Consumer Research: Mobile Programmatic - A Buyer’s Perspective, 2016

Programmatic, or automated, ad buying has experienced remarkable growth in the relatively short time that it’s been around. As more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is becoming a valuable part of any campaign .InMobi wanted to better understand how brand marketers view this space

The report encompasses usage and investment in mobile programmatic advertising, along with the benefits, opportunities and roadblocks in the current dynamic, data driven digital landscape.

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