personal care

Posted on July 29, 2013
By Shamala DN

24

July

Top 3 Best Practices for Tablet Advertising

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful? The answer is simple - they treat smartphones and tablets differently. Greater screen size, better display, unique usage patterns; all these features are different for tablets and smartphones. Optimal tablet usage generates 3x higher CTRs and conversion rates than smartphones. hbspt.cta.load(2714195, '28d99608-64b2-4fd4-98c2-3cb7dd6d3060', {}); However, as both smartphones and tablets are mobile devices, a common mistake that advertisers make is treating them identically when forming an advertising strategy. Since tablet advertising is still in its infancy, advertisers are oblivious to its do and don'ts. 3 Simple and Easy ways for advertisers to effectively capture the user attention on tablets 1) Create ads specifically for your tablet audience: The major advantage tablets have over smartphones is the screen size. With up to 4x more real estate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks. Reusing the smaller smartphone creative on the much larger tablet not only misses the advantage but also creates a negative impact by ruining the user experience. Here is

Posted on July 24, 2013
By Aksha Kini

18

July

Are We Moving More Quickly or Slowly than we did in 1999?

I had the great fortune of attending Cannes Lions creative festival this year. While I was there, I spoke at Jim Stengel CMO Accelerator program to a group of very bright senior marketers from top brands around the world including Mastercard, Mondelez, Barclays among many others.Generally, there was quite a bit of angst being expressed around the gap between time spent and dollars spent in mobile. With 26% of total consumer media time being spent on mobile, why (if you look at 2012) did marketers spend less than 2% of their total budgets on mobile advertising? One of the senior marketers at the CMO Accelerator Program keenly pointed out that if consumers aren't buying your product that you shouldn't be mad at the consumer. I thought this was a very sage remark. Being at InMobi, I really believe in this point. InMobi has spent the past five years building mobile advertising technologies so that marketers have the tools they need to execute great advertising. How does the mobile revolution compare to the first internet revolution? Is the media industry moving more slowly or quickly compared to the first time around? Internet advertising after four years - 1996 through 1999 - represented 1.5% of total global advertising spend. After four years, mobile advertising - 2009 through 2012 - represented 1.8% of total global advertising spend (and in the US 2.4%), and in terms of dollars that represents almost twice the total number of dollars. Buyers and sellers were able to

Posted on July 18, 2013
By Anne Frisbie

17

July

In the beginning the internet sucked, and smartphones never sucked

At Cannes Lions this year, senior agency folks were asked what they love about mobile, and what struck me about their answers was that many of them in different ways said that what most impressed them about mobile (especially smartphones) is that it was the first emerging technology that they had experienced in their lives that actually worked when launched.That got me thinking. Do folks remember how much the internet sucked in the beginning? In 1996, when I started in digital media and sold my first display banner to IBM, the internet sucked. I loved it, anyway, of course. My love for the internet got me to quit my job at Goldman Sachs and start an internet company. But overall we loved the internet in the 1990s because it blew our minds about what was possible. We saw the potential, and many of us weren't that cynical about the reality. In 1996, I would load up five web browsers at my office, and then I would head out for dinner so that I didn't sit around for an hour while the images downloaded. When I returned after dinner, half the images still hadn't loaded. The internet in 1996 - unlike mobile in mid- 2008 when the first iPhone was released - kinda sucked. I would be remiss in writing this article without giving thanks to Apple and Google for giving us emerging technology that works. My thanks is not really needed since consumers

Posted on July 17, 2013
By Anne Frisbie

10

July

An Undiscovered Opportunity - Premium Android Tablets

Despite the fact that Microsoft introduced tablets to the world, Apple popularized them with the iPad. But, the tablet revolution that Apple started in 2010, is only just beginning. The new Android tablets are posing a threat to Apple's monopoly, possibly starting a revolution of their own. In less than three years of their launch, Android Tablets have overtaken the market leader, Apple, with a share of 56.5% of the overall tablet market, leaving the iPad with just a 36.5% share. Among these Android tablets, a subset called Android Premium has the highest possible potential and holds the key to success. The exponential growth of these devices has opened a new monetization opportunity for advertisers and publishers alike. At InMobi, we have recognized this as the Premium Android Tablet Opportunity, which we believe can unlock significant revenue potential if included in your app marketing strategy.So, what are Premium Android Tablets?These are the highest quality Android-based tablets currently available in the market. Affordable, and yet high on quality, these new age tablets are becoming more common among consumers. The two main characteristics that define a Premium Android tablet are:1.1. High Definition Display and Powerful Processors:With Googles Nexus 10 offering the worlds best tablet display, the Premium Android tablet fraternity packs amazing display capabilities with ultra-powerful processors into a screen that offers enormous real estate.2. Android 4.0+:True interactivity is about encouraging communication, and these Premium Android Tablets - running on Android 4.0+ and higher

Posted on July 10, 2013
By Aksha Kini

03

July

From Smartphones to Tablets – The Changing Landscape

There's a battle outside And it is ragin' It'll soon shake your windows And rattle your walls For the times they are a-changin. Bob Dylan, Times are a-changin Its the era of mobile advertising- and its evolving. The battle amongst processing power and mobility has been raging since long now, with PCs and smartphones satisfying one side of the equation only. Then came tablets and spelled the end of the reign of compromise. Heavy content compatible and still truly mobile, tablets revolutionized the way users interact with data. Providing a rich, engaging experience on-the-go, tablets have garnered a significant amount of share in the daily diet of media consumption, becoming the golden goose for advertisers and publishers alike. Although mobile, tablets are NOT smartphones. They differ enormously in the way consumers use them - from experience to expectation. Advertisers need to shift tactics to make the best of the opportunities that are unique to tablets. The following differences aim at helping advertisers plan specifically for tablets:1) Screen Size and Display Capabilities:The key feature that separates smartphones and tablets is screen size. On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Also, tablets are incorporated with much faster processors and high resolution display capabilities. All these forces combine to deliver a RICH ad experience that not only engages users on a physical level, but also on

Posted on July 03, 2013
By Aksha Kini

17

June

What it Takes to Win in the Chinese App Market

Is China a lucrative market for app developers?China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. At InMobi, we recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market. The research has thrown several interesting insights on app consumption by Chinese users. As many of us already know, the Chinese app market is plagued by several challenges, such as app store fragmentation, privacy concerns and the need for localization that makes it difficult for western developers to succeed in this market. To bridge this knowledge gap, and to help developers craft a successful app distribution and monetization strategy for the Chinese market, we have released a white paper titled "What it takes to win in the Chinese App Market which covers interesting and useful insights from the research study and also other market specific insights that developers need to understand to plan a successful launch strategy for their apps in China." To download a copy of the white paper click here.

Posted on June 17, 2013
By Shamala DN

27

May

InMobi Insights: How do moviegoers in Korea use their smartphones?

The Insights team at InMobi is excited to share the results of the recently conducted Movie Goers study in Korea. This research was conducted to better understand the role of mobile among moviegoers in Korea. This focuses on how mobile devices are used when finding and sharing information about movies, role of mobile ads in movie decision process, and ways in which mobile is used when picking a movie to see, and where and how to see it. Korean moviegoers - young and old; frequent and infrequent, consider their mobile phone as a tool that connects them to the world of information. The survey results are quite interesting as they reveal a growing trend of mobile users in Korea who use their mobile phones to research a movie before going to the theatre. The results are as given below:-Mobile is the preferred source of information for exploring movies among Korean smartphone users.-Getting movie times and locations is the most common movie planning activity.- 61% of them have downloaded a movie related app, making apps an important channel to reach moviegoers. Marketers should use multiple calls to action to reach audiences on mobile, including trailers, ads, and social media.- CGV App, Portal (naver, daum) & Lotte Cinema App are the top three preferred apps for getting movie information.- Video Ads, Banner Ads and In-App Ads are the most influential/preferred mobile ad formats when selecting a movie.-

Posted on May 27, 2013
By Varun K Ramachandra

27

May

The million download question - quantity versus quality

Rovio Angry Birds crossed the 100-million download milestone in no time; Temple Run has registered over 100 million downloads and OMG POP Draw Something acquired 15 million users in two weeks, before Zynga bought them. The rapid and huge success of these games has led to the launch of new or extended titles that have changed the fortunes of many studios overnight. From serious developers to brand and media companies - new and established, everyone is dreaming of making it big in the world of mobile apps. Many, or perhaps most of them may not have a very clear idea of what the product is or would be, but all of them aspire for a large number of users acquired at a very low cost that will bring in enormous rewards. The big question is whether all app developers need to have millions of users to be profitable and successful? And can those millions of users be acquired at a very low cost? If the number of users alone could determine success, then only large players with hefty marketing budgets would thrive in the mobile ecosystem. There would be a few lucky developers as well but they would be the exceptions that prove the rule. Organic growth of user base is ideally the way to go. While not the easiest approach, it involves getting a few basic things right.1. App descriptionDiscoverability is key to organic growth. Using unique and relevant key words

Posted on May 27, 2013
By Sumit Kumar

23

May

Multi-Screening: The Who, What, and When for Marketers

All signs point to mobile technology contributing to the evolving ways in which people interact with the television viewing experience, both in terms of programming and ads. Increasingly, TV viewers are engaging with visual content across a variety of screens such as smartphones and tablets, leading to the phenomenon of the multi-screen viewing experience. The main reasons for the growth in multi-screen viewing are due to:The explosive growth in mobile usageIncrease in dual-screen activity and multitaskingIncreasing acceptance of mobile advertising and purchasingIn short, to succeed in the multi-screen arena, marketers must develop a multi-layered approach to content distribution that enables interactive engagement across devices and makes it a relevant and easily accessible experience.It is all about winning with Mobile in a Multi-Screen World.InMobi has released a white paper, which describes these reasons, and how marketers can exploit the full potential of multi-screen viewing experience. As always, tweets, comments and readership are welcome. We look forward to hearing your feedback. The whitepaper can be found at http://www.inmobi.com/insights/whitepapers/. InMobi will also be conducting a webinar discussing the results. Register for this FREE webinar at:June 5th at 10am IST: http://inmo.bi/10MrsOPJune 6th at 10am PDT: http://inmo.bi/1a7Spl4

Posted on May 23, 2013
By Shamala DN

24

April

Angry Birds and the New Customer Engagement Model

Life isnt easy on Piggy Island for the Angry Birds. Red and his fearless feathered companions, Chuck, Matilda, Bomb, Blues and Terence, must band together to protect their eggs “ and their future “ from the wily plotting of the Bad Piggies! This is the description of Angry Birds Toons, a Finnish TV series revolving around the rivalry between the pigs and the birds in the popular game of the same name. Later this month, Rovio will inaugurate, in what is probably the first of many, an Angry Birds themed activity park. The park is expected to lend access to new features in the mobile game, as the Angry Birds creators try and fuse the digital world with reality [1]. Angry Birds- the movie is slated for release in the summer of 2016 and many pundits believe that the movie could be potentially available on smartphones and other mobile devices after its release [2]. The success of Angry Birds franchise is clearly evident, but what has driven this success? The answer is a simple yet attractive mobile app that is played for a whopping 300 million minutes every day [3]. What started as an addictive game is now turning out to be a multi-million dollar enterprise with a customer engagement model that will probably be known as the best of its kind in the years to come. These examples clearly illustrate that a mobile device is not just a nifty tool to browse the Internet and play

