24

November

APAC soccer fans are in Qatar this festive season – here’s how brands can reach them

We are entering a much-awaited season, where game watching meets holiday shopping. The world’s biggest soccer tournament and Double Day sales are happening at the same time this year, and it is huge. 5 billion people around the world are planning to tune into the games as they ring in their annual festive plans. And 28% of these fans are in the Asia Pacific (APAC) region (GWI Sports Q4 2021).  ‘Tis the season to ask a question – How will your brand successfully…

Team InMobi
Posted on November 24, 2022
By Team InMobi

16

November

Illustrated By InMobi | Mobile game advertising in 2022

Southeast Asia has always been a hub for mobile gaming. This hasn’t changed, even with the pandemic. The top three countries by gaming app download growth are in Southeast Asia and more and more brands are beginning to realize that they need to get their game on. Find out the level they have reached. Read on for more insights and download the report, ‘Mobile Game Advertising in 2022’.                        Game over? Not…

Team InMobi
Posted on November 16, 2022
By Team InMobi

07

November

Why Mobile Game Advertising is a Must-Have for Indian Marketers in 2022

Among us, there are millions of gamers. India is a country that has always loved mobile games, but the love turned into a passion when the pandemic forced people to stay home. In 2021 alone, over 9.33 billion mobile games were downloaded in India, making it the world’s second-largest market for mobile gaming. Sure, but why should brands play? While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play?…

Team InMobi
Posted on November 07, 2022
By Team InMobi

07

November

Why Southeast Asia’s Marketers Must Bring their A-game with Mobile Game Advertising in 2022

The game’s never over in Southeast Asia. Until a few years ago, mobile gaming faced several barriers in Southeast Asia. But it’s 2022, and the region is a hotspot for mobile gaming. When the pandemic hit and people were confined to their homes, people took to gaming on their phones. Today, the top three countries by growth in gaming app downloads are still in Southeast Asia. Brands have played along so far. But will they continue to? Mobile gaming is booming in Southeast Asia, and consequently…

Team InMobi
Posted on November 07, 2022
By Team InMobi

19

August

Here's why you should care about supply path optimisation!

"This article first appeared in B&T" Media buys and programmatic advertising are a constant force within the digital-led modern world, and InMobi are pushing businesses to understand the relevance of Supply Path Optimisation (SPO) and how it can save your company both money and time. So if it’s so important, what is Supply Path Optimisation? Thanks to its rapid evolution and growth, programmatic advertising can often become muddied down with multiple paths and intermediaries standing between…

Team InMobi
Posted on August 19, 2022
By Team InMobi

30

June

How mobile technology is reinvigorating creative storytelling for brands

This article first appeared in Martech Asia Rishi Bedi shares his insights on how mobile technology transforms creative storytelling for brands and how brands can optimize the best of mobile technology to upscale their ads in today’s dynamic, hyperconnected world. As technology continues to permeate everything we do, for many, the morning routine starts with first picking up the mobile phone. Be it scrolling through the morning news, checking weather updates before stepping out of the…

Team InMobi
Posted on June 30, 2022
By Team InMobi

29

June

Super-Charge Your Brand With Rewarded Videos To Win Consumers This Cricket Season

This article first appeared in ET Edge. Why brands should leverage rewarded videos to have maximum engagement with consumers during the 2022 cricket season Every year brings a new set of challenges for brands to manoeuvre, and this year requires balancing rising costs while owning a share of mind among the ever-evolving consumers. Brands have long relied on seasonal marketing opportunities to achieve both. Indian Premier League (IPL) 2022 has kickstarted a highly active and engaging cricket…

Team InMobi
Posted on June 29, 2022
By Team InMobi

15

June

The State of Mobile Gaming

The last few years in the gaming industry have certainly been a rollercoaster. With pandemic-related challenges, supply chain issues, canceled in-person events, huge acquisitions and deals, and the boost in smartphone use overall, the mobile gaming world continues to exercise a masterful level of endurance amidst heightened change. Plus, it doesn’t hurt that the onset of Web 3, the Metaverse, and yes, the ever-volatile world of crypto introduced a new wave of ingenuity into gaming and mobile…

David Di Angelo
Posted on June 15, 2022
By David Di Angelo

07

June

Why Mobile Needs To Be Central To Your Holiday Shopping Strategy

The upcoming holiday shopping season is shaping up to (hopefully) be the first true post-pandemic holiday shopping season in the U.S. Considering that total U.S. holiday retail sales rose over 8% year-over-year in 2021, does this mean that 2022 is all sunshine and rainbows?  Not quite. Inflation, rising gas prices, labor shortages and lingering supply chain issues all threaten to damper the holiday season.  In some sense, however, these concerns are nothing new. Not only did year-over-year…

Team InMobi
Posted on June 07, 2022
By Team InMobi

02

June

Top 10 Reasons To Diversify Your Mobile Ad Spending [Infographic]

Most advertisers are spending the bulk of their ad budgets on mobile – only they don’t know it. A huge chunk of budgets are going to social, and most social usage is on mobile.   Is this the best strategy for reaching mobile users? Not quite. Here are some key reasons why you should diversify your mobile ad spending:  1) To find audiences who aren’t on social media or aren’t social-first  According to eMarketer, the average American will spend over four…

Team InMobi
Posted on June 02, 2022
By Team InMobi

25

May

Busting The Top Myths Around In-Game Advertising

In-game advertising brings brands closer to today’s gamers without intruding into their world And, this style of in-game advertising provides advertisers with a brand-safe, metaverse-like experience.   The common assumption about gaming is that it’s all about consoles, young people and fast food. But the reality is so much more nuanced than that. From gamers over 55 to the highest gaming in-app purchases coming from working women, gaming is no longer an escape for this narrow…

Utkarsh Sinha
Posted on May 25, 2022
By Utkarsh Sinha

02

May

Understanding Rewards Effectiveness: Q&A With Dr. Diego Garaialde

How can app developers and publishers think about rewarding their users with a positive experience? And for those that use rewarded ad units, how can they be effectively implemented?  To help answer these questions, we recently sat down with Dr. Diego Garaialde, currently a postdoctoral research fellow at University College Dublin. In this 36-minute interview, we chatted about how digital platforms can persuade and dissuade users to complete certain actions, and how publishers and developers…

Matt Kaplan
Posted on May 02, 2022
By Matt Kaplan

25

April

CPG and Independent Retailer Perspective on Retail Media: Take Five Q&A With ADSTA

Since the onset of the pandemic, the way consumers shop and discover new products has changed. Independent retailers have begun embracing new technologies such as e-commerce to meet their needs. And, as CPGs continue to allocate money toward digital advertising, looking for new ways to connect with shoppers, retail media provides a prime audience in a buying mode.   As retail media continue to evolve, InMobi Commerce’s goal is to provide retailers and advertisers with the information…

Sarah Hughes
Posted on April 25, 2022
By Sarah Hughes

18

April

Mobile-Based Audience Buys for the 2022 Cricket Season

This article first appeared in Business Insider India. The year 2022 will most likely determine how brands in India bounce back to achieve or sustain growth in the wake of the pandemic. While macro-economic trends such as rising input costs, supply-chain constraints, and inflationary concerns are already forcing brands to pass on the cost to consumers, brands are also playing catch up with the ever-evolving connected consumer’s behavior and expectations in the next normal. This makes owning…

Team InMobi
Posted on April 18, 2022
By Team InMobi

13

April

How Telcos Monetize with Shift to 5G Technology

Telcos need to find ways to re-coup capital investments made in deploying 5G networks. And ad tech is by far the most convenient monetization opportunity for telcos and operators.   The Whole New Way of Looking at Ad Tech: How InMobi Defines It for Telcos  Operators have always looked at the underlined connectivity and monetized it on a cost-per-byte basis. Every byte of information that lives through this channel, which telcos have to build out, gets monetized by someone –…

Rajat Wanchoo
Posted on April 13, 2022
By Rajat Wanchoo

04

April

Making the IPL count: How to maximize impact with search

This article first appeared on The Drum The Indian Premier League (IPL) is most familiarly known and celebrated as a mini-festive season every year. As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. In association with Microsoft Advertising, InMobi released its 2022 report - 'Search Marketing Trends During IPL: A Guide for Marketers.' The report highlights consumers' exponential usage…

Team InMobi
Posted on April 04, 2022
By Team InMobi

05

April

Take 5 Q&A With VMLY&R Commerce's Lauren Blass

InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more.    In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Lauren Blass, SVP of Client Engagement at VMLY&R Commerce,…

Sarah Hughes
Posted on April 05, 2022
By Sarah Hughes

30

March

Why You Need An Always-On Mobile App Strategy

If you are not reaching consumers where they are and making it easy for them to buy at their convenience, then you’re missing out. Here’s why.  Understanding Media Consumption Habits in 2022  Let’s take an overall look at American’s favorite media sources. According to eMarketer, the typical adult will spend just over three hours a day watching linear television.   That may seem like a lot, but it pales in comparison to mobile. This year, the typical American…

Team InMobi
Posted on March 30, 2022
By Team InMobi

21

March

Event Diary | Building Resilient Brands Summit: Getting Ramadan Rush Ready with Mobile

The onset of the pandemic has changed consumer behavior across the globe, and further accelerated the adoption of a mobile-first economy in Indonesia. This change is evidently seen during Indonesia's most celebrated festival – Ramadan. While lockdowns and social distancing have previously posed setbacks to the Indonesian shopper, the spirit of resilience and positivity emerges stronger than ever before. Further, Indonesia is predicted to be one of the top five smartphone superpower nations…

Team InMobi
Posted on March 21, 2022
By Team InMobi

21

March

Calculating The True Value of Apps For QSR and Retail Brands [InMobi Report]

For QSR and retail brands in particular, what is the value of apps? In particular, does it make sense for these brands to invest in their own mobile apps and try to have more daily active users? That’s what we wanted to find out.  Get the Report Recently, the InMobi Pulse team conducted an investigation to see if app owners (i.e., the people who have a brand’s app on their mobile device) are more or less likely to visit a brand’s physical storefronts as compared to non-app…

Team InMobi
Posted on March 21, 2022
By Team InMobi

18

March

Building Ramadan-rush ready brand strategies in 2022

This article first appeared on The Drum Consumer expectations begin to rise With less than two weeks to go for the most auspicious month in the Islamic calendar, observers across Southeast Asia have already started preparing for the much-awaited occasion of Ramadan. As citizens across the region carefully consider what this Ramadan and subsequent Eid will hold for them, a clear sense of reassurance has emerged. Previously tightened purse strings have now relaxed, with budgets opening up for…

Team InMobi
Posted on March 18, 2022
By Team InMobi

15

March

Nine Lives and Counting: A Short History of Cat-Themed Apps

When Grumpy Cat was first introduced to the internet via a subreddit group almost 10 years ago, no one could have predicted how defining a moment it would be. Memes were arguably still new and suddenly the internet is collectively fixating on a photo of a cat that more or less seemed not too pleased to be here. What started as thousands of upvotes on a small-ish now archived subreddit thread turned into millions of memes and gifs across the internet, article write-ups and later, an in-memoriam tweet…

Sarayah Wright
Posted on March 15, 2022
By Sarayah Wright

14

March

Building Resilient Brands: Getting Ramadan Rush Ready in 2022

Ramadan, one of the most significant months for Southeast Asians, is a time for connecting with friends, family, and faith. Since 2020, the region has experienced this festive season under lockdowns, social distancing, and a more measured outlook. While these setbacks may have changed the way Southeast Asian consumers live, the spirit of resilience and positivity is stronger than ever before.   Despite consumers facing the possibility of observing their third Ramadan virtually, they continue…

Team InMobi
Posted on March 14, 2022
By Team InMobi

11

March

Illustrated by InMobi | Getting Ramadan Rush Ready with Mobile | Indonesia, 2022

Ramadan, one of the most significant months of the year for Indonesia, is a time to connect with friends, family, and faith. Since 2020, the region has faced a very different festive season, the one with lockdowns, social distancing, and a more measured celebration. While these setbacks may have changed the way Indonasians observe the festival, the spirit of resilience and positivity is stronger than ever before.   For the third consecutive year, continue to explore, learn and shop…

Team InMobi
Posted on March 11, 2022
By Team InMobi

28

February

Take 5 Q&A with Tinuiti’s Elizabeth Marsten

InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more.   In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Elizabeth Marsten, Senior Director, Strategic Marketplace Services…

Sarah Hughes
Posted on February 28, 2022
By Sarah Hughes
InMobi Blog
InMobi Blog

26

February

Illustrated by InMobi | 2022 Southeast Asia Mobile Marketing Handbook

The pandemic has accelerated the transition to a mobile-first world at an unparalleled pace and the last year saw a significant increase in app downloads and time spent on mobile across the globe.  Southeast Asia was no exception to the trend, with the total internet user base growing by 22%, as compared to the 5% global year-on-year (YoY) growth. The region now accounts for almost 9% of the global internet users.   With more that 75% of Southeast Asia’s population now online,…

Team InMobi
Posted on February 26, 2022
By Team InMobi
InMobi Blog
InMobi Blog

22

February

A Peak Into The Future: 2022 Retail Media Predictions

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022  1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution,…

Sarah Hughes
Posted on February 22, 2022
By Sarah Hughes

22

February

Illustrated by InMobi | 2022 India Mobile Marketing Handbook - Part 2

As organizations continue to pivot, strategize, and build mobile marketing maturity in the next normal, leaders across the advertising ecosystem believe that to build a resilient brand, it comes down to three indisputable factors – purpose, authenticity and consistency.  With that in mind, discover key insights to help your brand achieve those goals in the months to come, from our 2022 India Mobile Marketing Handbook. Read on to learn more.  The Indisputable Magic of Mobile  …

Team InMobi
Posted on February 22, 2022
By Team InMobi
InMobi Blog
InMobi Blog

21

February

Building Resilient Brands: 2022 Southeast Asia Mobile Marketing Handbook

Advertisers across the Southeast Asia (SEA) continue to focus on being in lockstep with their consumers, who are now exploring digital avenues at an unprecedented pace. Be it shopping on apps to meet their daily needs, watching the latest movies in the palm of their hands, or gaming to connect with the virtual communities –consumers have embraced their digital lives.   As they continue to spend more time plugged into their smartphones, consumers' expectations from brands have…

Team InMobi
Posted on February 21, 2022
By Team InMobi
InMobi Blog
InMobi Blog

21

February

Building Resilient Brands: 2022 India Mobile Marketing Handbook

Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high.   As we continue to navigate a rapidly evolving ecosystem, brands and marketers will have to center their strategies around three key pillars: people, platforms, and partners. Brands that are conscious…

Team InMobi
Posted on February 21, 2022
By Team InMobi

21

February

Top 3 defining trends that will shape brand experiences of the future

This article first appeared on The Drum Over the last two years, advertisers across the globe have been trying to formulate a new playbook to keep pace with the dramatic changes observed in the consumer landscape. Be it meeting consumers where they are in a world with constantly shifting social distancing measures, or joining them in the new exciting virtual realities which have seen huge traction over the last 20 months, brands today must embrace agility and resilience to drive meaningful…

Team InMobi
Posted on February 21, 2022
By Team InMobi

11

February

Illustrated by InMobi | 2022 India Mobile Marketing Handbook - Part 1

With the average Indian consumer spending nearly five hours a day on their smartphones, mobile becomes the backbone of marketing and brand strategy in India. Creating valuable mobile experiences for consumers relies on three touchpoints: understanding your consumers, meeting them where they are, and enabling them to make informed decisions.  Intending to help brands in that journey, InMobi recently released its 2022 India Mobile Marketing Handbook. Read on to empower your brand in its tryst…

Team InMobi
Posted on February 11, 2022
By Team InMobi

01

February

What Will The 2022 Spring CPG Season Look Like?

