09

September

8 GIFs that Perfectly Explain App-Ads.txt, Sellers.json and ...

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. App-ads.txt, the in-app extension of ads.txt, first went live o...

Posted on September 09, 2019
By Matt Kaplan

04

June

Combating Invalid Traffic with DoubleVerify

As we continue to work towards building a transparent and fraud-free in-app advertising ecosystem, we announced our partnership with DoubleVerify a few months ago as a step towards achieving this goal. While the integration covers both ...

Posted on June 04, 2019
By Sreeshna Sreekishan

01

May

Demonstrating Trust in Programmatic Advertising Part II: Dat...

An important aspect of trust is not to ask for it, but rather to be able to establish it through demonstrable measures and efforts. Trust is more than just talking about it on a website, or at a conference. It needs to be followed through...

Posted on May 01, 2019
By Praveen Rajaretnam

18

April

Total Mobile Ad Fraud Prevention: Possible or Pipe Dream?

Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminate...

Posted on April 18, 2019
By Team InMobi

16

April

Everything You Need To Know About Sellers.json

On April 11, the IAB Tech Lab released two new standards for public review: sellers.json and the OpenRTB SupplyChain object. InMobi has been a key partner in helping to develop these specs, and we are excited for them to be live in this i...

Posted on April 16, 2019
By Team InMobi

08

April

6 Common Types of Mobile Ad Fraud You Need to Know About

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud g...

Posted on April 08, 2019
By Team InMobi

03

April

What is Multi-Touch Attribution Marketing? [VIDEO]

Watch This Video to Learn More about Multi-Touch Attribution Marketing If you’re curious to know what is multi-touch attribution marketing and why the multi-touch attribution model/multi-channel attribution is more beneficial than just g...

Posted on April 03, 2019
By Team InMobi

20

March

In-App Ads.txt: What You Need to Know [VIDEO]

Did you know that in-app ads.txt is now available for mobile apps? This revolutionary ad tech dramatically improves trust and transparency in the digital ecosystem by allowing publishers to specify who is authorized to sell their inventor...

Posted on March 20, 2019
By Team InMobi

30

August

The Hidden Cost of Install Ad Fraud on Your Business

If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken.Computing the dollar impact of ad fraud on your campaigns isn’t as direct. In reality, the hidden c...

Posted on August 30, 2018
By Praveen Rajaretnam

14

August

Fraud or Not: Can You Always Spot Mobile Ad Fraud? [Quiz]

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as m...

Posted on August 14, 2018
By Matt Kaplan

21

June

A Buyer’s Guide to Choosing an Anti-Fraud Solution

In our previous article, we had discussed various strategies deployed by anti-fraud solutions to counter fraud today. The most prevalent technique being static threshold detection (i.e., defining known frauds, and then focusing on detect...

Posted on June 21, 2018
By Praveen Rajaretnam

14

June

Why AI Will Forever Change The Way You Think About Ad Fraud

“Any fool can tell a crisis when it arrives. The real service to the state is to detect it in embryo.” — Isaac Asimov, Foundation LEARN MORE Until recently, the approach to fighting mobile ad fraud has been defensive and rea...

Posted on June 14, 2018
By Praveen Rajaretnam

08

June

Can Ad Fraud Be Destroyed Once and For All?

All is not rosy in the digital advertising space. Increasingly, fraud is becoming a major concern to advertisers. Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper...

Posted on June 08, 2018
By Matt Kaplan