In the world of college basketball, no month looms larger than March, when 68 teams from across the country battle it out to see who is the best college basketball team in the nation. Close to 20 million people watched the 2019 championship game, and many more follow along throughout March and April by checking scores, watching highlights, streaming games and filling out their bracket through mobile apps.
But who specifically is turning to mobile when tournament time arrives in March and April? To find out more about college basketball fan behavior on mobile, we turned to InMobi’s intelligence solutions, which build a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party telco data to stated feedback directly from the customers.
In particular, we looked at the following college basketball and sports properties:
So what does the data reveal?
Interests and Motivators:
These insights are interesting, but how can all of this information be used intelligently to further your business aims? For starters, it’s important to note that many mobile-centric college basketball fans are older White men who live in the Midwest. Brands looking to reach this audience would do well by running basketball-themed campaigns in March and April.
It’s critical to understand user interests as well. This audience is heavily interested in and focused on sports, and thus may not be interested in messaging that isn’t directly related to sports generally or college basketball specifically.
Looking to reach this audience come tournament time? Consider leveraging these InMobi Audiences segments:
Curious to see more insights? Reach out today to learn more.
InMobi takes user privacy extremely seriously. We meet the most rigorous governance, compliance, and security standards. We have collaborated with consumer advocacy groups and incorporate guidelines from multiple federal government agencies to define industry-leading practices for data governance in the U.S.
Users retain complete control over the data they provide, have a choice in whether they participate and have transparency as to how their data is utilized. Subscribers have constant access to their privacy elections through multiple telco touchpoints. The patented anonymization platform ensures data sets are 100% secure, and are refreshed to ensure all data are anonymized.
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