Posted on April 24, 2013
By Varun K Ramachandra

12

March

Brands Embrace Mobile Advertising

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1:Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? Smartphone penetration has now crossed the majority threshold in the US. As of September 2012, 51% of US mobile subscribers own a smartphone (comScore mobile lens, Sept, 12), Consider also, that is the national statistic. Look amongst your own peers and the penetration seems even greater: our advertising community is likely 95% smartphone carrying and even among the broader consumer market in large cities, smartphone adoption seems higher than half the population as proven with a quick look around a restaurant, bar or on a bus or Bart train in San Francisco! Consumers are spending more media time on mobile web and apps and less time on more traditional mediums. The gap is wide and many feel we have reached the tipping point. Where 2012 was the year of mobile adoption, marketers are finally revisiting the media spend vs consumption imbalance in mobile. Brands have to embrace mobile, it is critical that mobile become a significant part of the dialogue throughout the purchase funnel. There has been a lot of coverage of late about the retail industry in particular. Retailers are concerned about "show-rooming", where consumers shop in stores and then bargain shop for these products online. A new Cisco

Posted on March 12, 2013
By Team InMobi

27

February

InMobi Releases Second Wave of Mobile Media Consumption Survey - Global Results

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media. From our research results it clearly reinforces that the growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives. Here are a few interesting statistics from our second global release:Globally mobile ranks first in media consumption with 1.8 hours of the 7 hours spent consuming media this is more than a quarter of time spent on mobile, outpacing TV (1.5 hours), PCs (1.6 hours) and any other channel.Internet access via mobile is no longer a niche activity and is increasingly becoming part of everyones lives. 50% of the average global mobile web users now use mobile as either their primary or exclusive means of going onlineIn addition to mobile Web, study reveals the accelerated usage of mobile apps and found that the average consumer actively uses 6.5 apps throughout a 30-day period.Mobile has been thoroughly adopted among users largely becomes of its convenience & on the go factorsGrowth in mobile use in the coming year will be primarily driven by social media, search/download apps and search activities.Globally, 54% of users discover mobile ads via apps, 40% on a search

Posted on February 27, 2013
By Shamala DN

26

February

Global Mobile Media Consumption: Reaching Millennials

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and transition to the ever changing technologies, are soon to be the largest generation ever and with strong purchasing power they are extremely valuable to the marketers. In partnership with Decision Fuel & On Device Research, InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study. The study explores mobile media behaviors of Millennials, defined as those aged 20-34, to provide advertisers with a deeper understanding of their media habits, purchase behavior and receptivity towards mobile ads. Here's a summary of the key takeaways of the survey, and what marketers and companies need to keep in mind as the generation continues to become more dominantMillennial spend an average of 7.2 hours per day consuming media content, with more of that time spent on mobile devices than any other platform64% of global millennial mobile web users multi-task while watching TV and are mainly engaged in social activities followed by search, music and shopping.Study reveals the accelerated usage of mobile apps among millennials; 27% of respondents stated they have actively used 6-10 apps in the last 30 days ,averaging to 6.5 54% of millennial mobile web users now use mobile as either their primary or exclusive means of going onlineGrowth in mobile use in the

Posted on February 26, 2013
By Shamala DN

25

February

A Glimpse of InMobi's Global Media Consumption Study (Wave 2)

In todays technologically advanced world, where consumers are demanding access to services and content on the move, mobile is rapidly evolving into one of the most influential technology for the marketer. Mobile media is moving businesses away from traditional media and is becoming an integral part of consumers media consumption. Mobile holds true potential of being the ultimate channel for advertisers and hence mandating marketers to have a mobile-ready strategy. It is important for marketers to understand the behavior of consumers in todays world where people spend majority of their time on mobile. It is that time of the year when we, at the InMobi Insights team, are busy collating the results of our Global Mobile Media Consumption Study. This is the second of our ongoing series of studies which provide insights into how mobile devices have changed the way we consume media. This year we have covered 14 key markets across the globe and the research primarily focuses on consumers who use mobile web services. The study provides media consumption by channel, time of use, activities conducted via mobile, mobiles impact on purchase decisions/purchase funnel. InMobi is showcasing an array of new products for agencies, brands and developers at this years Mobile World Congress on February 25-28 in Barcelona. We will be releasing our research study post the session Learning from Consumer Behavior by Naveen Tewari on February 27th. Please keep an eye on our insights page to access

Posted on February 25, 2013
By Shamala DN

13

February

InMobi Interstitials

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even more distracted. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. Re-introducing Interstitials! An Interstitial is a full page ad which appears between content pages. Interstitials are common to gaming and mobile apps, as they are conducive to the content 'interruption' between gaming levels. Due to the sheer nature of the Interstitial appearing within the flow of regular content, this type of ad captures the attention of the user more prominently than other ads. The user may close the ad to get back to the intended content. About 10% of all mobile ad inventory at InMobi is Interstitials, but there is potential for so much more. Interstitials are like the power foods of the mobile ad world. Last year, all we heard in health food news was about eating more kale and quinoa! If ads were food, you would want to eat Interstitials. Interstitials are good all around: higher returns for the publisher, higher ROI for the advertiser, and more attention from the user. The Cost Per Download (CPD) of performance ads is up to 50% lower, while the Publisher enjoys a whopping 5-10 times higher eCPM!

Posted on February 13, 2013
By Maryam Motamedi

05

February

Extending The Momentum of Your Newly Launched App - Ad Formats

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let's take a deeper look into the first of the five Ad Formats. As per most advertisers, a good ad needs to achieve certain objectives, of which the notable ones are:Inform the user about the app being advertisedEngage with the user so the users interest in the ad increases and hence the user tends to download the applicationReach as many users as possibleNot get repetitive to ensure the user does not get bored of the ad or ignore the ad completelyThe way the creative is built goes a long way in ensuring the above points. The ad needs to be attractive, eye catchy but not disturbing, bright but not cause epilepsy and so on. But other than stating the obvious, I wanted to point out 3 other quick ways to ensure that your ad achieves what you want it to.Refresh your ad often If the user sees the exact same ad over and over again, he/she will begin ignoring it. Create a few additional ad banners for the upcoming duration of the campaign and refresh your ads every two weeks or soCreate ads of different sizes Devices come in different sizes and so should

Posted on February 05, 2013
By Shringar Pangal

28

January

Hyper-Connected Smartphone Users: Is It Addiction or Just Love? by Shaun Chatman

Our latest guest post is from freelance writer Shaun Chatman: We walk around with our cellphones and smartphones attached to our hands like a second limb. Do we do this because it's love or have we, as humans, started to develop an actual physical addiction to these cellular devices? Psychologists and healthcare professionals have debated this exact question and have yet to come up with a concrete answer. Let's take a closer look at the facts and statistics surrounding the issue and let you be the judge. An Overview of the Statistics Surrounding Smartphone Usage Image via Flickr by Ed Yourdon There is no denying that people are becoming more and more reliant upon smartphones. The statistics prove that to be a fact. Some of the statistics and facts that support just how dependent people have become on smartphones include the following: It is estimated that 91.4 million smartphones are used in the United States and over 1.08 billion in the world 37% of adults surveyed said they believe they are addicted to their smartphone 60% of teens surveyed said they were addicted to smartphones 22% of adults and 47% of teens have admitted to using their smartphone in the bathroom  What is the Real Definition of Addiction?      Image via Flickr by Alan Cleaver Before we can determine if smartphone usage by a hyper-connected smartphone user is an addiction or love, we need to know the actual definition of both love

Posted on January 28, 2013
By Team InMobi

28

January

The Rise & Rise Of Tablet Impressions

When [Floyd] had tired of official reports, memoranda and minutes, he would plug his foolscap-sized Newspad into the ship's information circuit and scan the latest reports from Earth. One by one, he would conjure up the world's major electronic papers. He knew the codes of the more important ones by heart and had no need to consult the list on the back of his pad. Switching to the display's short-term memory, he would hold the front page while he searched the headlines and noted the items that interested him. Each had its own two-digit reference. When he punched that, a postage-sized rectangle would expand till it neatly filled the screen and he could read it with comfort. When he finished he could flash back to the complete page and select a new subject for detailed examination.- 2001 A Space Odyssey- Arthur C Clarke When I first read this classic I thought "Did he actually think it was possible?" and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network. From being an author's imagination to being an eclectic 'elite' device the tablet is now reaching the masses and is fast becoming an important screen for multi-device users. Figure 1: Tablet impressions

Posted on January 28, 2013
By Varun K Ramachandra

24

January

Why brands need to think about User LTV?

Today a companys most valuable asset is its customers, and while products and services are ripped off and duplicated in no time at all, a company with loyal and long term customers is less vulnerable to competition. But how does one measure the value of a customer? Through Customer Lifetime Value (CLV or LTV). LTV helps companies understand what a customer is really worth to its business. Broadly, LTV is a marketing formula based on the idea that sacrificing initial profits and spending money up front can help to gain loyal customers whose increased business and references will allow the company to reap profits in the long run. The best example of this is the freemium model (where gamers can play for free but can customize or improve game play by purchasing virtual goods) or by using the pay-per-download model, where gamers can lap up apps/games from any of the growing number of app stores. Zynga, GREE, Glu Mobile and GameLoft are four examples of mobile app developers who use LTV to grow and acquire new customers while retaining older ones. Gaming companies have long understood the importance of LTV, and used this principle to measure everything from cost of customer acquisition to mining of existing customers. Today, with mobile tech and mobile apps being launched by every well known consumer brand, it is not surprising that some forward thinking brands who are publishing their own apps are beginning

Posted on January 24, 2013
By Shrikant Latkar

24

January

HTML5 for mobile developers

Why HTML5 and why now?When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed and tighter integration to specific platforms. Unbound by the need to conform to standards, native apps could rapidly take advantage of the latest hardware and operating system innovations, while Web technologies always had to wait for the international community to agree and implement standards first. But with the HTML5 specification coming to fruition, browser-based mobile apps are rapidly catching up with the natives. Native apps, however compelling the user experience, create a plenty of challenges for developers. They are forced to create, maintain and support apps for each platform often requiring different versions of the app for variants of the same operating system. The problem is exacerbated when target users are not up to date with platform upgrades and app updates pushed via proprietary stores. The HTML5 standard is the answer from Web technologies to these rapid innovations at multiple layers, especially in mobile and handheld devices. HTML5 and related technologies provide the foundation for building responsive, sophisticated apps that can run directly within a browser, providing the same great experience of a native app. Still in draft state, HTML5 is expected to become an official W3 recommendation of Web standards by 2014. All Web and mobile browsers have been aligning themselves to HTML5 pretty aggressively for a while now. If you are a mobile app or Web