For many consumer-packaged goods (CPG) brands and related retailers, spring is one of the biggest times of the year. Between spring cleaning, Easter, Mother’s Day, Tax Day and just the general warmer weather, consumers flock to purchase everything from confections and flowers to cleaning supplies, medications and much more.   As consumers look to get started on their spring and early summer shopping, what should CPG brands and retailers expect? Here are the three biggest trends to…

Team InMobi
Posted on February 01, 2022
By Team InMobi

01

February

2022’s First Building Resilient Brands Summit

InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022, as a virtual free-for-all event. As a part of the summit, the industry’s brightest minds decoded insights on the mobile trends and opportunities, from our 2022 India Mobile Marketing Handbook, that will define the year ahead for India’s advertising ecosystem. Read on to learn the top success strategies to ace the marketing game in the months to come.  Vasuta…

Team InMobi
Posted on February 01, 2022
By Team InMobi

25

January

Take 5 Interview With Wakefern's Ranjana Choudhry

The goal of InMobi Commerce is to provide retailers and brands with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can more successfully work together and more.   In this edition of “Take Five”, Matthew Kaplan, Content Marketing Manager at InMobi, sat down with Ranjana Choudhry,…

Sarah Hughes
Posted on January 25, 2022
By Sarah Hughes

21

January

6 Things You Need To Know About Retail Media and E-Commerce

The ongoing pandemic has accelerated retail e-commerce sales and with that, retail media. Since 2019, e-commerce sales have experienced double-digit growth. According to eMarketer’s latest projections, e-commerce sales will surpass $1 trillion in 2022 and make up over 20% of total retail sales by 2024. Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022, and account for nearly one in five digital ad dollars.  …

Sarah Hughes
Posted on January 21, 2022
By Sarah Hughes

19

January

Clone Wars: Wordle

From Words with Friends and Scrabble to Sunday paper crossword puzzles, everyone loves a word game.   This was proved yet again with Wordle, an ad-free browser-only game created by Josh Wardle that’s going viral on social media. The untrademarked game saw a lot of copycats hit the App and Google Play Stores, and featured an automated way to post your wins, spoiler-free.   Clone Wars  Developers…

Sarayah Wright
Posted on January 19, 2022
By Sarayah Wright

18

January

Take 5 Q&A With Pacvue’s Melissa Burdick

InMobi Commerce’s goal is to provide retailers and advertisers with all the tools they need to thrive in today’s retail media ecosystem. That includes talking with industry experts about emerging trends in retail media, tips on how brands and retailers can work together more successfully, and more.   In this edition of “Take Five,” Sarah Hughes, Head of Marketing at InMobi Commerce, sat down with Melissa Burdick, the…

Sarah Hughes
Posted on January 18, 2022
By Sarah Hughes

11

January

2021 Year in Review: What the Past Year Says About 2022 For Retailers

To say that 2021 has been a whirlwind year for retailers (and CPG brands) would be an understatement. Despite the widespread rollout of vaccines in the U.S., the Delta and Omicron variants continued to impact consumer behaviors.  Now that 2021 is finally behind us, what does the future hold in store for brands and retailers? Specifically, here are the major trends from the past year that will continue to impact brand and retailers for the foreseeable future.  Trend #1 From 2021: The Demise…

Team InMobi
Posted on January 11, 2022
By Team InMobi
InMobi Blog
InMobi Blog

15

December

2021 Esports Awards and The Future of Mobile Gaming

While many may have their attention on December’s Game Awards, which saw wins by big video game and film franchises, studios and publishers, we would like to direct attention to another industry-relevant event.   Last month celebrated the sixth annual Esports Awards. The globally recognized ceremony, originally based in London, streamed live on Twitch and was hosted at Arlington’s Esports Stadium in…

Sarayah Wright
Posted on December 15, 2021
By Sarayah Wright

14

December

Holiday Season 2021 for App Marketers in Southeast Asia: Trends, Dos and Don’ts, and Actionable Strategies

This is a guest post brought to you by InMobi in collaboration with MoEngage Ever since the pandemic hit in 2020, it significantly affected various industries across the globe. The in-app ecosystem however has seen a growth surge like no other, particularly in India and Southeast Asia. In fact, at the start of 2021, India accounted for 14% of the global app installs, only second to China. While categories like travel and hospitality and micro-mobility suffered, banking and finance, as well as E-commerce…

Rajarshi Choudhuri, Guest Author
Posted on December 14, 2021
By Rajarshi Choudhuri, Guest Author

10

December

Unilever’s Wence Wenceslao on how to transform the digital shopper experience

This article first appeared on The Drum E-commerce is expected to remain the largest growth driver of the internet economy in Southeast Asia in the coming years. In a recent finding, the Philippines was ranked as one of the highest internet users in all of Asia Pacific, and the average Filipino internet user spends 9h 45m per day online, far surpassing its Southeast Asian counterparts. InMobi’s Nitin Navaratna (head of strategic partnerships in Southeast Asia) spoke with Unilever’s…

Team InMobi
Posted on December 10, 2021
By Team InMobi

03

December

3 Key App Publisher Predictions for 2022

Another year went by at a faster pace than we would have liked. And while the world braces for another wave of uncertainty, some things seem to be a bit easier to predict. It is time to look at some key trends that publishers will likely see in 2022.  1) Having An Identity Strategy Will Be Crucial  Privacy is a long-term issue, and it…

Cecilia Nzaou
Posted on December 03, 2021
By Cecilia Nzaou

29

November

GroupM’s Chris Packman on the role of agencies in the ever-evolving programmatic ecosystem

This article first appeared on The Drum The last two years have brought about many changes in the programmatic advertising landscape. With the phase-out of third-party cookies and the emergence of ATT (app tracking transparency), there are innovative solutions springing up within the ecosystem. It is now imperative for brands to not only embrace digital transformation but also build their own data and technological capabilities to stay ahead of the competition and reach consumers in a meaningful…

Team InMobi
Posted on November 29, 2021
By Team InMobi

23

November

Six Months Of ATT: The Story Behind The Numbers

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 update. Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways.   In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and…

Utkarsh Sinha
Posted on November 23, 2021
By Utkarsh Sinha

22

November

Want to benefit from APAC's OTT premium video wave? Here's what you need to know

This article first appeared on The Drum From appointment-based viewership to on-demand content consumption, over-the-top (OTT) marketing has made major strides in the way consumers consume content worldwide. With the complete shutdowns of movie theaters and dining choices, consumers increasingly chose at-home entertainment to watch content on OTT apps in the last year. However, this change in content consumption patterns seems to have translated into a permanent shift in behavior, with consumers…

Team InMobi
Posted on November 22, 2021
By Team InMobi

18

November

Understanding the Instant Delivery Grocery App Market in the U.K. [New Report]

According to eMarketer, U.K. e-commerce grocery sales are set to increase by around 50% – from $43 billion to $63 billion between 2021 and 2025; it is a challenge to find analysts so bullish about other areas of the economy. And it also puts into context the reason for so much investment and innovation, not to mention competition, in the grocery shopping sector. Some of those startups at the forefront of this are the focus of our brand new report. GET THE REPORT Promising…

Team InMobi
Posted on November 18, 2021
By Team InMobi

17

November

The Squid Game Effect: How Popular Media is Influencing Hypercasual Game Development

Netflix has seen huge success from the Korean drama "Squid Game." Premiering worldwide in late September, Netflix reports an estimate of 142 million global viewers tuned into the dystopian show within its first month. Upon initial release, the binge-worthy offering quickly reached the number one position on Netflix’s Top 10 list in more than 90 countries. In the U.S. alone, "Squid Game" became one of only six shows to surpass…

Sarayah Wright
Posted on November 17, 2021
By Sarayah Wright

17

November

How Hypercasual Gaming Can Use Social Media to Fuel Growth

With nearly 50 million downloads on the Google Play Store and upwards of 500,000 downloads on the Apple Store as of September 2021, High Heels! remains a noticeable success for Zynga, who acquired the hypercasual game developer and publisher originally behind the free-to-play mobile app back in 2020. With more people spending more time on their phone in the past two years, many apps, in general, have seen an increase in usage.…

Sarayah Wright
Posted on November 17, 2021
By Sarayah Wright

17

November

4 Things You Need to Know About Retail Media

The analysts at eMarketer recently released a new report on the growing retail media space, which you can access here. Here’s a sneak preview of what eMarketer covered.  1) How Big is Retail Media in the United States?  Over the past year advertisers have increased their spending on retail media by nearly 50% year over year. eMarketer predicts that in 2021 e-commerce channel advertising spending, also known as retail…

Sarah Hughes
Posted on November 17, 2021
By Sarah Hughes

17

November

10 Reasons Your Retail Media Strategy Should Include Video [Infographic]

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases. Video is perfectly poised to fill the gap in the current retail media landscape.   Interested in learning more about how InMobi Commerce is revolutionizing retail media? Reach out today…

Sarah Hughes
Posted on November 17, 2021
By Sarah Hughes

12

November

Mediadonuts’ Vishal Kanse on the importance of programmatic advertising

This article first appeared on The Drum Programmatic advertising has taken on an important role in performance marketing and has seen exponential growth as a result. According to a report by Statista, global programmatic ad spend reached an estimated US$129b over the past year, with spending set to surpass $150b 2021. As a performance channel, programmatic provides advertisers with the ability to reach audiences at a scale where other channels can’t because of cost implications…

Team InMobi
Posted on November 12, 2021
By Team InMobi

02

November

How Should Gaming Studios Monetize Their Metaverse Apps?

These days, there seems to be no shortage of metaverse apps, both in the United States and across the world. And this list is growing seemingly by the day, as metaverse studios proliferate – and because it seems that marketing copy that includes the word “metaverse” is the easiest way to garner people’s attention.   It seems everyone is all about life in the metaverse. With many new metaverse…

Matt Kaplan
Posted on November 02, 2021
By Matt Kaplan

01

November

How Telcos Can Shape The U.S. Mobile User Experience

In the United States, what does the average mobile user experience look like? In particular, we wanted to see what Americans thought about their mobile carriers, since the telco can have a major influence on the kinds of user experiences that someone will have with their mobile device.  To gather these insights on mobile users, we turned to InMobi Pulse, InMobi’s mobile market research solution. In September, we surveyed…

Matt Kaplan
Posted on November 01, 2021
By Matt Kaplan

31

October

Festive Shoppers in Southeast Asia Go Digital, Set to Spend More Online this Holiday Season: InMobi Report

This article first appeared on The Drum Over 93% of consumers in Southeast Asia plan to leverage online channels for their shopping this year, with 24% planning to spend more online than in 2020. InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, released today the findings of the “Decoding the Connected Southeast Asian Festive Shopper in 2021” report. It examines consumer shopping sentiment for the upcoming festive season…

Team InMobi
Posted on October 31, 2021
By Team InMobi

29

October

Livestreaming and Retail Media: What You Need to Know

Even though many marketers are still working to master their approach to e-commerce, another shopping channel is quickly emerging. Live commerce burst into the scene in 2016 with Alibaba’s TaoTao Live, and McKinsey estimates live commerce in China will drive $423 billion in sales by 2022. Live commerce, also called livestream shopping or livestream e-commerce, is gaining attention from major retailers, brands and social platforms as they continually explore new channels for engaging…

Sarah Hughes
Posted on October 29, 2021
By Sarah Hughes

08

October

How to Harness the Growing Power of Retail Media

Want to learn how to harness the growing power of retail media in less than 30 minutes?   In a recent Retail Dive webinar, Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks. In order to take…

Team InMobi
Posted on October 08, 2021
By Team InMobi

12

October

Insights with InMobi: A Candid Conversation with Arianne Kader-Cu, Viu Philippines

This article first appeared on The Drum OTT video streaming consumption has skyrocketed over the past year globally due to the pandemic, which has presented many new opportunities.. In fact, Southeast Asians streamed over 650+ billion minutes of streaming content on their mobile devices in a single quarter as per a recent report from Media Partners Asia. Over 80% of OTT platforms reported that the vast majority of their customers consume content on their mobile devices. We present to you an…

Team InMobi
Posted on October 12, 2021
By Team InMobi

08

October

Gaming Mythbusters: What Southeast Asia's Advertisers Need to Know

This article first appeared on The Drum Home to over 250 million mobile gamers, Southeast Asia is a force to reckon with in the global gaming landscape. The mobile-first region has taken to gaming with great gusto, as most consumers hold an incredibly powerful gaming device in the palm of their own hands every single day, their smartphones. The mobile revolution has helped gamers jump previous barriers of entry and has unleashed a whole new generation of users. While many considered that gaming would…

Team InMobi
Posted on October 08, 2021
By Team InMobi

15

September

Mobile Gaming At A Glance: Overview of The Turkish Gaming Market

The Turkish gaming market – so hot right now, especially in mobile. Just consider the latest headline-grabbing deals in the mobile game industry over the past few years:  Rovio acquired Ruby Games for $10 million in August 2021.  Dream Games closed a $155 million Series B funding round in 2021 that valued the company at more than $1 billion.  Zynga bought Rollic Games for $168 million.  Zynga bought Peak Games for $1.8…

Team InMobi
Posted on September 15, 2021
By Team InMobi

14

September

Mobile marketing maturity: How QSR brands can bridge the gap

This article first appeared on The Drum Like several other businesses, quick-service restaurants (QSRs) have been adversely affected by global lockdowns in the face of the Covid-19 pandemic. While much of the population stayed at home, once-bustling restaurants and cafés quickly emptied. A few QSR chains were able to buck this trend, however, as demand in takeout and delivery increased, forcing these brands to undergo a long-awaited digital transformation. Now, as lockdowns around…

Team InMobi
Posted on September 14, 2021
By Team InMobi

10

September

What Brands and Retailers Need To Know About The 2021 U.S. Holiday Shopping Season [New Report]

