05

November

6 Things You Need To Know About In-App Header Bidding

In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out. Download our full report for the complete findings of our survey, along with exclusive d...

Posted on November 05, 2018
By Matt Kaplan

15

October

InMobi Pulse – Making Market Research “Do it Yourself”

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with unde...

Posted on October 15, 2018
By Iman Kalyan Pande

09

August

Hello Brands! Are You Feeling The Pulse Of Your Customers?

There are 3.7 billion smartphone users in the world. And, more than half of them use mobile for upwards of 3 hours every single day. With such a colossal scale of reach and depth of user engagement on mobile, it is safe to say that the bulk...

Posted on August 09, 2018
By Jelam Bhatt