Gaming has been ingrained as a daily activity for most smartphone users; marketers that understand this trend and leverage gaming are certainly poised for success. The newest and the most engaging trend in gaming is the Blended In-Game advertising, which showcases brand elements within the gaming environment to grab the attention of the users, reinforcing stronger recall. In this blog, we present to you the interesting story from the series ‘Illustrated by InMobi’, demonstrating the massive success of Castrol in strengthening the brand consideration and purchase intent.
To learn the complete story of how Castrol perfectly executed the campaign, read the success story now.
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