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Creating Innovative Ad Experiences with New Formats

Posted on October 22, 2013
By Tanvi Kapoor, Director - Product MarketingDirector - Product Marketing

How much money did I really make by showing ads to my users? Am I leaving money on the table? Are ads on my app leading to more churn? These are burning questions for a mobile publisher whose livelihood depends on the revenue his mobile app business makes.

At InMobi, we are leading the charge of technology innovation in the mobile ad space and work towards resolving some of these pertinent issues for app developers. The learnings from the desktop world give strong indications for the need of maintaining the fine balance between user experience and the quest for monetization. With this in mind, InMobi today announced the launch of 2 new ad formats – InMobi Custom Ads and InMobi App Galleries – a small preview of the Ad Innovation happening at InMobi and a step closer to creating a delightful user experience.

InMobi Custom Ads are an enhancement over run of the mill interstitials, and add that extra zing to regular full-page ads by using visual elements from the publisher’s app. The custom template can be as simple as a frame, or as complex as an animated entry, with virtual characters from the app introducing the ad unit. With absolutely no integration hassles, InMobi Custom Ads is the perfect solution to intrigue and delight your end users and improve monetization (by up to 50%!) at the same time. Click here to learn how InMobi Custom Ads can improve the ad experience in your app.

InMobi AppGalleries is the first ever ad solution that allows you to have your own mini app gallery that is custom built for your app’s audience. It allows you to replicate your app’s branding and show a selection of sponsored, curated, and house ads for completely flexible monetization. Implement it as an App Wall with all sponsored ads and increase your eCPM by up to 30%. Or structure it as your user’s best friend with a selection of the most relevant curated apps and improve user loyalty. Either way, it is a splendid way to improve the ad experience and give your user a selection of complementary apps to choose from. Click here to learn how InMobi AppGalleries can fit into your app.