27
June
Navigate Global Privacy Laws with the IAB's Global Privacy Platform (GPP)
In a world where online privacy is increasingly at the forefront of consumers' and regulators' minds, complying with new and evolving privacy laws can be a formidable challenge for global businesses. To support the growing number of privacy laws the ad tech industry needs a uniform way to honour and transmit a user’s privacy choices throughout the ad ecosystem. The IAB Technology Laboratory (IAB Tech Lab) has introduced the Global Privacy Platform (GPP) to respond to this growing need…
