The hyper casual game market is one of the hottest spaces in the mobile app world today. The mobile gaming industry has been changed dramatically by the hyper casual genre, with these kinds of mobile games dominating the app download charts.
Hyper casual titles typically feature very simple game mechanics, making them easy for just about anyone with a mobile device to figure out and play. In this space, game development is usually streamlined too, making it relatively easy to make and market these kinds of apps, which is why hyper casual games now dominate the app store charts.
In 2019, not only was the mobile gaming market worth over $80 billion, but close to half of all game downloads came from these kinds of app, according to App Annie’s report on The State of Mobile 2020. Mobile games overall made more than $3 billion in 2019, with a significant chunk of that coming from ad revenue and not just in-app purchases, according to eMarketer. There’s a reason even the likes of Goldman Sachs have invested hundreds of millions of dollars in hyper casual markets.
But who are these hyper casual mobile gamers? To find out, we turned to InMobi Pulse. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party telco data to stated feedback directly from the customers.
In particular, we looked at the following hyper casual games:
So what does the data reveal?
Income and Employment:
Interests and Motivators:
These insights are interesting, but how can all of this high quality information from InMobi Pulse be used intelligently to further your mobile marketing and business aims? How can this data be used to inform both user acquisition and ad monetization?
For starters, it’s no surprise that cross promotion has become a hallmark of this space, as people often have multiple hyper casual games on their mobile devices. But, that doesn’t mean that hyper casual gamers are only receptive to rewarded video ads. As the data illustrates, many of those with hyper casual games are also wealthy urban parents, which is an appealing category that many brands want to reach through advertising.
From a monetization perspective, it can be helpful to stress to advertisers that these kinds of apps can be a great way to reach populations and/or audiences that might be difficult to reach through other media. After all, compared to other app categories, those with hyper casual games on their mobile devices are more likely to be female and not White.
Curious to see more insights? Reach out today to learn more about InMobi Pulse.
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Users retain complete control over the data they provide, have a choice in whether they participate and have transparency as to how their data is utilized. Subscribers have constant access to their privacy elections through multiple telco touchpoints. The patented anonymization platform ensures data sets are 100% secure, and are refreshed to ensure all data are anonymized.
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