How many languages do you speak? If you’re reading this in the U.S., chances are good that the answer is “just one.” Even though well over 90% of all American high schools offer a foreign language course, less than 1% of those who study a language in school later say they’re fluent in it.
To fill in this gap, many turn to mobile apps. Over the past few years, a number of apps have come out that enable users to learn dozens of new languages.
Who specifically uses these language apps? To find out, we turned to InMobi’s intelligence solutions, which build a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party carrier data to stated feedback directly from the customers.
In particular, we looked at the following language learning apps:
So what does the data reveal?
Interests and Motivators:
These insights are interesting, but how can all of this information be used intelligently to further your business aims? For starters, it’s important to note the motivation people have for using these apps. Many people are probably downloading and using these apps as soon as a trip is booked or during the planning phase.
It’s also critical to understand app users demographics and where these app users often live. From a monetization perspective, it can be helpful to stress to advertisers that many app users in this space are young Non-White men living in major cities with an interest in their personal finance.
Curious to see more insights? Reach out today to learn more.
InMobi takes user privacy extremely seriously. We meet the most rigorous governance, compliance, and security standards. We have collaborated with consumer advocacy groups and incorporate guidelines from multiple federal government agencies to define industry-leading practices for data governance in the U.S.
Users retain complete control over the data they provide, have a choice in whether they participate and have transparency as to how their data is utilized. Subscribers have constant access to their privacy elections through multiple telco touchpoints. The patented anonymization platform ensures data sets are 100% secure, and are refreshed to ensure all data are anonymized.
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