The U.S. holiday shopping season in 2021 will be unlike any other in recent memory. So what can the retail industry do in order to see success this holiday season?  To help brands and retailers in the United States navigate what’s likely to be an unusual winter holiday season, we have created a new playbook, 2021 Holiday Shopping: What Brands and Retailers Need to Know.   Here, we outline what businesses and marketers…

Matt Kaplan
Posted on September 10, 2021
By Matt Kaplan

11

August

How The Telco Business Model Needs to Evolve

As consumer demands become more pronounced and as digital services proliferate, today’s standard telco business model no longer works. But what products and services do telcos need to offer in order to stay competitive? Here’s why the standard core business model for telcos no longer suffices and how it should evolve.  How Mobile Upended Telco Network Infrastructure Needs – And Business Models  In the beginning,…

Chandrashekhar Vattikuti
Posted on August 11, 2021
By Chandrashekhar Vattikuti

09

August

Understanding Android Users Worldwide

There are now over 2.5 billion active Android users worldwide, with more than 3 million devices across the globe using this mobile operating system. How did the Android OS become more popular, what is the current state of the global smartphone market and how will the mobile market evolve? Let’s take a look.  Key Stats On Smartphone Users and Android Devices Globally  Over 70% of…

Team InMobi
Posted on August 09, 2021
By Team InMobi

04

August

Mobile's Role in Omnichannel Retail

Omnichannel retail, where customers have multiple options to buy from a particular brand or retailer, has long been an industry buzzword, but an omnichannel strategy has become a necessity during the Covid-19 pandemic and its many disruptions to business as usual. As consumers begin to venture out of the home again, it behooves brands and retailers to offer their audiences multiple channels for buying that suit their needs.  But regardless of what a brand’s…

Team InMobi
Posted on August 04, 2021
By Team InMobi

02

August

Top 7 Reasons Why Brands Should Advertise On Mobile Games

Many mobile game developers and publishers monetize their creations by allowing in-app advertising within the game, but should brands and agencies advertise on mobile games? The answer here is a resounding yes.   As we have seen, the ad experience offered by mobile gaming apps is unparalleled, making it an ideal opportunity for advertisers of all stripes. To see what we mean, here are seven of the top reasons why brands and agencies should…

Team InMobi
Posted on August 02, 2021
By Team InMobi

27

July

What Do U.S. Consumers Want From Their Mobile Telco Phone Service Providers?

For a closer look at what consumers in the United States want from their mobile telco phone service providers, we recently polled over 600 Americans in July using InMobi Pulse, InMobi’s mobile market research solution.   Specifically, we wanted to measure general and informed awareness of new telco offerings and internet services like 5G, telco-specific credit cards, etc. In addition, we wanted to see…

Team InMobi
Posted on July 27, 2021
By Team InMobi

19

July

Who Owns Department Store and Big Box Retail Apps?

For most of the last century, department stores such as Sears and big box retail outlets like Target and Walmart have dominated the retail store landscape in the United States. Big box stores, often with physical footprints of 50,000 square feet or more per location, have dominated shopping centers and towns big and small.  But the dominance that department stores and big box retailers have long had over smaller retail businesses…

Matt Kaplan
Posted on July 19, 2021
By Matt Kaplan

15

July

Everything You Need to Thrive in the Retail Media Revolution

After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers.  The last decade saw the rise of Shopify, Adobe, Magento and Salesforce Commerce Cloud to empower rebels against market leaders like Amazon and Alibaba, enabling platforms…

Team InMobi
Posted on July 15, 2021
By Team InMobi

15

July

Retail Media: Identifying Its Opportunity and Gaps

More people are browsing and buying online than ever before, creating an influx of demand and data for retailers. This shift in consumer behavior has created a unique opportunity for retailers to deepen their relationships with brand partners, grow new revenue streams and improve shopper experiences by developing a retail media business.  Benefits of Retail Media for Retailers and Brands  As e-commerce continues to grow in double digits, fuelled…

Team InMobi
Posted on July 15, 2021
By Team InMobi

08

July

Understanding ATT's Impact on Your Business

In late April 2021, with the release of iOS 14.5, Apple officially began enforcing its App Tracking Transparency (ATT) framework. With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared.  This is a big change, as previously the IDFA underpinned much of the individualized and highly targeted mobile in-app advertising ecosystem for…

Team InMobi
Posted on July 08, 2021
By Team InMobi

02

July

How Mobile is Used In The Modern Shopping Journey [Infographic]

VIEW INFOGRAPHIC Mobile plays a central role in how consumers today find out about new products, compare items and buy goods. Here’s a brief overview of the most common ways mobile devices are helping shoppers today.    Infographic Table of Contents    Day 1, Evening: How Mobile and TV Work Together   Day 1, Nighttime: Mobile’s Role in Product Discovery  Day 2, Morning: How Consumers React to Mobile Ads   Day 2, Lunchtime: Why…

Team InMobi
Posted on July 02, 2021
By Team InMobi

01

July

How Are Consumers Reacting To Apple's ATT Framework?

By the end of April 2021, Apple officially released iOS 14.5 and thus began enforcing its AppTrackingTransparency (ATT) framework. While this was big news in the programmatic ad tech space, how have these changes been resonating with Apple mobile device owners?  To find out, we turned to InMobi Pulse, InMobi’s mobile research solution. In June, we polled close to 750 adults across the U.S. who owned an iPhone or iPad to ask them about whether…

Team InMobi
Posted on July 01, 2021
By Team InMobi

30

June

Charting The Emergence of Hypercasual Gaming in Japan

Like everywhere else in the world, casual and hypercasual mobile games are all the rage in Japan. In a country that has played an outsized influence in gaming over the past decades, however, to see these kinds of gaming apps become especially popular in Japan is unique and worth exploring further.  History of Gaming in Japan  The biggest names in gaming worldwide, including Sony and Nintendo among them, are from Japan and have been around for decades. And in the 1980s, some…

Team InMobi
Posted on June 30, 2021
By Team InMobi

29

June

Understanding Retail Browsing and Product Discovery in 2021

As we noted in a recent blog post, many Americans are already shopping in person. But how are consumers in the U.S. learning about and browsing for new products? To answer this question, we surveyed a representative sample of American adults across the country in May 2021 using InMobi Pulse, InMobi’s mobile market research solution.  Here’s what we uncovered.  Top Takeaways  Close to two-thirds of shoppers said they are already browsing…

Team InMobi
Posted on June 29, 2021
By Team InMobi

24

June

Checking In On ATT: Where Do Things Stand Today?

Apple officially introduced iOS 14.5 on April 26 – or over two months ago at this stage. Of course, this was no ordinary operating system update. With iOS 14.5, Apple began enforcing its AppTrackingTransparency (ATT) framework, requiring apps to display standard messaging that would have users opt in to information being shared about them in the form of a device-level identifier (IDFA).  On May 24, less than a month after releasing iOS 14.5,…

Team InMobi
Posted on June 24, 2021
By Team InMobi

24

June

Are Americans Ready to Shop In Person Again?

In the United States, many consumers are ready to again leave their homes and get back into their old routines. But does this gradual reopening also include retail?  To find out whether consumers are ready to shop in person again, we reached out to a representative body of over 1,800 Americans in total across the country in May using InMobi Pulse, InMobi’s mobile market research solution.   Here’s what we uncovered.  Top Takeaways …

Team InMobi
Posted on June 24, 2021
By Team InMobi

16

June

The Latest Buyer Perspectives on the Post-IDFA Landscape

Last week, some 100 brands and agencies joined our webinar to discuss how agencies and brands across Europe and the Middle East are responding to Apple’s ATT and deprecation of IDFA, its individual device identifier for advertisers.  Led by our Head of Product Marketing, Exchange, Utkarsh Sinha, and Head of Client Services, EMEA, Romita Choudhury, we presented some of the latest research on the latest iOS and Apple’s AppTrackingTransparency…

Jessica Moini
Posted on June 16, 2021
By Jessica Moini

03

June

ATT and iOS 14.5 Impact Analysis: Initial Insights

Apple’s AppTrackingTransparency (ATT) came into effect on April 26 with the release of iOS 14.5. This OS version now makes it mandatory for mobile apps to seek permission to track the iOS 14.5 users beyond the app in use via IDFA, Apple’s device-level identifier. Before the release, the in-app ecosystem had anticipated a huge drop in the opt-in rates, which would impact the $224 billion mobile advertising industry worldwide. …

Team InMobi
Posted on June 03, 2021
By Team InMobi

01

June

Charting The Rise of M-Commerce

The rise of m-commerce, or mobile commerce, is unprecedented. According to data from eMarketer, m- commerce sales originating just from mobile phones will likely top $349 million in 2021. This year, overall retail sales coming from mobile devices is expected to account for more than $424 million, accounting for close to 54% of all online shopping dollars spent.  For more context on why these stats around m-commerce market…

Matt Kaplan
Posted on June 01, 2021
By Matt Kaplan

12

April

SPO Program Planning in the Programmatic CTV World: Why You Should Start Now

As connected TV (CTV) viewership rises, so does programmatic CTV media buying. And as is the case with any other form of digital advertising, as more advertisers seek to reach viewers of more and more top OTT and CTV channels programmatically, supply chains grow more complex – and this in turn means that supply path optimization (SPO) becomes even more pertinent.  For a more detailed look at what SPO stands for…

Team InMobi
Posted on April 12, 2021
By Team InMobi

22

March

Mobile Insights with InMobi: Q&A With Utkarsh Sinha on In-App SPO

In this latest edition of our podcast series Mobile Insights with InMobi, we discuss in-app supply path optimization (SPO) with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange. In this 26-minute podcast, which was recorded on December 7, Utkarsh and I discuss how the entire in-app programmatic supply chain is approaching SPO today and why in-app SPO is so unique. Be sure to tune in today!  LISTEN IN Top Quotes from Utkarsh …

Matt Kaplan
Posted on March 22, 2021
By Matt Kaplan

15

March

What Does SPO Mean for In-App Advertisers?

While many marketers are beginning to understand and appreciate supply path optimization (SPO) in the browser world, what does SPO mean for the brands and agencies that advertise in mobile apps? While the core principles of SPO remain the same throughout the overall programmatic advertising ecosystem, implementation looks different in app than it does on laptops/desktops or even in mobile web environments.   For a more detailed look at what SPO stands for and what it means for…

Team InMobi
Posted on March 15, 2021
By Team InMobi

27

January

2021 India Mobile Marketing Handbook: Marketing in the Era of Mobile

Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. The handbook – Marketing in the Era of Mobile brings forth how brands are focused on…

Team InMobi
Posted on January 27, 2021
By Team InMobi
InMobi Blog
InMobi Blog

11

January

Understanding the Connected Consumer Experience

Now that internet connectivity is found in everything from cars to thermostats and refrigerators, what does the connected consumer experience actually look like today? Are these cloud-based appliances dramatically impacting how brands interact with their newly connected customers, or has the customer journey largely remained unchanged?  On the eve of CES 2021, we wanted to revisit our past insights, which you can download here. To learn more,…

Team InMobi
Posted on January 11, 2021
By Team InMobi
InMobi Blog
InMobi Blog

28

December

Understanding CTV Viewership Trends in 2020 [New Report]

During the present pandemic, connected TV (CTV) viewership has spiked. According to Nielsen, collective connected TV viewership in the U.S. topped 3.5 billion hours a week when shelter-in-place orders were first instituted across the country — and watching CTV content has remained a popular pastime ever since then.  But what are these CTV consumers actually like? Specifically, how are these consumers using…

Matt Kaplan
Posted on December 28, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

15

December

Social App Adoption Trends: Understanding Their U.S. Users

Social media platforms have been all over the news in 2020 as a result of international and presidential politics. And not only have the social platforms themselves been making headlines, but many Americans have been turning to these apps to stay in touch with others and learn more about the world while they are largely stuck at home.  To get a better sense of who have been downloading social media apps in 2020, we turned to the data. Specifically, we wanted to look at install…

Matt Kaplan
Posted on December 15, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

25

November

Mobile’s Role in the 2020 U.S. Presidential Election

With the 2020 U.S. election largely now in the books (barring recounts, runoffs and court cases, of course), what role did mobile and apps play in how consumers following the news, coped with stress and stayed on top of current events before and after Election Day? That’s what we wanted to find out. By taking a look at mobile app habits and install trends around November 3, 2020, we can see what Americans were doing during this momentous period.  Using Apps to Follow Election…

Matt Kaplan
Posted on November 25, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

21

October

Why Retailers With a Clear App Strategy Will Win in This Market

Retail brands have an especially tough road in front of them – and that’s even before considering the damage wrought by COVID-19. E-commerce, fast-shifting consumer habits, mobile showrooming, rising costs and more have all dramatically upended the retail landscape.  So what can retailers do to more effectively ensure their survival despite these short-term and long-term trends? Increasingly, the answer lies in mobile apps.   The Many Benefits of…

Team InMobi
Posted on October 21, 2020
By Team InMobi
InMobi Blog
InMobi Blog

15

October

Top Retail Mobile App Statistics You Need to Know in 2020

With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. By answering these questions, we take a deep dive into the habits and actions of these smartphone users.  1) Who Are These Mobile App Users?  For a deep dive into who was using the top retail Android and iOS apps, we turned to the data. Specifically, we used InMobi’s first-party mobile data to look at…

Matt Kaplan
Posted on October 15, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

13

October

Why Retail Advertising Should Be Mobile First in 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales.  To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse, InMobi’s mobile market research solution. The poll reached a diverse panel over 1,600…

Team InMobi
Posted on October 13, 2020
By Team InMobi
InMobi Blog
InMobi Blog

08

October

How Video On Demand Apps Are Used Across Devices

To watch video content including movies and TV shows on their favorite video on demand apps like Netflix and Hulu, consumers have lots of different hardware options. These streaming services can be accessed through set top boxes, smart TVs, mobile devices, dedicated streaming devices like Roku and Apple TV and even gaming consoles.   But of these options, which ones do American consumers prefer? Ultimately,…

Matt Kaplan
Posted on October 08, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

06

October

A Fresh Look At The Top Video Streaming Apps

A lot has happened between now and the last time we here at InMobi talked about the top video streaming apps back in mid July. Here’s just a brief snapshot of some of the top stories since that time:  NBCUniversal officially launched Peacock, its own video streaming app. And in September, Peacock was finally available on Connected Television platform Roku.  Disney released the movie Mulan in the U.S. exclusively through Disney+ for an additional…

Team InMobi
Posted on October 06, 2020
By Team InMobi
InMobi Blog
InMobi Blog

01

October

Who Uses The Apps from the Largest Consumer Electronics Retailers in the U.S.?

