30

August

The Hidden Cost of Install Ad Fraud on Your Business

If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken.Computing the dollar impact of ad fraud on your campaigns isn’t as direct. In reality, the hidden c...

Posted on August 30, 2018
By Praveen Rajaretnam

14

August

Fraud or Not: Can You Always Spot Mobile Ad Fraud? [Quiz]

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as m...

Posted on August 14, 2018
By Matt Kaplan

21

June

A Buyer’s Guide to Choosing an Anti-Fraud Solution

In our previous article, we had discussed various strategies deployed by anti-fraud solutions to counter fraud today. The most prevalent technique being static threshold detection (i.e., defining known frauds, and then focusing on detect...

Posted on June 21, 2018
By Praveen Rajaretnam

14

June

Why AI Will Forever Change The Way You Think About Ad Fraud

“Any fool can tell a crisis when it arrives. The real service to the state is to detect it in embryo.” — Isaac Asimov, Foundation Until recently, the approach to fighting mobile ad fraud has been defensive and reactive. ...

Posted on June 14, 2018
By Praveen Rajaretnam

08

June

Can Ad Fraud Be Destroyed Once and For All?

All is not rosy in the digital advertising space. Increasingly, fraud is becoming a major concern to advertisers. Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper...

Posted on June 08, 2018
By Matt Kaplan