Posted on January 24, 2013
By Santthosh Selvadurai

10

January

Mobile Insights and Inspiration for 2013

This week, we released the InMobi Insights Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. As a global company that delivers ads to billions of users globally, we are in an enviable position to share insights from across the world. As we went about creating this issue, we distilled information from some of the most successful mobile advertising campaigns that our clients ran across the globe. The issue features ads from Australia to the United States, from a very old brand like BBC to the leader in android devices Samsung. We looked at stats from across the world in terms of media consumption and how the world has changed with the adoption of tablets and smartphones in a short span of 12 months. From China to the US, consumers are spending more time on their mobile devices than watching TV, with 82% of the people surveyed saying that they use their mobile devices while in bed. The rapidly growing maturity of mobile analytics and reporting on campaign successes is encouraging marketers to increasingly allocate budget for mobile campaigns. I hope you enjoy this publication from InMobi which features ads from Universal Pictures on their launch of the mobiew The Man with the Iron Fists, The North Face, John Lewis, Sony Pictures Hotel Transylvania, Path, Scotiabank, Audi,

Posted on January 10, 2013
By Shrikant Latkar

09

January

It Is Always "Holidays" For A Mobile Marketer

One of the perks of being in the mobile advertising industry is that the ecosystem is by nature local and at the same time global (clichd? Yes! But, absolutely true). A publisher in Antwerp can monetize his content in Shanghai as easily as he can monetize his content in Buenos Aires. An advertiser in San Francisco can spread his message in Abu Dhabi and Addis Ababa with equal ease. For most part of the year one geo-region or the other is in festive mood & this rings festive bells in the mobile marketers minds-- the holiday season across the globe is extremely diversified and gives us ample opportunities to market throughout the year. This beautiful infographic (thanks to www.cloud9living.com) shows us the gift giving traditions from across the world. We can benefit from the generous sprinkling of holidays across the globe and plan in advance to counter the traditional post-holiday season lull.Once again, Happy New Year Holidays 😊

Posted on January 09, 2013
By Varun K Ramachandra

07

January

The Chinese Mobile Media Consumption - An Overview

The second wave of our mobile media consumption study comes at an opportune time when Chinas mobile penetration is almost at one billion[1] and the mobile internet users number is set to reach 424 million in 2012[2]. This article gives a snippet of our study conducted between September-November 2012 across China and was a joint exercise between InMobi and Decision Fuel. One of the most pleasant results of our survey was the sheer quantum of media consumption that happens on mobiles and tablets in China; Needless to say we are all excited!Question: In a typical day, approximately how much time do you spend on each media? n=2001The Chinese mobile web user consumes a whopping 163 minutes of media on mobile and tablets each day. This naturally means that there is immense multi-device media consumption that is happening as we speak. This can only mean good news for marketers as it gives us more eye balls to cater to and a great opportunity of being heard and being interacted with.Question: For mobile activities like surfing the web (excludes calls and SMS), do you typically use your mobile when? n=2001We believe that the mobile is always there and hence we use it for communication, entertainment, gaming, news, social media and much more. More than a half of Chinese mobile web users we surveyed agree with us on this and use their devices while lying on bed, while commuting, during a social event,

Posted on January 07, 2013
By Varun K Ramachandra

04

January

Mobile Trends 2013: Engagement and Activation

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Patrick Meyer author of Steve Jobs & The World of Mobile.What surprised you about the mobile advertising industry in the past year?For four years, Steve Jobs drove mobile/tablet innovation with smart, user-savvy, industry eclipsing solutions. Then, with his passing, the company gets cautious, conservative in its introductions and the company rides its accumulated brand momentum and rocketing stock price. On the anniversary of SJ's death, the track record illustrates this: iPhone 4S, iOS5, iPad 3, iPhone5, iPad4 -- all super upgrades, but no bold innovative, inspiring products. It is reported that Jobs had a 4-year pipeline in place, yet a conservative Tim Cook moves slower than his visionary mentor: Apple TV 2.0 is not here; NFC/iWallet is not here; total ecosystem re-invention (instead of tweaks every six months) is not here. Meanwhile, Samsung is taking the leadership position in smartphones and is driving the Android ship. This includes the current Galaxy portfolio with NFC and fresh new UX (& I am an Apple fanboy!)What do you think will be the biggest mobile trend for 2013?Despite what tech players will say, the number 1 trend is going to be "the empowered smartphone user shifting to 'show-rooming' and new mobile/tablet driven

Posted on January 04, 2013
By Team InMobi

03

January

Digital is Dead - Long Live Digital

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. The $80B digital advertising industry is dominated by Google, Facebook and Yahoo.Even as digital advertising is causing a paradigm shift in the rules of the game, there are changes that are occurring in the landscape. The mobile phone is emerging as the most used digital device by a big margin, and this trend is only expected to continue:This is corroborated by several surveys that show a steady increase in mobile media consumption. While Koreans consume an average of 5.7 hours of media per day, mobile media consumption accounted for 34.7%. Interestingly, half the viewers even multi-tasked on mobile devices while watching TV. In the US, while average media consumption per day is nine hours, mobile tops with a share of 2.4 hours overtaking TV (2.35 hours) and PCs (1.6 hours). People, especially the younger generation, are increasingly consuming media on their mobile devices to make decisions about which movie to watch, where to shop and research the best deals on offer. The 2012 ForeSee Mobile Satisfaction Index: Retail Edition revealed that usage of mobile for shopping

Posted on January 03, 2013
By Shrikant Latkar

30

December

Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile advertising turned mainstream and budgets have had to keep pace with smartphone and tablet adoption So what's coming in 2013? 2013 will see more smartphones and more tablets being sold with exciting innovations. Device wars will widen with the recent launch of Windows 8 and the expected launch of the RIM new platform Blackberry 10. Mobile tops Gartner top ten strategic technology trends for 2013. Mobile devices are known to surpass desktops as the most common ways to go online - making mobile marketing more important than ever. Companies must start looking at innovative mobile marketing strategies to ride the mobile wave. eMarketer predicts that the rapid expansion of smartphone and tablet user populations will cause marketers to shift their ad spending from more traditional media to mobile at an increasing pace. With an optimistic eye towards the future, here are few key mobile trends for marketers to grab opportunities in the coming year. Mobile Search Consumers are increasingly using smartphones to search on the internet and to access local information. Location aware queries such as restaurant searches, ATMs, Fuel stations are becoming more common on mobile devices. This trend will continue to expand to other services and advertisers need to deliver relevant ads based on keywords. Location Services Most of the

Posted on December 30, 2012
By Shamala DN

28

December

Mobile devices lead to surge in multi-screening in France

The average mobile web user now spends more time on their mobile device each day, than they do watching TV. A recent report from ComScore (June 2012), smartphone penetration was approaching 50% in the EU-5. While this is a large proportion of the population, brands are yet to cash in through mobile advertising. Mobile devices are changing the media consumption habits. We recently announced the results of our Mobile Media Consumption Report for France, the study was developed with independent research agency, Decision Fuel. We found that over half of mobile users (68%) in France are multi-screening, presenting a huge opportunity for brands and advertisers to target the always-on mobile consumer. In just three years the always on, the always-there nature of mobile devices has seen it over take the PC in consumer consumption of media. The mobile marketing channel presents marketers a vast opportunity to engage with the connected mobile consumer. According to eMarketer we will have over 68 million mobile connections in France next year. Marketers are already beginning to unlock the potential of mobile advertising by pursuing rich media and creating more engaging, immersive ad experiences. The Mobile Media Consumption study also found that 68% of French mobile consumers plan to conduct mobile commerce in the next 12 months, an 11% increase from where we are today. But what does it mean for marketers? With comfort levels already high with mobile as an advertising platform, engaging consumers in a far deeper way is now

Posted on December 28, 2012
By Limvirak Chea

27

December

The future of mobile advertising is in your hands

There is no doubt that there has been a radical shift in 2012 with regards to mobile. In Australia, mobile consumption usage has reached a tipping point, with the rising penetration of smartphones and publishers and brands realising that in order to deliver an optimal digital user experience, they need to evolve their screen strategy to meet ever demanding user expectations. The Australian Online General and Mobile Advertising Market report, released by Frost and Sullivan in October, predicts a strong growth in the Australian mobile advertising market over the next five years. In the June 2012 IAB Online Advertising Expenditure report also showed healthy increases in mobile advertising spend, growing 212% vs 2011. This presents a great outlook for the industry but what does this really mean for Australian marketers now? According to our latest Australian media consumption research, there is a huge amount of opportunity for marketers to invest in mobile as consumers become more mobile savvy and if you want to get a good head start, now is the time. This year, mobile consumption overtook the internet with mobile web users spending more time consuming media on their smartphones than on their computer. Of the 7.5 hours of media time each day, mobile makes up 100 minutes - significantly more than the 93 minutes spent on a computer. Two out of five Australians also now identify mobile as their primary or exclusive means of going online. With mobiles becoming more easy to use, having more

Posted on December 27, 2012
By Marc Fine

20

December

Mobile Trends 2013: Aligning Budget with Consumer Attention by Alex Romanov

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Alex Romanov, CEO of iSIGN Media.What surprised you about the mobile advertising industry in the past year?The most surprising thing about the mobile advertising industry in 2012 may be what a small percentage of total interactive marketing budgets are devoted to mobile advertising spend. A StrongMail mobile marketing survey conducted in May found that nearly a quarter of business executives estimate that their companies spend less than one percent of their interactive adverting budgets on mobile channels. Another 50% spend only between 2% and 5% on mobile advertising. Given the incredible opportunities they have to reach consumers who are virtually inseparable from their mobile devices and the unique marketing capabilities location-aware technology offers, executives need to move into the mobile advertising space more quickly.What do you think will be the biggest mobile trend for 2013?The biggest trend in mobile for 2013 will likely be an alignment of advertising spend with consumer attention. In terms of consumer attention, TV, the web and mobile channels account for nearly 80% of consumption. Print, which consumes only about 7% of consumer attention, accounts for about 25% of ad spend, but that is dropping. Mobile currently accounts for a tiny percentage of total ad spend, but I expect well see