If this holiday season is anything like last year, then the largest consumer electronics retailers in the U.S. are bound to be busy. Wireless headphones, e-readers, fitness trackers and smart speakers were among the most popular holiday gifts of 2019, and it’s reasonable to expect similar items to be on the top of wish lists in 2020.  And, this holiday shopping season is expected to still be significant despite the current state of the world. According…

Team InMobi
Posted on October 01, 2020
By Team InMobi
InMobi Blog
InMobi Blog

14

September

How Publisher Monetization Teams and Ad Ops Pros Are Handling Uncertainty: A COVID Era Q&A with PubRev+

Nothing about 2020 has been anything close to normal. This has especially been the case for app publishers and their monetization teams. While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty.  So what can these app and ad ops teams do to put themselves in the best possible position going forward? To find out more, we recently chatted with Chas Castell and Ben Green from PubRev+, a premier independent…

Matt Kaplan
Posted on September 14, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

31

August

Comparing App Usage in Red Versus Blue Cities

As we’ve noted in our earlier post, people who live in Red states (areas more likely to vote for Republican politicians) use their mobile devices a little differently than people who live in Blue states (areas more likely to vote for Democratic politicians).   We wanted to dig in on this a little further to see if we could identify similar trends on a city-by-city level. Especially in key swing states, how certain counties and cities vote could very well determine…

Matt Kaplan
Posted on August 31, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

28

August

Can App Usage Predict Swing State Voting Patterns?

In this year’s U.S. Presidential election, the candidate who wins enough of the key battleground states will win the election. In 2016, those key swing states with Wisconsin, Michigan, Pennsylvania and Florida. And in 2020, those four states, along with Arizona, are widely seen as some of the pivotal swing states that will determine the fate of the election.  How will those states votes? There’s no way for sure to know until Election Day in November,…

Matt Kaplan
Posted on August 28, 2020
By Matt Kaplan

15

August

Marketing in the ‘New Normal:’ How Asia-Pacific is Gearing Up – Part III

COVID-19 has caused a major shift in the way consumers think, feel, and act. As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive in a post-COVID world. What changes does it bring to the new normal in marketing? How are marketers staying on top of their game due to these transitions? Well, our survey of the top digital marketing leaders from Southeast Asia and India brings forth interesting facts in Marketing in The New Normal Report. …

Team InMobi
Posted on August 15, 2020
By Team InMobi
InMobi Blog
InMobi Blog

07

August

Mobile Music Streaming Apps in 2020: Understanding U.S. Usage

There are now dozens of mobile music streaming apps available in the U.S., ranging from heavy hitters like Google Play Music, Slacker Radio and Amazon Music Unlimited to many more, including dozens of smaller offerings. Some are free while others cost up to $14.99 per month. Some focus on sound quality while, for other apps, other services offered might be music videos, curated playlists, family plans and…

Matt Kaplan
Posted on August 07, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

17

July

Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.     Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more.   For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13.…

Matt Kaplan
Posted on July 17, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

15

July

Understanding the On-Demand Video Streaming App Landscape Today

There are dozens of on-demand video streaming apps available today in the U.S., from big players like Netflix and Amazon Prime Video to smaller and newer entrants to the market like Quibi, Vudu and Apple TV+. But who specifically are using these video streaming services, and what devices are being leveraged by Americans to watch movies and TV shows?  We specifically wanted to look at video streaming platform use from March through June of 2020, when…

Team InMobi
Posted on July 15, 2020
By Team InMobi

26

June

Marketing in the 'New Normal:' How Asia-Pacific is Gearing Up – Part II

In the first part of this blog, InMobi pinned insights from industry leaders on the digital evolution, relevance of communication, data-led mobile insights, and creating lasting connections as a part of the ‘New Normal.’ Here are thoughts from a few more leaders on “Marketing in the New Normal.” Purpose-driven Advertising will Help Build Lasting Connections Eka Sugiarto, Head of Media – Indonesia and SEAA, Unilever “This pandemic is far from over and between now…

Team InMobi
Posted on June 26, 2020
By Team InMobi
InMobi Blog
InMobi Blog

24

June

Mobile Insights with InMobi: Q&A with Tejaswi Gautam on How Telcos are Managing During COVID-19

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world.     Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more.   For this interview, I sat down with Tejaswi Gautam, GM of Device Solutions at InMobi, to chat about…

Matt Kaplan
Posted on June 24, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

12

June

Why Your Political Digital Advertising Should be Driven by Mobile Apps

Television ads and Facebook may be the new default channels to reach voters, but for candidates, their political parties and other political advertisers like PACs, (especially those open to the benefits of political digital advertising) there is no better way to reach prospective voters than through mobile apps between now and Election Day in November.  With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption…

Matt Kaplan
Posted on June 12, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

09

June

Mobile Insights with InMobi: Q&A with Bismit Bikash Boruah on Ad Buying Trends on InMobi Exchange During COVID-19

COVID-19 has led the world into a new normal and almost all sectors of the economy were disrupted as restrictions were imposed. As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments.  Now more than ever, the success of a digital campaign depends on addressing the most relevant audiences and driving the most relevant KPIs.   In this Q&A, we chat with Bismit Bikash Boruah, Director, Programmatic Marketplace at InMobi, and look…

Matt Kaplan
Posted on June 09, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

09

June

The State of Programmatic Video in Asia: Q1, 2020 Part 2

The demand for engaging video content is on the rise. An average mobile user spends 84 minutes in a day engaging with videos. As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. We delve into insights from the InMobi Advertising Platform to understand why In-App Programmatic Video advertising has become the front and centre focus for most advertisers. How has video engagement shifted across Asia? Which…

Team InMobi
Posted on June 09, 2020
By Team InMobi
InMobi Blog
InMobi Blog

27

May

How COVID-19 Is Impacting Americans In May [Latest Mobile Survey Data]

For many Americans, shelter in place orders are now in their third month – and many of us may be stuck at home for many weeks longer. At this point, how are adults feeling about the present situation, and how are their behaviors and situations evolving?   Since March, we have been surveyed Americans once a month (click here to see the March survey results, and here are the April survey results) using InMobi Pulse, InMobi’s mobile…

Team InMobi
Posted on May 27, 2020
By Team InMobi
InMobi Blog
InMobi Blog

18

May

Americans are Turning to Apps for Entertainment During COVID-19

With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. While stuck at home, many are turning to their mobile devices (iPhone, iPad, Android devices, etc.) to watch movie and TV show content, play mobile games and otherwise keep themselves entertained.  But to what extent has the use of these kinds of mobile applications really changed of late? Which…

Team InMobi
Posted on May 18, 2020
By Team InMobi
InMobi Blog
InMobi Blog

15

May

Understanding Online Grocery Shoppers and Food Delivery App Users During COVID-19

These days, more and more grocery shoppers are online grocery shoppers. And, a lot of this grocery ordering during the present pandemic is happening through apps.  It’s not hard to see why these grocery delivery services are replacing the in-person trip to the grocery store for everyone from big city dwellers in New York City and Washington D.C. to suburbanites and small town residents. After all, why bother…

Team InMobi
Posted on May 15, 2020
By Team InMobi
InMobi Blog
InMobi Blog

13

May

The Shift in the Indian Consumer Behavior Since Lockdown

Novel Coronavirus cases spreading across the nation have brought several noticeable changes in the way Indians think, shop, interact and live. We at InMobi took a deep dive into the shift in consumer behaviour using our Mobile Market Research Platform. The survey was conducted from April 2 to 6 with a sample size of 3116 smartphone users across India. The Overall Consumer Sentiment About the Coronavirus While awareness of the actual origin of coronavirus has increased by 4 percent, misinformation…

Team InMobi
Posted on May 13, 2020
By Team InMobi
InMobi Blog
InMobi Blog

11

May

QSR App Usage Trends in The U.S. During COVID-19

Many quick-service restaurants (QSRs) have their own dedicated mobile apps, but who specifically is using these QSR apps today? When consumers use mobile devices to order their favorite food, which brands are they turning to now? That’s what we wanted to find out.  The COVID-19 pandemic has dramatically impacted every industry, although the restaurant space as a whole has been hit especially hard. Still, in looking at both our first-party…

Team InMobi
Posted on May 11, 2020
By Team InMobi
InMobi Blog
InMobi Blog

06

May

Bagaimana Konsumen di Asia Tenggara Bereaksi terhadap Pandemi

COVID-19 telah mengejutkan dunia dan menciptakan masa-masa terburuk di sebagian besar negara di dunia. Di InMobi, kami menggali platform Audience Intelligent kami menggunakan sinyal data dan poligon lokasi yang kami set up di lebih dari 66.000 lokasi di Asia Tenggara untuk mengumpulkan wawasan tentang bagaimana konsumen merespons krisis ini di Malaysia, Singapura, Filipina, dan Indonesia. Kami juga melakukan survei konsumen untuk sampel sejumlah 1056 pengguna smartphone dari 24 hingga 28 Maret di…

Team InMobi
Posted on May 06, 2020
By Team InMobi
InMobi Blog
InMobi Blog

04

May

Why Connected TV is the Perfect Extension to Your In-App Strategy

Connected TV (CTV) is the latest area of hyper growth in digital advertising. This is not news to anyone, but what most buyers underestimate is both the potential of this channel as well how companies can adapt to this rapidly changing space as user preferences evolve.   For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any…

Team InMobi
Posted on May 04, 2020
By Team InMobi
InMobi Blog
InMobi Blog

04

May

The State of Programmatic Video in Asia: Q1, 2020

Programmatic is an ideal channel to acquire and engage users while providing them an immersive brand experience. Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. Delving into data from the InMobi platform, we unravel insights on the growing usage of video programmatic advertising across India, Southeast…

Team InMobi
Posted on May 04, 2020
By Team InMobi
InMobi Blog
InMobi Blog

30

April

The Impact Of COVID-19 On Consumer Sentiment In The Middle East [Mobile Survey Data]

In March and April, the novel coronavirus has spread in Saudi Arabia and the United Arab Emirates (UAE), causing sudden disruption to daily life. To get a sense of how it is impacting people in both countries, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution.  The surveys ran from April 13-24 and reached close to 1,000 adults through their mobile…

Team InMobi
Posted on April 30, 2020
By Team InMobi
InMobi Blog
InMobi Blog

27

April

Mobile App vs Website Statistics: How App Usage Compares to Mobile Web Visits in the United States

Looking for mobile app vs website statistics that highlights the differences between the users of mobile websites and apps? Be sure to download our latest report: Apps vs Mobile Websites: Understanding Their Users. DOWNLOAD NOW Top Insights on Mobile Apps vs Mobile Websites Here’s a sneak peek on some of the top differences across categories between the visitors of a mobile website and an app’s owners: App owners are more likely to be male than female, in most cases. Unlike with gender,…

Matt Kaplan
Posted on April 27, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

24

April

How COVID-19 is Impacting Americans in April [Latest Mobile Survey Data]

Back in March, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution, to see how Americans across the U.S. were reacting to the COVID-19 pandemic. Of course, a lot has changed across the nation since we first conducted this survey in March. So, what does the current landscape look like today? To find out, InMobi ran another mobile survey. This time, we directly surveyed over 1,500 adults in the U.S., asking them the same questions we asked back in March. The…

Team InMobi
Posted on April 24, 2020
By Team InMobi
InMobi Blog
InMobi Blog

24

April

Mobile Insights with InMobi: Jobie Tan on Mobile Gaming during COVID-19

Welcome to our first ever edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For our very first interview, I sat down with Jobie Tan, InMobi’s Director of Business Development, to discuss the current state of mobile gaming during the COVID-19 pandemic. In our 18-minute conversation, we talked about why people are turning to mobile gaming apps…

Matt Kaplan
Posted on April 24, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

23

April

The Impact of COVID-19 on Consumer Behavior in the Middle East

COVID-19 has proven to be a truly global pandemic, impacting people in just about every corner of the world. The Gulf countries of Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Bahrain and Oman have closed schools and universities and implemented strict lockdown measures following pandemic hits in each location. To what extent has COVID-19 influenced consumer behavior in the region? To find out, we turned to the data. By analyzing mobile in-app ad requests in February and March, we…

Team InMobi
Posted on April 23, 2020
By Team InMobi

21

April

The Role of Brands and Marketers in an Unprecedented Crisis

As the world come to terms with a new reality in the face of COVID-19, brands and marketers globally find themselves having to answer a difficult question - what should they be saying in these unprecedented times? Or, should they even respond? Do Consumers Want Brands to Stop Advertising? When Kantar recently surveyed more than 35,000 consumers, immediately after the World Health Organization declared COVID-19 as a pandemic, their expectations were clear: 75% of respondents believed that brands should…

Rajesh Pantina
Posted on April 21, 2020
By Rajesh Pantina

16

April

The Impact of the COVID-19 on Consumer Behavior in Australia

The rampant spread of COVID-19 has certainly changed the lifestyles of people across the world. At InMobi we’re able to give you near real-time insights on changing consumer behavior during the COVID-19 crisis from our 2nd party data (via our Audience Intelligence Platform). The analysis reveals the following trends derived through data signals captured by InMobi Location polygons, of which we have 87,000 across Australia: The customer footfalls in various places of interest Changes in the…

Richard O'sullivan
Posted on April 16, 2020
By Richard O'sullivan

09

April

Impact of COVID-19 on the Consumer Behavior in India

Amidst the outbreak of COVID-19 in India, we delved into our InMobi platform insights and conducted mobile consumer surveys to understand the following factors: 1. Awareness levels on the pandemic in India 2. Changes in consumer lifestyle, shopping habits and preferences 3. The top stress busters for people at home The Need of the Hour is to be Aware Survey results state that most Indians are not aware of the cause, symptoms and the preventive measures that can be taken to avoid COVID-19. It is alarming…

Vasuta Agarwal
Posted on April 09, 2020
By Vasuta Agarwal

06

April

COVID-19 Impact on Mobile User Behavior [App Install Insights]

The world is in the midst of an unprecedented global pandemic, as the novel coronavirus spreads rapidly. In the U.S., many state, county and city authorities have issued shelter in place orders to try to “flatten the curve” and prevent the number of new COVID-19 cases from spiking. For most Americans, the most dramatic and noticeable effect of COVID-19 has been social distancing. With people staying inside for weeks, many are turning to their screens for news, comfort, connection and more. For…

Team InMobi
Posted on April 06, 2020
By Team InMobi

03

March

Who Uses the Top Travel Apps and Mobile Websites?

There are dozens of travel apps now available (and even more travel-related websites) to handle every component of travel planning, enabling travelers to easily book flights, hotels, restaurants and much more. In fact, at least 67% of travelers now use apps at some point during a trip. But who specifically is turning to apps and mobile websites like Google Translate, Airbnb, Expedia and Zipcar? To find out, we turned to the data - specifically, InMobi intelligence solutions, which builds a holistic…

Team InMobi
Posted on March 03, 2020
By Team InMobi

02

March

3 Key Brand Marketing Challenges in 2020 You Need to Know About

In 2020, there are lots of marketing challenges facing everyone from the biggest marketing teams all the way down to small businesses. But, we think there will be three issues that will have an outsized impact on brand marketing efforts in the U.S. in 2020: The 2020 Presidential Election The 2020 Summer Olympics Ongoing Concerns Around Privacy, Trust and Transparency But, just because these are issues that just about every marketer faces in 2020 doesn’t mean they need to derail all of your…

Matt Kaplan
Posted on March 02, 2020
By Matt Kaplan

02

March

Are you Ramadan Rush Ready?

