VieON partners with InMobi to drive 2.5 times higher OTT demand programmatically

This article first appeared on The Drum

VieON, the renowned Over the Top - Video on Demand app (OTT-VOD) from Vietnam, has partnered with InMobi to leverage the InMobi Exchange for increasing ad revenues while ensuring a seamless user experience. This association opens new avenues for VieON to deliver immersive creatives across the 4K image quality content on the app and for advertisers to reach their consumers via videos. InMobi and VieON successfully delivered a seamless user experience with innovative and non-intrusive, instream pre-roll and mid-roll video ad formats.

Speaking on the partnership between VieON and InMobi, Sudhanshu Saxena, Director, Supply Partnerships - Southeast Asia, InMobi said: "With over 12 million new userbases just after a year of launch, VieON is the #1 licensed content platform1 in Vietnam." The 30 minutes of average watch time per user speaks volumes about the growth of the app as the leading OTT platform in Vietnam. As one of their best global partners, InMobi has helped them with programmatic in-app monetization – driving a 2.5X increase in ad revenues and an impressive 50% increase in fill rates."

Meanwhile, Rishi Bedi, VP -SEA, Japan and Korea, InMobi, said, "Finding a clean, safe, and transparent exchange to drive successful ad campaigns is not simple. InMobi Exchange has provided a safe advertising platform for advertisers to work with VieON confidently. The InMobi Exchange and VieON provide a platform backed up by a strong measurement from MOAT and IAS as well, which solves the biggest challenges most advertisers face today: viewability, fraud mitigation, and brand safety."

VieON can be accessed programmatically on the InMobi Exchange through various DSPs, including direct access via DV360. To know more about our monetization services, visit our InMobi programmatic monetization page.

About InMobi
InMobi is a leading provider of marketing and monetization technologies that fuel industries around the world. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi's mission is to power its customers' growth by helping them engage their audiences and build meaningful connections. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore, and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.

About VieON
The most popular OTT app in Vietnam, VieON, is a member of DatvietVAC Group hosting over 60,000 hours of curated content. The app's fan base equally includes men (53%) and women (47%) from both urban (43.8%) and rural (56.2%) areas of Vietnam.