National Institute of Information Technology Generates 1000’s of Leads With InMobi

Posted on December 15, 2010
By Shringar Pangal, Senior Product Marketing ManagerSenior Product Marketing Manager

The Challenge

NIIT is leading Global Talent Development Corporation, dedicated to IT education. They offer learning solutions to Individuals, Enterprises and Institutions across 40 countries. With the assistance of Percept Knorigin, NIIT saw an opportunity to leverage mobile advertising to drive awareness and generate leads for their schools.

The Solution

campaign was developed to promote their 8th annual scholarship program. Display ads were run across number of mobile devices. The ads linked to landing page, which contained simple lead gen form. InMobis AdROIt (Advertising ROI Technology) was deployed to track results post-click and continuously optimize the campaign to maintain ROI.

The Results

The campaign peaked with CTR of 1.22% and saw Click to Lead ratio of 1.45%. Vimal Pandey, Head of Product & Marketing for International Business from NIIT said, "The campaign generated thousand of leads and proved to be very cost effective marketing channel for us. Boby Paul, Head of National Sales from Percept Knorigin adds Set up and campaign management with InMobi is easy, and their customer service is consistently great. Download the case study PDF