Ramadan ushers in a period of joy and celebration emphasised by the spirit of giving. This month also marks one of the busiest shopping periods of the year, resulting in a phenomenon commonly referred to as Ramadan Rush. How can marketers make the most of the Ramadan Rush in the mobile-first economy of Indonesia? We surveyed 1800 Indonesians using Pulse, InMobi's research and analytics platform to understand their top concerns this Ramadan. You can download the full version of our report here

Sreeshna Sreekishan
Posted on March 02, 2020
By Sreeshna Sreekishan
InMobi Blog
InMobi Blog

07

February

Get Ready for March Tournament Action: College Basketball and Sports App Users

In the world of college basketball, no month looms larger than March, when 68 teams from across the country battle it out to see who is the best college basketball team in the nation. Close to 20 million people watched the 2019 championship game, and many more follow along throughout March and April by checking scores, watching highlights, streaming games and filling out their bracket through mobile apps. But who specifically is turning to mobile when tournament time arrives in March and April? To…

Team InMobi
Posted on February 07, 2020
By Team InMobi
InMobi Blog
InMobi Blog

06

February

Who Uses Apps to Learn a New Language?

How many languages do you speak? If you’re reading this in the U.S., chances are good that the answer is “just one.” Even though well over 90% of all American high schools offer a foreign language course, less than 1% of those who study a language in school later say they’re fluent in it. To fill in this gap, many turn to mobile apps. Over the past few years, a number of apps have come out that enable users to learn dozens of new languages. Who specifically uses these language apps? To find…

Team InMobi
Posted on February 06, 2020
By Team InMobi
InMobi Blog
InMobi Blog

31

January

5 Useful Mobile Game Marketing Tips for 2020

This guest post comes from Udonis. Whether you're an indie developer or an established publisher, mobilegame marketing deserves your attention. You can create the best mobile game ever, but if you don’t promote it, it will get lost among thousands of other games in the app store. As you know, the mobile game market is very crowded and competitive. That’s why it’s essential that you create an effective marketing strategy that will put your game on the map. We have put together useful mobile…

Team InMobi
Posted on January 31, 2020
By Team InMobi
InMobi Blog
InMobi Blog

06

January

Chocolate Consumption Trends 2020 [Mobile Market Research]

In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate companies? To find out, we polled hundreds of people throughout the United States using InMobi Pulse to get their opinion.How The Key Players Fared In Survey Results In the U.S. in particular, why do people buy chocolate? What do they look for, and how do they determine…

Matt Kaplan
Posted on January 06, 2020
By Matt Kaplan
InMobi Blog
InMobi Blog

30

December

2020 Trends: Better Understanding Mobile Consumer Needs

As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. For today’s consumers, smartphones are with them during literally every part of the day. The mobile phone is way more than a phone now, as the device is how we shop, communicate with others, travel, make payments, take consumer surveys and conduct many more activities. In the past, mobile used to be thought of as the second screen. That’s no longer the case. Mobile devices have…

Team InMobi
Posted on December 30, 2019
By Team InMobi
InMobi Blog
InMobi Blog

26

December

2020 Trends: DOOH, OTT and CTV Advertising Go Mainstream

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big? All signs point to a resounding yes. Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. “We’re seeing a continued increase in spending for video across platforms, but the growth has been primarily focused on mobile and Connected TV,” says Vanja B. Brzin, VP of Product Marketing at Celtra. Defining DOOH, OTT and CTV Before…

Team InMobi
Posted on December 26, 2019
By Team InMobi
InMobi Blog
InMobi Blog

23

December

What's Healthy to Eat for Breakfast? Americans Chime In [Survey Results]

Have you ever wondered what's healthy to eat for breakfast? You’re far from alone. There are so many options out there that it can be hard to determine what foods to eat to start your day. Is peanut butter on gluten-free 12-grain bread okay, or is a nut butter like almond butter a better choice? How about chia seeds or cottage cheese or boiled eggs? Complicating matters further is the fact that not everyone agrees on what healthy breakfast foods look like. Some people are mostly concerned about…

Matt Kaplan
Posted on December 23, 2019
By Matt Kaplan
InMobi Blog
InMobi Blog

18

December

Who Uses the Top Soccer Apps? An Investigation

In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out, we turned to InMobi Pulse. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 billion users globally to opt-in sourced deterministic first-party carrier telco data. Using our high-quality, data sources, we…

Team InMobi
Posted on December 18, 2019
By Team InMobi
InMobi Blog
InMobi Blog

17

December

Q&A with Apptopia's Damian Gray

In the mobile app space today, there are many different ways to succeed. Damian Gray, Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. We recently sat down with him to learn more about his job, the mobile app industry and the ongoing evolution of mobile app measurement and tracking.Who are you and what do you do at Apptopia? My name is Damian Gray, Director of Customer Success at Apptopia. At a high-level, my…

Team InMobi
Posted on December 17, 2019
By Team InMobi
InMobi Blog
InMobi Blog

09

December

The Role of Mobile Apps in the U.S. Pharmacy Space

The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. The pharmacy is now, by and large, the ultimate convenience store. While the space is growing, it’s not without its challenges. Why bother going to a physical drug store location when you can get both basic necessities…

Team InMobi
Posted on December 09, 2019
By Team InMobi
InMobi Blog
InMobi Blog

26

November

Who Uses Apps to Meet Their Fitness-Related New Year's Resolutions?

To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually, monitor calories and overall stay on top of every element of your health routines. In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others. Who specifically uses these apps? To find out, we turned again to InMobi…

Team InMobi
Posted on November 26, 2019
By Team InMobi
InMobi Blog
InMobi Blog

25

November

[New Report] State of Mobile Programmatic Ad Buying in Southeast Asia in 2019

Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia? To find out, we surveyed more than 50 digital marketers with the responsibility of media buying across leading brands and agencies in the region. The goal was to hear directly from those on the front lines about what they think about in-app programmatic advertising, to see if it’s understood well and…

Team InMobi
Posted on November 25, 2019
By Team InMobi
InMobi Blog
InMobi Blog

20

November

Understanding the Modern American Beer Drinker

Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the country, and the beer industry is now worth more than $114 billion. But, staying competitive in this market is not a foregone conclusion, especially for major U.S. beer brands. Overall beer sales in the U.S. dropped by almost 1% between 2017 and 2018, and both craft beer…

Team InMobi
Posted on November 20, 2019
By Team InMobi
InMobi Blog
InMobi Blog

20

November

Drive Away from the Competition through Actionable Consumer Insights

To uncover what the modern car customer looks like, we looked at the data. We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with data on how people use the mobile apps of the major automakers themselves. We first looked at the common traits of those in the U.S. who already are customers of the world’s biggest car brands. This data was uncovered by looking at those who have apps indicating ownership…

Team InMobi
Posted on November 20, 2019
By Team InMobi
InMobi Blog
InMobi Blog

13

November

Mobile's Role in Black Friday Holiday Shopping

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? That’s what we wanted to find out. To uncover the truth about mobile’s role in shopping habits from Thanksgiving until the following Monday, we surveyed hundreds of people in and near the 10 biggest cities in the U.S. using InMobi Pulse. So what does our data reveal? Survey Results Revealed For starters,…

Matt Kaplan
Posted on November 13, 2019
By Matt Kaplan
InMobi Blog
InMobi Blog

12

November

Building a Frictionless Consumer Experience Using Mobile

As we’ve previously noted, most shoppers in India use a mobile device to make a purchase. The problem is that while consumers are quick to embrace mobile devices, brands are not. This can especially be pronounced during large-scale events such as Diwali, Christmas among others.Consumer Frictions on Mobile At all stages of the customer shopping journey, consumers report issues with the mobile experience offered by their favorite brands. Here’s just a small snapshot of what our research revealed:…

Rajesh Pantina
Posted on November 12, 2019
By Rajesh Pantina
InMobi Blog
InMobi Blog

08

November

Understanding the Connected Indian Consumer's Shopping Journey

As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buying groceries, it imperils brands to provide their target audience with a seamless experience across their digital devices. After all, it’s what today’s digitally savvy customers expect. A truly connected customer experience is especially needed in…

Rajesh Pantina
Posted on November 08, 2019
By Rajesh Pantina
InMobi Blog
InMobi Blog

08

November

The Emergence of the Connected Consumer in India

The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India. The change has been led by mobile, with many Indians today having skipped the desktop era and jumped directly to mobile. As smartphones and wireless connectivity expand beyond the major cities into smaller municipalities and rural areas, mobile devices take up a central role in how Indians shop,…

Rajesh Pantina
Posted on November 08, 2019
By Rajesh Pantina
InMobi Blog
InMobi Blog

21

October

Stream and Chill: How Mobile Users Are Really Watching Streaming Video Content in the U.S.

Use Actionable Insights from InMobi Pulse to Make Smarter In-App Advertising Decisions. Your Captain Obvious insight for the day: People love to stream video. There’s a reason big streaming video properties like Netflix, Hulu, Amazon Prime Video are household names in the U.S. today. But here’s what you might not realize: A lot of people use their smartphones to watch video. The screen may only be a few inches wide, but it’s what many of us turn to for streaming TV and movies - despite Steven…

Team InMobi
Posted on October 21, 2019
By Team InMobi
InMobi Blog
InMobi Blog

18

October

[QUIZ] Will You Have a Spooktacular Mobile Halloween?

All hallow’s eve soon approaches. Do you have everything ready?You may know a few facts about Halloween, but how well do you really know this holiday? To test your knowledge, we scrounged the underworld (a.k.a. the internet) for all things Halloween and mobile. What role will your mobile device be playing this Halloween? Take this quiz to see if you’re a mobile Halloween wizard - or just a goblin.Q1. How Much Walking Does The Average Trick-or-Treater Do When Gathering Candy on Halloween? 0.5…

Matt Kaplan
Posted on October 18, 2019
By Matt Kaplan
InMobi Blog
InMobi Blog

11

October

Mobile Path to Purchase Marketing: Moving Customers from Online to Offline

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. How could they be sure that someone who walked into a physical store was in fact influenced by seeing an ad on their mobile? However, as mobile device penetration rises to new heights in markets throughout Southeast Asia, brands can’t afford to have these hang-ups anymore.…

Team InMobi
Posted on October 11, 2019
By Team InMobi
InMobi Blog
InMobi Blog

07

October

How Marketers Should Be Using Mobile Apps

Mobile Apps are Critical for Understanding, Identifying, Engaging and Acquiring Today’s Consumers As I’ve already mentioned, today’s consumers are mobile first and mobile centric — and they use apps very differently (and much more frequently) than they use mobile web browsers. But what does this mean for marketers? How can today’s marketers use this knowledge to further their goals? How can they provide their message to the right audience and deliver a great brand experience? I firmly believe…

Richard Thomas
Posted on October 07, 2019
By Richard Thomas
InMobi Blog
InMobi Blog

02

October

All Mobile is Not the Same

If you’re thinking about mobile as a homogenous environment, then think again. As I mentioned in my previous post, there’s no such thing as mobile consumers, just consumers. As mobile becomes the most prevalent and the most personal screen in our lives, mobile is less one more screen in our lives but rather the core screen present whenever we’re doing anything. But, it’s important to note that mobile isn’t just one thing, but actually two: mobile web and mobile apps.Understanding the Differences…

Richard Thomas
Posted on October 02, 2019
By Richard Thomas
InMobi Blog
InMobi Blog

23

September

New Podcast on All Things Mobile Apps Feat. Apptopia

We recently sat down with Jonathan Kay, the Founder of Apptopia, for a wide-ranging conversation on all things mobile apps and mobile marketing. Listen in to the 48-minute conversation today! LISTEN NOW Here’s a small sampling of what this conversation covered: How different apps can use subscription services and rewards. Why every company, no matter their business model, should have an app. The importance of testing, and the benefits of mobile for testing and gathering data. Importance of transparency…

Matt Kaplan
Posted on September 23, 2019
By Matt Kaplan
InMobi Blog
InMobi Blog

03

September

Amplify Your Campaigns with Mobile Advertising Research

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective.1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re…

Team InMobi
Posted on September 03, 2019
By Team InMobi
InMobi Blog
InMobi Blog

26

August

The Mobile Consumer is The Consumer

When smartphones are ever-present, everyone is a mobile consumer. Here’s why mobile is central to driving real connections with consumers. Today, why bother specifying between a consumer and a mobile consumer? Considering the current state of mobile technology, saying global mobile consumer is like saying tiny shrimp or ATM machine - it’s just redundant at this stage. Don’t believe me? Consider this information: A significant percent of consumers have mobile devices. According to a 2019 mobile…

Richard Thomas
Posted on August 26, 2019
By Richard Thomas
InMobi Blog
InMobi Blog

29

May

All Marketing Challenges Stem From This One Thing

Talk to any CMO or other marketing leader today, and you’ll likely hear them discuss any number of marketing challenges they now face. One may focus on a skills gap, while another may focus on lead generation or social media. But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world. Within today’s environment, where driving real connections with consumers is harder than ever before,…

Richard Thomas
Posted on May 29, 2019
By Richard Thomas
InMobi Blog
InMobi Blog

18

October

The 2018 Indian Festive Guide for App Marketers

'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketers can build a smarter mobile marketing strategy.

Team InMobi
Posted on October 18, 2018
By Team InMobi
InMobi Blog
InMobi Blog

13

July

Artificial Intelligence in India – Opportunities, Risks, and Future Potential

In a recent interview with TechEmergence, InMobi’s Avi Patchava, VP Data Sciences ML & AI, spoke about what he believes are India’s four biggest strengths to face the upcoming AI disruption. Read his views below: ·“India has an abundance of engineering talent which has been trained over the last 2 decades which needs to be funneled into a new direction due to the automation of IT services. This core base of engineering is required to do things with AI at scale” ·“India has a culture that…

Team InMobi
Posted on July 13, 2018
By Team InMobi
InMobi Blog
InMobi Blog

04

July

App Monetization Done Right: Are Video Ads The Answer?

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. In the U.S., more than a third of all money spent on in-app advertising during the first three months of 2018 went to video. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals. GET REPORT But what do app publishers think about…

Matt Kaplan
Posted on July 04, 2018
By Matt Kaplan
InMobi Blog
InMobi Blog

05

September

​Issues Media Planners Need to be Aware of When Buying Interactive Video In Mobile Apps

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, the tables have turned. Today, U.S. adults are allocating 1.5 times more media time to their mobile devices than their desktops. Moreover, when consumers are on their mobile devices, they are spending 90% of their time in-apps. This is why media planners are buying…

Joel Kirk
Posted on September 05, 2017
By Joel Kirk
InMobi Blog
InMobi Blog

21

August

How to Write the Perfect End Cards for Maximum Mobile Engagement

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. Consumers are spending 90% of their time on their mobile devices in apps, which means that browser-based campaigns are going unnoticed. In addition, mobile video has been proven to deliver…

Joel Kirk
Posted on August 21, 2017
By Joel Kirk
InMobi Blog
InMobi Blog

15

August

How to Repurpose Your TV Commercial for a Mobile Video Advertisement

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session. Mobile is not only overtaking television. It is also catching up to desktop video viewing…

Joel Kirk
Posted on August 15, 2017
By Joel Kirk
InMobi Blog
InMobi Blog

11

August

Mobile Usage — And Mobile Video Advertising — in North America is Growing [2017 Report]

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shopping to watching media and connecting with family and friends. And as a result, many mobile advertisers have pivoted to mobile-first advertising formats. In 2012, U.S. adults spent twice the amount of digital media time on desktop devices over mobile ones, according…

Joel Kirk
Posted on August 11, 2017
By Joel Kirk
InMobi Blog
InMobi Blog

09

August

Can You Retarget on the Mobile Device?

Updated June 28, 2019. Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a company’s online property such as desktop/mobile website or app. Interested in setting up a mobile remarketing campaign using the world's first in-app programmatic buying platform that guarantees ROI and complete transparency? Reach out…

Rajesh Pantina
Posted on August 09, 2017
By Rajesh Pantina
InMobi Blog
InMobi Blog

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats including native, interstitial and video. It enables advertisers to reach users using InMobi’s platform capabilities such as location-based targeting and engage them through formats such as video.Sharing her thoughts, Vasuta Agarwal, VP & GM, InMobi (India) said, “For…

Team InMobi
Posted on August 04, 2017
By Team InMobi
InMobi Blog
InMobi Blog

02

August

Doing Mobile Video Right Vlog – Part 1 Programmatic with Kayla Wilson

Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video. Check out our latest vlog below:   hbspt.cta.load(2714195, '91a6bafa-918b-4a4f-be48-f7ae6bb5f694', {});

Joel Kirk
Posted on August 02, 2017
By Joel Kirk
InMobi Blog
InMobi Blog

31

July

How to Measure Mobile Video Viewability (Without Slowing Performance)

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more. However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions…

Joel Kirk
Posted on July 31, 2017
By Joel Kirk
InMobi Blog
InMobi Blog

16

July

Meet My New Friend, Miip

It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San Francisco. I can’t deny the fact that I am extremely happy that most of you noticed exactly what we were trying to do--to put a face on advertising. I truly believe that this is something that is missing in today’s world. Ads are omnipresent--be it on mobile,…

Naveen Tewari
Posted on July 16, 2015
By Naveen Tewari
InMobi Blog
InMobi Blog

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept”“It’s an app that lets users do XYZ”“The audience for this app is very similar to…

Abhishek Bapna
Posted on March 11, 2015
By Abhishek Bapna
InMobi Blog
InMobi Blog

19

January

5 Ways In Which The World Will Change For App Developers in 2015

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities as well as threats for developers. Here is my list of the five critical changes that 2015 is poised to bring. I hope this helps you use these trends to your benefit this year!1. 2015 will see the first few popular apps for wearables, and a lot of debate. Wearables…

Shamala DN
Posted on January 19, 2015
By Shamala DN
InMobi Blog
InMobi Blog

16

October

Targeting 2.0 : The Mobile-First Approach

Targeting in the good old days used to be somewhat of an art. To know and understand exactly how to position your product to a specific slice of customers used to be a derivative of decades of experience. With every passing digital generation, the ability to sift through consumers and target the one most-likely to consume and engage with your product is more of a science. Mobile is a different beast altogether. At InMobi, we enjoy thinking of this challenge as an interesting yin & yang between art…

Piyush Shah
Posted on October 16, 2014
By Piyush Shah
InMobi Blog
InMobi Blog

18

July

Mobile Brings it Home for the Holidays

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be. According to the Ipsos Holiday Shopping Study, more than 75% of all smartphone users will use their smartphone for holiday shopping and 1 in 4 will make a purchase on their phone.* No matter what channel consumers use for purchase, mobile…

James Riess
Posted on July 18, 2014
By James Riess
InMobi Blog
InMobi Blog

10

December

Demystifying Japanese App Download & Discovery Behavior

Japan App Market – At a Glance Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream smartphones starting circling the globe. Japan is a country that thrives and succeeds with technology, so with iOS and Android devices reshaping the Japanese mobile market, smartphones have taken the entire country by storm. With smartphones come apps, and revenue…

Shamala DN
Posted on December 10, 2013
By Shamala DN
InMobi Blog
InMobi Blog

11

November

GO EAST 101

When China surpassed the US in terms of smartphone shipment volume in Q1 2013, it was evident that the comfortably ruling mobile market of the US was facing fierce competition.This changed things.The UK and US were no longer the sole focus of advertisers, and a willingness to expand to China was being fuelled. At InMobi, we see China as only a part of a bigger opportunity of the Eastern mobile markets as a whole – China, Japan, Korea, Hong Kong, Taiwan, and SEA.The common perception of Eastern…

Aksha Kini
Posted on November 11, 2013
By Aksha Kini
InMobi Blog
InMobi Blog

04

November

Taking on Tuesday: Will the Digital Industry Topple the Tuesday Release Date?

Why are books, CDs and DVDs usually released on Tuesday in the US?I became obsessed with the question of Tuesday release dates, because all my favorite books are coming out on Tuesdays. Only 20% of books are sold digitally today. Yet even for a book where a majority of the sales are digital (not print), many of those books are still being released on Tuesday. Why?The biggest reasons named for the famous Tuesday release dates for games, videos, music and books are the following:easiest day for retailers…

Anne Frisbie
Posted on November 04, 2013
By Anne Frisbie
InMobi Blog
InMobi Blog

26

September

The week iOS 7 Took Over the World

September 18th. This was the day the world was waiting for. iOS 7 was made available to all iPhones (4 onwards), iPads (2nd gen onwards) , iPad minis and the latest iPod Touch. Millions of devices lit up on day 1 of the iOS 7 era. Our network is seeing record adoption of this new OS.Exactly, a year ago, Apple had released iOS 6 featuring new maps, an improved Siri, Facebook integration, panoramic photos, FaceTime over cellular, passbook and the list goes on. This OS also saw amazing adoption. However,…

Abhishek Khurana
Posted on September 26, 2013
By Abhishek Khurana
InMobi Blog
InMobi Blog

09

August

Interstitial mobile ads are killing it: 25 times video views, 7 times conversions, 9 times revenue

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and competitive space on the mobile screen, advertisers need to ensure constant innovation and agility amidst strict constraints to capture a consumer’s attention.The full-page interstitial ad is probably one of the most interesting solutions to this problem.A full-page…

Piyush Shah
Posted on August 09, 2013
By Piyush Shah

07

August

12 Interesting Facts About Tablets You May Not Know

In five years, I dont think therell be a reason to have a tablet anymore, said Thorsten Heins, CEO, BlackBerry, much to Google and Apples surprise.With all the speculation around the lifespan of the tablet, here are a few interesting facts that show how this device is being used and what it means to its users:There are 126 million tablet users in the world which is expected to reach 150 million by the end of 2013.Tablet acquisition rises with age with the 25-54-year age group accounting for the maximum…

Aksha Kini
Posted on August 07, 2013
By Aksha Kini
InMobi Blog
InMobi Blog

29

July

Mobile Transforming the Face of Beauty & Personal Care Shopping

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. According to Litmus, mobile email open rates are now 43 percent vs. desktop at 32 percent. This increasing reliance on mobile devices for Internet and social media has also altered the path to purchase. Mobile devices are influencing…

Shamala DN
Posted on July 29, 2013
By Shamala DN

24

July

Top 3 Best Practices for Tablet Advertising

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet devices and are doing extremely well. So what are these advertisers doing differently that is making them so successful? The answer is simple - they treat smartphones and tablets differently. Greater screen size, better display, unique usage patterns; all these features…

Aksha Kini
Posted on July 24, 2013
By Aksha Kini

18

July

Are We Moving More Quickly or Slowly than we did in 1999?

I had the great fortune of attending Cannes Lions creative festival this year. While I was there, I spoke at Jim Stengel CMO Accelerator program to a group of very bright senior marketers from top brands around the world including Mastercard, Mondelez, Barclays among many others.Generally, there was quite a bit of angst being expressed around the gap between time spent and dollars spent in mobile. With 26% of total consumer media time being spent on mobile, why (if you look at 2012) did marketers…

Anne Frisbie
Posted on July 18, 2013
By Anne Frisbie

17

July

In the beginning the internet sucked, and smartphones never sucked

At Cannes Lions this year, senior agency folks were asked what they love about mobile, and what struck me about their answers was that many of them in different ways said that what most impressed them about mobile (especially smartphones) is that it was the first emerging technology that they had experienced in their lives that actually worked when launched.That got me thinking. Do folks remember how much the internet sucked in the beginning? In 1996, when I started in digital media and sold my first…

Anne Frisbie
Posted on July 17, 2013
By Anne Frisbie

10

July

An Undiscovered Opportunity - Premium Android Tablets

Despite the fact that Microsoft introduced tablets to the world, Apple popularized them with the iPad. But, the tablet revolution that Apple started in 2010, is only just beginning. The new Android tablets are posing a threat to Apple's monopoly, possibly starting a revolution of their own. In less than three years of their launch, Android Tablets have overtaken the market leader, Apple, with a share of 56.5% of the overall tablet market, leaving the iPad with just a 36.5% share. Among these Android…

Aksha Kini
Posted on July 10, 2013
By Aksha Kini

03

July

From Smartphones to Tablets – The Changing Landscape

There's a battle outside And it is ragin' It'll soon shake your windows And rattle your walls For the times they are a-changin. Bob Dylan, Times are a-changin Its the era of mobile advertising- and its evolving. The battle amongst processing power and mobility has been raging since long now, with PCs and smartphones satisfying one side of the equation only. Then came tablets and spelled the end of the reign of compromise. Heavy content compatible and still truly mobile, tablets revolutionized the…

Aksha Kini
Posted on July 03, 2013
By Aksha Kini

17

June

What it Takes to Win in the Chinese App Market

Is China a lucrative market for app developers?China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. At InMobi, we recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market. The research has thrown several interesting insights on app consumption by Chinese users. As many of us already know, the Chinese app market…

Shamala DN
Posted on June 17, 2013
By Shamala DN

27

May

InMobi Insights: How do moviegoers in Korea use their smartphones?

The Insights team at InMobi is excited to share the results of the recently conducted Movie Goers study in Korea. This research was conducted to better understand the role of mobile among moviegoers in Korea. This focuses on how mobile devices are used when finding and sharing information about movies, role of mobile ads in movie decision process, and ways in which mobile is used when picking a movie to see, and where and how to see it. Korean moviegoers - young and old; frequent and infrequent,…

Varun K Ramachandra
Posted on May 27, 2013
By Varun K Ramachandra

27

May

The million download question - quantity versus quality

Rovio Angry Birds crossed the 100-million download milestone in no time; Temple Run has registered over 100 million downloads and OMG POP Draw Something acquired 15 million users in two weeks, before Zynga bought them. The rapid and huge success of these games has led to the launch of new or extended titles that have changed the fortunes of many studios overnight. From serious developers to brand and media companies - new and established, everyone is dreaming of making it big in the world of mobile…

Sumit Kumar
Posted on May 27, 2013
By Sumit Kumar

23

May

Multi-Screening: The Who, What, and When for Marketers

All signs point to mobile technology contributing to the evolving ways in which people interact with the television viewing experience, both in terms of programming and ads. Increasingly, TV viewers are engaging with visual content across a variety of screens such as smartphones and tablets, leading to the phenomenon of the multi-screen viewing experience. The main reasons for the growth in multi-screen viewing are due to:The explosive growth in mobile usageIncrease in dual-screen activity and multitaskingIncreasing…

Shamala DN
Posted on May 23, 2013
By Shamala DN

24

April

Angry Birds and the New Customer Engagement Model

Life isnt easy on Piggy Island for the Angry Birds. Red and his fearless feathered companions, Chuck, Matilda, Bomb, Blues and Terence, must band together to protect their eggs “ and their future “ from the wily plotting of the Bad Piggies! This is the description of Angry Birds Toons, a Finnish TV series revolving around the rivalry between the pigs and the birds in the popular game of the same name. Later this month, Rovio will inaugurate, in what is probably the first of many, an Angry Birds…

Varun K Ramachandra
Posted on April 24, 2013
By Varun K Ramachandra

12

March

Brands Embrace Mobile Advertising

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1:Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? Smartphone penetration has now crossed the majority threshold in the US. As of September 2012, 51% of US mobile subscribers own a smartphone (comScore mobile lens, Sept, 12), Consider also, that is the national statistic. Look amongst your own…

Team InMobi
Posted on March 12, 2013
By Team InMobi
InMobi Blog
InMobi Blog

27

February

InMobi Releases Second Wave of Mobile Media Consumption Survey - Global Results

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media. From our research results it clearly reinforces that the growth of the mobile media is immense throughout the globe and constantly reshaping how we interact in our everyday lives.…

Shamala DN
Posted on February 27, 2013
By Shamala DN
InMobi Blog
InMobi Blog

26

February

Global Mobile Media Consumption: Reaching Millennials

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and transition to the ever changing technologies, are soon to be the largest generation ever and with strong purchasing power they are extremely valuable to the marketers. In partnership with Decision Fuel & On Device Research, InMobi has uncovered the first truly global…

Shamala DN
Posted on February 26, 2013
By Shamala DN

25

February

A Glimpse of InMobi's Global Media Consumption Study (Wave 2)

In todays technologically advanced world, where consumers are demanding access to services and content on the move, mobile is rapidly evolving into one of the most influential technology for the marketer. Mobile media is moving businesses away from traditional media and is becoming an integral part of consumers media consumption. Mobile holds true potential of being the ultimate channel for advertisers and hence mandating marketers to have a mobile-ready strategy. It is important for marketers…

Shamala DN
Posted on February 25, 2013
By Shamala DN

13

February

InMobi Interstitials

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even more distracted. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. Re-introducing Interstitials! An Interstitial is a full page ad which appears between content pages. Interstitials are common to…

Maryam Motamedi
Posted on February 13, 2013
By Maryam Motamedi

05

February

Extending The Momentum of Your Newly Launched App - Ad Formats

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your advertising campaign. Let's take a deeper look into the first of the five Ad Formats. As per most advertisers, a good ad needs to achieve certain objectives, of which the notable ones are:Inform the user about the app being advertisedEngage with the user so the users…

Shringar Pangal
Posted on February 05, 2013
By Shringar Pangal

28

January

Hyper-Connected Smartphone Users: Is It Addiction or Just Love? by Shaun Chatman

Our latest guest post is from freelance writer Shaun Chatman: We walk around with our cellphones and smartphones attached to our hands like a second limb. Do we do this because it's love or have we, as humans, started to develop an actual physical addiction to these cellular devices? Psychologists and healthcare professionals have debated this exact question and have yet to come up with a concrete answer. Let's take a closer look at the facts and statistics surrounding the issue and let you be the…

Team InMobi
Posted on January 28, 2013
By Team InMobi

28

January

The Rise & Rise Of Tablet Impressions

When [Floyd] had tired of official reports, memoranda and minutes, he would plug his foolscap-sized Newspad into the ship's information circuit and scan the latest reports from Earth. One by one, he would conjure up the world's major electronic papers. He knew the codes of the more important ones by heart and had no need to consult the list on the back of his pad. Switching to the display's short-term memory, he would hold the front page while he searched the headlines and noted the items that interested…

Varun K Ramachandra
Posted on January 28, 2013
By Varun K Ramachandra

24

January

Why brands need to think about User LTV?

