In the world of streaming services, who is turning to ad supported video on demand (AVOD) services? To find out, we turned to the data.
InMobi’s intelligence solutions build a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party carrier data to stated feedback directly from the customers. In particular, we looked at the following video streaming services:
So what does the data reveal?
Interests and Motivators:
These insights are interesting, but how can all of this information from InMobi Pulse be used intelligently to further your business aims? For starters, it’s important to note that there is a sizable audience for ad-supported streaming video. While brands like Netflix and Amazon Prime Video have built large audiences, millions of people are still using AVOD apps to watch content.
Who specifically is using these services? Many viewers of AVOD content are young, not White, highly interested in cars and living in or near major urban centers.
Curious to see more insights? Reach out today to learn more.
In terms of mobile video streaming, many people think about subscription video on demand (SVOD) services like Netflix, Amazon Prime Video and HBO Now. For more information on some of the top OTT platforms (particularly Hulu, Amazon Prime Video and Netflix) be sure to check out this blog post.
In this world of streaming video premium content, ad-based video on demand services have carved out a space for themselves. For example, in June 2019, Tubi announced that they had over 20 million monthly active users in North America, and their mobile app was downloaded more than 3 million times in the last three months of 2019. Pluto TV, Vudu and Crackle also registered significant download numbers in Q4 of last year, which is helping ad revenues in the industry to grow rapidly.
The future holds even more opportunity for the streaming video world. The connected TV (CTV) space will likely grow rapidly in 2020 and beyond, coming off the back of strong performance from the Roku Channel and other CTV platforms. And, as viewers keep turning to these channels to watch live streamed content, expect streaming video viewing to expand by leaps and bounds in the foreseeable future.
InMobi takes user privacy extremely seriously. We meet the most rigorous governance, compliance, and security standards. We have collaborated with consumer advocacy groups and incorporate guidelines from multiple federal government agencies to define industry-leading practices for data governance in the U.S.
Users retain complete control over the data they provide, have a choice in whether they participate and have transparency as to how their data is utilized. Subscribers have constant access to their privacy elections through multiple telco touchpoints. The patented anonymization platform ensures data sets are 100% secure, and are refreshed to ensure all data are anonymized.
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