The achingly chic Le Maison Champs Elyse, Paris, played host to the final leg of the now legendary Rich Media Roadshow last Friday as InMobi partnered with the MMA France to present an in-depth look at Rich Media in France. The unique decor and rarefied atmosphere of Le Maison created the perfect backdrop for two hours of key note speakers, panel Q&A and lively discussion on all facets of the rich media journey. Limvirak Chea, Interim GM France of InMobi, welcomed guests and introduced the audience to some of the key themes of the session including rich media campaigns specific to the French market, the complexities of creating a campaign compatible with multiple devices and innovation in the rich media space.
Lo¯c Pallier represented the MMA France giving an in-depth account of why advertisers should be investing in rich media for increased engagement. Focussing on the importance of a "common standard" for rich media formats and an overview of various rich media formats through impactful industry-specific case studies. The MMA were followed by InMobi's very own Hatime Lehab, Global Programme Manage of InMobi AdStudio, who introduced the InMobi AdStudio taking a deep dive into each stage of the creative process from how we engage with agencies to navigating the the AdStudio platform. Hatime referred to a range of case studies including the recent and ever popular BBC Campaign which can viewed here. Discussion became ever-more passionate as the Rich Media panel, moderated by Limvirak Chea, were welcomed to the stage. With key representatives from Havas Digital Mobile, Vivaki, Mediaconnect and Mobile Republic, the session sparked thought-provoking debate over the state of rich media in France and what's in store over the next 6-12months.
The Rich Media Roadshow Paris highlighted a very real appetite for creative, innovative engaging adverts across ALL mobile devices as well as highlighting the very real need for industry regulation on ad formats. If you'd like to continue the debate please join us on Twitter at #richmediaparis. On behalf of InMobi France I'd like to thank everyone who attended the Roadshow for making it such an interactive, lively and relevant session, we look forward to seeing you at the next InMobi event. Au Revoir!