2019 Mobile App Monetization Trends [New Research]

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetizat...

Posted on November 14, 2019
By Team InMobi



The Festive Season Guide For In-App Marketers | 2019

Starting each September, India witnesses a 4 month-long festive frenzy each year. Marked by celebrations, parties, gifting, and of course, shopping, the Indian festive season provides marketers across the nation a golden opportunity with st...

Posted on October 23, 2019
By Sreeshna Sreekishan



Getting to the Root of the U.S. DTC Men’s Shaving Market

Does this guy look familiar? How about this guy?Chances are good that either you or lots of people you know now have some sort of beard or facial hair. This may be great news to the beard aficionados among us, but it’s bad news for t...

Posted on September 30, 2019
By Team InMobi



8 Tips for Finding your Best Target Audience in Advertising

Finding the best target audience in advertising and marketing campaigns is crucial for all business owners and marketing leaders. After all, there’s little point in focusing on the particulars of a brand message for a product or servic...

Posted on May 02, 2019
By Team InMobi



6 Things You Need To Know About In-App Header Bidding

In-app header bidding is all the rage today.¹ But is it worth the hype? We polled scores of app publishers and their demand partners to find out. LEARN MORE Download our full report for the complete findings of our survey, along with e...

Posted on November 05, 2018
By Matt Kaplan



InMobi Pulse – Making Market Research “Do it Yourself”

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with unde...

Posted on October 15, 2018
By Iman Kalyan Pande



Hello Brands! Are You Feeling The Pulse Of Your Customers?

There are 3.7 billion smartphone users in the world. And, more than half of them use mobile for upwards of 3 hours every single day. With such a colossal scale of reach and depth of user engagement on mobile, it is safe to say that the bulk...

Posted on August 09, 2018
By Jelam Bhatt