Posted on December 20, 2012
By Team InMobi

19

December

Mobile Trends 2013: Wallets, Coupons and Mobile Shopping Research On the Rise

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with David Wachs of ePrize.What surprised you about the mobile advertising industry in the past year?I think the number one surprise in the mobile marketing industry this year was the number of QR codes that led to non-mobile friendly sites. While we expect these numbers to decrease in the coming year, creating an easy access point through QR or text, and then following that up with a bad site experience is just a pure failure. One example was a QR code we saw on an L train in Chicago for another state's tourism bureau. When the code was scanned, it led to a full desktop experience that could not be viewed on many/most phones. Brand experiences MUST be optimized for mobile browsers.What do you think will be the biggest mobile trend for 2013?I think 2013 will be the year of coupon "save to phone." Whether is this iPhone's Passbook, Windows 8's Wallet or a solution from Android, retailers will be finally testing mobile wallets. While the infrastructure and adoption of full mobile transactions are a little further out (a 2014 initiative), mobile coupons will initiate these retailers into this transactional mindset and pave the way for end-to-end mobile transactions,

Posted on December 19, 2012
By Team InMobi

18

December

Mobile Trends 2013: Apple Stumbles, Enterprise Apps and Foodie Tech

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today's interview is with Bob Herman of Apptropolis.What surprised you about the mobile advertising industry in the past year?How could Apple shed Google map technology in favor of TomTom, resulting in the biggest mobile blunder of the year by far? The impact on Apple of the loss of "the brilliant creator" is starting to come to light.What do you think will be the biggest mobile trend for 2013?In 2013, I think the biggest mobile trend will be businesses adopting their own custom apps tied into their existing systems. These apps will provide employees, customers and vendors the ability to conduct business more easily while on the road, providing access to critical data where and when the user needs it.What is another 2013 mobile trend that you feel is being overlooked and not given enough attention?The most overlooked trend in the mobile world is restaurants providing their menus online with the ability to order, via the app, for take-out.About Bob HermanAppTropolis provides custom affordable iPhone, iPad & Android Mobile Apps, implemented within weeks, for retailers, restaurants, catalogs, eCommerce, business professionals, contractors and more. Find them on Facebook and Twitter. Thanks, Bob! Read more mobile trend predictions for the new year...

Posted on December 18, 2012
By Team InMobi

17

December

Mobile Trends 2013: Inexpensive, Interconnected and Actionable Analytics

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Kurt Elster, Partner and Creative Director at Ethercycle.What surprised you about the mobile advertising industry in the past year?My biggest surprise was seeing the CW promotion in Entertainment Weekly that involved putting an actual 3G cell phone in a print ad to show real-time tweets from the network.What do you think will be the biggest mobile trend for 2013?The proliferation of cheap Android devices will continue. While a minority will continue to use the latest and greatest, inexpensive smartphones will entirely replace feature phones. Our devices will increasingly talk to each other. Right now I can control my Xbox, Apple TV, and satellite box from different iPads. This trend will continue and will see more smart, connected devices throughout our lives enabling interactive advertising everywhere.What is another 2013 mobile trend that you feel is being overlooked and not given enough attention?Actionable analytics. We have more data than we know what to do with, we'll see more applications focusing on putting that data to work to generate relevant insights and actionable decisions.About Kurt ElsterKurt is a Partner and the Creative Director at Ethercycle, a web design consultancy in Chicago. He has advised established brands and startups

Posted on December 17, 2012
By Team InMobi

14

December

Mobile Trends 2013: iPhone 5 Blitz and Copyright Worries

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Adam Itkoff of Fueled.com What surprised you about the mobile advertising industry in the past year?I was surprised at the revamping of Apple's iPhone 5. Apple continued to solidify and expand upon their iPhone user base with a sleek model that competitors could only attempt to emulate. By switching the size of the charging port, they annoyed more than a few current consumers, but will most likely wind up ahead in the long game.What do you think will be the biggest mobile trend for 2013?I predict that online sales trends will continue to increase, partially due to mobile apps for wholesaler websites. Additionally, look for websites, like Twitter, to sustain its user base, as well as emerging outlets, like Spotify, to become increasingly ubiquitous.What is another 2013 mobile trend that you feel is being overlooked and not given enough attention?I think that the battle over copyright infringement and music sharing has been swept under the rug for the time being. Huge cases like the one over Megaupload have changed the file-sharing landscape, but a great deal of legislation still tiptoes a thin line as to the legality of sharing and the extent of punishment.About Adam ItkoffAdam

Posted on December 14, 2012
By Team InMobi

14

December

The new 'SMS' in smartphones

The first wave of Telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of Telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos.Smart Phones leading Mobile Internet adoptionAccording to eMarketers global media intelligence report, the total number of mobile Internet users will be close to 85M by end of 2012. This represents a 170% year on year growth. In the same time period, smartphones have grown by a whopping 225% and it is estimated that there would be close to 75M smart phone users by the end of 2012. The interesting part is that by 2016, 26% of all mobile phones in India would be a smart phone. Given our 75% mobile penetration, the smart phone number is going to be a one massive target segment.One major reason for this growth has been the availability of smart phones across multiple affordable price points. With new models and attractive finance schemes this trend is expected to continue.Shift in consumer usage patternWith their limited penetration, smart phones are already changing the usefulness of our mobile device. Instant access to data (thanks to cheaper pay per use plans) has altered our expectations and usage behavior. Consumers are now open to access content over their mobile device. One of the ways to understand the surge

Posted on December 14, 2012
By Hari Ganapathy

13

December

Mobile Trends for 2013: Services and Experiences, Big Data and Design

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is withRoger Wood, Founder of the (ART+DATA) Institute.What surprised you about the mobile advertising industry in the past year?For all of the talk of big data, there has been a consistent lack of focus on Data Driven Design. More companies should be exploring how Design and Big Data/Analytics affect and enhance one another. We call this principle (ART+DATA). Apple created the most valuable company ever by leveraging (ART+DATA) Principles. Apple uses Big Data insights to make better products and experiences which, in turn, are designed to collect more useful data. Each and every Apple product communicates back to the Apple data warehouse about its usage seamlessly, with the customers tacit agreement. The oceans of data gathered through the Operating System, Genius, iTunes, and AppStore are then used to craft elegant, useful products like MacBook Air, iPhone, and iPad, which then provide even more extensive insights into how people use them. Apple created a virtuous circle between Big Data and Big Design.What do you think will be the biggest mobile trend for 2013?The biggest trend in mobile in 2013 will be the intersection of big data and design. Big Data will have a design purpose. Top performers

Posted on December 13, 2012
By Team InMobi

12

December

Mobile Trends for 2013: Freemium Is Here to Stay (NFC Is On the Way)

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Today's interview is with Abhinav Gupta founder of app studio Game Scorpion:What surprised you about 2012?The speed of new mobile marketing and advertising methods that were being created. In a short period of time, we saw many brand new services start up to accommodate the app development crowd. It seems that companies are coming out with bigger and better things, and I am excited to see what new methods of mobile marketing are coming out next.What is the biggest trend for the coming year?I believe the biggest mobile trend for 2013 is everyone converting over to the freemium model, but now also new devices hitting the market. 2012 has been the year of purchasing tablets for consumers, and many app developers have been focusing on the latest tablets and phones. 2013 however will be bringing in some new areas which we have not yet experienced but will definitely see such as totally different platforms. From Home Appliances to Vehicles, down to OUYA which is a next generation video game console based on Android, we will see our app development shifting from simply just tablets and phones to now completely new markets. Imagine an app on your fridge which through wireless connects to your iPhone

Posted on December 12, 2012
By Team InMobi

29

November

The New SMS of Smart Phones

The first wave of telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos.Smart Phones leading Mobile Internet adoption The total number of mobile Internet users will be close to 85M by end of 2012. This represents a 170% year on year growth. In the same time period, smartphones have grown by a whopping 225% and it is estimated that there would be close to 75M smart phone users by the end of 2012. The interesting part is that by 2016, 26% of all mobile phones in India would be a smart phone. Given our 75% mobile penetration, the smart phone number is going to be a one massive target segment. One major reason for this growth has been the availability of smart phones across multiple affordable price points. With new models and attractive finance schemes this trend is expected to continue.Shift in Consumer Usage Pattern With their limited penetration, smart phones are already changing the usefulness of our mobile device. Instant access to data (thanks to cheaper pay-per-use plans) has altered our expectations and usage behavior. Consumers are now open to access content over their mobile device. One of the ways to understand the surge of Internet-enabled smart devices is to take

Posted on November 29, 2012
By Hari Ganapathy

18

November

The Good, The Bad, and Your Mobile Strategy

It struck me on the flight home yesterday from the Ad Monsters Publisher Forum while flying over the San Antonio, Texas plains. What an ideal place to have a conference about mobile: The wild West. Lack of standards, creation, survival, and entrepreneurial spirit were a bound just as much in the late 19th century as they were in the conversations throughout the Westin's hallways. We enjoyed seeing our old Publisher friends and making new ones while sharing stories of how to best navigate the mobile wild West. In the Gold Rush, there was a saying that you could mine for gold or sell pick axe. The fragmented mobile world of multiple operating systems, applications, the mobile web, and the billions of devices in existence can feel as if being successful is as difficult as gold mining. At InMobi, we pride ourselves in providing all of the pick axes and maps youll ever need as a Publisher, Application Developer, or Advertiser alike to mine for mobile engagement gold. In our world through providing common standards whether it's via our HTML5 Authoring Platform or our SDK unlocking powerful Analytics to drive insight and provide dynamic revenue streams we believe mining for a successful mobile strategy is only as powerful as the pick axe you're using. Thanks again Ad Monsters for having us. We look forward to continuing our conversations with all of you back at the ranch. Giddy Up!

