Consumer Research: Vertical Insights - UK Auto
InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how consumers who purchase automotives in the UK are using mobile media and how advertisers can best communicate with this audience.
- 63% of respondents on the InMobi network or shopping for or planning to purchase an auto in the next 6 months
- 77% of auto consumers cite mobile media as the channel that influence their purchase decision
Check out our full infographic to learn about gender and vehicle-specific ad preferences and how advertisers can leverage mobile to own the path to auto purchase.
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UK AUTO (MILLENNIAL) infographic