Today a companys most valuable asset is its customers, and while products and services are ripped off and duplicated in no time at all, a company with loyal and long term customers is less vulnerable to competition. But how does one measure the value of a customer? Through Customer Lifetime Value (CLV or LTV). LTV helps companies understand what a customer is really worth to its business. Broadly, LTV is a marketing formula based on the idea that sacrificing initial profits and spending money up…

Shrikant Latkar
Posted on January 24, 2013
By Shrikant Latkar

24

January

HTML5 for mobile developers

Why HTML5 and why now? When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed and tighter integration to specific platforms. Unbound by the need to conform to standards, native apps could rapidly take advantage of the latest hardware and operating system innovations, while Web technologies always had to wait for the international community to agree and implement standards first. But with the HTML5 specification coming to fruition, browser-based…

Santthosh Selvadurai
Posted on January 24, 2013
By Santthosh Selvadurai

10

January

Mobile Insights and Inspiration for 2013

This week, we released the InMobi Insights Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. As a global company that delivers ads to billions of users globally, we are in an enviable position to share insights from across the world. As we went about creating this issue, we distilled information from some of the most successful mobile advertising campaigns…

Shrikant Latkar
Posted on January 10, 2013
By Shrikant Latkar

09

January

It Is Always "Holidays" For A Mobile Marketer

One of the perks of being in the mobile advertising industry is that the ecosystem is by nature local and at the same time global (clichd? Yes! But, absolutely true). A publisher in Antwerp can monetize his content in Shanghai as easily as he can monetize his content in Buenos Aires. An advertiser in San Francisco can spread his message in Abu Dhabi and Addis Ababa with equal ease. For most part of the year one geo-region or the other is in festive mood & this rings festive bells in the mobile marketers…

Varun K Ramachandra
Posted on January 09, 2013
By Varun K Ramachandra

07

January

The Chinese Mobile Media Consumption - An Overview

The second wave of our mobile media consumption study comes at an opportune time when Chinas mobile penetration is almost at one billion[1] and the mobile internet users number is set to reach 424 million in 2012[2]. This article gives a snippet of our study conducted between September-November 2012 across China and was a joint exercise between InMobi and Decision Fuel. One of the most pleasant results of our survey was the sheer quantum of media consumption that happens on mobiles and tablets in…

Varun K Ramachandra
Posted on January 07, 2013
By Varun K Ramachandra

04

January

Mobile Trends 2013: Engagement and Activation

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Patrick Meyer author of Steve Jobs & The World of Mobile.What surprised you about the mobile advertising industry in the past year?For four years, Steve Jobs drove mobile/tablet innovation with smart, user-savvy, industry eclipsing solutions. Then, with his passing, the company…

Team InMobi
Posted on January 04, 2013
By Team InMobi

03

January

Digital is Dead - Long Live Digital

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. The $80B digital advertising industry is dominated by Google, Facebook and Yahoo.Even…

Shrikant Latkar
Posted on January 03, 2013
By Shrikant Latkar

30

December

Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile advertising turned mainstream and budgets have had to keep pace with smartphone and tablet adoption So what's coming in 2013? 2013 will see more smartphones and more tablets being sold with exciting innovations. Device wars will widen with the recent launch of Windows…

Shamala DN
Posted on December 30, 2012
By Shamala DN

28

December

Mobile devices lead to surge in multi-screening in France

The average mobile web user now spends more time on their mobile device each day, than they do watching TV. A recent report from ComScore (June 2012), smartphone penetration was approaching 50% in the EU-5. While this is a large proportion of the population, brands are yet to cash in through mobile advertising. Mobile devices are changing the media consumption habits. We recently announced the results of our Mobile Media Consumption Report for France, the study was developed with independent research…

Limvirak Chea
Posted on December 28, 2012
By Limvirak Chea

27

December

The future of mobile advertising is in your hands

There is no doubt that there has been a radical shift in 2012 with regards to mobile. In Australia, mobile consumption usage has reached a tipping point, with the rising penetration of smartphones and publishers and brands realising that in order to deliver an optimal digital user experience, they need to evolve their screen strategy to meet ever demanding user expectations. The Australian Online General and Mobile Advertising Market report, released by Frost and Sullivan in October, predicts a strong…

Marc Fine
Posted on December 27, 2012
By Marc Fine

20

December

Mobile Trends 2013: Aligning Budget with Consumer Attention by Alex Romanov

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Alex Romanov, CEO of iSIGN Media.What surprised you about the mobile advertising industry in the past year?The most surprising thing about the mobile advertising industry in 2012 may be what a small percentage of total interactive marketing budgets are devoted to mobile advertising…

Team InMobi
Posted on December 20, 2012
By Team InMobi

19

December

Mobile Trends 2013: Wallets, Coupons and Mobile Shopping Research On the Rise

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with David Wachs of ePrize.What surprised you about the mobile advertising industry in the past year?I think the number one surprise in the mobile marketing industry this year was the number of QR codes that led to non-mobile friendly sites. While we expect these numbers to decrease…

Team InMobi
Posted on December 19, 2012
By Team InMobi

18

December

Mobile Trends 2013: Apple Stumbles, Enterprise Apps and Foodie Tech

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today's interview is with Bob Herman of Apptropolis.What surprised you about the mobile advertising industry in the past year?How could Apple shed Google map technology in favor of TomTom, resulting in the biggest mobile blunder of the year by far? The impact on Apple of the loss of "the brilliant…

Team InMobi
Posted on December 18, 2012
By Team InMobi

17

December

Mobile Trends 2013: Inexpensive, Interconnected and Actionable Analytics

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Kurt Elster, Partner and Creative Director at Ethercycle.What surprised you about the mobile advertising industry in the past year?My biggest surprise was seeing the CW promotion in Entertainment Weekly that involved putting an actual 3G cell phone in a print ad to show real-time…

Team InMobi
Posted on December 17, 2012
By Team InMobi

14

December

Mobile Trends 2013: iPhone 5 Blitz and Copyright Worries

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Adam Itkoff of Fueled.com What surprised you about the mobile advertising industry in the past year? I was surprised at the revamping of Apple's iPhone 5. Apple continued to solidify and expand upon their iPhone user base with a sleek model that competitors could only…

Team InMobi
Posted on December 14, 2012
By Team InMobi

14

December

The new 'SMS' in smartphones

The first wave of Telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of Telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos.Smart Phones leading Mobile Internet adoptionAccording to eMarketers global media intelligence report, the total number of mobile Internet users will be close…

Hari Ganapathy
Posted on December 14, 2012
By Hari Ganapathy

13

December

Mobile Trends for 2013: Services and Experiences, Big Data and Design

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is withRoger Wood, Founder of the (ART+DATA) Institute.What surprised you about the mobile advertising industry in the past year?For all of the talk of big data, there has been a consistent lack of focus on Data Driven Design. More companies should be exploring how Design and Big Data/Analytics…

Team InMobi
Posted on December 13, 2012
By Team InMobi

12

December

Mobile Trends for 2013: Freemium Is Here to Stay (NFC Is On the Way)

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Today's interview is with Abhinav Gupta founder of app studio Game Scorpion:What surprised you about 2012?The speed of new mobile marketing and advertising methods that were being created. In a short period of time, we saw many brand new services start up to accommodate the app development crowd. It…

Team InMobi
Posted on December 12, 2012
By Team InMobi

29

November

The New SMS of Smart Phones

The first wave of telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of telco industry is now poised to change. Increase in usage of mobile devices to access Internet and penetration of Internet enabled smart phones have accelerated data related revenue growth of Telcos.Smart Phones leading Mobile Internet adoption The total number of mobile Internet users will be close to 85M by end of 2012. This represents a 170% year on…

Hari Ganapathy
Posted on November 29, 2012
By Hari Ganapathy

18

November

The Good, The Bad, and Your Mobile Strategy

It struck me on the flight home yesterday from the Ad Monsters Publisher Forum while flying over the San Antonio, Texas plains. What an ideal place to have a conference about mobile: The wild West. Lack of standards, creation, survival, and entrepreneurial spirit were a bound just as much in the late 19th century as they were in the conversations throughout the Westin's hallways. We enjoyed seeing our old Publisher friends and making new ones while sharing stories of how to best navigate the mobile…

Dan Martin
Posted on November 18, 2012
By Dan Martin

16

November

Mobile a Hot Favorite among Shoppers this Holiday Season

Its holiday season now and traditionally Black Friday, the day following Thanksgiving, sets the shopping rhythm. The National Retail Federation (NRF) estimates that the average holiday shopper in US will spend $749.51 on gifts, decor, greeting cards and more compared to the $740.57 they actually spent last year. Their 2012 Holiday Consumer Spending Survey estimates that US holiday sales will increase 4.1% to $586.1 billion. As per eMarketer, US retail eCommerce holiday sales will reach $54.5…

Shamala DN
Posted on November 16, 2012
By Shamala DN

13

November

Device Size Pies

Smartphones have made our lives better with mobile connectivity. Laptops revolutionized access to data in the early 1980s, before we were connected. Laptops, called lunchbox computers or luggables in the early days, revolutionized the workplace as professionals took their work home and on the road. With time, our devices evolved from behemoths to pocket-sized and then grew larger and more sophisticated to require bigger pockets-- only literally of course, since prices keep falling. Mobile devices…

Maryam Motamedi
Posted on November 13, 2012
By Maryam Motamedi

09

November

Mobile is a Brand Marketers' Dream

I am a fervent believer that mobile is today, and will be in the future, one of the strongest channels for true brand engagement, and I am talking TV-level top of the funnel break through the clutter brand engagement. (I also believe that mobile will be one of the first marketing channels to perform very well at the very top of the funnel and at the very bottom of the funnel. Think about consumers making calls for bookings. I mean it is a phone! But, we can talk about that 1-2 punch in another blog.)…

Anne Frisbie
Posted on November 09, 2012
By Anne Frisbie

25

October

The New Windows 8 Platform – The Dark Horse in the Mobile Race?

Microsoft recently announced details of the new Surface, set to launch Oct 26. There has been a lot of excitement and anticipation around the device. Microsoft is leaving no stones unturned to get it right this time around. We are optimistic about Windows 8 and its prospects in the tablet and smartphone ecosystems. There are early signs of excitement and positive momentum. The company's website has seen a flurry of pre-orders for its new products, with Surface already sold out in the US and UK. We…

Abhinav Gupta
Posted on October 25, 2012
By Abhinav Gupta

23

October

7 could be the magic number for Apple

The Apple marketing team is highly praiseworthy when it comes to creating hype around product launches. A recent press invitation which had a weve got a little more to show you feel, was no different. Rumours are rife that todays event will be the unveiling of a 7-inch addition to the iPad range; a move that might seem unwise to many people for a number of reasons. Steve Jobs previously dismissed the idea of a smaller tablet, labelling the devices tweeners, too big to compete with a smartphone and…

John Stoneman
Posted on October 23, 2012
By John Stoneman

11

October

Marketing Movies using Mobile in Africa

InMobi recently partnered with the Mobile Marketing Centre of Excellence at the Interactive Advertising Bureau (IAB) on a study on Mobile and the Movies in the US. In this article, we will look at how we can interpret some of the finding for the African market. During this year, one of the largest cinema chains in Africa, Ster-Kinekor made significant strategic moves in the mobile arena by launching several mobile platforms to preview and book movies, including a BlackBerry, Android and iPhone…

Daryn Smith
Posted on October 11, 2012
By Daryn Smith

10

October

CPG Marketers – Go Mobile

It is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands. This has casted range of opportunities for CPG companies to leverage mobile to grow their brands. This mobile revolution and the shift in consumer behavior is simply too large for CPG marketers to ignore. Here are few things for CPG companies to differentiate…

Shamala DN
Posted on October 10, 2012
By Shamala DN

15

August

We Love Our Interns!

One of the great things about working at InMobi is the internship program. Every few months the San Francisco office begins to shine with few new faces. This summer has been busy internship season, and we are sad to see it come to an end, as many of our summer interns are gearing up to head back to school. This group of seven hard working brainiacs has devoted hundreds of hours to learning the ins-and-outs of Mobile Advertising. In the spirit of the Olympics, these gold medal worthy interns have…

Kathie Green
Posted on August 15, 2012
By Kathie Green

14

August

Media Consumption on Mobile: Q4 2011 versus Today

How have the habits of mobile data users changed since last year? InMobi media consumption research study examines the attitudes, habits, and behaviors of these users in around the world. The latest results for the US and the UK, released today, demonstrate how consumers are increasingly turning to mobile to meet their entertainment, search, and shopping needs; the majority now prefer to access media content on mobile. In the US the majority have now conducted mCommerce, while in the UK this percentage…

Taimour Azizuddin
Posted on August 14, 2012
By Taimour Azizuddin

07

August

London 2012 Olympics: The Mobile Games

Years ago people used TV and Radio as the primary medium for following the Olympics. Later, the Internet revolutionized the way people followed sporting events. Fast forwarding to today, it is mobile phones that rival every channel of mediconsumption, as people connect across geographic and physical boundaries to communicate in ways that are revolutionizing the planet. With people getting busier every year, mobile is the only channel that can keep them engaged even when they are out and on the move.…

Surag Patel
Posted on August 07, 2012
By Surag Patel

02

August

Cracking the Chinese app market

China! The word conjures up an interesting concoction of images:the Great Wall, Tai Chi, worlds manufacturing hub, burgeoning market of eager consumers an intriguing past and promising future. With more than 1 billion mobile subscribers, it is this immense opportunity that the Chinese mobile market represents that attracts hundreds of mobile developers looking to launch and grow revenues in China. It would be an understatement to say that this market is complex. For starters, the Google Play market…

Arun Pattabhiraman
Posted on August 02, 2012
By Arun Pattabhiraman

31

July

Using mobile to influence South African shoppers

The inaugural Mobile Bytes events for South Africa recently took place in Johannesburg and Cape Town, at these events InMobi presented research conducted in South Africa, firstly on opportunities for telecommunications brands, and secondly how mobile influences South African shoppers. As every brand in the World today requires consumers to buy their products or services, the study on retail is of particular importance. InMobi has turned the results of this study into easy reference Infographics that…

Daryn Smith
Posted on July 31, 2012
By Daryn Smith

31

July

Quarterly Mobile Insights Report released for Africa

InMobi's regular Mobile Insights Report was released in late July that uncovers the statistics from the Ad Networks ad requests in the previous quarter (1 April to the end of June). Overall in Africa, ad requests from Smartphones grew by 3.5% and Feature phones shrunk by an almost equal 3.6%, this was mostly as a result of South Africa where RIM's BlackBerry continues to grow, now with 50% of the market share in the country. In Nigeria, BlackBerry is receiving much publicity, but only accounts for…

Daryn Smith
Posted on July 31, 2012
By Daryn Smith

31

July

The Impact of Tablets on Device Usage in Australia

Tablet sales in Australia are growing exponentially by the end of this year, tablets are expected to reach nearly 40% of households. Consumers love their large screen sizes and user-friendly experiences, so these devices are already having a huge impact on web usage. Results from Mobext and InMobi's research study on Connected Devices in Australia reveal how increased tablet usage is impacting consumer behavior, and how usage of other devices is being impacted. Tablets provide complementary experiences…

Marc Fine
Posted on July 31, 2012
By Marc Fine

09

July

How Mobile innovation and technology can give political parties innovative new ways to reach voters in Kenya?

Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they need to hear information and how best to get them this information - is key to informing the people about their choices. A political election is much like a marketing campaign showdown, and the team with the best product usually sways the biggest audience. Look at…

Team InMobi
Posted on July 09, 2012
By Team InMobi

27

June

Joint research on Smartphone apps for education (Macromill X InMobi)

"A joint research on Smartphone apps for education (Macromill X InMobi)", 21 June. "Every second user feels educational apps are effective InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning. (Research period: May 15 - June 7, 2012) In Japan 51% of the Smartphone users have learning application in their Smart phones. Among them English conversation and English vocabulary are the most widely used applications. Furthermore, every second person who uses…

Kosuke Seto
Posted on June 27, 2012
By Kosuke Seto

24

June

Make the most of Mobile: Pounce, as other lean back

MOBILE is the talk of the town right now. There is no doubt that we have reached the post PC era. The shift of media consumption usage towards connected devices is undeniable and all things point towards sustained growth. But savvy marketers need to stop playing catch-up and really start to leverage the power of mobile. Let's look at what we're dealing with. Australia is in the top five countries in the world when is comes to smartphone penetration. According to the latest Nielsen stats, mobile internet…

Brendan Watmore
Posted on June 24, 2012
By Brendan Watmore

06

March

How to Personalize Without Being Creepy

Netflix offers me the film Lethal Weapon because I like 48 Hours, and recommends the TV program Burn Notice because I like Mad Men and Arrested Development. The predictions are sometimes pretty close to the mark, sometimes seriously off-target, but usually entertaining. [caption id="attachment_3169" align="alignleft" width="320" caption="Rush"] [/caption] In contrast, MOG thinks, "Since you love Rush, I bet you'd like to hear some Blue Oyster Cult." Nope. I wouldn't. Sometimes apps miss. And that's…

Mat Harris
Posted on March 06, 2012
By Mat Harris

29

February

Mobile impacts Kenyan’s purchasing decisions most

In the recent study conducted by InMobi, it was found that mobile media influences purchasing decisions of Kenyan consumers more than any other media including traditional media such as TV, Newspapers and radio. [caption id="attachment_3156" align="alignnone" width="402" caption="Media's purchasing influence in Kenya"][/caption] Kenya has a population of 41 million people, but only a fraction of these (3.9 million) have access to fixed line internet, while more than half have a mobile subscription.…

Daryn Smith
Posted on February 29, 2012
By Daryn Smith

29

February

InMobi Releases First Wave of Mobile Media Consumption Q4 Survey – Global Results

The research team at InMobi is keeping busy as ever and we're excited to have released our latest series of research reports dubbed the Mobile Media Consumption research yesterday at Mobile World Congress. This report is the first of a series to cover 18 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media. The research focuses on consumers who use mobile web services, either through a browser or application and includes all types of mobile devices…

Surag Patel
Posted on February 29, 2012
By Surag Patel

10

February

Measuring Mobile Usage during the Super Bowl

People are using mobile to consume media, now more than ever. Even while they watch big-ticket, live events such as the Super Bowl. InMobi conducted a Super Bowl survey that shows consumers were highly engaged with mobile during the game. How exactly does mobile usage complement TV watching? To find out, we measured mobile usage throughout the game. This chart shows when during the game people were most likely to use their phones:Usage started off strong; almost one in five mobile data users were…

Taimour Azizuddin
Posted on February 10, 2012
By Taimour Azizuddin

27

September

3 Tips for Successful Mobile Ad Campaigns

If you're new to advertising with InMobi, these tips from our campaign team, will help improve your campaign performance and prevent your from making costly mistakes. Start With Handset Targeting InMobi's handset targeting is the best place to start with, when considering how to set up your campaign. Targeting users of every handset is costly and unnecessary. Think first about what type of audience you want to target and what devices they are using, For example, if you're targeting a premium audience,…

Abhinav Gupta
Posted on September 27, 2011
By Abhinav Gupta

21

September

Sonic & SEGA All-Stars Racing Reaches The Number One Slot In iTunes With Help From InMobi’s Mobile Ad Network

The ChallengeTo celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic & SEGA All-Stars Racing. Available for iPad, iPhone, and iPod Touch, the hit game features great track variety, critically acclaimed multiplayer modes, and superb production values. The SolutionGraphical display banner ads were run across iOS inventory in North America. A dynamic landing page featuring the game trailer and a link to download that game was also developed. Handset optimization…

Team InMobi
Posted on September 21, 2011
By Team InMobi

11

August

Sleepless in Istanbul

Inspiration comes from the strangest of places. Tonight, while lying in my hotel bed, trying to get to sleep at one in the morning, I randomly become inspired to write my first post for the InMobi blog. Maybe it's some sort of jetlag, although the two hour time difference between here and my London home rules that one unlikely. Or perhaps, it was that last cup of Turkish coffee, coaxed down my throat in the offices of a client earlier today, which has led to this insomnia. More likely it's the inexplicable…

John Stoneman
Posted on August 11, 2011
By John Stoneman

01

July

Mobile Insights, May 2011: Tablets, Tablets, Tablets

The May edition of our global Mobile Insights research reports highlighted the surge in media consumption on tabletscross Northmericand Europe. Globallynd in Northmerica, both the Samsung Galaxy Tabnd thepple iPad break into the top 15 devices byd requests on our network. In Europelone, thepple iPad represents over 81 millionds in May 2011. It's evident that the hyperound tablets is realnd evidentcross our global network. Download the full report here.GlobalBeyond tablets, the mobile ecosystem continues…

Surag Patel
Posted on July 01, 2011
By Surag Patel

09

June

InMobi Mobile Insights Report: Africa and Asia Pacific regions continue to grow rapidly. APAC reaches 18 billion impressions.

This report highlights the continued growth of mobile advertising in the AsiPacific and Africregions. AsiPacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africgrew by 21% to reach 4.2 billion monthly impressions. This growth was largely driven by the continued growing trend towards smartphone adoption in these markets.Download the full report here. Check out our latest April 2011 infographic to get an overview of the market trends:AsiPacific:Africa:Stay tuned…

Team InMobi
Posted on June 09, 2011
By Team InMobi

02

June

How Being Innovative Really Pays Off in Mobile Advertising

I want to thank Robert from W3i for quoting me in an article that ran today. His piece provides performance marketers number of tips on how they can take advantage of mobile advertising."For performance advertisers, mobile can be an excellent alternative to SEM and PC Web display. Mobile advertising's low cost, when combined with mobile specific advertising strategies, like click-to-call campaigns, can create superior value proposition that is hard for good marketers to ignore," comments Gregory…

Gregory Kennedy
Posted on June 02, 2011
By Gregory Kennedy

31

May

U.S. Monetization Increases 70% Over The Holiday Weekend, U.K. Sees Big Improvement As Well

This weekend our network saw a big increase in demand for mobile inventory, with demand for iPhone impressions leading the way. Memorial Day weekend is the first Federal holiday of the year in the U.S. and is often used as a benchmark to estimate holiday advertising demand for the remainder of the year. Here is a chart that shows the percentage increase in eCPMs for inventory, over the holiday weekend, versus the rest of the month of May.

Gregory Kennedy
Posted on May 31, 2011
By Gregory Kennedy

18

May

InMobi Mobile Insights Report: Global mobile ad growth of 20% driven by Android OS which now has 17% share worldwide

This report highlights the continued growth of mobile advertising, as the InMobi network grew by 17% in North America (900 million monthly impressions) and 11% globally (3.4 billion monthly impressions) in just three months. This growth was largely driven by the continued growing trend towards smartphones, which grew by 20 percent globally or 2.3 billion monthly impressions over the same time period. Download the full report here. Check out our latest April 2011 infographic to get an overview…

Team InMobi
Posted on May 18, 2011
By Team InMobi

14

April

InMobi Mobile Insights Report: Android Market Share Surpasses iOS Globally for First Time

In our latest Global Network Research report for March 2011 we saw Android surpass iPhone OS share for the first time on global basis. Following the late 2010 and early 2011 trend in North America, Android is growing at faster pace than iOS and now holds 14.5% of global impression share on the InMobi network. Globally, mobile impressions continue to grow rapidly, increasing by 21% on the InMobi network over just 90 days, driven primarily by smartphone growth of 34%. Download the full report here.…

Surag Patel
Posted on April 14, 2011
By Surag Patel

24

March

UK IAB/PriceWaterhouseCooper (PwC) Report on Mobile Spend: An InMobi Perspective

IAB/PwC announced their latest report this week including detailed figures on mobile spending. The report shows spending doubling in the past year to £83 million with the display business up 61% to £29 million. We always appreciate the IAB/PwC work in this areand supported the efforts with our data. We felt an InMobi perspective would be helpful for our partners, press, and analysts. Here is our take on key trends from the report:The share of growth among automotive, finance and consumer goods…

James Lamberti
Posted on March 24, 2011
By James Lamberti

08

March

InMobi Mobile Insights January Global Report: Smartphone Explosion!

Today we released our InMobi Mobile Insights Network Research Global edition for January 2011. This report is the first look at the global InMobi network datfor 2011, which highlighted some very interesting trends. There were noteworthy trends across the globe, with the most notable being the surge in smartphone impressions. The industry knows smartphones are continuing to penetrate the market and mobile mediconsumption is growing, but the rate at which the market is growing is likely to surprise…

Surag Patel
Posted on March 08, 2011
By Surag Patel

14

February

Mobile Number Portability - An Advertiser's Guide

The latest buzzwords in the Indian telecom industry are clearly MNP and 3G. While both technologies have been available in other markets around the globe for a while now, they are now just entering the Indian market and already promise to show spectacular results. A recent survey by Aegis Consult- ing and Research shows that Indians have been waiting for this feature and have much to gain with the launch of MNP. This whitepaper covers MNP or Mobile Number Portability and what this means to the operator…

Shringar Pangal
Posted on February 14, 2011
By Shringar Pangal

10

February

Australians are the most comfortable with mobile ads, globally.

I have just finished a Melbourne and Sydney road show with my esteemed colleague Surag Patel (Global Research Director) presenting A Global Consumer View of Mobile Advertising to journalists, analysts, agencies, developers and brands.The research, believed to be the largest and most comprehensive on a global scale, uncovered some very interesting insights into the Australian attitude towards mobile ads.Download a summary of the research here: One of the most striking findings was that the Australian…

Rob Marston
Posted on February 10, 2011
By Rob Marston

31

January

Mobile Is My Addiction; Cricket Is My Religion

Mobile is the new frontier of advertising with the ability to reach the masses like no other medium before it. It is also an essential ingredient of human communication allowing information to reach consumers at any time, anywhere. Cricket has been the passion of India from time immemorial. During the cricket season, it is natural to find flocks of enthusiasts crowded around TV sets at the office, in the home, and outside TV retail stores all watching the match and cheering on their team. Commuters…

Shringar Pangal
Posted on January 31, 2011
By Shringar Pangal

20

December

The End of the Beginning: InMobi Data in US and Europe Signal a New Era in Mobile Advertising

The best way to describe the mobile advertising landscape as 2010 comes to close - the end of the beginning. Why that characterization? Based on the findings from our latest network datreport, its clear that mobile advertising is no longer step child of digital media. We see two major inflection points being reached, on two different continents. (Download the latest report from: http://www.inmobi.com/research/)The U.S.Starting with the U.S., we now see in our network the majority (57%) of ad impressions…

James Lamberti
Posted on December 20, 2010
By James Lamberti

10

November

Answers to Developer's Questions on Windows Phone 7

While here in Austin at 360iDev we actually received a number of questions from developers about monetization on the new Windows Phone 7 system. We passed along these questions to our contacts at Microsoft and have the following answers. 1. If I want to run ads in my WP7 app where do I get the SDK? Microsoft offers a free ad SDK which you can download from this link: http://advertising.microsoft.com/mobile-apps 2. Who is operating the WP7 ad program? Where will my check from? Microsoft is operating…

Gregory Kennedy
Posted on November 10, 2010
By Gregory Kennedy

17

August

The Tipping Point: Smartphone Shipments at Parity with PC Shipments

It was reported by Fortune Online that smartphone shipments (including iPad-like devices) are now at parity with PC shipments. It's pretty much a given that smartphone shipments will soon over take PC shipments. While that fact is amazing on it's own, Swedish mobile telecom infrastructure company Ericsson reported that data traffic on mobile networks has tripled in just the last year. The conclusion, not only are people buying smartphones but they are using them. Ericsson also estimates that there…

Gregory Kennedy
Posted on August 17, 2010
By Gregory Kennedy

16

August

Mobile Advertising in the Middle East

Today on Apps Arabia is a blog post by InMobi's Rob Jonas, VP & MD Europe and Middle East. The Middle East region is experiencing significant growth in mobile advertising, given the wide spread adoption of internet connected mobile phones. Here is an excerpt:The Middle East market consists of ~300 million people spread across more than 20 countries. While broadband Internet penetration languishes below 15% in most countries, mobile phone penetration is 150% in many markets with increasing mobile…

Gregory Kennedy
Posted on August 16, 2010
By Gregory Kennedy
InMobi Blog