Posted on November 18, 2012
By Dan Martin

16

November

Mobile a Hot Favorite among Shoppers this Holiday Season

Its holiday season now and traditionally Black Friday, the day following Thanksgiving, sets the shopping rhythm. The National Retail Federation (NRF) estimates that the average holiday shopper in US will spend $749.51 on gifts, decor, greeting cards and more compared to the $740.57 they actually spent last year. Their 2012 Holiday Consumer Spending Survey estimates that US holiday sales will increase 4.1% to $586.1 billion. As per eMarketer, US retail eCommerce holiday sales will reach $54.5 billion in 2012, up 16.8% over 2011. So what will be different this time around? All the reports seem to suggest that mobile shopping and the use of mobile phones for planning and deal hunting will be the most significant consumer trend this holiday season. Naturally this was bound to happen as year on year the smartphone penetration and the use of mobile phones for nearly everything is rising. And why not? Why would anyone want to get up at 5 a.m., wait in a queue near a retail store only to find out that the deals were better in a different store. Instead now, consumers can browse holiday shopping deals directly online or from their mobile device and also compare deals across stores. The most interesting thing about mobile is its ability to provide relevant and timely interactions. As part of the 2012 ForeSee Mobile Satisfaction Index: Retail Edition, on the usage of mobile for holiday shopping:39% think they will use mobile sites and apps more this year than last to research products.26%

Posted on November 16, 2012
By Shamala DN

13

November

Device Size Pies

Smartphones have made our lives better with mobile connectivity. Laptops revolutionized access to data in the early 1980s, before we were connected. Laptops, called lunchbox computers or luggables in the early days, revolutionized the workplace as professionals took their work home and on the road. With time, our devices evolved from behemoths to pocket-sized and then grew larger and more sophisticated to require bigger pockets-- only literally of course, since prices keep falling. Mobile devices are often bundled together as the Third Screen. But do smartphones and tablets each deserve a numeric level? As smartphones got smarter, screen sequencing blurred. Sometimes smartphones are referred to as fourth screens, as they are used for video recording and playing capability. Numbers usually convey an order in sophistication, prerequisite, history, and hierarchy. There is a normal graduation of smartphone ownership to tablet ownership. Your jaw may not drop to find out a friend does not have a tablet, but a friend without a smartphone is considered archaic, and behind-the-times. It's also interesting that smartphones have been named after their primary and original function, and tablets have been named after their shape, indicating an inherent or acquired understanding of the main function of the device. This signals a level of evolution in our consumption and understanding of mobile devices. And now, the US market has officially graduated: With the Consumer Electronics Show (CES) around the corner, the Consumer Electronics Association (CEA) estimates that by 2013,

Posted on November 13, 2012
By Maryam Motamedi

09

November

Mobile is a Brand Marketers' Dream

I am a fervent believer that mobile is today, and will be in the future, one of the strongest channels for true brand engagement, and I am talking TV-level top of the funnel break through the clutter brand engagement. (I also believe that mobile will be one of the first marketing channels to perform very well at the very top of the funnel and at the very bottom of the funnel. Think about consumers making calls for bookings. I mean it is a phone! But, we can talk about that 1-2 punch in another blog.) My belief in the strength of mobile to drive brand engagement is long held, but today I am even more gleeful about this potential based on the results from strong research that AOL & BBDO released.I had the good fortune of attending an AOL mobile client event in Los Angeles yesterday where I presented InMobi Mobile & Movies research that we did with IAB. http://www.inmobi.com/insights/2012/10/03/67-of-regular-moviegoers-use-mobile-to-pick-movies-2/ At this event, AOL presented their research study with BBDO, 7 Shades of Mobile. http://advertising.aol.com/research/research-reports/seven-shades-mobile. Praise to the boudoir Shades reference, but more importantly to this very comprehensive mobile research study that leveraged qualitative, quantitative and ethnographic methodologies, and got me thinking. The biggest takeaways were that Mobile might not be that mobile for US smartphone consumers, 68% of mobile usage is in home. And, just to clarify, this

Posted on November 09, 2012
By Anne Frisbie

25

October

The New Windows 8 Platform – The Dark Horse in the Mobile Race?

Microsoft recently announced details of the new Surface, set to launch Oct 26. There has been a lot of excitement and anticipation around the device. Microsoft is leaving no stones unturned to get it right this time around. We are optimistic about Windows 8 and its prospects in the tablet and smartphone ecosystems. There are early signs of excitement and positive momentum. The company's website has seen a flurry of pre-orders for its new products, with Surface already sold out in the US and UK. We believe that the Windows 8 platform could be a huge opportunity for developers over the next 2-3 years. IDC predicts that Windows will be the No.2 smartphone OS with 19.2% market share by 2016. According to a WSJ blog post, Microsoft has placed orders to produce 3 to 5 million Surface tablets in 2012. These volumes are in line with Amazon and Google Nexus launch volumes (Amazon shipped 5m Kindle Fires in the launch quarter)So why do we believe that Windows 8 could be a winner in smartphones and tablets?There are 4 key reasons that will drive the success of this platform1.Commitment to the developer ecosystemWe believe that no company understands the value of a robust developer ecosystem better than Microsoft. Historically, through its MSDN (Microsoft Developer Network), Microsoft has demonstrated its commitment to its developer ecosystem and we expect this to only grow with the big launch of Windows 8. Microsoft is spending a massive budget of $1.5 Billion to promote Surface

Posted on October 25, 2012
By Abhinav Gupta

23

October

7 could be the magic number for Apple

The Apple marketing team is highly praiseworthy when it comes to creating hype around product launches. A recent press invitation which had a weve got a little more to show you feel, was no different. Rumours are rife that todays event will be the unveiling of a 7-inch addition to the iPad range; a move that might seem unwise to many people for a number of reasons. Steve Jobs previously dismissed the idea of a smaller tablet, labelling the devices tweeners, too big to compete with a smartphone and too small to compete with an iPad. As history has proved before, when Apple has not followed Jobs advice, thats when it has made some of its biggest mistakes; typically when they prioritised profit over product. To put it bluntly, a smaller iPad is an example of a potential mistake in the making. No matter how slim and sleek the product may look, you cant escape the fact it could be seen as a gap-filler, with the product lacking that va-va voom in innovation. As the Financial Times pointed out last week, while a smaller iPad might steal the thunder of its rivals in the 7-inch screen arena, it still needs to solve the dual problem of price and purpose. The Kindle Fire and Nexus 7 are successful, cheap ($200) options for consumers.  To succeed Apple would need to reduce its famously generous profit margins to join the 7-inch screen party. But what

Posted on October 23, 2012
By John Stoneman

11

October

Marketing Movies using Mobile in Africa

InMobi recently partnered with the Mobile Marketing Centre of Excellence at the Interactive Advertising Bureau (IAB) on a study on Mobile and the Movies in the US. In this article, we will look at how we can interpret some of the finding for the African market. During this year, one of the largest cinema chains in Africa, Ster-Kinekor made significant strategic moves in the mobile arena by launching several mobile platforms to preview and book movies, including a BlackBerry, Android and iPhone App. The likes of Fox Theatres in Nairobi also have a good mobile presence. In the survey findings, it showed that up to 71% of consumers use a mobile device to help them pick a movie in America. We can assume that due to the low levels of Internet and TV penetration in Africa, and the high levels of Mobile penetration, that the figure is even higher in Africa. Mobile Advertising is key to launch new movies, in America the majority of the advertising is in the form of Rich Media with 83% of the respondents having seen a mobile ad for a movie, and 61% of them engaging with the ad all the way to the end in order to watch the trailer. In South Africa, over 60% of the InMobi ad requests are from Smart phones that support Rich Media, so it is possible to run similar campaigns. For the rest of Africa, Feature phones still dominate and so it

Posted on October 11, 2012
By Daryn Smith

10

October

CPG Marketers – Go Mobile

It is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands. This has casted range of opportunities for CPG companies to leverage mobile to grow their brands. This mobile revolution and the shift in consumer behavior is simply too large for CPG marketers to ignore. Here are few things for CPG companies to differentiate their brand, strengthen customer relationships, loyalty and drive revenue.Optimized Mobile Website There are high chances that the consumer is going to search brand name before they look at mobile app store. Consumers use the mobile websites of CPG companies to plan their shopping trips (e.g. find store hours and nearest location) and enhance their CPG experience (e.g. check prices and product details).Having mobile optimized website which loads quicker, simple and easy to navigate will be crucial to establish awareness. CPG companies can display their products and running offers up front with fully optimized mobile ad campaigns to improve user engagement.Having Branded Mobile App Having branded app which is informative, educational or gaming is key part of any mobile strategy. Apart from the standard information, the app must also provide an added value and unique experience centered on the products. CPG marketers can leverage on mobile apps to boost brand awareness and affinity by

Posted on October 10, 2012
By Shamala DN

15

August

We Love Our Interns!

One of the great things about working at InMobi is the internship program. Every few months the San Francisco office begins to shine with few new faces. This summer has been busy internship season, and we are sad to see it come to an end, as many of our summer interns are gearing up to head back to school. This group of seven hard working brainiacs has devoted hundreds of hours to learning the ins-and-outs of Mobile Advertising. In the spirit of the Olympics, these gold medal worthy interns have all greatly contributed to the success of our company and to our fun loving culture. Their roles, talents, and experiences range from campaign management, sales, marketing automation, product marketing, business development, and product management. We can't wait to see what comes next in their bright futures, whether it's here at InMobi or wherever they end up! Thanks to each of you for your hard work, smiling faces, and great attitudes.In Their Own Words: AnnShusterman, Marketing Operations InternAt InMobi, I have had the opportunity to learn the ins and outs of Marketing Automation. As the Marketing Operations Intern, I have been tasked with the day-to-day management and execution of all things regarding our Marketo integration. This means that I have ownership of number of email marketing projects, from newsletters to event invitations. I have been working with both the global and regional marketing teams to optimize all of their email

Posted on August 15, 2012
By Kathie Green

14

August

Media Consumption on Mobile: Q4 2011 versus Today

How have the habits of mobile data users changed since last year? InMobi media consumption research study examines the attitudes, habits, and behaviors of these users in around the world. The latest results for the US and the UK, released today, demonstrate how consumers are increasingly turning to mobile to meet their entertainment, search, and shopping needs; the majority now prefer to access media content on mobile. In the US the majority have now conducted mCommerce, while in the UK this percentage has increased from just over half of mobile data users in Q4 2011, to about two thirds in Q2 2012. These consumers are using their mobile devices more often, consistently throughout the day, and in more varied locations: 41% in the US accessed their device in the bathroom and for those interested, women are much more likely than men to do so. We are also seeing a much wider set of activities conducted on mobile devices by late technology adopters, further signifying that this mobile use really has become mainstream and providing more evidence that mobile is an important channel for reaching consumers. As mobile use increases among late technology adopters, creating easy and clear user experiences is more important than ever. Take a look at the media consumption infographics for the UK and the US. Stay tuned for findings from other markets!

