In our latest mobile research report, we highlight select Gen Z consumer insights and show what this generation of consumers really cares about when it comes to their purchasing decisions and brand preferences. We’ve called out some key findings from our report below but for all of the insights, be sure to download the full report here: Gen Z Consumer Habits: What You Should Know
What do members of Gen Z from the United States care about? How does this generation of consumers shop for products, services and solutions? What percent of Gen Z consumers consider a brand’s values before making a final purchase?
Ultimately, how do these younger consumers, which are both the most diverse generation in U.S. history and soon to enter the workforce en masse, compare to previous generations like Millennials and Baby Boomers?
Here’s what our latest research report highlights:
Of course, this is just the tip of the proverbial iceberg as far the insights revealed in the report. For all the data, be sure to download your complimentary copy of our latest research report, titled Gen Z Consumer Habits: What You Should Know, today!
Move over millennials. There’s a new kid in town: Generation Z. This generation is roughly defined as everyone born between the mid 1990s and today, meaning Gen Z currently spans in age from those still in school all the way up to their 20s. That means that the crucial 18-25 age set long coveted by brands are part of Gen Z.
What defines this generation and its values? Not only is this the first digitally native generation in U.S. history, but it’s also been a generation quick to align itself around causes ranging from radical inclusivity and the environment to gender and sexual rights, among others. According to McKinsey, “Gen Zers value individual expression and avoid labels” and “they mobilize themselves for a variety of causes.”
But does Gen Z support these values through their shopping habits? How do their values impact their purchasing decisions? To find out for certain, we surveyed over 1,800 men and women in the U.S. across all age ranges, to see how individuals in different generations choose which brands to support and which ones to spur. The survey was conducted in January 2020, and each respondent was asked 15 questions.
Here’s what our data reveals on generational shopping habits and purchasing decisions.
Want even more mobile-led research? Be sure to download these reports as well, to compliment our Gen Z consumer insights:
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