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InMobi Mobile Insights Report: Middle East edition

Published on April 16, 2012
InMobi Mobile Insights Report: Middle East edition

Nokia remains most popular manufacturer in the Middle East

DUBAI, UAE – 17th April 2012:

InMobi,the world’s largest independent mobile advertising network, today released its Quarterly Mobile Insights Report: Middle East Edition, January to March, 2012 at The Mobile Show in Dubai. The report shows continued growth in the region, with Middle East mobile impressions increasing 46% in 90 days and InMobi increasing its impressions in the region to 11.5 billion per quarter. The report highlights the continued growth of mobile advertising in the Middle East, as the InMobi network grew by 46% in 90 days. The Q1 2012 report reveals that Symbian OS maintains its top spot in the Middle East, however, combined growth of Android/iOS claiming 54% share of available impressions continues to threaten Symbian’s lead. The top handsets in Q1 2012 are Apple devices, which now make up a 12% share of total handset impressions. Richard O’Sullivan, Head of Sales, Middle East at InMobi comments: “This is our first report in the Middle East, and we are very excited at being able to share some of our key findings from our Mobile Insight Report. We now serve over 11.5 billion impressions per quarter in the Middle East, which shows that the reach mobile devices offer local, regional and global brands is continuing to grow.”

Top 3 OS Systems: % Share Available Impressions
  % Regional Share (Q1 '12) % Regional Share (Q4 '11) PtChg
Symbian OS 37.6% 39% -4.4
Android 18.3% 18% -0.7
iOS 16.3% 16% +2.4

O’Sullivan comments: “Symbian continues to dominate the operating system share of impressions in the Middle East, with Apple’s iOS and RIM’s OS being the biggest gainers in Q1 2012, when compared to Q4 2012.” 

Top 3 Handsets: % Share of Impressions
  % Regional Share (Q1 '12) % Regional Share (Q4 '11) PtChg
Nokia 46% 48% -5.4
Apple 16% 16% +2.4
Samsung 16% 16% -2.6

O’Sullivan concludes: “Mobile ad growth has been driven by smartphones, and we have seen a 50% increase since Q4 2011. Smartphone impressions now outnumber advanced phone impressions by more than 4 to 1, and we expect to see more diversity in the numbers over the coming months as we add Middle East premium publishers and networks. Further, in-app advertising has shown incredible growth, a staggering 100 per cent increase. This illustrates a strong ecosystem build up for apps in the Middle East.” You can download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research pagefor freeat: www.inmobi.com/insights

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com/insights, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/blog/.

For further information, please contact:

Mital Goel PR Manager, Europe and Middle East at InMobi T: +44 (0) 207 492 7000 E: Mital.Goel@InMobi.com