Posted on August 14, 2012
By Taimour Azizuddin

07

August

London 2012 Olympics: The Mobile Games

Years ago people used TV and Radio as the primary medium for following the Olympics. Later, the Internet revolutionized the way people followed sporting events. Fast forwarding to today, it is mobile phones that rival every channel of mediconsumption, as people connect across geographic and physical boundaries to communicate in ways that are revolutionizing the planet. With people getting busier every year, mobile is the only channel that can keep them engaged even when they are out and on the move. Marketers and advertisers have caught this trend and have been targeting the mobile ecosystem as an essential platform for marketing their brands. The eMarketer survey shows that 27% of people will watch the 2012 Olympic Games on their smartphones, and 44% said that they would interact with social mediduring the Olympics. Various players across the mobile ecosystem have already announced their plans for mobile presence. Commercial broadcasting networks such as NBC and BBC are delivering mobile apps for Olympics coverage. The apps which are available for Android phones and iPhones, including the tablet versions, deliver information, schedules, and provide live streaming video. BBC Sports Olympics app has already been downloaded more than 500,000 times since its launch. Apart from the apps, the mobile browser version of the news sites are also used to cover the games. Lloyds Banking Group, VISand Samsung have teamed up to provide NFC (Near field Communications) based payment platform for the Olympic Games. As per nfcworld.com, 1,000 Samsung Galaxy

Posted on August 07, 2012
By Surag Patel

02

August

Cracking the Chinese app market

China! The word conjures up an interesting concoction of images:the Great Wall, Tai Chi, worlds manufacturing hub, burgeoning market of eager consumers an intriguing past and promising future. With more than 1 billion mobile subscribers, it is this immense opportunity that the Chinese mobile market represents that attracts hundreds of mobile developers looking to launch and grow revenues in China. It would be an understatement to say that this market is complex. For starters, the Google Play market ds not exist! Users typically download apps from other alternative localised app stores, some of the most sought after being: AppChina, Gfan and Hiapk. Operator app stores run by ChinTelecom (Tianyi) and ChinMobile (MobileMarket) are also popular options for app downloads. This significantly complicates app distribution in the country. Cracking the right distribution channel is absolutely critical to acquiring quality users in China. secret sauce, which most successful global developers in Chinwould vouch for is localisation. Developers need to ensure that their app is localised to have Chinese flavour to give it fair chance to fly. It would be wise to not just translate the app in Chinese but also to use localised Chinese characters or Avatars or even socialize the game vipartnerships with local social networking sites like Renren. Take Halfbrick Studios popular app Fruit Ninjfor instance. In September last year, Halfbrick introduced Chinese version of their app complete with China-themed fruits and blades and with background images of twelve zodiac

Posted on August 02, 2012
By Arun Pattabhiraman

31

July

Using mobile to influence South African shoppers

The inaugural Mobile Bytes events for South Africa recently took place in Johannesburg and Cape Town, at these events InMobi presented research conducted in South Africa, firstly on opportunities for telecommunications brands, and secondly how mobile influences South African shoppers. As every brand in the World today requires consumers to buy their products or services, the study on retail is of particular importance. InMobi has turned the results of this study into easy reference Infographics that can be downloaded here:Retail: http://inmo.bi/MlJodTTelecommunications: http://inmo.bi/MHm6A8From the Telecommunications study, some of the key insights are that unlike content received on a computers Internet browser, consumers are prepared to pay for mobile content. And telecommunications providers, and handset manufacturers can use Mobile advertising to affectively target competitors customers. The Retail research, or search-andising study shows the massive extent to which South Africans are turning to their mobile to augment their shopping experience, with 80% of consumers in malls using their mobile devices to help them shop. The study uncovered how few retailers have a mobile presence, yet there is an array of content that consumers are demanding while shopping. Astute retailers who can quickly roll out a mobile presence could use this as a significant differentiator to win consumers from competitors, especially when complimented with smart mobile advertising campaigns that use mobile coupons to convert consumers.

Posted on July 31, 2012
By Daryn Smith

31

July

Quarterly Mobile Insights Report released for Africa

InMobi's regular Mobile Insights Report was released in late July that uncovers the statistics from the Ad Networks ad requests in the previous quarter (1 April to the end of June). Overall in Africa, ad requests from Smartphones grew by 3.5% and Feature phones shrunk by an almost equal 3.6%, this was mostly as a result of South Africa where RIM's BlackBerry continues to grow, now with 50% of the market share in the country. In Nigeria, BlackBerry is receiving much publicity, but only accounts for 1% of all ad requests on InMobi's Nigeria network. And likewise, in Kenya, Android is enjoying much publicity, but only accounts for 3.8% of all ad requests on the InMobi Kenya ad network. Even in South Africa, where 63% of all ad requests are from Smartphones the Mobile Web dominates Mobile Apps by significant portions. This, and along with the fact that the majority of the African continent uses Feature phones, is an important factor for brands to consider when creating a mobile presence. Nigeria, once again enjoyed the largest growth, quarter-on-quarter, followed by South Africa, then Egypt and Sudan. Any advertising agency will correctly tell you that if you want your brand message to reach African's, use mobile! For a full breakdown on mobile device stats, including details on handsets, manufacturer's, and operating systems on Africa as a whole, Nigeria, Kenya and South Africa, download the Infographics that are available here: http://www.inmobi.com/research/research-downloads/

Posted on July 31, 2012
By Daryn Smith

31

July

The Impact of Tablets on Device Usage in Australia

Tablet sales in Australia are growing exponentially by the end of this year, tablets are expected to reach nearly 40% of households. Consumers love their large screen sizes and user-friendly experiences, so these devices are already having a huge impact on web usage. Results from Mobext and InMobi's research study on Connected Devices in Australia reveal how increased tablet usage is impacting consumer behavior, and how usage of other devices is being impacted. Tablets provide complementary experiences to TV viewing; over 60% of tablet owners use their device while watching TV. Most tablet browsing actually occurs around the same time as prime time TV, between 6 P.M. and midnight, right in the home. A cross channel strategy is increasingly important to ensure campaigns resonate well with audiences and to reach high value lean back browsers. Tablets, smartphones, and PC's are all used at different points throughout the purchase process. At home, tablets and PC's are preferred throughout the purchase process, from initial browsing to conducting transactions. Meanwhile, the mobility of tablets and smartphones make them the preferred shopping devices out of home. The growth in tablets is having an impact on media consumption and purchase behavior; marketers can adapt by considering the unique role that each device plays in the decision making process. To read more, access research results here: Australian Whitepaper, Australian Infographic

Posted on July 31, 2012
By Marc Fine

09

July

How Mobile innovation and technology can give political parties innovative new ways to reach voters in Kenya?

Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they need to hear information and how best to get them this information - is key to informing the people about their choices. A political election is much like a marketing campaign showdown, and the team with the best product usually sways the biggest audience. Look at Barack Obama in his first campaign, afterwards cited as the most successful "new marketer" in history for his ground-breaking use of online and social media to reach out to potential supporters. More than anything, his campaign showed that online and social media could no longer be ignored. In Kenya, while TV and Radio are still the preferred way for people to receive political information, mobile is catching up fast. In fact, according to recent research released by InMobi, 33% of Kenyans prefer receiving messages via TV, with 20% preferring to hear their news via the radio; this is likely to be in the form of news broadcasts. The challenge remains that only around 750Â 000 Kenyan homes actually have a TV, and using these two channels as a mouthpiece can prove costly. This leaves the gap wide open for mobile, which is catching up fast as the preferred method of communication from political parties. In fact, as far

Posted on July 09, 2012
By Team InMobi

27

June

Joint research on Smartphone apps for education (Macromill X InMobi)

"A joint research on Smartphone apps for education (Macromill X InMobi)", 21 June. "Every second user feels educational apps are effective InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning. (Research period: May 15 - June 7, 2012) In Japan 51% of the Smartphone users have learning application in their Smart phones. Among them English conversation and English vocabulary are the most widely used applications. Furthermore, every second person who uses these applications says that these are effective. 65% of the women mentioned the they can learn as if they played a game, 61% said they can learn without paying for it (only 33% of the men replied in the same way for each question). Compared to men, learning applications became the part of women's everyday life, and they use these more freely. In addition, asking about the application they would like to use in the future, the answer given by most of the respondents was "Test Preparation". It seems that in Japan Smartphone learning style is widely accepted as a free forum of learning outside of the traditional learning environment.

Posted on June 27, 2012
By Kosuke Seto

24

June

Make the most of Mobile: Pounce, as other lean back

MOBILE is the talk of the town right now. There is no doubt that we have reached the post PC era. The shift of media consumption usage towards connected devices is undeniable and all things point towards sustained growth. But savvy marketers need to stop playing catch-up and really start to leverage the power of mobile. Let's look at what we're dealing with. Australia is in the top five countries in the world when is comes to smartphone penetration. According to the latest Nielsen stats, mobile internet usage has skyrocketed to reach 221 million page views in March 2012, up from only 59 million page views a year ago. Meanwhile, over the same time period, online usage has flat-lined. These trends are confirmed from recent media consumption research from InMobi, which shows that the average Australian spends six and a half hours a day consuming media, with almost 30 per cent of their media consumption occurring on their mobile devices. And mobile media consumption is only the beginning of this evolution that we are living through. Tablet devices are beginning to penetrate both homes and businesses, and according to the latest industry forecasts from Yankee Group, tablet sales will outperform PC sales in 2015. But we already know mobile is huge and is going to get bigger. The first question on every marketer's mind is how do I actually ensure I get the best results for my brand using mobile as a channel? The second

Posted on June 24, 2012
By Brendan Watmore

06

March

How to Personalize Without Being Creepy

Netflix offers me the film Lethal Weapon because I like 48 Hours, and recommends the TV program Burn Notice because I like Mad Men and Arrested Development. The predictions are sometimes pretty close to the mark, sometimes seriously off-target, but usually entertaining. [caption id="attachment_3169" align="alignleft" width="320" caption="Rush"] [/caption] In contrast, MOG thinks, "Since you love Rush, I bet you'd like to hear some Blue Oyster Cult." Nope. I wouldn't. Sometimes apps miss. And that's okay. Netflix and MOG are among an emerging class of applications that are working to understand our unique tastes by uncovering the delicate influences that determine why we want what we want. These apps are supposed to get to know us; bluntly customizing to our tastes is how the app proves its value.Ads have to play it cool, or risk being creepy.The shock of seeing a personalized offer in an advertisement, without understanding how the magic trick was done, can make people nervous. Consumers are correctly wary of advertisers taking notes and collecting data behind their back. However, there are a number of things advertisers can do, to personalize ads without crossing the line.The key to personalizing without being creepy is to be up-front about where the data is coming from.Don't hide anything. Advertisers new to personalization are sometimes tempted to make it seem like a magic trick. This is a bad idea. The payoff just isn't there. It's possible

Posted on March 06, 2012
By Mat Harris

29

February

Mobile impacts Kenyan’s purchasing decisions most

In the recent study conducted by InMobi, it was found that mobile media influences purchasing decisions of Kenyan consumers more than any other media including traditional media such as TV, Newspapers and radio. [caption id="attachment_3156" align="alignnone" width="402" caption="Media's purchasing influence in Kenya"][/caption] Kenya has a population of 41 million people, but only a fraction of these (3.9 million) have access to fixed line internet, while more than half have a mobile subscription. In the global results of the Mobile Media Consumption research we conducted in conjunction with Decision Fuel, PC’s trumped the purchasing decisions of consumers. The difference between Kenya and the Global research can obviously be attributed to the levels of fixed line Internet penetration. In Q4 2011 during the period that the research was being conducted, InMobi served over 2 billion impressions in Kenya, which was a 256%, increase compared to the same period the year before. Kenya is a highly mobile centric market, with 89% of respondents to the research saying they are as comfortable with mobile advertising as they are with TV or online advertising. With figures like these, along with the measurability of mobile advertising, CMO’s in Kenya need to ensure that mobile is at the forefront of their marketing strategies. To download the Infographic which gives a good overview of the results of the Mobile Media Consumption research conducted in Kenya, visit the Consumer Research section of www.inmobi.com

