InMobi Insights: Tablet impressions surge 34% in Australia in the last three months

Published on July 11, 2012

Tablet impressions surge with a 34% growth in three months

Apple and Samsung dominate top five handsets for the first time

Apple’s iOS increases its lead over Android holding 65% market share

InMobi, the largest independent mobile advertising network, released its latest Australian Mobile Insights Report today, revealing that tablet adoption is continuing to rise at an aggressive pace. As predicted last quarter, the report shows a 34 per cent growth in tablet impressions across the Australian InMobi network over the last three months. A similar growth was experienced in New Zealand (78 per cent) indicating a strong upward trend in tablet usage across the Pacific region. The report also reveals that for the first time in this market only two manufacturers feature in the top five handsets with Apple and Samsung claiming the top five spots, relegating Blackberry to sixth position.

Top 10 Handsets: % Share Available Impressions
Handset Q1 2012 Q2 2012
Apple iPhone 43.7% 51.6%
Apple iPod 5.6% 7.4%
Samsung GT-I9100 4.9% 6.5%
Apple iPad 4.7% 5.7%
Samsung GT-I9000 1.8% 2.0%

Apple and Samsung have also increased their manufacturer share over HTC and Blackberry, who have suffered losses. Apple now commands 65 per cent of the manufacturer mix, followed by Samsung at 12 per cent and HTC at 6 per cent. As a result of this, Apple’s iOS has increased its lead over the Android operating system, holding 65 per cent of the market share compared to Andorid’s 25 per cent.

Francisco Cordero, General Manager and Regional Director of InMobi Australia and New Zealand, said: “There is a very direct link between the developments we have seen in the tablet and mobile markets over the last three months and what our data shows. Tablets are seeing exponential growth due to reduced retail prices and richer web browsing experiences achieved by the larger screen format. Furthermore, Samsung and Apple are completely dominating manufacturer shares since the arrival of the Apple iPhone 4S, new iPad and Samsung Galaxy S3.” “With the introduction of new tablets to the market, including the Microsoft Surface and Google’s Nexus 7, and reports that Apple will launch a mini iPad, we expect tablet impressions to double by this time next year from 290 million to 580 million.” Earlier this year, InMobi opened a second Australian office in Melbourne, helping it serve over 1.9 billion ads in Australia between April and June this year. Download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: Follow us on Twitter to keep up to date with InMobi insights at @InMobi_au


 Larissa Rembisz, (02) 9213 3405,

InMobi Mobile Insights Report

InMobi is committed to mobile industry education and thought-leadership with its Mobile Insights program. Its reports leverage consumer surveys via mobile devices, combined with data sourced from its network across six continents and 200 countries.

About InMobi

InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 587 Million consumers, in over 165 countries, through Billions of daily mobile ad impressions. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobilerich media, helps expand the InMobi offering to creative agencies and brands. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, London, New York, San Francisco, Melbourne, Sydney, Singapore, Tokyo, Nairobi, Johannesburg, Paris, Madrid, Hamburg, Dubai, Seoul and Moscow. To learn more, please visit, follow us on Twitter @InMobi_au, or read our blog at

Press Contact

For any media queries, please contact