For an in-depth look at the rise of mobile gaming in the United States, be sure to download your copy of our latest eBook, The Curious Case of Mobile Gaming.
Here’s what we highlight in this eBook:
Here’s a sneak peak on what’s included in our mobile gaming eBook:
“Marketers must shed all clichéd notions they might hold in their minds regarding gamers. A recent Think with Google article highlighted that today’s gamers are not just young men with niche interests, hunched over a multi-player role-playing gaming console in a dark room. Instead, gamers today make up a community of a wide and vibrant array of individuals. What is shattering these traditional notions? Smartphones are the clear drivers of this change. Mobile has further broken down barriers associated with different geographical classes. Developers have leaned into this opportunity by developing games that reflect the culture of these areas and are working to make sure that their games can run smoothly on smartphone devices. With the democratization of casual gaming on apps, one truth remains: gaming communities. Be it viral mass movements, fan clubs, or streaming communities, gaming is able to cut across numerous boundaries to bring together a large number of individuals together under the influence of one shared passion. With this truth in mind, it is time for marketers to wake up to the sleeping giant napping right in front of them this year!” - Elvin Rahardja, Head of Google Marketing Platform at Google
“Mobile is the most popular platform in the video game industry, with wide and increasing appeal across all age groups. Its strength comes not only from its accessibility and availability, but also from the incredible diversity in mobile titles available. From evergreen properties such as Candy Crush Saga, Pokémon Go, and Clash of Clans, to newer hits like Call of Duty: Mobile, and Among Us, mobile gaming's growth is certain to continue well into the future.” - Mat Piscatella, Games Industry Analyst for The NPD Group
This is just a small sample of what you can expect to find in our latest mobile gaming eBook, The Curious Case of Mobile Gaming. For more insights and expert advice, be sure to grab your complimentary copy today.
What are your thoughts on the insights shared in our latest mobile gaming eBook, The Curious Case of Mobile Gaming? Where do you see the mobile gaming market heading in the coming months and year? Let us know your thoughts on social media! You can reach us directly on Facebook, Twitter, Instagram or LinkedIn.
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Matthew Kaplan has over a decade of digital marketing experience, working to support the content goals of the world’s biggest B2B and B2C brands. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices. Some of his favorite mobile gaming apps include WordScapes by PeopleFun and Puzzle Time by Tripledot Studios.
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