Posted on February 29, 2012
By Daryn Smith

29

February

InMobi Releases First Wave of Mobile Media Consumption Q4 Survey – Global Results

The research team at InMobi is keeping busy as ever and we're excited to have released our latest series of research reports dubbed the Mobile Media Consumption research yesterday at Mobile World Congress. This report is the first of a series to cover 18 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media. The research focuses on consumers who use mobile web services, either through a browser or application and includes all types of mobile devices (smartphone, advanced phones, tablets, etc.) This research series will provide an on-going view of details including: media consumption by channel, time of use, activities conducted via mobile, mobile's impact on purchase decisions, etc. Check out the video summary: [youtube L3li207NZbA 520] Infographic:Here are a few key statistics from our first global release:Mobile has surpassed TV in terms of time, with consumers spending 27% of their media time on mobile, compared to 22% on TV.39% of consumers use their mobile phones while watching TV.Three quarters of mobile consumers plan to conduct mCommerce activities within the next year (76%).42% of mobile consumers claim mobile advertising has introduced them to something new.66% of mobile users are just as comfortable with mobile advertising as they are with TV or online advertising.Advertising on mobile devices has led to mobile gaining tremendous popularity as a viable shopping channel, with42% of respondents indicating that mobile ads have introduced them to

Posted on February 29, 2012
By Surag Patel

10

February

Measuring Mobile Usage during the Super Bowl

People are using mobile to consume media, now more than ever. Even while they watch big-ticket, live events such as the Super Bowl. InMobi conducted a Super Bowl survey that shows consumers were highly engaged with mobile during the game. How exactly does mobile usage complement TV watching? To find out, we measured mobile usage throughout the game. This chart shows when during the game people were most likely to use their phones:Usage started off strong; almost one in five mobile data users were using their phone most during the 1st quarter. As the game started heating up in the 2nd quarter with a couple of touchdowns usage dipped, but then spiked during halftime. In the 4th quarter, mobile usage slowed to a crawl. Viewers were probably too glued to their TV's to use their phones. Immediately after game time, mobile usage jumped back up.

Posted on February 10, 2012
By Taimour Azizuddin

27

September

3 Tips for Successful Mobile Ad Campaigns

If you're new to advertising with InMobi, these tips from our campaign team, will help improve your campaign performance and prevent your from making costly mistakes. Start With Handset Targeting InMobi's handset targeting is the best place to start with, when considering how to set up your campaign. Targeting users of every handset is costly and unnecessary. Think first about what type of audience you want to target and what devices they are using, For example, if you're targeting a premium audience, iPhone and iPad devices will work well for your campaign. If you're targeting a more general audience, consider targeting lower-end devices.Consider Targeting Specific CarriersSelect carriers that fit the size and type of target audience you'd like to reach. Besides the large national operators, there are lots of smaller, regional operators who cater to specific market segments. With a large operator, you will get more impressions and the more premium the operator's profile, the more premium the audience but you also face more competition and higher prices.Segment Your Campaigns With Ad GroupsWe often see accounts target all of their customers with one ad group. This is a big mistake, because all customers aren't like. It makes sense to treat different customers differently. By segmenting your campaign with multiple ad-groups and optimizing each one separately, it's possible to dramatically improve the performance of your campaigns. Here's an example. Before we optimized the account, there was a single campaign

Posted on September 27, 2011
By Abhinav Gupta

21

September

Sonic & SEGA All-Stars Racing Reaches The Number One Slot In iTunes With Help From InMobi’s Mobile Ad Network

The ChallengeTo celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic & SEGA All-Stars Racing. Available for iPad, iPhone, and iPod Touch, the hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. The SolutionGraphical display banner ads were run across iOS inventory in North America. A dynamic landing page featuring the game trailer and a link to download that game was also developed. Handset optimization in conjunction with compelling and bold creative helped drive results. The campaign CTR peaked 0.9% far above the network average.The ResultsBen Harborne, Brand Manager from Sega says, Mobile advertising on InMobi's network was a huge success for Sonic & SEGA All-Stars Racing. We saw increased levels of engagement with the incorporation of video into the campaign and we're very happy with the results. Advertising on the InMobi network has been one of the key components to our success. Download the case study >

Posted on September 21, 2011
By Team InMobi

11

August

Sleepless in Istanbul

Inspiration comes from the strangest of places. Tonight, while lying in my hotel bed, trying to get to sleep at one in the morning, I randomly become inspired to write my first post for the InMobi blog. Maybe it's some sort of jetlag, although the two hour time difference between here and my London home rules that one unlikely. Or perhaps, it was that last cup of Turkish coffee, coaxed down my throat in the offices of a client earlier today, which has led to this insomnia. More likely it's the inexplicable sense of excitement I have felt on my first visit to Istanbul. This amazing megacity has completely enchanted me. It sprawls across the borders of two continents, with sinewy bridges connecting the European and Asian sides of the Bosphorous Strait. Wherever you are, wherever you look, the city extends, gaze over gaze. The view combines a thrilling combination of architectures, eras and urbanity. Sitting as it does on the meeting point between the east and the west, it feels completely appropriate for a company like InMobi to be doing business here. While our headquarters are in Bangalore, and our heartbeat is most definitely Indian, the most recent evolution of our business has been a western one. Our offices in Europe and North America are growing rapidly. And with this expansion has come a meeting of our cultures. Our East is meeting our West, and I for one feel

Posted on August 11, 2011
By John Stoneman

01

July

Mobile Insights, May 2011: Tablets, Tablets, Tablets

The May edition of our global Mobile Insights research reports highlighted the surge in media consumption on tabletscross Northmericand Europe. Globallynd in Northmerica, both the Samsung Galaxy Tabnd thepple iPad break into the top 15 devices byd requests on our network. In Europelone, thepple iPad represents over 81 millionds in May 2011. It's evident that the hyperound tablets is realnd evidentcross our global network. Download the full report here.GlobalBeyond tablets, the mobile ecosystem continues to growt remarkable pace. Globally, the InMobi network grew by over 40% from February to Maynd now receives over 35.7 Billion mobiled requests monthly. Smartphoned request growth continues to lead the charge with 73% growth. Nokia OS still represents the most prominent mobile platform byd requests, followed by Symbian OS,lthoughndroid has grown very fastnd is now only 2.5 share points behind Nokia OS. NorthmericaThe Northmerica region was highlighted by the large jumpmong in-applicationds this month. Inpplicationds more than doubled since Feburarynd now represent 57% ofll smartphoneds in the region. EuropeThe overall European market grew by 38% over the past 3 months, while smartphone requests grew by 51%.pple got strong boost in May relative to Februarys their share ofd requests increased by +6.3 share points helped by the strength of the iPad. Stay tuned for future releases

Posted on July 01, 2011
By Surag Patel

09

June

InMobi Mobile Insights Report: Africa and Asia Pacific regions continue to grow rapidly. APAC reaches 18 billion impressions.

This report highlights the continued growth of mobile advertising in the AsiPacific and Africregions. AsiPacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africgrew by 21% to reach 4.2 billion monthly impressions. This growth was largely driven by the continued growing trend towards smartphone adoption in these markets.Download the full report here. Check out our latest April 2011 infographic to get an overview of the market trends:AsiPacific:Africa:Stay tuned for our May datto be released shortly...

Posted on June 09, 2011
By Team InMobi

02

June

How Being Innovative Really Pays Off in Mobile Advertising

I want to thank Robert from W3i for quoting me in an article that ran today. His piece provides performance marketers number of tips on how they can take advantage of mobile advertising."For performance advertisers, mobile can be an excellent alternative to SEM and PC Web display. Mobile advertising's low cost, when combined with mobile specific advertising strategies, like click-to-call campaigns, can create superior value proposition that is hard for good marketers to ignore," comments Gregory Kennedy, director global marketing, InMobi.You can read the full article here: http://www.clickz.com/clickz/column/2074951/innovative-pays-mobile-advertising

Posted on June 02, 2011
By Gregory Kennedy

31

May

U.S. Monetization Increases 70% Over The Holiday Weekend, U.K. Sees Big Improvement As Well

This weekend our network saw a big increase in demand for mobile inventory, with demand for iPhone impressions leading the way. Memorial Day weekend is the first Federal holiday of the year in the U.S. and is often used as a benchmark to estimate holiday advertising demand for the remainder of the year. Here is a chart that shows the percentage increase in eCPMs for inventory, over the holiday weekend, versus the rest of the month of May.

Posted on May 31, 2011
By Gregory Kennedy

18

May

InMobi Mobile Insights Report: Global mobile ad growth of 20% driven by Android OS which now has 17% share worldwide

This report highlights the continued growth of mobile advertising, as the InMobi network grew by 17% in North America (900 million monthly impressions) and 11% globally (3.4 billion monthly impressions) in just three months. This growth was largely driven by the continued growing trend towards smartphones, which grew by 20 percent globally or 2.3 billion monthly impressions over the same time period. Download the full report here. Check out our latest April 2011 infographic to get an overview of the market trends:North American Market View Total mobile advertising impressions on the InMobi network in North America grew by 17 percent, which continues to be driven entirely by smartphone impression growth of 37 percent. A significant eight out of every ten mobile impressions in North America is now on a smartphone device. Smartphone impression growth, primarily on Android and iPhone OS continues to fuel the growth of in app advertising which grew by 58 percent from January to April 2011. iPhone OS captured +9.4 share points in April 2011, following the early February launch of the Apple iPhone on Verizon Wireless in the US. Although iPhone OS enjoyed a boost with the Verizon launch, Android remains the top platform in the region with 37 percent share of total impressions, leading iPhone OS by 4.0 share points.Smartphones continue to become a primary channel to digital media consumption on a global basis, especially in markets including Asia, Eastern Europe and Africa, where consumers rely on their smartphones as their primary gateway to digital content.

