The State of AI in Retail Media: Campaigns

Artificial Intelligence (AI) has become the hottest topic in the tech world, and it's making waves in ad tech, revolutionizing the way the demand-side and supply-side interact in the Retail Media space. One company leading the charge in AI-powered solutions for Retail Media is InMobi Commerce. 

So, why is AI such a big deal for InMobi Commerce? Well, in the recent times, it has become clear that AI is the key to enhancing Retail Media programs, enabling brands and advertisers to run efficient campaigns with minimal human effort while achieving their campaign objectives such as ROI, reach, and revenue. Let's take a closer look at two powerful AI-based features we offer. 

First up, we have our "Autonomous Campaigns" feature, which includes "Auto-targeting," “Auto-bidding,” and objective-based campaign optimization. Thanks to AI, this feature intelligently selects the right targeting parameters, ad creatives, and bidding strategies at scale based on historical data and industry best practices. The AI system continuously monitors and optimizes the campaign to ensure it stays on track to reach its objectives. This means campaign managers can run highly effective campaigns with very little manual intervention.  

It's especially beneficial for novice campaign managers, simplifying the process and enabling them to launch successful campaigns without needing extensive expertise. It's also perfect for advertisers with limited resources, as it requires minimal human involvement throughout the campaign lifecycle. All the advertiser needs to decide is the product to promote, the objective, and the budget. 

InMobi Commerce supports different objectives for these auto-campaigns, including ROAS, reach, quantity sold, revenue, and new user acquisition. The flexibility offered by AI allows businesses to tailor campaigns precisely to their needs. 

For those who prefer more control over campaign settings, InMobi Commerce's "AI-Assisted Campaigns" feature comes to the rescue. This feature is designed for expert users who want a high level of customization and fine-tuning while still leveraging the power of AI. During campaign creation, the AI system assists users through pre-campaign suggestions, recommending relevant targets and optimal bid values. Throughout the campaign, the AI continuously monitors performance, evaluates metrics, and provides intelligent suggestions, empowering users to make timely adjustments and optimize their campaigns for better results in the ever-changing advertising landscape. 

In summary, InMobi Commerce recognizes the game-changing potential of AI in Retail Media. Our AI-powered solutions offer effortless campaign management for both novice and expert users. With "Autonomous campaigns" streamlining the process for advertisers with minimal human intervention, and "AI-Assisted Campaigns" giving expert users the freedom to fine-tune their campaigns while still harnessing the power of AI, the future of Retail Media looks brighter than ever.  

So, if you're in the Retail Media space, it's time to embrace the AI revolution with InMobi Commerce and unlock the limitless possibilities it offers.