Get Ready For The Holiday Season With Festive Frames

Posted on October 31, 2014
By Tanvi Kapoor, Director - Product MarketingDirector - Product Marketing

There is a slight chill in the air as wisps of clouds cover the full moon sky. The gentle yellow flicker of the Jack-O-Lanterns lends a haunting atmosphere to the night. A young child shrieks as a ghoulish hand appears out of nowhere. A scene from a scary movie? Well, think again. This year, InMobi embraces the spooktacular wonder of Halloween by providing our publishers with customized frames that include all the elements of this holiday celebration.

For years, app developers have enthusiastically joined in the festivities and taken special efforts to update their apps with holiday themes. Advertisers, both apps and brands, too go the extra mile to do a creative ad refresh around the holiday season resulting in a definite uplift in conversions.

For publishers who want to build that special connect with their user base and usher in the holiday season with style, we bring to you our brand new festive frames modeled around popular holidays, events and festivals. And what’s more, we have added a little dash of magic (read animation) to delight your users. Animated frames are an industry-first and garnering rave reviews! Be it witches flying, owls hooting or a friendly creepy crawly, our publishers have access to the full spectrum of Halloween themes to personalise ads running on their apps.

InMobi launched Halloween frames recently and has already witnessed door-busting demand. User engagement is at an all time high with 10-15% improvement in CTRs on the Halloween frames.

The holiday season is the busiest time of the year and the most competitive as well. Most developers choose the holidays to launch new apps and the best of updates. At the same time, advertising spends reach a crescendo, bringing more ad revenues for app developers. If you want to make the most of this holiday season, get started with these customized InMobi interstitials today. Leave it to us to work our magic on Thanksgiving, Christmas and New Year.