In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. App-ads.txt, the in-app extension of ads.txt, first went live o...
As we continue to work towards building a transparent and fraud-free in-app advertising ecosystem, we
announced our partnership with DoubleVerify a few months ago as a step towards achieving this goal. While the integration covers both ...
An important aspect of trust is not to ask for it, but rather to be able to establish it through demonstrable measures and efforts. Trust is more than just talking about it on a website, or at a conference. It needs to be followed through...
Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminate...
On April 11, the IAB Tech Lab released two new standards for public review: sellers.json and the OpenRTB SupplyChain object. InMobi has been a key partner in helping to develop these specs, and we are excited for them to be live in this i...
Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud.
According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud g...
Watch This Video to Learn More about Multi-Touch Attribution Marketing
If you’re curious to know what is multi-touch attribution marketing and why the multi-touch attribution model/multi-channel attribution is more beneficial than just g...
Did you know that in-app ads.txt is now available for mobile apps? This revolutionary ad tech dramatically improves trust and transparency in the digital ecosystem by allowing publishers to specify who is authorized to sell their inventor...
If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken.Computing the dollar impact of ad fraud on your campaigns isn’t as direct. In reality, the hidden c...
The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as m...
In our previous article, we had discussed various strategies deployed by anti-fraud solutions to counter fraud today. The most prevalent technique being static threshold detection (i.e., defining known frauds, and then focusing on detect...
“Any fool can tell a crisis when it arrives. The real service to the state is to detect it in embryo.”
— Isaac Asimov, Foundation
Until recently, the approach to fighting mobile ad fraud has been defensive and rea...
All is not rosy in the digital advertising space. Increasingly, fraud is becoming a major concern to advertisers. Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper...