In the world of streaming services, who is turning to ad supported video on demand (AVOD) services? To find out, we turned to the data.
InMobi’s intelligence solutions build a holistic understanding of consumers across data sources ran...
The hyper casual game market is one of the hottest spaces in the mobile app world today. The mobile gaming industry has been changed dramatically by the hyper casual genre, with these kinds of mobile games dominating the app download char...
Thanks to the rise of services like eBay and Craigslist, it’s easier than ever for people to sell whatever they have at home - and to bypass stores completely and buy anything from furniture to toys and everything in between directly fr...
In the U.S. overall, what are the major chocolate consumption trends that the major players in the chocolate industry need to know about today? What does the competitive landscape really look like for the world’s biggest chocolate compa...
Have you ever wondered what's healthy to eat for breakfast? You’re far from alone.
There are so many options out there that it can be hard to determine what foods to eat to start your day. Is peanut butter on gluten-free 12-grain bread...
In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out, we turned to InMobi Puls...
The pharmacy space is a $312.6 billion market in the U.S. Between 2014 and 2019, pharmacies will have grown by almost 3% overall. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying...
To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually,...
Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. But what is its effect in Southeast Asia?
To find out, we surveyed more than 50...
Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. In 2018, brewers in the U.S. cranked out over 8 billion gallons of beer. There are now close to 7,500 breweries across the countr...
To uncover what the modern car customer looks like, we looked at the data. We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with dat...
What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list.
But is in-app header bidding actually part of the average app monetizat...
Starting each September, India witnesses a 4 month-long festive frenzy each year. Marked by celebrations, parties, gifting, and of course, shopping, the Indian festive season provides marketers across the nation a golden opportunity with st...
Does this guy look familiar?
How about this guy?Chances are good that either you or lots of people you know now have some sort of beard or facial hair. This may be great news to the beard aficionados among us, but it’s bad news for t...
Finding the best target audience in advertising and marketing campaigns is crucial for all business owners and marketing leaders.
After all, there’s little point in focusing on the particulars of a brand message for a product or servic...
In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out.
Download our full report for the complete findings of our survey, along with e...
“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing
It’s true that marketing starts and ends with unde...
There are 3.7 billion smartphone users in the world. And, more than half of them use mobile for upwards of 3 hours every single day. With such a colossal scale of reach and depth of user engagement on mobile, it is safe to say that the bulk...