22

July

New eBook: InMobi and DoubleVerify Brand Safety Overview and...

InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand...

Posted on July 22, 2019
By Team InMobi

15

July

Performance Marketing vs Brand Marketing: How to Balance the...

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar oppo...

Posted on July 15, 2019
By Matt Kaplan

11

July

Why You Need to Fully Map Out Your Mobile App Customer Journ...

Keep reading to learn why you need to fully map out your mobile app customer journey. What does your full mobile app customer journey look like? What happens from the very first time potential customers interact with your brand to the time...

Posted on July 11, 2019
By Matt Kaplan

08

July

Multi-Touch Attribution Explained [Infographic]

Check Out Our Infographic Below to Learn All About Multi Touch Attribution. Increasingly, marketers are aiming to move away from legacy, single-touch attribution and tracking mechanisms like first-click and last-click attribution and fully...

Posted on July 08, 2019
By Team InMobi

08

July

What You Can Do With Refined Mobile App User Segmentation

What do your mobile app user segmentation strategy look like? Are your segments based on deep insights and custom persona segments, or are you segmenting users based on just basic attributes like location and operating system? For app pu...

Posted on July 08, 2019
By Team InMobi

02

July

How to Implement In-App Advertising in Your App to Attract a...

Guest PostIntroduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Within your app, by adopting user-friendly ad practices that show customers...

Posted on July 02, 2019
By Team InMobi

20

June

What Brands Can Learn From the Best Mobile Game Marketing Pl...

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. Game developers and publishers have become pros at in-app marketing ...

Posted on June 20, 2019
By Matt Kaplan

19

June

Implementing App-ads.txt: Avoid these Common Mistakes

In March of 2019, the IAB released app-ads.txt, Authorized Digital Sellers for Mobile Apps. App-ads.txt is a repository of authorized sellers that publisher hosts in their developer website to prevent unauthorized selling of their inventory...

Posted on June 19, 2019
By Neeraja Rajeev

18

June

How App Publishers Can Boost Both Ad Fill Rates and Average ...

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This puts them in a bind, as revenues stagnate and impact the ove...

Posted on June 18, 2019
By Team InMobi

17

June

Understanding the difference between Ads.txt vs Sellers.json

A few months ago, the Interactive Advertising Bureau released two new standards, Sellers.json, and the OpenRTB Supply Chain Object, as a part of its continued efforts in building a more transparent ad tech ecosystem. Having released the ads...

Posted on June 17, 2019
By Sreeshna Sreekishan

13

June

Three-Step Checklist to Making an Effective Mobile Ad Creati...

“We all judge the book by its cover. The better the book cover, the more we believe the content is better.” The above remark by noted UX expert Anton Nikolov holds true for digital advertising as well. However, there’s one catch....

Posted on June 13, 2019
By Praveen Rajaretnam

12

June

App-ads.txt: Why Should Publishers Care?

Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IA...

Posted on June 12, 2019
By Neeraja Rajeev

11

June

How to Combine Online Advertising and Offline Advertising to...

For many performance marketers today, online advertising and offline advertising are seen as two totally separate, distinct ways to reach target audiences. And in the world of performance app marketing specifically, online marketing is he...

Posted on June 11, 2019
By Matt Kaplan

07

June

What You Need to Do in Order to Appeal to Customers on Mobil...

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile d...

Posted on June 07, 2019
By Richard Thomas

05

June

Moving Beyond Mobile App Cost Per Install: The Benefits of C...

For marketers and advertisers in the user acquisition space, mobile app cost per install (CPI) has long been the default bidding model. Cost per install campaigns, where advertisers pay ad networks and other partners only when they drive ...

Posted on June 05, 2019
By Team InMobi

04

June

Combating Invalid Traffic with DoubleVerify

As we continue to work towards building a transparent and fraud-free in-app advertising ecosystem, we announced our partnership with DoubleVerify a few months ago as a step towards achieving this goal. While the integration covers both ...

Posted on June 04, 2019
By Sreeshna Sreekishan

30

May

Header Bidding 2.0: Empowering App Publishers to Understand ...

Most major mediation platforms currently run on a waterfall setup, preventing publishers from maximizing their revenues and often contributing to latency and loss in revenue due to historical pricing models. In-app header bidding and pre...

Posted on May 30, 2019
By Neeraja Rajeev

29

May

All Marketing Challenges Stem From This One Thing

Talk to any CMO or other marketing leader today, and you’ll likely hear them discuss any number of marketing challenges they now face. One may focus on a skills gap, while another may focus on lead generation or social media. But, whet...

Posted on May 29, 2019
By Richard Thomas

21

May

52 In-App Advertising Statistics You Should Know

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know.Statistics on Mobile Devices Total time spent on mobile devices...

Posted on May 21, 2019
By Matt Kaplan

16

May

What We Believe In: 6 Ways to Rethink Attribution

Many organizations are not handling attribution well today. A 2018 study from ClickZ and Fospha found that only around 9 percent of marketers in the U.S. thought their companies had an “excellent” understanding of attribution. In fact...

Posted on May 16, 2019
By Team InMobi