Posted on May 18, 2011
By Team InMobi

14

April

InMobi Mobile Insights Report: Android Market Share Surpasses iOS Globally for First Time

In our latest Global Network Research report for March 2011 we saw Android surpass iPhone OS share for the first time on global basis. Following the late 2010 and early 2011 trend in North America, Android is growing at faster pace than iOS and now holds 14.5% of global impression share on the InMobi network. Globally, mobile impressions continue to grow rapidly, increasing by 21% on the InMobi network over just 90 days, driven primarily by smartphone growth of 34%. Download the full report here. Check out our latest March 2011 infographic to get an overview of the market trends: European Market ViewThe European market reaches 3.4 billion monthly impressions on the InMobi network, following 18% growth over the past 3 months. Following the global trend, Android impression share overtakes iPhone OS as the top mobile operating system in the region, gaining +14 share points into March 2011. As indicated by the global and European trend, Android growth continues to surge and outpace iPhone OS. North American Market View In North Americ3 of every 4 impressions is now delivered on smartphone platform. This signifies the accelerated trend to smartphones by consumers and the thriving mobile advertising ecosystem in the region. iPhone OS got huge boost in March, gaining +9.7 share points, driven by the launch on Verizon Wireless. Although this was huge boost for the platform, it still remains behind the Android platform (34.4% share), which took the lead position in January 2011. Overall, the global market continues to transition onto smartphone platforms and is largely driven

Posted on April 14, 2011
By Surag Patel

24

March

UK IAB/PriceWaterhouseCooper (PwC) Report on Mobile Spend: An InMobi Perspective

IAB/PwC announced their latest report this week including detailed figures on mobile spending. The report shows spending doubling in the past year to £83 million with the display business up 61% to £29 million. We always appreciate the IAB/PwC work in this areand supported the efforts with our data. We felt an InMobi perspective would be helpful for our partners, press, and analysts. Here is our take on key trends from the report:The share of growth among automotive, finance and consumer goods categories offers strong indication of the next stage of growth for mobile.These are large ad categories, well entrenched in older, more established medichannels and are taking share from the categories that originally helped to establish mobile - namely mobile content and entertainment.This diverse spread of share demonstrates that broader base of ad spending is emerging.Performance is seen as the key motivator for advertisers ahead of branding.4 of the top 5 categories are all "brand performance" driven - i.e. entertainment, autos, finance and telecoms.This is typical in this phase of emerging digital mediums.The emergence of the Consumer Goods category is the strongest signal of new erin mobile spending.Creative power is necessity for these categories, and creative opportunities in mobile are now apparent to advertisers.For more on this, please see InMobi'swhite paper perspective on the creative power of mobile titles "Creative Matters Most...Again".The IAB/PwC report, while directionally sound, is likely

Posted on March 24, 2011
By James Lamberti

08

March

InMobi Mobile Insights January Global Report: Smartphone Explosion!

Today we released our InMobi Mobile Insights Network Research Global edition for January 2011. This report is the first look at the global InMobi network datfor 2011, which highlighted some very interesting trends. There were noteworthy trends across the globe, with the most notable being the surge in smartphone impressions. The industry knows smartphones are continuing to penetrate the market and mobile mediconsumption is growing, but the rate at which the market is growing is likely to surprise even the most optimistic experts. Across the global InMobi network, smartphone impressions nearly doubled in just 3 months. That alone is very surprising, but when you consider the volume (+5.6 Billion monthly impressions) it is even more surprising. Summary of findings:Globally, smartphones now represent 1 of every 3 impressions on the InMobi network.AsiPacific: Android impressions quadrupled in just 3 months, although it still represents only 5% of the overall AsiPacific market.North America: Android surges past iPhone OS as the top operating system in the region, now representing 37% of available impressions int he region.Europe: 60% of all impressions are on smartphones, much higher than the global average.Africa: 99% of all impressions occur on the mobile web in the region, with very little traffic on mobile apps.Latin America: Nokicontinues to hold the top manufacturer rank by impressions in this region with 38% share.Find the full report at: www.inmobi.com/research

Posted on March 08, 2011
By Surag Patel

14

February

Mobile Number Portability - An Advertiser's Guide

The latest buzzwords in the Indian telecom industry are clearly MNP and 3G. While both technologies have been available in other markets around the globe for a while now, they are now just entering the Indian market and already promise to show spectacular results. A recent survey by Aegis Consult- ing and Research shows that Indians have been waiting for this feature and have much to gain with the launch of MNP. This whitepaper covers MNP or Mobile Number Portability and what this means to the operator market in terms of advertising opportunities. While there are other whitepapers covering the technical aspects of MNP, this whitepaper is focused on the advertising aspect that MNP brings into the picture. Topics covered in this whitepaper areWhat is MNPLife before and after the launch of MNPMNP in IndiaOperator mobile advertising strategies with MNPA few tips on how to utilize the mobile channel to leverage MNP advertisingTo read all this, download our whitepaper http://www.inmobi.com/research/whitepapers/ Also keep a lookout for more whitepapers from InMobi covering various topics across the realm of mobile advertising.

Posted on February 14, 2011
By Shringar Pangal

10

February

Australians are the most comfortable with mobile ads, globally.

I have just finished a Melbourne and Sydney road show with my esteemed colleague Surag Patel (Global Research Director) presenting A Global Consumer View of Mobile Advertising to journalists, analysts, agencies, developers and brands.The research, believed to be the largest and most comprehensive on a global scale, uncovered some very interesting insights into the Australian attitude towards mobile ads.Download a summary of the research here: One of the most striking findings was that the Australian population was the most receptive to mobile advertising of any of the 14 surveyed countries. 75 % of surveyed Australians are somewhat or very comfortable with mobile advertising and that begs the question why? To answer this it is important to look at the overall mobile landscape in Australia. In July 2008, the iPhone was launched into Australia. Unlike other developed mobile markets like the US and UK, Australians were able to sign up for an iPhone across any mobile carrier and as such ownership of 2008s must-have device proliferated.In December 2010, for the first time in almost 10 years, Apple broke Nokias stronghold on the Australian smartphone market(with the help of the almost ubiquitous iPhone 4, which now hasa 36.5% market share. So why does this make mobile advertising more palatable for Australians? With more mobile phones than people in Australia and almost half of these being smartphones, the mobile advertising experience is richer, cleaner and with better executions (videos, click to calendar, click to share etc.) Now

Posted on February 10, 2011
By Rob Marston

31

January

Mobile Is My Addiction; Cricket Is My Religion

Mobile is the new frontier of advertising with the ability to reach the masses like no other medium before it. It is also an essential ingredient of human communication allowing information to reach consumers at any time, anywhere. Cricket has been the passion of India from time immemorial. During the cricket season, it is natural to find flocks of enthusiasts crowded around TV sets at the office, in the home, and outside TV retail stores all watching the match and cheering on their team. Commuters on buses and trains can be seen with transmitters glued to their ears. And today, a new trend is being observed. Passionate fans are using their mobile phones as the preferred medium to catch up on the country's favorite game. Mobile provides access to a host of mobile sports sites and applications while fans are on-the-go. This behavior provides an excellent opportunity for brands to reach their advertising target while using mobile advertising. Consumers are almost permanently attached to their mobile device making it the ideal medium to connect with people wherever they are. Mobile advertising is no longer a luxury for brands, it is a necessary component to help them achieve their objectives. Our whitepaper covers topics such asWhy is cricket getting married to mobileWhat is the consumer's take on mobile effectivenessReasons for success of mobile in IndiaWhat are the key points to keep in mind to run a successful mobile campaign in India

Posted on January 31, 2011
By Shringar Pangal

20

December

The End of the Beginning: InMobi Data in US and Europe Signal a New Era in Mobile Advertising

The best way to describe the mobile advertising landscape as 2010 comes to close - the end of the beginning. Why that characterization? Based on the findings from our latest network datreport, its clear that mobile advertising is no longer step child of digital media. We see two major inflection points being reached, on two different continents. (Download the latest report from: http://www.inmobi.com/research/)The U.S.Starting with the U.S., we now see in our network the majority (57%) of ad impressions are now smart phone ads. In 2011, the distinction between smartphones and all the other phones will all but disappear.In the U.S., these gains were driven largely by the Android OS which increased +8.7 points. Current OS shares in the US can be seen below. Any previous objections to mobile advertising based on its ability to deliver compelling creative are simply no longer valid.While the iPhone remains the single most important device in the market, five of the top 10 devices in the US market are now Android devices. US datis leading indicator of the global change that will take place in the next few years. But with two different, yet complimentary, strategies unfolding; Apples closed approach versus Googles open platform.EuropeMoving to Europe, we see the iOS and the iPhone take the lead, now comprising over third (31.9%) of our network. Android (12.9%) is now in the number two position. Almost overnight, the dominance of Nokicomes

Posted on December 20, 2010
By James Lamberti

10

November

Answers to Developer's Questions on Windows Phone 7

While here in Austin at 360iDev we actually received a number of questions from developers about monetization on the new Windows Phone 7 system. We passed along these questions to our contacts at Microsoft and have the following answers. 1. If I want to run ads in my WP7 app where do I get the SDK? Microsoft offers a free ad SDK which you can download from this link: http://advertising.microsoft.com/mobile-apps 2. Who is operating the WP7 ad program? Where will my check from? Microsoft is operating the ad program and your check will come from them. InMobi is just one partner who is providing Microsoft with ad inventory. 3. Can I use an InMobi WP7 ad SDK? We don't offer one at this time. Microsoft does allow third party tools and in the future this may be something the InMobi will offer. 4. Where do I sign up to get the SDK to develop apps for Windows Phone 7? Developers can access tools to build apps for Windows Phone 7 from this link: http://create.msdn.com/en-US

Posted on November 10, 2010
By Gregory Kennedy

17

August

The Tipping Point: Smartphone Shipments at Parity with PC Shipments

It was reported by Fortune Online that smartphone shipments (including iPad-like devices) are now at parity with PC shipments. It's pretty much a given that smartphone shipments will soon over take PC shipments. While that fact is amazing on it's own, Swedish mobile telecom infrastructure company Ericsson reported that data traffic on mobile networks has tripled in just the last year. The conclusion, not only are people buying smartphones but they are using them. Ericsson also estimates that there are over 5 Billion mobile subscribers world wide. Around 20% of those users have internet enabled phones. But given the phenomenal data growth rate, it appears that the number of internet enabled phones is increasing at an even faster than rate than predicted. People Aren't Just Buying Smartphones, They Are Using Them, Too http://moconews.net/article/419-people-arent-just-buying-smartphones-they-are-using-them-too/ The numbers don't lie: Mobile devices overtaking PCs http://tech.fortune.cnn.com/2010/08/11/the-great-game-mobile-devices-overtaking-pcs/

Posted on August 17, 2010
By Gregory Kennedy

16

August

Mobile Advertising in the Middle East

Today on Apps Arabia is a blog post by InMobi's Rob Jonas, VP & MD Europe and Middle East. The Middle East region is experiencing significant growth in mobile advertising, given the wide spread adoption of internet connected mobile phones. Here is an excerpt:The Middle East market consists of ~300 million people spread across more than 20 countries. While broadband Internet penetration languishes below 15% in most countries, mobile phone penetration is 150% in many markets with increasing mobile handset sophistication and 3G technologies spreading quickly. The result is that phone is far more effective than the fixed Internet for reaching people in the Middle East. Add to this mix more and more mobile websites with local Arabic content and its easy to understand why users are increasingly drawn to the mobile web. On the InMobi mobile advertising network alone, we saw a 33% increase in impressions from June to July of this year, creating a regional network of 500 million impressions.Read the full article here: http://www.appsarabia.com/en/blog/2010/08/16/guest-post-from-inmobi-mobile-advertising-in-mena/

Posted on August 16, 2010
By Gregory Kennedy