Consumer Research: Advertising Trends - Consumer Engagement On Mobile
With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers.
But what benchmarks should Brands look at to determine mobile ad spend? Which ad formats work best for different verticals? Should Brands concentrate more on tablets?
In Brands on Mobile: Advertising Trends, we provide Brands and agencies with insights and guidance on how best to use mobile as an advertising medium.
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