In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out.
Download our full report for the complete findings of our survey, along with exclusive d...
“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing
It’s true that marketing starts and ends with unde...
There are 3.7 billion smartphone users in the world. And, more than half of them use mobile for upwards of 3 hours every single day. With such a colossal scale of reach and depth of user engagement on mobile, it is safe to say that the bulk...