Sydney, September 07, 2011– InMobi, the world's largest independent mobile ad network, today released its Mobile Insights Report – Australia Market, covering the period May to July 2011. Based on InMobi network data, the report reveals that the Australian mobile ad market grew by 38% to over one billion quarterly ad impressions in the quarter ending (QE) July 2011. Although the Apple iOS saw a decrease of -2.3 share points in ad impressions over QE April 2011, it is still taking the lion’s share of the market with 47.9% of the total impressions in the country.
Comments Rob Marston, Regional Director – Australia and New Zealand at InMobi: "While not always first movers, Australians have consistently embraced technology and mobile is no exception. With the Australian penetration level of smartphones as one of the highest in the world and telcos understanding their customer's needs for data packages, there really hasn't been a better time to use mobile advertising. As with most new technology, consumers are ahead of advertisers when it comes to mobile and InMobi is committed to investing ahead of the curve. Mobile advertising has progressed significantly from pure SMS to banners, Rich Media and indeed 3D ads. The personal nature of a phone combined with the potential to entertain, educate and inform makes mobile a must have part of any media schedule." InMobi recently strengthened its ability to offer rich media solutions to clients in Australia with the acquisition of Sprout. Known for simplifying the complex process of HTML5 rich media mobile ad creation and distribution, Sprout's vision is to help advertisers "build once and deliver everywhere" on both mobile and desktop devices. Sprout's cloud-based platform helps organizations creating mobile ads and its rich media creative are compatible with mobile devices supporting HTML5, including all Apple iOS and Google Android devices. Sprout works with some of the world's leading brands, including Chevrolet, Disney, Paramount Pictures, HTC, Sega and Nokia.
Australia OS Share: QE July 2011 | |||
OS | Impressions | % Global Share | Point Change |
iPhone OS | 519,463,042 | 47.9% | -2.3 |
Android | 192,025,166 | 17.7% | +5.0 |
Symbian OS | 106,984,369 | 9.9 % | -5.4 |
RIM OS | 109,122,981 | 9.9% | +7.8 |
Nokia OS | 31,709,839 | % | -0.7 |
Others | 124,427,964 | 11.5% | -4.4 |
You can download the latest InMobi Mobile Insights Report here: www.InMobi.com/research.
InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network of 314 million consumers across six continents and more than 165 countries.
InMobi is the world's largest independent mobile advertising network. With offices on four continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 314 million consumers, in over 165 countries, through more than 47.3 billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi's offering to creative agencies and brands. InMobi was recently selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley. InMobi is venture-backed by investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Nairobi and Singapore. To learn more, please visit www.inmobi.com/insights, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/blog/.
Rice Communications for InMobi Asia Pacific Tel: +65 6221 8047 Shruti Soni Email: shruti.soni@ricecomms.com Nicholas Lim Email: nicholas.lim@ricecomms.com