Whitepapers

InMobi creates compelling whitepapers on the most important topics related to mobile advertising. Often cited by industry analysts, InMobi research is a trusted source for the latest insights on mobile consumer behavior.

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Delivering Brand Safety and Trust in Mobile In-App Advertising

Delivering Brand Safety and Trust in Mobile In-App Advertising

Understanding The Festive Shopper Journey

With a holiday to celebrate every month of the year, India is undoubtedly the land of festivities. Yet, starting in September, the country witnesses a distinct excitement in the air around the biggest Indian festivals of Dussehra, Diwali an...

The State of Mobile Programmatic Buying : India 2019

Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. India has witnessed a three-fold increase in share of digital display ad spend sin...

Driving Real Connections with Always-on Insights

Market Research is critical for brands to understand what their consumers need. However, consumers are always moving at a quick pace and it is getting difficult for brands to keep up with them and stay relevant. The lack of “up-to-the-mom...

Making the Most of a Mobile Ramadan: Indonesia 2019

Indonesia is home to the largest Islamic population in the world, with 87.2% of people identifying as Muslims - who observe the holy month of Ramadan as a commemoration of their beliefs.As consumers buy gifts and presents for family, relati...

A Buyer’s Guide to Evaluating App Install Anti-Fraud Solutions

Mobile ad fraud is one of the most pressing and complex issues facing marketers today. The rate at which ad fraud has evolved over the years in terms of sophistication is phenomenal and concerning. What was once regarded as advanced fraud m...

The Changing Face of the Indian Mobile User

India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure coupled and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surpri...

5 Ways InMobi Ensures Trust and Transparency

Trust is earned. Trust is built. It's a transformative time in digital advertising. As the space has matured, new opportunities have appeared - but so have new challenges: fraud, walled gardens and supply chain transparency. How InMobi is ...

Mobile Programmatic Advertising Trends 2018

In the world of mobile app advertising, what effect is programmatic having? Are mobile advertisers, app publishers and their partners using or scorning programmatic? To answer these questions, we reviewed data on billions of transactions th...

In-App Header Bidding Research Report: 2018: The Current State of Mediation and In-App Header Bidding

Mediation and in-app header bidding have received a lot of hype lately, but are app publishers and developers turning to these technologies to improve mobile advertising yet?We recently surveyed scores of app publishers and others to discov...

[InMobi Pulse of the Month] The 2018 Indian Festive Season Guide for Marketers

Festivals hold a special place in the lives of people across the globe. And, the Indian festive season starting September, holds immense opportunity for marketers. But, do you know what the festive shopper is looking for? Or, how consumers ...

Mobile Programmatic Outlook | Australia | H1 2018

As mobile programmatic continues to capture the imagination of marketers across the globe, we at InMobi took a closer at both the buying and selling behaviours on our exchange platform. By examining the billions of mobile ad impressions ser...

Mobile Programmatic Outlook | APMEA | H1 2018

Mobile Programmatic has definitively changed how marketers across the APAC region execute their campaigns. In a bid to further understand the rapidly evolving trends in the world of mobile programmatic, we took a closer look at both the buy...

Mobile Programmatic is Not Problematic

Are you as a marketer still dealing with cookie-based information and don’t know how to use this data on mobile? Are you still trying to understand whether mobile programmatic is a brand or performance engine? Confused about figuring out ...

The Present and Future of Mobile Video Advertising

To see how mobile video advertising is growing and evolving, InMobi analyzed over 750 billion mobile ad impressions globally dating from the beginning of 2016 all the way up to the end of March 2018. The research explores how the rising dem...

Everything You Need to Know About Header Bidding: Separating Fact from Fiction

As the app monetization space matures, it pays to know about the latest and greatest. To help you understand the core terms and technologies, we’ve created “Everything You Need to Know About Header Bidding: Separating Fact from Fiction....

India Programmatic Video Insights

The advent of streaming services coupled with the availability of high speed mobile data at affordable rates, Indians are watching video content on their mobile phones like never before. Consequently, there has been an uptake in the consump...

Mobile Marketing Trends 2018 - Indonesia

As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, leading to a significant change in consumer behavior. By 2021, more than 60% of the nation's total digital ad spending will go towards mo...

2018 Mobile Video Advertising Insights : Top Takeaways

In 2017, US brand advertisers have increased their spend on mobile video by 150% Y-o-Y.To engage consumers in-app — where they spend 90% of their mobile time — advertisers must understand mobile video trends and best practices for high ...

The State of Mobile Video Advertising in 2018 | Global Report

Video is driving the growth of mobile advertising!In 2018, mobile video ad spending will reach $18 billion! The sheer volume of video being consumed around the world is unparalleled and will grow by another 25% in 2018. At InMobi, we analyz...

The State of Mobile Video Advertising 2018: Southeast Asia

This report is based on an analysis of data from the InMobi network and takes a close look at the trends and patterns in mobile video advertising. Through this report, advertisers and publishers will be able to witness the impact of video o...

Mobile Marketing Trends from Australia & New Zealand

Mobile advertising in Australia & New Zealand is poised to explode in the next five years.By 2021, $5.7 billion will be spent on mobile advertising alone. With this, mobile will account for 71% of all digital ad spending, surpassing all oth...

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